Director Marketing Advertising Manager in Denver CO Resume Timothy Matthews

TI MOTHY F.
MATTHEWS

303 204-6056 Email: tmatthews08@hotmail.com
STRATEGI C MARKETI NG EXPERT
Highly accomplished marketing, sales and new business development expert that accelerates in
understanding complex business platforms and creating results driven business strategies and
marketing solutions that meet or exceed sales and revenue projections.
Proven ability to lead, motivate and manage cross-functionally in start-up and enterprise environments.
CORE PROFICIENCIES

Strategic Marketing
SEO & SEM Platforms
Leadership & Team Management
Next Gen. Revenue Streams and
Business Development
Digital and Social Media
Marketing
Promotions and Events
Sales Management and Budgeting
Integrated Marketing
Communication
Working C-level Executives
Brand Positioning
Consumer Analytics
Sports Marketing
B2B and B2C Platforms

SELECTED PROFESSIONAL ACHIEVEMENTS

Exceeded investor relations acquisition revenue goals by 20%, resulting in a capital increase of
more than $6MM against a goal of $5MM.
Created first year multi-district, high six-figure sponsorship programs for CVS Pharmacy and
Staples Inc., exceeding sales projections by 12%.
Managed new digital and print products which contributed more than $6MM in revenue in
the first two years, exceeding plan goals by $1.5MM.
Negotiated and managed the contractual partnership with the 2008 U.S. Seniors Open, the
2005 U.S. Womens Open and The International at Castle Pines from 1998 through 2006.

PROFESSIONAL EXPERIENCE

PORCARO COMMUNICATIONS 2013 PRESENT
DIRECTOR OF BRAND DEVELOPMENT
Led new business efforts and added five new accounts in the first year including the Colorado Springs
Gazette, Copper State Bolt & Nut, Flatiron Construction, Funeral Credit Care and Software Bisque.
Exceeded year first year agency revenue goals by 8%.
Reversed declining trend in print & digital readership with media based circulation advertising
campaign which resulted in the addition of 3,500 readers, a net increase in readership of 5%.
Created customer focused brand position strategies for the Gazette, which supported the growth
objectives established by Clarity Media.

EDUCATION FUNDING PARTNERS, LLC 2011 2013
Regional Sales Director, Corporate Sponsorships.
Developed a cluster of digital and on-campus marketing assets within Education Benefit Zones that
strategically connects school districts with Fortune 500 companies.
Built a sponsorship model that fully integrates multi-channel communications programs that engages
parents, teachers and students in a responsible, education-friendly way.

Tim Matthews Resume, Page 2
THE GRANT HARTFORD CORPORATION 2009 2010
VICE PRESIDENT OF MARKETING
Managed communications to multiple stakeholders, including financial investors, vendors, and staff.
Managed internal and external communication programs with the companys SEC Attorney, taking GHC
from a privately held development company to a public small mining production concern.
Developed marketing material for industry trade shows and annual shareholders meetings.

DENVER NEWSPAPER AGENCY (THROUGH MERGER WITH THE ROCKY MOUNTAIN NEWS) 2001 - 2008
DIRECTOR OF MARKETING, MAJOR ACCOUNTS AND SPORTS SPONSORSHIP
Created an innovative sports marketing model and allowed for 3
rd
party marketing pass-through rights
with professional sports teams and events, including the Broncos, Rockies, Avalanche, Nuggets and
major golf tournaments.
Sports sponsorships generated $3.5MM in revenue in 2002 and provided year-over-year growth
ultimately contributing more than $8MM by 2008.
Managed a major account staff of eight print and digital sales reps., billing more than $10MM annually
and a marketing department team of five with an annual budget exceeding $5MM.
Managed annual reader based marketing programs that consistently created single digit increases in
subscriber acquisition and retention.
Acted as the primary marketing liaison with the newspapers editorial staff and built strategies that
fueled growth results for digital, social and traditional print media platforms.

THE DENVER POST 1998 - 2001
DIRECTOR OF MARKETING AND SPORTS SPONSORSHIP
Marketing strategies and campaigns reversed a circulation deficit from the Rocky Mountain News of
133,000 Sunday and 30,000 daily readers.
Planned and directed multi-channel marketing and media-driven branding campaigns.
Worked with and managed multiple advertising agencies and external vendors.
Built sports marketing partnerships with the Avalanche, Nuggets, Broncos, Rockies, and Crush.
Developed marketing strategy for the launch of new reader and niche advertiser products.
Directed marketing support strategies that supported the launch of multiple digital media platforms

THOMAS & PERKINS ADVERTISING 1990 - 1998
ACCOUNT GROUP SUPERVISOR
Created and implemented all marketing and advertising strategies, working with more than $9MM in
agency billings and managed a staff of six account executives and coordinators.
Directed major consumer and franchise accounts, including Wendys, The Denver Post, National Jewish
Hospital, Ultra-Mar Diamond Shamrock, Teller House Casino and The Alameda Newspaper Group.
Developed annual integrated marketing plans for circulation and advertising departments.
Created and launched new branding campaign for Ultra-Mar Diamond Shamrock in Colorado markets.

EDUCATION AND CREDENTIALS

Bachelor of Science, Business Administration and Marketing, University of Northern Colorado
Certified Business Communicator, Business Professional Advertising Association

AFFILIATIONS

Lead Fundraiser, Denver Metro Chamber of Commerce
Board Member, Metro Denver Sports Commission
Volunteer Ski Instructor, National Sports Center for the Disabled

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