Tata Motors entered the commercial vehicle sector in 1945 through a joint venture with Daimler-Benz. In 1991, Tata launched its first passenger vehicle, the Tata Sierra. A major success was the 1998 launch of the Tata Indica, India's first fully indigenous passenger car, which became one of the best selling cars in India due to its excellent fuel economy and aggressive marketing. Tata has since acquired several international automotive companies and expanded its product line to include buses, trucks, and the 2008 acquisition of Jaguar Land Rover from Ford Motor Company.
Tata Motors entered the commercial vehicle sector in 1945 through a joint venture with Daimler-Benz. In 1991, Tata launched its first passenger vehicle, the Tata Sierra. A major success was the 1998 launch of the Tata Indica, India's first fully indigenous passenger car, which became one of the best selling cars in India due to its excellent fuel economy and aggressive marketing. Tata has since acquired several international automotive companies and expanded its product line to include buses, trucks, and the 2008 acquisition of Jaguar Land Rover from Ford Motor Company.
Tata Motors entered the commercial vehicle sector in 1945 through a joint venture with Daimler-Benz. In 1991, Tata launched its first passenger vehicle, the Tata Sierra. A major success was the 1998 launch of the Tata Indica, India's first fully indigenous passenger car, which became one of the best selling cars in India due to its excellent fuel economy and aggressive marketing. Tata has since acquired several international automotive companies and expanded its product line to include buses, trucks, and the 2008 acquisition of Jaguar Land Rover from Ford Motor Company.
Tata Motors entered the commercial vehicle sector in 1945 through a joint venture with Daimler-Benz. In 1991, Tata launched its first passenger vehicle, the Tata Sierra. A major success was the 1998 launch of the Tata Indica, India's first fully indigenous passenger car, which became one of the best selling cars in India due to its excellent fuel economy and aggressive marketing. Tata has since acquired several international automotive companies and expanded its product line to include buses, trucks, and the 2008 acquisition of Jaguar Land Rover from Ford Motor Company.
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History[edit]
The second-generation Tata Indica; one of the best selling cars in the history of the Indian automobile industry
The Tata Nano, the world's most affordable car Tata entered the commercial vehicle sector in 1945 after forming a joint venture with Daimler-Benz of Germany. After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle. Tata subsequently launched the Tata Estate (1992; a station wagon design based on the earlier 'TataMobile' (1989), a light commercial vehicle), the Tata Sumo (1994; LCV) and the Tata Safari (1998; India's first sports utility vehicle). Tata launched the Indica in 1998, the first fully indigenous Indian passenger car. Although initially criticized by auto- analysts, its excellent fuel economy, powerful engine and an aggressive marketing strategy made it one of the best selling cars in the history of the Indian automobile industry. A newer version of the car, named Indica V2, was a major improvement over the previous version and quickly became a mass-favourite. Tata Motors also successfully exported large quantities of the car to South Africa. The success of Indica played a key role in the growth of Tata Motors. [5]
In 2004 Tata Motors acquired Daewoo's South Korea-based truck manufacturing unit, Daewoo Commercial Vehicles Company, later renamed Tata Daewoo. [6]
On 27 September 2004, Tata Motors rang the opening bell at the New York Stock Exchange (NYSE) to mark the listing of Tata Motors. [7]
In 2005, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach manufacturer Hispano Carrocera. [8] Tata Motors continued its market area expansion through the introduction of new products such as buses (Starbus & Globus, jointly developed with subsidiary Hispano Carrocera) and trucks (Novus, jointly developed with subsidiary Tata Daewoo). In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata Marcopolo Bus, to manufacture fully built buses and coaches. [9]
In 2008, Tata Motors acquired the British car maker Jaguar Land Rover, manufacturer of the Jaguar, Land Rover and Daimler luxury car brands, from Ford Motor Company. [10][11][12][13]
In May 2009 Tata unveiled the Tata World Truck range jointly developed with Tata Daewoo; [14] the range went in sale in South Korea, South Africa, the SAARC countries and the Middle-East at the end of 2009. [14]
Tata acquired full ownership of Hispano Carrocera in 2009. [15]
In 2009, its Lucknow plant was awarded the "Best of all" Rajiv Gandhi National Quality Award. [16]
In 2010, Tata Motors acquired an 80% stake in the Italian design and engineering company Trilix for 1.85 million. The acquisition formed part of the company's plan to enhance its styling and design capabilities. [17]
In 2012, Tata Motors announced it would invest around 6 billion in the development of Futuristic Infantry Combat Vehicles in collaboration with DRDO. [18]
In 2013, Tata Motors announced it will sell in India, the first vehicle in the world to run on compressed air (engines designed by the French company MDI) and dubbed "Mini CAT". On 26 January 2014, the Managing Director Karl Slym was found dead. He fell from the 22nd floor to the 4th floor of the Shangri-La Hotel in Bangkok where he was to attend a meeting of Tata Motors Thailand. [19]
