Russian Roulette: Joe Cool

SportsBusiness Daily
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Tuesday, November 4, 2014
#15 Russian Roulette

Prokhorov during a rare media session admits
he is open to selling minority shares of Nets.
Volume 21 No. 38
#14 Joe Cool

The Cubs "made things official"
yesterday, naming Joe Maddon their
54th manager and signing him to a
#11 Them's Fightin' Words

Are recent post-race altercations actually good
for NASCAR?
#16 No Trouble In River City

Jaguars see London trips as helping, not
hurting, viability in the Jacksonville market.
#1 Luck-y Charms
Andrew Luck leads all players in jersey sales
by female NFL fans at Dick's Sporting Goods.
#2 Rock Steady
Prudential Center launches new "Our House
Rules" campaign.
#26 Manhattan Project

K-State's Snyder apologizes for appearing in
campaign ad.
#4 Into The Lion's Den

Lions QB Matthew Stafford appears in a digital
spot for Pepsi to promote the brand's "Can Cave."
#25 Born To Run

Sports execs tell their TCS New York City
Marathon stories to THE DAILY.
five-year contract worth a reported

$25M, according to Bruce Miles of
the Chicago DAILY HERALD. It has been an
"awkward 10 days for the Cubs and Maddon," who
opted out of his '15 contract with the Rays on Oct.
24. Amid speculation the Cubs would "hire Maddon,
they fired manager Rick Renteria after Renteria
spent only one year on the job." The hiring of
Maddon "gives the Cubs their first big-name
manager since Lou Piniella ['07-10], and it comes at
a time" when President of Baseball Operations Theo
Epstein's "massive rebuilding project is showing
signs of bearing fruit." Epstein said, "We didn't hire
him because he's a big-ticket ma ...
QUOTE OF THE DAY

"There's nothing to it. If we keep seeing
stuff in print, then we're going to respond at
some point. For now, we'll take it day by day,
but there was absolutely no tampering
whatsoever."
-- Cubs President of Baseball Operations
Theo Epstein, on reports the team talked to Joe
Maddon about becoming manager while he was
still under contract with the Rays. (Chicago DAILY
HERALD, 11/4)
http://www.sportsbusinessdaily.com/Daily/Issues/2014/11/04.aspx?print=true&agree=required...
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TABLE OF CONTENTS
Marketing and Sponsorship
1. Colts' Luck Has Top-Selling NFL Jersey At Dick's Sporting Goods Among
Women
2. Prudential Center Unveils Its First Ad Campaign, Featuring House Rules
Theme
3. Sony Partners With NBA To Be First Sponsor Of League's "Hoops For
Troops" Initative
4. Yes He Can: Lions' Matthew Stafford Pushing Pepsi In New Digital-Only
Promo
5. Ticketmaster Signs Long-Term Sponsorship Renewal With Grizzlies,
FedExForum
6. Marketplace Roundup
Media
7. Colts' Blowout Win Over Giants Leads To Overnight Ratings Drop For "MNF"
8. Tony Hawk Teams With Complex Media To Create Website Focused On
Skateboard Culture
9. HBO's Kevin Durant Special Debuts Tonight, With "Intimate Look" At OffCourt Life
10. App Review: iPad Users Get Up-Close Experience Of Volvo Ocean Race
Leagues and Governing Bodies

11. Post-Race Fight Garnering Attention For NASCAR, But Is It Good For The
Sport?
12. Just Over 200 Retired NFL Players Opt Out Of Concussion Settlement With
League
13. Former Raptors GM Grunwald Still Lobbying For NBA Game In
Newfoundland
Franchises
14. Cubs Make Maddon Hiring Official, As Epstein Continues Denial Of
Tampering
15. Prokhorov Listening To Offers For Minority Stakes In Nets, But Will Not Cede
Control
16. Jaguars' London Residency Offers Revenue Boost, Helps Grow Jacksonville
Economy
17.
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Busy Bees: Hornets Go Door-To-Door In Latest Marketing Push Around

Rebranding
Facilities
18. AEG's Role In L.A. Stadium, Convention Center Plan Raises Conflict Of
Interest Concerns
19. Developer Halts Kemper Arena Plan Following Threat Of Lawsuit
20. Did Orlando City SC Tip Their Hand Regarding A Naming-Rights Partner With
Twitter Image?
21. Facility Notes
Olympics
22. Beijing Seen As Front-Runner For '22 Winter Games Despite Pollution
Issues, Lack Of Snow
Events and Attractions

23. National Finals Rodeo To Stay At UNLV's Thomas & Mack Center For Next
Decade
24. Local Officials Considering Ban On Drones During '15 U.S. Open Outside
Seattle
25. Sports Business Execs Well Represented Among TCS New York City
Marathon Finshers
People and Pop Culture

26. Kansas State Football Coach Snyder Facing Backlash After Endorsing
Senate Candidate
27. Executive Transactions
28. Names In The News
Classified Advertisements
29. Classified Advertisements
30. SBJ In-Depth: College Sports
MARKETING AND SPONSORSHIP

1 Colts' Luck Has Top-Selling NFL Jersey At Dick's Sporting Goods
Among Women
Dick's Sporting Goods "has compiled a list of the leading jersey sales among women" at the chain, and
Colts QB Andrew Luck has "the top-selling female jersey overall," according to Eric Edholm of YAHOO
SPORTS. The list is broken down by state, and three players are each "the leading jersey men in four
different states." They are Seahawks QB Russell Wilson (Washington, New Mexico, Nevada, Idaho),
Patriots QB Tom Brady (Massachusetts, New Hampshire, Rhode Island, Wyoming) and Saints QB Drew
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Brees (Alabama, Louisiana, Mississippi, Vermont). Browns QB Johnny Manziel is "tops in Ohio among
women, but he's only 13th nationally" at around 2% of jersey sales. However, Manziel "is No. 2 overall"
among men with nearly 6% of jerseys sold (SPORTS.YAHOO.com, 11/3). ADWEEK's Tim Nudd noted
three rookies "lead their respective states" in jersey sales among women: Jaguars QB Blake Bortles in
Florida, Bills WR Sammy Watkins in New York and Manziel in Ohio. Meanwhile, more women's jerseys
"were sold in Washington than any other state" (ADWEEK.com, 11/3).
Related stories:
Russell Wilson Regains Top Spot On NFLPI List For Licensed Sales
NFL Teams Press On With Marketing Geared Toward Women
NFL Faces Crisis With Female Fanbase After Domestic Violence Issues
Nike Forecasts Growth In Sale Of Women's Apparel, Continuing Trend
YOUTH OF THE NATION: In San Diego, Stefanie Loh notes 49ers QB Colin Kaepernick, whose jersey
was most popular among women in California, "leads a youth movement that has seen some intriguing
young quarterbacks establish themselves in the NFL's lineup of stars." That youth movement "is reflected
in the Dick's women's jersey map," with Wilson leading in four states, Luck leading in two -- Indiana and
Oregon -- and Bortles the female fan favorite in Florida. Some "other oddities" from the Dick's map include
the fact that Alaska, "strangely, loves" Cowboys QB Tony Romo and Oklahoma women are fans of Giants
QB Eli Manning. In addition, Broncos WR Wes Welker "has earned himself the loyalty of Utah and South
Dakota women" (SAN DIEGO UNION-TRIBUNE, 11/4).
2 Prudential Center Unveils Its First Ad Campaign, Featuring House
Rules Theme
Prudential Center's new "Our house rules" ad campaign has a double meaning: One "is declarative, as
in, 'Dude, our house absolutely rocks!'" while the other "is informative, as in providing a list of fanciful
'house rules' to follow for those who visit" the venue, according to Stuart Elliott of the N.Y. TIMES. The
rules include No. 6, "Find your way: No matter how you get here, you belong here"; No. 8, "Get loud," which
reappears as No. 13; and No. 23, "Be neighborly." The rules "are accompanied by a manifesto, which is
described in a video clip." In the video, rules "are superimposed on screen as vignettes appear of events at
the arena," among them Devils games, WWE matches, "Boy Scout ceremonies and skateboarding
competitions." The campaign, the arena's first, "will have a significant presence in and around the
Prudential Center, including signs, posters, billboards and transit ads." There also will "be web ads, content
on the Prudential Center website and a public relations effort." Commercials "may follow later." The initial
budget for the campaign "is estimated" at $1M. The campaign is being created by Kirshenbaum Bond
Senecal & Partners, N.Y., which also "works for marketers like Beautyrest and BMW" (NYTIMES.com,
11/3).
3 Sony Partners With NBA To Be First Sponsor Of League's "Hoops For
Troops" Initative
By Terry Lefton
Editor-at-Large
Sony Computer Entertainment America has signed on as an NBA promotional partner for a year and
will be the first sponsor of the league's six-year-old "Hoops for Troops" military appreciation program. Sony
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and the NBA will stage eight Hoops for Troops events at USO military bases around the country, which will
include basketball hoop installations, donated video game system installations and appearances by former
NBA players. The first of these events will be Thursday at Fort Hamilton in Brooklyn, where Basketball
HOFer Nate Archibald will make an appearance. As part of Hoops for Troops, NBA players will be wearing
special licensed apparel on court to commemorate Veterans Day on Nov. 11, including shooting shirts,
headbands, wristbands and socks. NBA team-specific Hoops for Troops shooting shirts will be sold at the
NBA Store in N.Y. and by NBAStore.com for $35.95, with a portion of sales donated to the USO.
4 Yes He Can: Lions' Matthew Stafford Pushing Pepsi In New Digital-
Only Promo
Lions QB Matthew Stafford is the "star of a new Pepsi digital-only
commercial that has been getting chatter since it was unveiled Oct.
28," according to CRAIN'S DETROIT BUSINESS. Stafford in the
spot "lets shoppers into a 'Can Cave' party room built from hundreds
of cases of Pepsi in the deli area" of a Meijer store in Madison
Heights, Mich. His fiancee, Kelly Hall, also "briefly appears." The
spot is a deal "made directly with Stafford, who is represented" by
IMG for endorsements, and is "not part of the league deal." The spot is "part of Pepsi's #AllForFootball
campaign that runs through Thanksgiving" (CRAIN'S DETROIT BUSINESS, 11/3 issue). Meijer Senior Dir
of Communications Frank Guglielmi said that it took 36 hours to "build the high-tech Can Cave with sliding
doors and peak-out window, made of 12 packs of Pepsi cans." In Michigan, Shandra Martinez noted Meijer
"agreed to let Pepsi film the commercial at its store ... because the Midwest retailer and the beverage giant
have a long-standing partnership in the Detroit market." Martinez: "Yes, those really are Meijer shoppers in
the commercial. But there was some incentive to participate." Guglielmi said Stafford "invited customers in
for a chance to win autographed Detroit Lions merchandise including footballs, Matthew Stafford jerseys,
helmets, photographs and tickets to a Lions game." Martinez noted in the beginning, customers were a
"little shocked to see Stafford goofing around in the store and throwing a football, but then the word got
out" (MLIVE.com, 11/3).
5 Ticketmaster Signs Long-Term Sponsorship Renewal With Grizzlies,
FedExForum
By Eric Fisher
Staff Writer
Ticketmaster has signed a long-term contract renewal with the Grizzlies and FedExForum to remain
their ticketing partner. The ticketing giant will continue to run primary ticketing for all events at the Memphis
arena, the Grizzlies official resale marketplace, and a combined offering under Ticketmasters TM+
platform that shows all purchasing options on a single online page. The Grizzlies are one of 25 NBA teams
using Ticketmaster.
6 Marketplace Roundup
In San Antonio, Dan McCarney noted the Spurs yesterday finally got around to shooting their latest
batch of commercials" for Texas-based grocery chain H-E-B after filming was delayed by the eye infection"
of F Kawhi Leonard. With Leonard sidelined for roughly three weeks with a nasty case of pink eye,
production was pushed into the regular season. Coach Gregg Popovich, who had a cameo several years
ago, will not be appearing in any of this years spots (MYSANANTONIO.com, 11/3).
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HITTING THE MARKET: In Cincinnati, Steve Watkins noted the Fantex IPO for Bengals WR Mohamed
Sanu wrapped up by raising $1.6M. Sanu is the third player to get the IPO treatment. Fantex started
taking orders for Sanu stock in August and finished the stock offering Thursday. Sanu's stock started
trading on Monday morning on the Fantex Market. The offering price was $10 a share, and that's the
listed trading price. No shares had traded yet as of midday yesterday (BIZJOURNALS.com, 11/3).
TOAST OF THE TOWN: In Portland, Mike Richman notes the Trail Blazers and Pyramid Breweries last
night officially introduced Schonz Red Session Ale to the public. Pyramid Breweries spent a year
working on a recipe and a concept for a beer that would honor Trail Blazers HOF broadcaster Bill
Schonely. The beer is already available inside the Moda Center and will soon be distributed in 22 oz.
bottles to stores in the Portland-area. Bars also will feature the beer on tap in the near future (Portland
OREGONIAN, 11/4).
STAYING THE COURSE: AAA Texas over the weekend announced a three-year extension of its
sponsorship for the fall NASCAR Sprint Cup race at Texas Motor Speedway. AAA has been a title
sponsor the past five years (FT. WORTH STAR-TELEGRAM, 11/3).
MEDIA
7 Colts' Blowout Win Over Giants Leads To Overnight Ratings Drop For
"MNF"
ESPN drew an 8.5 overnight rating for the Colts 40-24 win over the Giants on MNF last night, down
18% from a 10.4 rating for Bears-Packers in Week 9 last year. The 8.5 overnight also is down 11% from a
9.5 rating for Eagles-Saints in 12. The game drew a 33.0 local rating in Indianapolis (14.0 on ESPN, 19.0
rating on WRTV-ABC). In N.Y., the game drew a 12.2 local rating (8.6 on ESPN, 3.6 on WPIX-CW) (THE
DAILY).
THE ROUT IS ON: In Chicago, Ed Sherman wrote the Steelers' 43-23 win over the Ravens on Sunday
night "continued a perplexing streak" for NBC's primetime games. "SNF" games have been won by "an
average differential of 21.9 points per game in their last seven games." While these "routs are good for
CBS' 'The Good Wife,'" they are "not so good for keeping those viewers interested in the fourth
quarter" (CHICAGOTRIBUNE.com, 11/3).
ROOKIE OF THE YEAR: CBS' Tony Gonzalez said he has approached his first year as an analyst for the
net's "The NFL Today" pregame show by asking a "lot of questions, maybe annoyingly so." Gonzalez: "I'm
surrounded by such a great group of guys who have been there, done that. ... CBS even hired me a coach
to teach me the mechanics of TV and he's done wonders. I'm good friends with Michael Strahan, so I've
pestered him a lot about how he does it. And then I practice a lot -- I talk to myself a lot. I'm working my butt
off to make sure I'm good at it." Gonzalez said of who he watches to learn about the interview process, "I
watch everybody -- Oprah Winfrey, Barbara Walters, Charlie Rose, Gayle King. Maybe more news
broadcasters because they're removed from sports and they seem to know how to ask the deeper
questions." He added the most important trait for a player transition to a broadcast role is "to be yourself
when you're out there or people will see right through it." Gonzalez: "I want to make sure I wasn't up there
trying to be a 'broadcaster'" (L.A. DAILY NEWS, 11/4).
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8 Tony Hawk Teams With Complex Media To Create Website Focused On
Skateboard Culture
Skateboarder Tony Hawk is "teaming up with young men's publisher Complex Media for
TheRideChannel.com, a website about skate culture," according to Michael Sebastian of AD AGE. The site
is a "joint venture" between Complex and Hawk's production company, 900 Films, which is "responsible for
the bulk of the site's content, including skateboarding news, as well as tips and how-to stories mostly in the
form of video." Complex "handles the technology behind the site, along with the promotion and advertising
sales." Complex Founder Marc Ecko said that the partnership "could lead to events and products, but
declined to elaborate further." Sebastian notes The Ride Channel is "an extension of a YouTube channel of
the same name" introduced in '12. Its genesis was "the result of Google investing hundreds of millions of
dollars in original video creation and dispersing that money to various celebrities and media properties to
produce videos for YouTube." Ecko said that Hawk is "involved in producing content" for the website
(ADAGE.com, 11/4).
9 HBO's Kevin Durant Special Debuts Tonight, With "Intimate Look" At
Off-Court Life
HBO's "The Offseason: Kevin Durant" debuts tonight at 10:00pm ET, and Durant's "diverse basketball
interests come together" in the documentary, according to Mel Bracht of the OKLAHOMAN. The film
provides an "intimate look at the Thunder superstar," and is a "must-see for KD fans." It shows Durant
"training and playing video games with childhood friends at a house in Beverly Hills" and running with
Thunder G Russell Westbrook up a sand hill in L.A.. It also shows Durant "marketing a new shoe and video
game and later signing a lucrative contract with Nike." The concept for the 52-minute film was "created by
Durant, film producer Jamie Patricof and Rich Kleiman," Durants agent at Roc Nation Sports. It was
"directed by Brendan and Emmett Malloy." Starting with his "emotional MVP acceptance speech, the
special tracks Durant for more than 120 days of his offseason and then adds a segment after his foot injury
in Thunder training camp" (OKLAHOMAN, 11/4). In DC, Michael Lee wrote Kleiman in one scene "got
upset after a reporter violated terms of an interview agreement and mistakenly asked Durant about
becoming a free agent next summer." Durant "politely corrected the reporter" (WASHINGTONPOST.com,
11/3). Patricof said, "The idea was to show what is seen as the offseason for an athlete. I think people don't
have any idea how much work an athlete has to do in the offseason." But SI.com's Richard Deitsch writes,
"Given Durant is one of the producers, it brings up an obvious question. Are viewers getting authenticity or
is the documentary merely meant to mythologize Durant?" (SI.com, 11/4). Durant said, "I just wanted to
give people a different look. They only see us when the lights come on. I wanted to show people the hard
work we put in on and off the court for us to be who we are. I'm excited for everybody to see it. Hopefully
they like it ("Mike & Mike," ESPN Radio, 11/4).
SHOE FLY, DON'T BOTHER ME: Durant in the documentary is shown attending an event to launch his
new Nike KD7 sneaker, and Durant says, "I'm on my seventh shoe and it's like, 'Damn, I got my own tennis
shoe.' It still hasn't hit yet to be honest. I never would have thought this would happen. I walk down the
street and kids are like, 'Man, I just bought your shoes today,' and I just sit there and go, 'Wow.' Somebody
actually walked in and said, 'I want some Kevin Durant sneakers'" ("The Offseason," HBO, 11/4). But
in Portland, Allan Brettman noted Durant's decision to sign with Nike over Under Armour this offseason
"barely gets a nod" in the film. It "gives no real hint at what occurred between Point A and Point B of his
decision to re-sign with Nike." Point A would "be about a quarter way into the video, when Durant is shown
making a late June visit to New York City to promote the debut of the KD7." Point B "arrives toward the end
of the roughly 60-minute film," when Roc Nation President & Chief Strategy Officer Michael Yormark "walks
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into a Roc Nation office and hands Durant what appears to be a single page." There are "no behind-thescenes peeks of the great Durant sneaker chase," and "no visits between Durant and Nike contacts or the
Under Armour interlopers." There is not even a "peep between Durant and his agent about the shoe
deal" (Portland OREGONIAN, 11/3).
10 App Review: iPad Users Get Up-Close Experience Of Volvo Ocean
Race
By Amie Sheridan, Correspondent
The weekly app review takes an international turn this week to follow the Volvo Ocean Race, a ninemonth round-the-world sailing event currently in its first leg from Alicante, Spain to Cape Town, South
Africa. With sailing teams now in the Roaring Forties section of the Southern Ocean, the race is starting to
get interesting. Using the Volvo Ocean Race app, users can do things like view boat positions in 3-D, track
weather, and watch reality-inspired videos of sailing teams. Despite some untimely crashes, this is a great
app for fans of the Ocean Race and nautical nerds in general. Released in September, Volvo Ocean Race
for iPad is a joint venture between Mueva el Volante and Virtual Eye. It is a free download with no
advertising, available on iOS and Android. This review was conducted on an iPad 2 version 8.1, with Wi-Fi
service.
WINDWARD: The Virtual Eye race tracker, providing a world map with tools to visually track the sailing
teams, is excellent when it does not crash. Tapping on a boat brings up information like speed, VMG
(velocity made good) and location coordinates. Users can also track environment factors around the racers
like wind, isobars and sunlight. The race can be tracked in a world map view, or in 2-D or 3-D with zoom
functions. Elsewhere, a swipeable content feed tells the story of the race, showcasing video of reality showesque, behind the scenes action from each team. A watch log, updated three times each day, provides a
written update on the race. The app also contains an IPTV channel with 24/7 streaming content
surrounding the race and its teams. Live video is offered for select portions of the event, such as leg starts
and in-port races. Team profiles include photos and bios of all team members and links to social media
pages on Facebook, Twitter, Google+, Instagram and YouTube.
ADRIFT: Unfortunately, this very cool app has some mildly irritating loading issues. It also crashes from
time to time. Specifically, the racer profiles are slow to load. Some do not load at all. Some content items,
like Inside Track, had no video clip or image attached. Swiping through the content cards in the main feed
is not as smooth as it could be -- to move from item to item it takes a few swipes. Further to this, the
content feed does not seem to do justice to the intensity of the race itself. A scrolling news feed or ticker
could add a more exciting vibe. Being unfamiliar with the race prior to reviewing the app, I felt that the
overall cadence of the user experience should have better matched the speed of the event itself. Video
clips should be sharable, and an explanation of the ranking and performance data would be useful to new
fans of the Ocean Race.
BOTTOM LINE: Overall, Volvo Ocean Race for iPad is an impressive product -- like nothing I have seen
before. The race tracking tools powered by Virtual Eye are definitely worth a look. Aside from this feature
and a 24/7 IPTV channel, the app could use a bit more spunk (and a few less crashes) to make it feel as
intense as the Ocean Race itself. A sleeker content feed and more distribution touch points are
recommended for future releases. I rate the app 3 stars. iTunes users give it 4 stars.
Amie Sheridan (amie.sheridan31@gmail.com) is a freelance writer in Philadelphia.
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See Sheridan's previous App Review submissions for THE DAILY:

NHL Revamps Mobile Offerings, With Noticeable Improvements
Fancred For iPhone Scratches A Social Fan's Itch For Engagement
Project Trojan Delivers Deep Video Library To USC Football Fans
Dan Patrick Show For iPhone Offers Little Outside Of Live Stream
CBS Sports Fantasy For iPhone Makes Managing Your Team Easy
LEAGUES AND GOVERNING BODIES

11 Post-Race Fight Garnering Attention For NASCAR, But Is It Good For
The Sport?
The post-race fight between Jeff Gordon and Brad Keselowski at Texas Motor Speedway on Sunday
has been "discussed on national TV and radio shows, and is surely going to remain the No. 1 topic among
race fans" going into Sundays Quicken Loans 500 at Phoenix Int'l Raceway, but the question lingers
whether it is a "good thing for the sport," according to Drew Davison of the FT. WORTH STARTELEGRAM. Instead of "talking about Jimmie Johnson winning the fall race at TMS for the third
consecutive year and playing spoiler in this years Chase, the only thing people seem to care about is the
full-fledged brawl that broke out." It marked the "second time in four weeks that a post-race altercation
overshadowed the actual race," and TMS President Eddie Gossage "acknowledged the sport is walking a
fine line between real and manufactured emotions." Gossage: "Theres some good in stuff like this, but you
cant do it every week. From a credibility standpoint, you just cant do that every week. But tensions are so
high, the nerves are so raw and the stakes are so huge that anytime you apply pressure, you get a
pushback and response. Thats what were seeing because the Chase is putting pressure on people who
havent experienced this kind in our sport before." He added, "I dont know that were looking for fights and I
think NASCAR is sometimes unfairly labeled as, Look at those rednecks going at it. But I guess thats too
much to ask for anyway" (FT. WORTH STAR-TELEGRAM, 11/4).
Related stories:
Brawl Breaks Out At Texas As Tension Builds Under New Chase Format
NASCAR Unveils Overhaul To Chase With Emphasis On Victories
Brian France Discusses Decision To Change Points Format, Chase
Mike Helton Pleased With Reactions To NASCAR Format Changes
NASCAR Rolls Out Chase Promotion, Encouraged By Interest In Format
PEOPLE ARE TALKING: ESPN.com's Brant James wrote NASCAR "is a spectacle again, in all the right
and wrong connotations of the word." Whether it will "translate into commerce and the wonder days
stakeholders seemed to once consider perpetual remains to be seen." But "mainstream folk are talking
about NASCAR again, or at least pausing to watch the melee videos, on morning chat shows between local
traffic and the national weather forecast, and on sports channels alike." If this is the "vision" NASCAR Chair
& CEO Brian France "set for the sport when he approved the manic new iteration of the Chase for the
Sprint Cup, well struck, sir" (ESPN.com, 11/3). In Orlando, George Diaz writes this is "exactly what
NASCAR wants," even with officials "considering 'penalties' to the offending parties." Keselowski "isnt
committing a crime," and instead is "driving up ratings and interest." Diaz: "Whats not to like?" (ORLANDO
11/4/2014
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SENTINEL, 11/4). Dallas Morning News columnist Tim Cowlishaw said the fights are "getting people
engaged. Columnist Kevin Blackistone said, "People are tuning in now, talking about this. It's a
transcendent moment for NASCAR. They couldnt tell you who's leading in the points race, but they could
tell you who's getting into a fight (Around The Horn, ESPN, 11/3)
IS THIS TRANSLATING INTO MORE VIEWERS? ESPN finished with a 2.8 rating and 4,749,000 viewers
for Sunday's Cup race, the best numbers in both categories for the event since '11 (THE DAILY). In L.A.,
Jim Peltz noted ratings for each of the previous six Chase races have "dropped roughly 6% on average
from a year ago." However, NASCAR remains "one of the most popular sports on TV, averaging 4 million
or more viewers for the Chase races." NASCAR, ESPN and others "argue that the TV ratings don't entirely
reflect fan interest in the new Chase format or the sport overall." Among other things, they "note that many
fans now track races in other ways, notably on NASCAR's own digital-media platforms." But if it is the
drivers' "raw emotions and feuding that appeal to many NASCAR fans, how well is that experience realized
on a smartphone?" (LATIMES.com, 11/3). ESPN's Bomani Jones said, We dont have to tune into a race
to watch the fight. You can tell us about the fight afterward. So everyone thinks, Hey, these guys start
pushing each other around a little more, people will watch more.' Whats going to make people watch more
NASCAR is if more people start liking the actual races and that, entertaining though it may have been, was
not a race ("Highly Questionable," ESPN2, 11/3). ESPN's Tony Kornheiser said, This isnt helping gett
new fans to NASCAR because people dont care about the race anymore. Theyre just waiting to see who
punches out Brad Keselowski (PTI, ESPN, 11/3).
12 Just Over 200 Retired NFL Players Opt Out Of Concussion Settlement
With League
Former NFLers and survivors of other players "had a chance to separate themselves from a tentative
settlement of concussion lawsuits filed by more than 5,000 ex-players against the league," but only 220
"'opt-out' requests were received by mail prior to the Oct. 14 deadline," according to Gary Mihoces of USA
TODAY. Those who "didn't opt out are eligible for benefits and potential monetary awards, but they
surrender the right to bring future lawsuits against the league related to their cases." Potential members of
the settlement classes "totaled 33,984, including 25,060 former NFL players and 8,924 relatives of
deceased players." Listed among those "who opted out" were reps of the estate of late NFLer Junior Seau,
as well as Pro Football HOFers Tony Dorsett and Joe Delamielleure. U.S. District Court Judge Anita Brody
on Nov. 19 will hold a hearing in Philadelphia "on whether to grant final approval to the tentative
settlement." Objections filed in court by ex-players "argue that the proposed settlement doesn't go far
enough in providing awards to players suffering various types of brain impairments, that it is overly friendly
to the NFL, and that ex-players were not sufficiently informed about specifics of the agreement." The
settlement would "provide awards" of up to $5M for ALS, $3.5M for Parkinson's and Alzheimer's and $3M
for "neurocognitive impairment such as dementia." But player attorney Michael Kaplen said that it "doesn't
go far enough because it denies compensation for other conditions such as memory, concentration and
behavioral problems" (USATODAY.com, 11/3). In N.Y., Ken Belson notes the players by not taking part in
the settlement "have preserved the right to continue suing the league for injuries related to their
concussions and head hits." It is "unclear, though, how much success a small group will have." With "so
few players opting out of the settlement, the judge overseeing the case may not feel compelled to force the
league and the plaintiffs to make wholesale changes to the agreement" (N.Y. TIMES, 11/4).
13
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Former Raptors GM Grunwald Still Lobbying For NBA Game In

Newfoundland
Former Raptors GM Glen Grunwald is "still lobbying" to have an NBA game played in St. John's,
Newfoundland, "even though he is no longer working in the league," according to Robert MacLeod of the
GLOBE & MAIL. The Raptors played at Mile One Centre on Oct. 23, 2003, but the event was cut short
when "condensation had built up on the wooden floor." Grunwald at the time said, "I will make you one
promise. The Toronto Raptors will return to this arena and play a game within two years." Grunwald "has
recently been in contact with the Raptors, NBA Canada and businessmen in St. Johns, trying to drum up
support to bring an NBA game to the East Coast." But the idea "has yet to be acted upon." Grunwald said,
"I'm just trying to deliver on a promise -- that's all I'm trying to do. And it makes good sense, too, because
there's great folks out there in Newfoundland and they really like basketball." MacLeod notes the league
through its NBA Canada Series "stages exhibition games every year in Canada." The Raptors played at
Rogers Arena in Vancouver and the Bell Centre in Montreal during the '14 preseason. NBA Canada VP &
GM Dan MacKenzie said that while he "would never rule out St. Johns to host an NBA game, it is
premature to state right now the location of any future league endeavours." MacLeod notes Grunwald,
while working for the Knicks in summer '13, "thought it was all going to fall into place" after he "had secured
an agreement" with the Wizards to play an exhibition game in St. John's. But he was "abruptly fired from his
New York job." Without Grunwald's presence, there was "no real reason for the Knicks or the Wizards to
play a game in St. Johns, and the event was scuttled" (GLOBE & MAIL, 11/4).
FRANCHISES
14 Cubs Make Maddon Hiring Official, As Epstein Continues Denial Of
Tampering
The Cubs "made things official" yesterday, naming Joe Maddon their 54th manager and signing him to
a five-year contract worth a reported $25M, according to Bruce Miles of the Chicago DAILY HERALD. It
has been an "awkward 10 days for the Cubs and Maddon," who opted out of his '15 contract with the Rays
on Oct. 24. Amid speculation the Cubs would "hire Maddon, they fired manager Rick Renteria after
Renteria spent only one year on the job." The hiring of Maddon "gives the Cubs their first big-name
manager since Lou Piniella ['07-10], and it comes at a time" when President of Baseball Operations Theo
Epstein's "massive rebuilding project is showing signs of bearing fruit." Epstein said, "We didn't hire him
because he's a big-ticket manager. We hired him because he's Maddon." Epstein and Cubs GM Jed Hoyer
"began a whirlwind courtship with Maddon right after he became a managerial free agent" (Chicago DAILY
HERALD, 11/4). In Chicago, Mark Gonzales notes Maddon "opted out of his contract" after managing the
Rays for nine seasons, compiling a record of 754-705 with four playoff appearances, two AL East titles and
a berth in the '08 World Series. As Wrigley Field construction "continued across the street, Maddon called
the ballpark a 'treasure' and talked about helping to develop the team's many young prospects" (CHICAGO
TRIBUNE, 11/4). Maddon said, "Why would you not want to accept this challenge? In this city? In that
ballpark? Under these circumstances, with this talent? It's an extraordinary moment, not just in Cubs
history, but in baseball. This confluence of all these items coming together is pretty
impressive" (ESPNCHICAGO.com, 11/3).
PLAYING BY THE RULES: The DAILY HERALD's Miles notes Epstein also "vehemently stated that the
Cubs did not illegally tamper with Maddon" while he was under contract with the Rays. Epstein said, "It's
just totally inaccurate. There's nothing to it. If we keep seeing stuff in print, then we're going to respond at
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some point. For now, we'll take it day by day, but there was absolutely no tampering whatsoever." Miles
notes when news broke of Maddon opting out as manager of the Rays, speculation "began immediately
that Maddon and the Cubs would be a good fit." Epstein has "maintained the Cubs did not act on Maddon
until they found out" from MLB that Maddon was a free agent. Meanwhile, Epstein "praised the work"
Renteria did in his one year with the team. Epstein: "He handled it like a prince of a man. It was a painful
week. It was a really painful week. As a person, I didn't want to do it. I don't want to ever be unfair to
someone else. As an executive and someone charged with winning a World Series here, I had no choice
but to do it. It was clearly the right move for the Cubs" (Chicago DAILY HERALD, 11/4). In N.Y., Ben
Strauss notes Maddon also "expressed remorse" about Renteria. But Maddon said that he "had been
concerned only about his own contract negotiations -- first with the Rays and then with the Cubs." Maddon:
All I did was exercise the right within my contract. It wasnt my responsibility to gauge how other
organizations ran their organizations" (N.Y. TIMES, 11/4). Maddon's agent, Alan Nero of Octagon, said,
"This was completely unexpected. When I negotiated Joe's contract and put the 'out' clause in it, he really
never anticipated it being effective. It's kind of easy to agree to something that you never think is going to
happen. So it is kind of the way it was. It was an add-on to the contract. So when [former GM Andrew
Friedman] left, which we didn't expect, all of a sudden there was a dilemma." Maddon said that he was
"prepared to pursue other options in broadcasting or the front office before Nero explained all of his
options" (CHICAGO TRIBUNE, 11/4).
RIGHT MAN FOR THE JOB: In Chicago, David Haugh writes Maddon's "energy and optimism make him
the right manager at the right time for a young team defining how to win." Maddon yesterday "exuded
confidence and curiosity; balancing bold talk with common sense." Maddon "connected with Chicago in his
first impression" like Cubs 1B Anthony Rizzo "connecting on a batting-practice fastball." This "wasn't just
winning the news conference," this was "sweeping the series with three shutouts." Maddon "could have
been dull and businesslike and the Cubs still could have claimed he was worth" the contract "based on
baseball credentials alone." But Maddon's "dynamic personality underscored what an ideal hire he is for a
team full of highly touted prospects facing high expectations" (CHICAGO TRIBUNE, 11/4). Also in Chicago,
Scot Gregor notes Maddon "ended the press gathering by offering to buy the first round of drinks." Gregor:
"If you think this was a one-act show, stay tuned for even more good times once Maddon gets to work in
the Cubs' dugout and clubhouse" (Chicago DAILY HERALD, 11/4). CSN Chicago's Patrick Mooney said, "It
feels like the buzz is back in Chicago, and Joe Maddon is probably the first piece in what the Cubs thought
would be an extremely busy offseason" ("MLB Now," MLB Network, 11/3). The DAILY HERALD's Mike
Imrem writes Maddon "has a pulse, a personality, a presence" (Chicago DAILY HERALD, 11/4). The
CHICAGO SUN-TIMES' Rick Morrissey writes after "listening to the guy, youd consider running through an
ivied brick wall for him" (CHICAGO SUN-TIMES, 11/4).
15 Prokhorov Listening To Offers For Minority Stakes In Nets, But Will Not
Cede Control
Nets Owner Mikhail Prokhorov yesterday while addressing the media for the first time in 10 months
"sidestepped an inquiry about his desire to remain owner, but when pressed proclaimed that he is only
listening to offers for minority shares of the team," according to Stefan Bondy of the N.Y. DAILY NEWS.
Prokhorov: "My position is that I will not give up control of the team. But you know, I am quite happy when
somebody sending me a nice offer without taking my control of team. I think, for the time being, nothing is
imminent, but still I think its not bad just to listen. We have a lot of proposals to buy minority shares but its
my desire to just listen." Prokhorov also acknowledged for the first time that "dealing three first-round draft
picks" last summer for Fs Paul Pierce and Kevin Garnett "was at least partially motivated by marketing -- or
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'building the brand.'" Bondy notes the Nets last year lost $144M "in the basketball operations department -by far the most in the NBA." But Prokhorov "essentially laughed off the losses." He said, "Its not a big deal
just because I personally compensated this money from my pocket and thats why I will keep the structure
for the time being" (N.Y. DAILY NEWS, 11/4). In N.Y., Tim Bontemps notes Prokhorov "declined to
comment" when asked whether he was "interested in acquiring" Forest City Ratner Companies Exec Chair
Bruce Ratner's available 20% stake in the franchise. Prokhorov was also "quick to praise" Nets GM Billy
King. Prokhorov added that the Nets "just need to stay healthy and have a 'little bit of luck' to be contenders
this season" (N.Y. POST, 11/4).
NO MORE NOVELTY? The WALL STREET JOURNAL's Alex Raskin notes the Nets' home opener last
night against the Thunder "was officially a sellout, but in a contrast from 2012, when the Nets were opening
Barclays Center, and from 2013, when they were unveiling a new lineup" that included Pierce and Garnett,
the buildup to this years home opener "was somewhat understated." Further "dulling the hype" last night,
the game "was the 30th and final home opener in the NBA." Nets G Alan Anderson "couldnt help but admit
that the evening was somewhat anticlimactic for the players." However, the Nets' home opener did not go
"completely unnoticed." The Empire State Building "did its part, adorning itself in white lights to give the
appearance of the Nets team colors." The Metropolitan Transit Authority "also recognized the game by
offering fans a team-branded subway card at nine subway stations across the
city" (WALL STREET JOURNAL, 11/4).
16 Jaguars' London Residency Offers Revenue Boost, Helps Grow
Jacksonville Economy
As the Jaguars "prepare this week to play their second game at London's Wembley Stadium," it is
becoming clear to Jacksonville political leaders and the NFL that the teams repeated trips across the
Atlantic "are about stabilizing the franchise to stay in Jacksonville," according to a front-page piece by
Gene Frenette of the FLORIDA TIMES-UNION. Jaguars President Mark Lamping said, "Some people view
London as a threat to the Jaguars. I view it the exact opposite. London is going to be one of the things that
protects Jacksonville as an NFL market. It stabilizes a franchise that was unstable a few years ago."
Frenette writes the Jaguars "understand that increasing revenues is paramount." One reason they agreed
to become the only NFL team to play in London from '13-16 "was to pad local revenue that had fallen to
30th in the NFL." But the London "windfall -- bringing in ticket revenues that double a normal Jaguars home
game," and now represents 15% of the teams local revenue -- "is hardly the only benefit." Jacksonville
leaders agree that Jaguars Owner Shad Khans vision "went beyond an immediate NFL payout for his
franchise." It "was also a way of building the team brand overseas and, by extension, creating opportunities
for economic growth and steering jobs to Jacksonville." Khan: "Its not just ticket revenue, its corporate
sponsorship revenue (from playing in London) and brand-building. Theyre all tied. We have to work on all
our revenues to get them up. London is a disproportionate part. Thats just a fact of life." The corporate
sponsorship dollars "only add to a revenue stream the Jaguars desperately need for financial stability."
Frenette reports the NFL is "carefully monitoring the response from fans all over the UK toward the
Jaguars," and all signs point to fans "flocking to the Jaguars in significant numbers." Jaguars U.K.
Sponsorship Dir Laura Oakes said that The Union Jax, the team's fan club in the U.K., has "seen its
membership grow from 20,000 to 30,000 in the past year" (FLORIDA TIMES-UNION, 11/4).
17 Busy Bees: Hornets Go Door-To-Door In Latest Marketing Push
Around Rebranding
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Related stories:
Hornets Pull Out All The Marketing Stops In First Game Under New Name
Rebrand Leads To Tweaks In Premium Seating Amenities For Hornets
Hornets' Whitfield Optimistic Over Rebrand, Potential For All-Star Game
Jordan Talks Changing Hornets' Culture Both On And Off The Court
NBA Officially Approves Bobcats' Name Change To Hornets
The Hornets' mascot and other team reps are "cruising around the Charlotte area in branded vans on the
lookout for homes with basketball hoops in their driveways, and will hand out about 1,000" purple nets,
according to Andrew Adam Newman of the N.Y. TIMES. Those who "attach the nets to their hoops, and
who post a photo of it to social media using the hashtag #BuzzCity, will be eligible to win prizes including
tickets to games." Charlotte-based BooneOakley is behind the campaign, which "includes television, radio
and newspaper advertising." A new TV commercial "equates the return of the Hornets name to a major
comeback on the court." The ad concludes with the campaign's slogan, "The home team is finally home,"
which also is "emblazoned on buses that will be fully wrapped in the teams colors, and on billboards."
Hornets Exec VP and Chief Sales & Marketing Manager Pete Guelli said that fan response to the team's
rebranding "had been profound." He added that merchandise sales are up 77% over this time last year,
and that sales of new season tickets "were second in the NBA" to the Cavaliers. Newman notes the
Hornets have added 30 new corporate sponsors, "including Mercedes-Benz and McDonalds." Fanatics
President of Merchandising Jack Boyle said that sales of Hornets merchandise this year "had increased
fivefold over sales of Bobcats merchandise last year" (N.Y. TIMES, 11/4).
FACILITIES
18 AEG's Role In L.A. Stadium, Convention Center Plan Raises Conflict Of
Interest Concerns
AEG "has been given a key role" in helping L.A. figure out what to do should the city's plans to build a
stadium for an NFL team "fall apart," according to David Zahniser of the L.A. TIMES. That involvement "is
triggering questions about whether the company's private interests could run afoul of the city's public
interests." L.A. officials "have been hoping that AEG's proposed 72,000-seat football stadium would
generate much of the money needed for a pricey upgrade of the city-owned convention center next door."
But as the city's NFL prospects "began to dim last year, convention center officials got serious about a
backup plan," which included "the idea of putting a 1,000-room hotel alongside the convention center."
Work on that plan "was ramping up in September when AEG asked for six more months to land a football
team." Company officials as part of that announcement "made it clear: They don't think a hotel should be
built next to the convention center." AEG "has its own 54-story hotel tower at L.A. Live, one that serves
convention-goers." If city officials "decide not to follow AEG's advice, a competing hotel could go up"
between the convention center and L.A. Live (L.A. TIMES, 11/4).
19 Developer Halts Kemper Arena Plan Following Threat Of Lawsuit

K.C.-based architecture firm Foutch Brothers made a "sudden decision last week to drop its plan to
redevelop Kemper Arena" after agricultural organization American Royal Association "sent a letter
threatening a lawsuit," according to Lynn Horsley of the K.C. STAR. In an Oct. 17 letter, Chase Simmons of
the Polsinelli law firm, representing the American Royal, "warned Foutch to 'cease and desist' from its
efforts to have Kemper Arena declared a historic structure, which would have helped with the financing for
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its proposed project." For months, Foutch and the American Royal have "pitched rival plans for the future of
Kemper Arena." While the American Royal has "advocated demolishing Kemper and replacing it with a
smaller multipurpose building, Foutch argued for preserving the arena and turning it into a regional youth
sports facility." But the American Royal "felt Foutch was interfering in a detrimental way with its lease with
the city, which extends through 2045 for the American Royal Complex, including Kemper Arena." After
receiving the letter, Foutch Brothers "abruptly announced it was dropping its plan." Company reps "declined
at the time to elaborate on the decision, except to say that it was prompted by 'circumstances beyond their
control.' Foutchs withdrawal "means Kempers demolition is more likely because an effort to preserve the
arena through national historic designation has been halted" (K.C. STAR, 11/4).
20 Did Orlando City SC Tip Their Hand Regarding A Naming-Rights
Partner With Twitter Image?

Incoming MLS expansion club Orlando City SC is "seeking a company" interested in its stadium naming
rights, and the club yesterday the club "posted an image on Twitter ... of the stadium sporting a logo of
publicly traded Total S.A., a France-based global oil and gas company," according to Richard Bilbao of the
ORLANDO BUSINESS JOURNAL. However, the image "was removed minutes later." The foreground of
the image "shows the logo of Total S.A., as well as banners that say 'Total Stadium.'" If true, this would be
a "major haul" for the club and the region, as the "brand name of Total S.A. brings both major recognition to
the company, as well as a global business powerhouse's presence in Central
Florida" (BIZJOURNALS.com, 11/3). In Orlando, Paul Tenorio writes the "more likely scenario" is that the
club has "created mock-ups for the many companies to which it is pitching a naming-rights deal." A club
spokesperson said the team continues to have "positive conversations with a lot of companies, both locally
and internationally" (ORLANDO SENTINEL, 11/4).
21 Facility Notes
In Atlanta, Katie Leslie notes attorneys for the city and a group of residents "challenging the citys
decision to use public money to help build" the new Falcons stadium yesterday "argued their cases to the
states highest court." The hearing "marks the residents last chance to halt the citys plans" to issue $200M
in bonds to the nearly $1.3B stadium set to open in '17. The Supreme Court "must decide whether to
uphold a Fulton County Superior Court judges decision in May to validate the bonds backed by hotel-motel
taxes, which allows the borrowing plan to go forward, or side with the residents." The justices "arent likely
to render a decision until January, several months after city and state officials hoped to issue the
bonds" (ATLANTA JOURNAL-CONSTITUTION, 11/4).
BEARING IT ALL: In Cincinnati, Chris Wetterich noted the Univ. of Cincinnati is "looking for architects and
engineers to plan and design" a $70M overhaul of Fifth Third Arena. UC "put out a request for qualifications
on Friday and indicated the design work will have two phases." The first will "require the firms to come up
with a more solid cost estimate." Documents indicate that UC could "abort the project after phase one but
also indicate an aggressive construction schedule if UC goes ahead with the plan." UC would "want the
renovations started" by April '16 and finished by November '17. UC's teams "would play elsewhere" during
the '16-17 season (BIZJOURNALS.com, 10/31).
VOLUNTEER WORK: Knoxville-based Studio Four Design will design and oversee a $15M "facelift" of the
Univ. of Tennessee's Thompson-Boling Arena. The renovation will include "updated men's and women's
locker rooms, upgraded restrooms, concourse improvements, mechanical and electrical upgrades and a
new roof" (KNOXVILLE NEWS-SENTINEL, 11/4).
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OLYMPICS
22 Beijing Seen As Front-Runner For '22 Winter Games Despite Pollution
Issues, Lack Of Snow

Beijing "looks like the strongest bidder left to host an Olympics that few other cities seem to want," as a
combination of "political will and strong public support" has made the Chinese capital the front-runner for
the '22 Games, according to Justin Bergman of the AP. Beijing "doesn't have a long winter sports tradition,"
but what "increasingly matters in the race for the 2022 Games is money, and China has plenty of that." The
city just last year "was considered a long shot" to land the Games, but then "public opposition and financial
concerns in Europe began whittling the field of candidates." Beijing is now "in a two-city race with Almaty,
Kazakhstan," and the "promotional blitz has already begun." The Beijing 2022 Olympic Bid Committee last
Friday "unveiled a Facebook page and Twitter feed and released a video depicting scenes of victorious
Chinese athletes at previous Winter Games and an animation of a planned high-speed rail line that will
connect venues in the city with those in the mountains in just 50 minutes." But the Winter Games "should
also have snow, and this is one of the major challenges for the mountains northwest of Beijing, where
Alpine skiing events would be held, and the mountains near the city of Zhangjiakou, the proposed site for
Nordic skiing." China-based Duolemeidi Mountain Resort co-Founder Fabio Ries said that none of the ski
resorts in the area "could operate without man-made snow." But Bergman writes the man-made snow
"presents another problem: a severe water shortage in northern China that ski resorts have been blamed
for exacerbating." Another concern is Beijing's "notorious air pollution" (AP, 11/4).
EVENTS AND ATTRACTIONS

23 National Finals Rodeo To Stay At UNLV's Thomas & Mack Center For
Next Decade
Las Vegas Events President Pat Christenson said that the Wrangler National Finals Rodeo "plans to
stay at UNLVs Thomas & Mack Center for another decade rather than move to the MGM Resorts
International/AEG arena being built on the Strip," according to Alan Snel of the LAS VEGAS REVIEWJOURNAL. Christenson said that the 10-year deal is "expected to be signed before the 10-day rodeo opens
on Dec. 4," with the current lease "set to expire this year." Christenson added that he and NFR GM Shawn
Davis "took a very preliminary look" at the MGM Resorts/AEG arena, but the $375M venue scheduled to
open in spring '16 "is not ideally suited for the rodeo because it has only one tunnel." Christenson said that
improvements to Thomas & Mack "through the years, such as adding a second tunnel, now make it an
excellent venue for the NFR," with "excellent sight-lines for a rodeo." Snel notes approximately "180,000
fans attend the NFR at Thomas & Mack." Horses, bulls and other rodeo animals are "housed in pens" on
UNLV's intramural fields and are "funneled to the Thomas & Mack entry tunnel across an 80-foot stretch of
parking lot" (LAS VEGAS REVIEW-JOURNAL, 11/4).
24 Local Officials Considering Ban On Drones During '15 U.S. Open
Outside Seattle
The City of University Place, Wash., is "considering a ban on drones" during the '15 U.S. Open at
Chambers Bay Golf Course, according to Brynn Grimley of the Tacoma NEWS TRIBUNE. The USGA
"requested the ban on the increasingly popular unmanned aircraft in preparation for the weeklong major
championship." The Village of Pinehurst Council in North Carolina "enacted a similar, temporary ban"
during the '14 U.S. Open and Womens Open "at the USGA's request." But "even so, someone launched a
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drone" during the men's event. U.S. Open Management Dir Robbie Zalzneck said that an official "contacted
the drone operator and made the person aware of the ban." Grimley noted the proposed ban for the '15
event "could keep people from taking unauthorized pictures or video of an event that will draw the worlds
elite golfers and millions of dollars in television revenues." The USGA and Fox "signed a 12-year
multimedia deal last year for the U.S. Open and other USGA championships," estimated at $100M. But
officials said that "even more important ... is that a drone ban would help keep the public safe." University
Place City Attorney Steve Victor said that the only agency that "has control over airspace" is the FAA.
Grimley noted the agency is "expected to come out with new guidelines for drones next year, after the U.S.
Open." The ban also "wouldn't reach into Puget Sound, where someone could launch a drone from a boat,"
as the city "doesn't have jurisdiction over the waterway" (Tacoma NEWS TRIBUNE, 11/3).
25 Sports Business Execs Well Represented Among TCS New York City
Marathon Finshers
By Alex Silverman
Staff Writer
Runners in Sunday's TCS New York City Marathon were challenged by blustery winds and frigid
temperatures, but many readers of THE DAILY overcame the elements and accomplished the 26.2-mile
feat. We would like to congratulate all those who ran through N.Y.'s five boroughs, and thank those who
shared their experiences with us. Below are the finish times, along with some personal anecdotes, from
many of the sports business execs who participated:
NHL Associate Counsel Jessica Berman (3:44:41)
NASCAR Senior Account Manager Matthew Braydich (3:48:55) -- "As a

first time marathoner, it was an amazing experience that exceeded all of
my expectations."
Yankees Account Exec for Corporate Sales & Sponsorships Matthew
Comite (5:02:37) -- "Being a native New Yorker, Ive always wanted to be
a part of this day and running up First Avenue in Manhattan was
exhilarating. Im extremely proud to say Ive completed the NYC
Marathon."
ESPN Manager of Business Operations & Head of the Digital Media
Associates Program Joslyn Dalton (3:02:54) -- "Running NYC for my first
NASCAR's Matthew Braydich
marathon was incredible! My dad and I always wanted to tackle a

marathon together. Unfortunately, he died of cancer during my first week as a college freshman. ESPN's
commitment to the V Foundation for Cancer Research fueled me in my quest to get to the starting line a
decade after his death. Support from so many people joining together for a cancer-crushing mission made
26.2 miles truly remarkable."
United Airlines Managing Dir of Marketing & Product Development Mark Krolick (3:27:22) -- "It was a great
race and very well executed by NYRR despite the challenging conditions of the wind. We are definitely
looking forward to participating as the title sponsor of the United Airlines New York Half!"
USA Today Sports Media Group Dir of Properties & Sports Marketing Tyler Kupper (4:52:12) --
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"Completing my 4th NYC Marathon was hands down the hardest due to
the conditions of strong winds and cold. However, it was still a spectacular
day and great feeling of accomplishment. Crossing the finish line of the
TCS NYC Marathon is one of the most fulfilling and emotional moments of
my life and it never gets old!"
ESPN Senior VP/Strategy & Business Operations Lori LeBas (4:53:19) -"Running the NYC marathon is like being at a 26.2 mile party. The
enthusiasm and support for the runners is electric. I ran to achieve a
personal goal. I had not run a step in 10 years before I started my training
USA Today Sports Media Group's Tyler Kupper
on June 1st. I wanted to prove to myself I could do this and I did! I also
wanted to raise money for a good cause. And I did that too raising almost
$17,000 for The V Foundation. Amazing event!"

ESPN Multimedia Sales Dir Brian Mann (4:05:29) -- "I ran as part of Team V, and raised $4,747 dollars for
the The V Foundation towards cancer research. It was my first marathon."
MLB VP/National Sales Chris Marciani (3:37:44) -- "Another great race. Wind was tough in a few spots but
I'm happy with my effort and time. Thank you NYRR and all the volunteers. See you next year at the
starting line!"
Engine Shop Account Exec Milam Miller (4:21:00) -- "For a guy from Texas that grew up not eating fruits
or vegetables (I ate my first banana at the start line, no joke), completing my first marathon was a big feat.
Months ago I was on a work trip in St. Louis watching an HBO Real Sports special on the Boston Marathon
bombings, the OKC Marathon origins, and the correlation between the two. The story was so moving that I
thought to myself, 'Get yourself outta this hotel room and get moving.' To say I was inspired is an
understatement. Anyone can run a marathon if they have the willpower to do so. When I first started
running, it was because I was inspired by the survivor stories of the Boston Marathon. Now, I run for so
many other people and reasons, but especially for those who no longer can. Anything is possible. You've
gotta want it, work for it and just do it."
JPMorgan Chase Senior Associate for Sports & Entertainment Marketing Nubia Murray (4:50:08) -- "Yes!
After three triathlons and five half-marathons I finally decided to conquer the NYC Marathon! ... I celebrated
a milestone birthday in October and considered the race the final destination on the Road to 30. Despite
pharyngitis, a pulled hamstring (which took 8 weeks of PT to correct) and the dreaded black toe, I was
determined to get this race DONE! A great friend and former teammate flew in from Chicago to run with me
and thankfully, there were friends sprinkled throughout the course to cheer me on. ... If only I could bottle
the feeling of completing a marathon. ... I would never have to run one again!"
Relevent Sports Commercial Dir Andrea Pagnanelli (4:20:25) -- "My boss, Matt Higgins, was the one who
inspired me to run the 2014 NYC Marathon. Even with all his advice and my training, nothing could prepare
me for miles 20-26. The first 20 miles I would describe as a complete adrenaline rush and an absolute
blast. Which quickly turned into a pretty painful last 6 miles due to past soccer injuries. Overall, nothing was
keeping me from crossing the finish line. Huge thank you to all the volunteers who helped on Sunday, and
my work family who came out in the cold to cheer me on. Congratulations to all those who participated."
MLB VP/Recruitment John Quinones (5:22:00) -- "Without question, the NYC Marathon is the very best
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that New York has to offer! The diversity of runners, spectators, and
volunteers brought together for one simple reason, but motivated by
many, was both awe inspiring and emotionally overwhelming at the same
time. As a first-time marathoner and cynical New Yorker, I was amazed at
the outpouring of support by random strangers throughout my 26 mile
journey. However for me, the highlight of the day, in a day filled with them,
was hugging my family near the 26m mark to help push me over the finish
line, which I did with tears streaming down my face."
Relevent Sports' Andrea Pagnanelli
NBA Senior VP/Facilities &

Administration Chris Russo (5:51:12)
MLB Network Host & Reporter Sam
Ryan (5:38:20) -- "I knew from the start
this would be a challenging marathon
with the high winds. The first 2 miles over
the Verrazano Bridge felt like running
through a hurricane, or in quick sand with
NBA's Chris Russo with daughters Anna and Victoria
the direct head winds. Everyone was
facing the same conditions, so no excuses. I was amazed by the crowd support, especially given the wind
advisory and chill. I really feed off the crowd support and cheers when I'm struggling. NYRR did an
incredible job as always. My time was 6 minutes slower than last year but nothing can beat the
experience!"
NBA Senior Account Exec for Business Development Daniel Schachne (4:10:56) -- "The NYC Marathon
was an amazing experience and one that I will not soon forget. The support of friends, family and the entire
city was truly amazing."
Engine Shop Senior Account Exec Courtney Sergeant (4:03:27) -- "I wouldnt have expected anything less
from the NYC Marathon. The sights, the crowd, and the camaraderie from thousands of your closest
friends just going out for a Sunday run were unlike anything I ever could have imagined. After getting
separated from my friend, I spotted a NYRR 4hr pacer who gave me the encouragement I needed. I
definitely have the marathon bug and Im so glad my first marathon will always be New York. The
experience was unreal and truly something everyone should experience. Milam and I were lucky to have
each other!"
ESPN Senior Manager of Events Kristen Shaver (3:32:31) -- "First ever
for me."
Octagon Group Dir Christine Wylie (4:37:00) -- "I've never felt winds like I
did on the Verrazano-Narrows Bridge before. It was insane!! Definitely
added another challenge to the day. But it didn't keep the crowds down at
all. New York came out in force -- breezed through the first 10 miles with
all the support in Brooklyn! Another great NYC Marathon experience!
Congrats to all the finishers out there celebrating!"
ESPN's Kristen Shaver
11/4/2014
Page 20 of 23
PEOPLE AND POP CULTURE

26 Kansas State Football Coach Snyder Facing Backlash After Endorsing
Senate Candidate
Kansas State Univ. football coach BILL SNYDER "found himself in the middle of a nasty late-in-thegame political pileup after he was filmed praising" U.S. Sen. PAT ROBERTS (R-Kan.) and the video "was
used in a campaign ad," according to Beaumont & Hanna of the AP. Roberts is "locked in a close reelection battle with independent challenger GREG ORMAN." In the ad, Snyder is asked who he would vote
for, replying with, "My good friend Pat Roberts, of course." The coach's "unusual foray into politics raised
eyebrows at the university." KSU President KIRK SCHULZ "reminded school employees not to endorse
political candidates and instructed staff to contact the Roberts campaign to take down the ad." Schulz in an
e-mail wrote Snyder was "unaware it was going to be used in such a fashion and was apologetic for the
resulting issues." Snyder said, "I made a mistake. I embarrassed the university. That's my responsibility.
That's my error" (AP, 11/2). In Topeka, Tim Carpenter noted it is "not clear whether Snyder violated state
law, university policy or provisions of his contract by making use of public resources while participating in
the campaign ad." Video in the ad "was shot" on KSU's campus (TOPEKA CAPITAL-JOURNAL, 11/1).
ROCK THE VOTE: This week's issue of SportsBusiness Journal takes a look at Election Day from a sports
business point of view, including how much money has been spent on campaign ads airing during NFL
games.
27 Executive Transactions
Foot Locker today announced that KEN HICKS will retire as President & CEO of the company on Dec.
1, though he will continue as Exec Chair of the BOD through May. DICK JOHNSON will succeed Hicks as
President & CEO and has been appointed to the BOD, also effective Dec. 1 (Foot Locker).
EXECS: The PGA of America named Senior PGA Championship Tournament Dir JEFFREY HINTZ to the
same position for the '16 Ryder Cup (PGA of America)....MSG Co. named Nielsen Audio Exec VP & Chief
Information Officer SCOTT HENRY Exec VP & Chief Technology Officer, effective immediately
(MSG)....The Big East Conference named Catholic Charities of Brooklyn & Queens Associate Dir of
Communications KRISTIN QUINN Assistant Commissioner for Olympic Sports & Marketing
Communications. She previously worked as St. John's Univ. Assistant Dir of Athletic Communications (Big
East)....The Tigers named former MLBer and manager ALAN TRAMMEL Special Assistant to President,
CEO & GM DAVE DOMBROWSKI (Tigers)....The Fire named former MLSer LOGAN PAUSE VP, effective
Dec. 1 (Fire).
Do you have an executive announcement? If so, please send to editorial@sportsbusinessdaily.com.
28 Names In The News

Leading Iowa's list of the "20 highest-paid state employees" are Univ. of Iowa football coach KIRK
FERENTZ, who made $3.825M in FY '14, and Iowa State Univ. men's basketball coach FRED HOIBERG,
whose $1.85M salary marked a 33% increase over FY '13. Other athletics officials on the list include ISU
football coach PAUL RHOADS ($1.75M), UI men's basketball coach FRAN MCCAFFERY ($1.31M), and
UI AD GARY BARTA ($921,432) (Cedar Rapids GAZETTE, 11/4).
11/4/2014
Page 21 of 23
IT'S NOT AN ACT: NBA Commissioner ADAM SILVER said of Clippers Owner STEVE BALLMER, When
I first met with him -- I had watched his videos on YouTube, jumping up and down at sales meetings and
everything else -- honestly I wasn't sure if that was the real Steve Ballmer or if he put on a performance at
sales meetings. But thats Steve Ballmer. Thats the way he is at dinner. Thats how he is when he orders.
Ill have the steak! Thats the real Steve and people here are learning that. The players see that. They love
his enthusiasm (Fox Sports Live, FS1, 11/2).
SHINING ARMOUR: Under Armour Founder, Chair & CEO KEVIN PLANK sold 110,000 shares of
company stock on Friday, at prices of $65.52 per share or $65.99 per share, for a total value of $7.2M. He
sold another 250,000 shares on Oct. 30 at an average price of $64.32 per share, or $16M. Earlier in the
week, Plank sold 250,000 shares of Under Armour stock valued at $16.1M (BALTIMORESUN.com,11/3).
SHOW YOUR WORK: Hawks F AL HORFORD appears in today's "What's Your Workout" feature in the
WALL STREET JOURNAL. After recurring injuries have forced him to "adjust his workouts and train
smarter," he now "focuses more on body weight exercises, lower body and core strength." Horford: "No
more bench press or heavy dumbbell biceps curls. I need to avoid anything that puts strain on my upper
body" (WALL STREET JOURNAL, 11/4).
NAMES: Heat President PAT RILEY and C CHRIS BOSH spent yesterday "working with America's Moms
for Soldiers at AmericanAirlines Arena to help prepare care packages for U.S. troops in based in
Afghanistan in advance of Veteran's Day" (South Florida SUN-SENTINEL, 11/4)....Gold-medal winning
South Korean figure skater YUNA KIM "has been appointed as an official ambassador" for the '18
Pyeongchang Games. Kim "helped campaign for Pyeongchang during the citys candidacy and was one of
the presenters" when it was selected as host (AP, 11/3)....Giants RF HUNTER PENCE is "among the
inductees" in the '15 Univ. of Texas-Arlington Athletics Hall of Honor (STAR-TELEGRAM.com,
11/3)....Baseball HOFer FRANK THOMAS' restaurant, The Big Hurt Brewhouse, opened Saturday
afternoon in Berwyn, Ill. (SUNTIMES.com, 11/3)....Browns QB JOHNNY MANZIEL will appear on the cover
of the December issue of Golf Digest (THE DAILY)....Former NFLer JASON SEHORN and actress ANGIE
HARMON have "called it quits after 13 years of marriage" (CHARLOTTE OBSERVER, 11/4)....Golfer PHIL
MICKELSON listed his 9,200-square-foot Rancho Santa Fe, Calif., home for about $6M (LATIMES.com,
11/3)....Blackhawks C JONATHAN TOEWS "has signed a deal to sell his three-bedroom Lakeshore East
condo unit in Chicago after it was on the market for less than five days" listed at $2.3M (CHICAGO
TRIBUNE, 11/4)....NHLer MICHAL HANDZUS has listed his Hermosa Beach, Calif., home for $4.199M
(LATIMES.com, 11/3).
IN MEMORY: Former Trail Blazers co-Owner HERMAN SARKOWSKY "passed away Sunday in Seattle"
at 89. Sarkowsky is "the man behind the famous raincoat story that led to the teams founding." He teamed
with LARRY WEINBERG of L.A. and ROBERT SCHMERTZ of New Jersey in '70 to pay the $3.7M
expansion fee "to secure what would become the Trail Blazers" (OREGONLIVE.com, 11/3).
CLASSIFIED ADVERTISEMENTS
29 Classified Advertisements
11/4/2014
Page 22 of 23
Increase your company's exposure in the sport business marketplace and get your message in front of
the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please
contact Heather Taylor at 704-973-1525
or htaylor@sportsbusinessdaily.com.
30 SBJ In-Depth: College Sports

Few segments of the sports industry have seen as much change in recent years as collegiate athletics.
Realignment, enormous media rights deals, scrutiny of NCAA governance and legal challenges have
altered todays collegiate landscape and promise more changes in the years ahead. In the week leading up
to the IMG Intercollegiate Athletics Forum, well sort through the many storylines and highlight the
opportunities and challenges that await.
Publishing Date: Dec. 1 Ad Close: Nov. 17 Materials Close: Nov. 19. For more information, contact Julie
Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.
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11/4/2014
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SportsBusiness Daily

Tuesday, November 4, 2014

#15 Russian Roulette

#14 Joe Cool

#11 Them's Fightin' Words

#16 No Trouble In River City

#26 Manhattan Project

#4 Into The Lion's Den

#25 Born To Run

five-year contract worth a reported

QUOTE OF THE DAY

Leagues and Governing Bodies

Busy Bees: Hornets Go Door-To-Door In Latest Marketing Push Around

Events and Attractions

People and Pop Culture

MARKETING AND SPONSORSHIP

2 Prudential Center Unveils Its First Ad Campaign, Featuring House

3 Sony Partners With NBA To Be First Sponsor Of League's "Hoops For

4 Yes He Can: Lions' Matthew Stafford Pushing Pepsi In New Digital-

5 Ticketmaster Signs Long-Term Sponsorship Renewal With Grizzlies,

8 Tony Hawk Teams With Complex Media To Create Website Focused On

9 HBO's Kevin Durant Special Debuts Tonight, With "Intimate Look" At

10 App Review: iPad Users Get Up-Close Experience Of Volvo Ocean

See Sheridan's previous App Review submissions for THE DAILY:

LEAGUES AND GOVERNING BODIES

Former Raptors GM Grunwald Still Lobbying For NBA Game In

16 Jaguars' London Residency Offers Revenue Boost, Helps Grow

17 Busy Bees: Hornets Go Door-To-Door In Latest Marketing Push

19 Developer Halts Kemper Arena Plan Following Threat Of Lawsuit

20 Did Orlando City SC Tip Their Hand Regarding A Naming-Rights

Partner With Twitter Image?

Issues, Lack Of Snow

EVENTS AND ATTRACTIONS

24 Local Officials Considering Ban On Drones During '15 U.S. Open

NASCAR Senior Account Manager Matthew Braydich (3:48:55) -- "As a

marathon was incredible! My dad and I always wanted to tackle a

$17,000 for The V Foundation. Amazing event!"

NBA Senior VP/Facilities &

the direct head winds. Everyone was

PEOPLE AND POP CULTURE

28 Names In The News

30 SBJ In-Depth: College Sports

SPORTSBUSINESS DAILY STAFF

RESOURCE GUIDE LIVE CONTRIBUTORS

Richard Weiss - Publisher

Derick Moss - Editor

Abraham Madkour - Executive Editor

Ryan Baucom - Associate Editor

Ray Shaw - Chairman (1989 - 2009)

Laurie Garrison - Copy Editor/Sports Business Awards

Austin Karp - Assistant Managing Editor

Drew Shull - Assistant Editor/Online

Julie Tuttle - Director of Advertising Sales (Phone

Adam Harris - Assistant Editor

Joe Perez - Assistant Editor

Burt Cobe - Northeast Advertising Manager

Terry Lefton - Editor-at-Large

Matt Gibson - Sales Assistant