Sensodyne Pronamel Toothpaste Sensodyne Enamel-Pro Toothpaste

SENSODYNE PRONAMEL TOOTHPASTE
SENSODYNE ENAMEL-PRO TOOTHPASTE
PL 00036/0105
PL 00036/0302
UKPAR
TABLE OF CONTENTS
Lay summary
Page 2
Scientific discussion
Page 3
Steps taken for assessment
Page 13
Summary of product characteristics
Page 14
Labelling-Patient information
Page 20
SENSODYNE PRONAMEL TOOTHPASTE AND SENSODYNE ENAMEL-PRO TOOTHPASTE, PL

00036/0105 AND PL 00036/0302

PL 00036/0105
PL 00036/0302
LAY SUMMARY
The Medicines and Healthcare products Regulatory Agency (MHRA) granted

Stafford Miller Limited (trading as GlaxoSmithKline Consumer Healthcare)
Marketing Authorisations (licences) for the medicinal products Sensodyne
Pronamel Toothpaste and Sensodyne Enamel-Pro Toothpaste (Product Licence
numbers: 00036/0105 and 00036/0302).
If tooth enamel is damaged or worn away the sensitive dentine underneath is
exposed. This can lead to pain when teeth come into contact with heat, cold,
sweetness, acidity or brushing. Sensodyne Pronamel Toothpaste and Sensodyne
Enamel-Pro Toothpaste contain potassium nitrate, which calms the nerve endings
inside the dentine, relieving the pain of sensitive teeth. This toothpaste also
contains sodium fluoride, which helps prevent tooth decay and protects against
acid erosion.
No new or unexpected safety concerns arose from these applications and it was,
therefore, judged that the benefits of using Sensodyne Pronamel Toothpaste and
Sensodyne Enamel-Pro Toothpaste outweigh the risks, hence Marketing
Authorisations have been granted.

00036/0105 AND PL 00036/0302

PL 00036/0105
PL 00036/0302
SCIENTIFIC DISCUSSION
TABLE OF CONTENTS
Introduction
Page 4
Pharmaceutical assessment
Page 5
Preclinical assessment
Page 9
Clinical assessment
Page 10
Overall conclusions and risk benefit assessment
Page 12

00036/0105 AND PL 00036/0302
INTRODUCTION
These Marketing Authorisation applications are submitted under Article 8.3(i) of

Directive 2001/83/EC (as amended), for a known active substance. Sensodyne
Pronamel Toothpaste and Sensodyne Enamel-Pro Toothpaste are considered to be
line extensions of Sensodyne F Original Low Fluoride (PL 00036/0039), which
initially received a UK marketing authorisation on 5 June 1986 under the name
Sensodyne F Dentrifice Paste.
Dentinal hypersensitivity can develop when dentine is exposed to the environment
of the oral cavity. The potassium ions in potassium nitrate are known to reduce
dental hypersensitivity by causing depolarisation of the pulpal sensory nerves,
thereby interrupting transmission of the pain stimuli. Sodium fluoride has been
widely available as an anti-caries agent in the UK and other European countries
since the late 1960s, being sold alone and in combination with other active
ingredients in many products. Fluoride also protects against acid erosion by
promoting the tooth remineralisation/rehardening and inhibiting tooth
demineralisation/enamel softening.
These products are identical (apart from the product names) and are white, mint
flavoured toothpastes, containing 5% w/w potassium nitrate and 0.32% w/w
sodium fluoride. These products will be available without prescription and can be
bought from pharmacies and other outlets.

00036/0105 AND PL 00036/0302
PHARMACEUTICAL ASSESSMENT
DRUG SUBSTANCE
Sodium fluoride
INN name: Sodium Fluoride
Other names: Natrii Fluoridum, Natrium Fluoratum
Molecular formula: NaF
Relative Molecular Weight: 41.99
Physical form: A white powder or colourless crystals
A satisfactory description of the manufacturing process for sodium fluoride is
provided.
An appropriate specification based on the European Pharmacopoeia has been
provided.
As the sodium fluoride used in the manufacture of the toothpaste is tested in
accordance with the requirements of the Ph. Eur, no validation data is needed.
Batch analysis results are provided in the form of Certificates of Analysis (CoA)
which state compliance with the Ph. Eur. (4th Edition).
The purity of sodium fluoride is determined a commercially sourced titrant.
A satisfactory specification for the packaging that comes into direct contact with
sodium fluoride has been provided, confirming that the packaging complies with
food contact regulations. A declaration from the manufacturer is provided
confirming compliance with Directive 2002/72/EC.
Satisfactory stability data are presented that support the proposed retest period.
Potassium nitrate
INN name: Potassium Nitrate
Other names: Kalii nitras
Molecular formula: KNO3 Relative Molecular Weight: 101.10
Physical form: A white crystalline powder, white granules or colourless crystals.
A satisfactory description of the manufacturing process for potassium nitrate is
provided.
An appropriate specification based on the European Pharmacopoeia has been
provided.
As the potassium nitrate used in the manufacture of the toothpaste is tested in
accordance with the requirements of the Ph. Eur, no validation data is needed.
Batch analysis results are provided in the form of Certificates of Analysis (CoA)
which state compliance with the Ph. Eur.
00036/0105 AND PL 00036/0302
The manufacturer uses a USP and National Institute for Standards and
Technologies (NIST) reference standard for the assay of the potassium nitrate.
A satisfactory specification for the packaging that comes into contact with
potassium nitrate has been provided, confirming that the packaging complies with
food contact regulations.
Satisfactory stability data are presented that support the proposed retest period.
DRUG PRODUCT
Composition
The qualitative composition of Sensodyne Pronamel Toothpaste and Sensodyne
Enamel-Pro Toothpaste is as follows:
Ingredient Name
Reference to Standard
Active Ingredients
Potassium Nitrate
Ph Eur
Sodium Fluoride
Ph Eur
Excipients
Purified Water
Ph Eur
Sorbitol, Liquid 70% (Non

crystallising)
Ph Eur
Glycerol
Ph Eur
Silica, Dental Type

(Amorphous)
Ph Eur
Silica, Dental Type (Hydrated)
Ph Eur
Macrogol (Polyethylene Glycol

300)
Ph Eur
Cocamidopropyl Betaine
HSE
Flavour Blend 10926
HSE
Xanthan Gum
Ph Eur
Saccharin Sodium
Ph Eur
Titanium Dioxide
Ph Eur

00036/0105 AND PL 00036/0302
Sodium Hydroxide
Ph Eur
There are no overages used in the manufacture of this product.

All the excipients except cocamidopropyl betaine and the Flavour blend 10926
have a Ph. Eur. monograph, and are tested according to Ph. Eur. methods.
Cocamidopropyl betaine and the Flavour blend 10926 are tested to a satisfactory
specification. Copies of Certificates of Analysis (CoA) for the excipients have
been provided by the suppliers.
There are no raw materials derived from animals used in these products, therefore
none of the materials used pose a risk of transmission with respect to TSE or BSE.
Manufacture
A satisfactory description of the manufacturing method has been provided.
As there are no intermediate manufacturing steps no specific point at which inprocess controls have been applied. The bulk product is analysed in accordance
with the finished product specification.
No process validation data has been provided. It is stated that the manufacturing
process is a conventional method used in the industry. The finished product
manufacturer has committed to perform full scale validation on the first three
commercial batches of the licensed product manufactured at the proposed site and
will notify the MHRA in the event of any unexpected results. An acceptable
process validation scheme has been provided.
Finished product specification
The finished product specification is satisfactory. Acceptance limits have been
justified with respect to conventional pharmaceutical requirements and, where
appropriate, safety. Test methods have been described and have been adequately
validated, as appropriate. Batch analyses data are presented and are acceptable.
There is little inter-batch variation.
Container closure system
The toothpaste is filled into plastic barrier laminate tubes. The 45, 75 and 100 ml
pack will be fitted with a tamper evident foil seal and a colour cap whilst the 20
ml pack is fitted with a colour cap and no foil seal.
Detailed descriptions of the primary packaging are provided. Specifications for
the materials of the primary packaging system are also provided, along with
written declarations from packaging suppliers stating that all the components are
compliant with food contact regulations for immediate packaging (Directive
2002/72/EC, except for the 20ml laminates which comply with EC Directive
90/128).
Stability
Finished product stability studies have been conducted in accordance with current
guidelines. Based on the results a shelf-life of 2 years has been set, provided the
00036/0105 AND PL 00036/0302
product is stored below 30 C. In-use stability data was also generated, which
supported a shelf life of 6 months once the container has been opened.
Bioequivalence / bioavailability
No clinical studies were performed on the toothpastes. As this is a topical
preparation, this is not required by the guidelines.
Product literature
The SPCs for these products are satisfactory. The carton has been submitted to the
MHRA along with results of consultations with target patient groups ("user
testing"), in accordance with Article 59 of Council Directive 2001/83/EC. The
results indicate that the carton information is well-structured and organised, easy
to understand and written in a comprehensive manner. The test shows that the
patients/users are able to act upon the information that it contains.
Assessors overall conclusions
Granting of Marketing Authorisations is acceptable.

00036/0105 AND PL 00036/0302
PRECLINICAL ASSESSMENT
No new preclinical data have been supplied with this application and none are
required for applications of this type.

00036/0105 AND PL 00036/0302
CLINICAL ASSESSMENT REPORT
INTRODUCTION
Indications
The indications for these products are for the relief of dentinal hypersensitivity,
prevention of dental caries and protection against the effects of acid erosion of tooth
enamel.
Dose and dose regimen
The products are for dental use and are to be used 2-4 times a day, in place of
ordinary toothpaste.
CLINICAL PHARMACOLOGY
Pharmacokinetics
As stated in the CPMP notes for guidance on the non-clinical documentation of
medicinal products with well established use (CPMP/SWP/799/95), pharmacological
investigations, including pharmacokinetics, are normally not necessary. The
Applicant, in keeping with this guidance and the extensive history of safety of
potassium nitrate in dentrifice preparations, has not presented any additional
pharmacokinetic data.
Pharmacodynamics
No specific clinical pharmacology studies have been conducted on these products.
Bioequivalence
No bioavailability or bioequivalence studies have been conducted on these products.
CLINICAL EFFICACY
The combination of potassium nitrate and sodium fluoride in anti-caries/antisensitivity toothpaste is not novel. No specific clinical studies were conducted to
investigate the efficacy of the proposed products for the proposed indications of anticaries or anti-sensitivity because there is extensive literature which demonstrates that
fluoridated toothpastes significantly decrease the incidence of dental caries and that
fluoridated potassium nitrate toothpastes reduce dental sensitivity.
CLINICAL SAFETY
Formulations similar to the proposed products containing the same levels of sodium
fluoride and potassium nitrate are used worldwide by many millions of people each
year.
Based on the available preclinical data and the extensive in-use history of potassium
nitrate in toothpaste products, it can be clearly concluded that Sensodyne Pronamel
Toothpaste and Sensodyne Enamel-Pro Toothpaste are safe for their intended use and
are unlikely to cause significant undesirable effects when used as recommended.

00036/0105 AND PL 00036/0302
10
The relatively low incidence of reporting of adverse events, when considered together
with patient exposure, confirm that potassium nitrate-containing toothpastes do not
cause significant undesirable effects when used within the dosage recommendations.
EXPERT REPORTS
A comprehensive clinical overview and biopharmaceutical summary for the proposed
products have been provided by the manufacturer. This appropriately addresses the
areas of clinical pharmacology, efficacy, safety and benefit/risk relevant to the
proposed product.
PRODUCT LITERATURE
SPC
It is noted that there are two SPCs, both for identical formulations of toothpaste but
under two distinct product names - Sensodyne Pronamel Toothpaste and Sensodyne
Enamel-Pro Toothpaste.
Patient Information Leaflet
Label
Information for patients is supplied on the product cartons. The information for
patients is clear and readable.
RISK BENEFIT
The Applicant has demonstrated that the active ingredients in the proposed products
have a well established use with an acceptable level of safety and with a recognised
efficacy.
CONCLUSION
These products can be granted Marketing Authorisations.

00036/0105 AND PL 00036/0302
11
OVERALL CONCLUSION AND RISK BENEFIT ASSESSMENT
QUALITY
The important quality characteristics of the products are well defined and
controlled. The specifications and batch analytical results indicate consistency
from batch to batch. There are no outstanding quality issues that would have a
negative impact on the benefit/risk balance.
PRECLINICAL
No new preclinical data were submitted and none are required for applications of
this type.
EFFICACY AND SAFETY
The efficacy of potassium nitrate and sodium fluoride toothpastes has been well
documented in the past. No new or unexpected safety concerns arise from these
applications.
RISK BENEFIT ASSESSMENT
The quality of the products is acceptable and no new preclinical or clinical safety
concerns have been identified. The risk benefit ratio is considered to be positive.

00036/0105 AND PL 00036/0302
12

PL 00036/0105
PL 00036/0302
STEPS TAKEN FOR ASSESSMENT
The MHRA received the marketing authorisation application on

9 November 2005
Following standard checks and communication with the

applicant the MHRA considered the application valid on 10
November 2005
Following assessment of the application the MHRA requested

information relating to the quality dossier on 2 February 2006
and the clinical dossier on 17 May 2006
The applicant responded to the MHRAs requests, providing

further information the quality dossier on 6 November 2006
Following assessment of the response the MHRA requested

further information relating to the quality dossier on 26 January
2007
The applicant responded to the MHRAs request, providing

further information on the quality dossier on 14 June 2007 and
the clinical dossier on 15 June 2007
Following assessment of the response the MHRA requested

further information relating to the quality dossier on 19 July
2007 and the clinical dossier on 27 July 2007
The applicant responded to the MHRAs request, providing

further information on the quality and clinical dossiers on 30
October 2007
A Marketing Authorisation was granted on 27 November 2007

00036/0105 AND PL 00036/0302
13
SUMMARY OF PRODUCT CHARACTERISTICS

PL 00036/0105:
1
NAME OF THE MEDICINAL PRODUCT

Sensodyne Pronamel Toothpaste
QUALITATIVE AND QUANTITATIVE COMPOSITION

Potassium Nitrate 5.0% w/w
Sodium Fluoride 0.315% w/w (1450 ppm fluoride)
For full list of excipients, see section 6.1
PHARMACEUTICAL FORM
Toothpaste
Smooth, glossy slightly milky/transluscent white to cream paste at pH 7.1
4
4.1
CLINICAL PARTICULARS
Therapeutic indications
Relief of dentinal hypersensitivity
Prevention of dental caries
Protection against the effects of acid erosion of tooth enamel
4.2
Posology and method of administration

For dental use
Use 2-4 times a day, in place of ordinary toothpaste
4.3
Contraindications
Known allergic reactions to any of the active ingredients or excipients.
4.4
Special warnings and precautions for use

Sensitive teeth may indicate an underlying problem which needs prompt care
by a dentist. See your dentist as soon as possible for advice.
For children under 6, use a pea-sized amount and supervise brushing to
minimise swallowing.
If using fluoride supplements consult your dentist.
4.5
Interaction with other medicinal products and other forms of interaction

None known
4.6
Pregnancy and lactation

No adverse effects known
4.7
Effects on ability to drive and use machines

None known
4.8
Undesirable effects
Very rarely, isolated cases of hypersensitivity type reactions such as
angioedema, oral and facial swelling have been reported in patients using
potassium nitrate containing toothpastes, particularly in patients who are
predisposed to hypersensitivity type reactions.

00036/0105 AND PL 00036/0302
14
4.9
Overdose
No symptoms of overdose are known
5
5.1
PHARMACOLOGICAL PROPERTIES
Pharmacodynamic properties
ATC Code Sodium Fluoride: A01AA01
ATC Code Potassium Nitrate: Not assigned
Potassium ions are thought to reduce hypersensitivity by interfering with
pulpal nerve conduction.
Sodium fluoride is an established anticaries agent, which prevents dental
caries. Fluoride inhibits caries and acid-erosion of dental enamel and dentine
by promoting tooth remineralisation/rehardening and inhibiting tooth
demineralisation/enamel softening. Fluoride in the oral cavity is incorporated
into hydroxyapatite in enamel to form fluoroapatite. Fluoroapatite is less
soluble than hydoxyapatite and more resistant to acid attack than the original
enamel that it replaces. Fluoride also inhibits the metabolism of acidproducing bacteria which are responsible for caries.
Dental type silicas act as polishing and cleaning agents to assist in the removal
of food remnants from the teeth. The grade of silica in the product provides an
abrasivity level which is low relative to most other toothpastes, but is within
that recommended in the International Standard ISO 11609 for dentifrice
products.
5.2
Pharmacokinetic properties
The product is applied topically and so the pharmacokinetics of the active
ingredients are not relevant to its efficacy.
5.3
Preclinical safety data

The active ingredients in the product are commonly used and well established.
Their safety is supported by numerous published studies. Many years of
clinical experience with the use of these substances in man supports the
opinion that they have a favourable safety profile.
6
6.1
PHARMACEUTICAL PARTICULARS
List of excipients
Purified Water,
Sorbitol, Liquid (non-crystallising),
Silica, Dental Type,
Glycerol,
Macrogols,
Xanthan Gum,
Titanium Dioxide (E171),
Cocamidopropyl Betaine,
Saccharin Sodium,
Sodium Hydroxide,
Mint Flavour 10926.
6.2
Incompatibilities
Not applicable

00036/0105 AND PL 00036/0302
15
6.3
Shelf life
2 Years
After opening: 6 months
6.4
Special precautions for storage

Store below 30C
6.5
Nature and contents of container

The product will be packaged in the following containers and pack sizes:
Pack Type
Pack Size (ml)
Decorated polyethylene barrier laminate 45, 75, 100
tube with a tamper evident foil seal and
a colour cap
Polyethylene barrier laminate tube with 20
a colour cap
Not all pack sizes may be marketed
6.6
Special precautions for disposal

No special precautions.
MARKETING AUTHORISATION HOLDER

Stafford Miller Limited
980 Great West Road
Brentford
Middlesex
TW8 9GS
United Kingdom
Trading as: GlaxoSmithKline Consumer Healthcare, Brentford, TW8 9GS,
U.K.
MARKETING AUTHORISATION NUMBER(S)

PL 00036/0105
DATE OF FIRST AUTHORISATION/RENEWAL OF THE

AUTHORISATION
27/11/2007
10
DATE OF REVISION OF THE TEXT

27/11/2007
PL 00036/0302:
1
NAME OF THE MEDICINAL PRODUCT

Sensodyne Enamel-Pro Toothpaste
QUALITATIVE AND QUANTITATIVE COMPOSITION

Potassium Nitrate 5.0% w/w
Sodium Fluoride 0.315% w/w (1450 ppm fluoride)
For full list of excipients, see section 6.1

00036/0105 AND PL 00036/0302
16
PHARMACEUTICAL FORM
Toothpaste
Smooth, glossy slightly milky/translucent white to cream paste at pH 7.1
4
4.1
CLINICAL PARTICULARS
Therapeutic indications
Relief of dentinal hypersensitivity
Prevention of dental caries
Protection against the effects of acid erosion of tooth enamel
4.2
Posology and method of administration

For dental use.
Use 2-4 times a day, in place of ordinary toothpaste
4.3
Contraindications
Known allergic reactions to any of the active ingredients or excipients.
4.4
Special warnings and precautions for use

Sensitive teeth may indicate an underlying problem which needs prompt care
by a dentist. See your dentist as soon as possible for advice.
For children under 6, use a pea-sized amount and supervise brushing to
minimise swallowing.
If using fluoride supplements consult your dentist.
4.5
Interaction with other medicinal products and other forms of interaction

None known
4.6
Pregnancy and lactation

No adverse effects known
4.7
Effects on ability to drive and use machines

None known
4.8
Undesirable effects
Very rarely, isolated cases of hypersensitivity type reactions such as
angioedema, oral and facial swelling have been reported in patients using
potassium nitrate containing toothpastes, particularly in patients who are
predisposed to hypersensitivity type reactions.
4.9
Overdose
No symptoms of overdose are known
5
5.1
PHARMACOLOGICAL PROPERTIES
Pharmacodynamic properties
ATC Code Sodium Fluoride: A01AA01
ATC Code Potassium Nitrate: Not assigned
Potassium ions are thought to reduce hypersensitivity by interfering with
pulpal nerve conduction.
Sodium fluoride is an established anticaries agent, which prevents dental
caries. Fluoride inhibits caries and acid-erosion of dental enamel and dentine

00036/0105 AND PL 00036/0302
17
by promoting tooth remineralisation/rehardening and inhibiting tooth

demineralisation/enamel softening. Fluoride in the oral cavity is incorporated
into hydroxyapatite in enamel to form fluoroapatite. Fluoroapatite is less
soluble than hydoxyapatite and more resistant to acid attack than the original
enamel that it replaces. Fluoride also inhibits the metabolism of acidproducing bacteria which are responsible for caries.
Dental type silicas act as polishing and cleaning agents to assist in the removal
of food remnants from the teeth. The grade of silica in the product provides an
abrasivity level which is low relative to most other toothpastes, but is within
that recommended in the International Standard ISO 11609 for dentifrice
products.
5.2
Pharmacokinetic properties
The product is applied topically and so the pharmacokinetics of the active
ingredients are not relevant to its efficacy.
5.3
Preclinical safety data

The active ingredients in the product are commonly used and well established.
Their safety is supported by numerous published studies. Many years of
clinical experience with the use of these substances in man supports the
opinion that they have a favourable safety profile.
6
6.1
PHARMACEUTICAL PARTICULARS
List of excipients
Purified Water,
Sorbitol, Liquid (non-crystallising),
Silica, Dental Type,
Glycerol,
Macrogols,
Xanthan Gum,
Titanium Dioxide (E171),
Cocamidopropyl Betaine,
Saccharin Sodium,
Sodium Hydroxide,
Mint Flavour 10926.
6.2
Incompatibilities
Not applicable
6.3
Shelf life
2 Years
After opening: 6 months
6.4
Special precautions for storage

Store below 30C
6.5
Nature and contents of container

The product will be packaged in the following containers and pack sizes:
Pack Type
Pack Size (ml)
Decorated polyethylene barrier laminate 45, 75, 100

00036/0105 AND PL 00036/0302
18
tube with a tamper evident foil seal and

a cap
Polyethylene barrier laminate tube with
a colour cap
20
Not all pack sizes may be marketed

6.6
Special precautions for disposal

No special precautions
MARKETING AUTHORISATION HOLDER

Stafford Miller Limited
980 Great West Road
Brentford
Middlesex
TW8 9GS
United Kingdom
Trading as: GlaxoSmithKline Consumer Healthcare, Brentford, TW8 9GS,
U.K.
MARKETING AUTHORISATION NUMBER(S)

PL 00036/0302
DATE OF FIRST AUTHORISATION/RENEWAL OF THE

AUTHORISATION
27/11/2007
10
DATE OF REVISION OF THE TEXT

27/11/2007

00036/0105 AND PL 00036/0302
19
LABELLING-PATIENT INFORMATION
PL 00036/0105
Label:

00036/0105 AND PL 00036/0302
20
Carton:

00036/0105 AND PL 00036/0302
21
PL 00036/0302
Label:

00036/0105 AND PL 00036/0302
22
Carton:

00036/0105 AND PL 00036/0302
23

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SENSODYNE PRONAMEL TOOTHPASTE

SENSODYNE ENAMEL-PRO TOOTHPASTE

Steps taken for assessment

Summary of product characteristics

SENSODYNE PRONAMEL TOOTHPASTE AND SENSODYNE ENAMEL-PRO TOOTHPASTE, PL