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    Tata Case Study

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    Youness Hra
    Tata is an Indian multinational conglomerate operating in more than 50 countries with over $28 billion in annual revenue. It has a long history in India and operates across multiple key market sectors including chemicals. A PESTEL analysis identified opportunities and threats from factors like the Indian economy, government policies, technology changes, and environmental and social issues. Tata uses a diversification strategy to reduce risk and pursue new opportunities. It provides advantages to its subsidiaries through its strong culture, operations, and organizational structure. Tata pursues various types of acquisitions, both related and unrelated. For example, its acquisition of Jaguar Land Rover extended its market while Nano was a new product line.

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    Tata Case Study

    Uploaded by

    Youness Hra
    128 views16 pages
    Tata is an Indian multinational conglomerate operating in more than 50 countries with over $28 billion in annual revenue. It has a long history in India and operates across multiple key market sectors including chemicals. A PESTEL analysis identified opportunities and threats from factors like the Indian economy, government policies, technology changes, and environmental and social issues. Tata uses a diversification strategy to reduce risk and pursue new opportunities. It provides advantages to its subsidiaries through its strong culture, operations, and organizational structure. Tata pursues various types of acquisitions, both related and unrelated. For example, its acquisition of Jaguar Land Rover extended its market while Nano was a new product line.

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    Tata case study

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    Tata is an Indian multinational conglomerate operating in more than 50 countries with over $28 billion in annual revenue. It has a long history in India and operates across multiple key market sectors including chemicals. A PESTEL analysis identified opportunities and threats from factors like the Indian economy, government policies, technology changes, and environmental and social issues. Tata uses a diversification strategy to reduce risk and pursue new opportunities. It provides advantages to its subsidiaries through its strong culture, operations, and organizational structure. Tata pursues various types of acquisitions, both related and unrelated. For example, its acquisition of Jaguar Land Rover extended its market while Nano was a new product line.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    128 views16 pages

    Tata Case Study

    Uploaded by

    Youness Hra
    Tata is an Indian multinational conglomerate operating in more than 50 countries with over $28 billion in annual revenue. It has a long history in India and operates across multiple key market sectors including chemicals. A PESTEL analysis identified opportunities and threats from factors like the Indian economy, government policies, technology changes, and environmental and social issues. Tata uses a diversification strategy to reduce risk and pursue new opportunities. It provides advantages to its subsidiaries through its strong culture, operations, and organizational structure. Tata pursues various types of acquisitions, both related and unrelated. For example, its acquisition of Jaguar Land Rover extended its market while Nano was a new product line.

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    of 16

    CASE STUDY : TATA, STEELING ITSELF FOR THE

    FUTURE
    MBA16B
    GROUP 1
    Anas
    ARHBAL

    Mohamed
    EL KAMALI

    Azzeddine
    OULAHRIR

    Module: Mergers, Acquisitions and Alliances


    By : Professor Duncan ANGWIN
    Program: ENPC-EHTP MBA

    Youness
    HRA

    Moha
    ER-RICH

    16/01/2015

    TATA COMPANY
    96 operating companies
    Active in 54 countries

    Revenues of USD 28.8bn


    2.9% of Indias GDP

    Employees: 330,000 people

    A SHORT HISTORY OF TATA

    KEY MARKET SECTORS

    Chemicals

    PESTEL ANALYSIS

    Economics

    Politics

    Technology

    2007 World recession but


    good GDP growth in India.
    Lack of investments
    Unemployment

    Government infrastructure
    investment in India
    Regulation: Import and
    export rates and tariffs.
    Foreign equity investment up
    to 75%

    R&D (Nano cars)


    Boom of e market

    Ecology

    Social

    Legal

    Power of the green political


    parties
    Awareness of reduction of
    CO2 emission and pollution
    (Steel and car industries / Eco
    cars...)

    Global corporate social


    responsibility policies

    Due to political climate,


    laws are able to change
    (Labor rates, forex...)

    ANSOFF MATRIX

    PROS & CONS OF SINGLE & DIVERSIFIED BUSINESSES

    Single Business:

    + Expert
    + Clear identity
    - Risk

    Diversified Business:

    + Spreading risk
    + Increased opportunity
    - Complexity / management

    WHY TATA CONTINUE WITH DIVERSIFICATION STRATEGY TODAY?


    Risk reduction and/or spreading
    Escape from business crisis
    Stability of profit flows

    To make use of surplus cash flows


    Large cash balances attract corporate raiders

    To build shareholder value


    Create synergy among the businesses of a firm
    Make 2 + 2 = 5: The whole should be greater than the sum of the parts

    TATA Leaders Believe


    The group can survive on the world stage only by being both too big to beat
    and too good to fail

    TATA PARENTING ADVANTAGE

    Organization

    Culture

    Operations

    TATA PARENTING ADVANTAGE

    1. Culture
    The parenting is done in a Partnering Mode.
    TATA has made a lot of efforts to understand the local culture of the subsidaries.

    2. Operations

    Limit the changes in the operations as maximum possible.


    Benefit the subsidaries from the strong logistic power
    Sharing best practices
    Manifacturing excellence.
    Cross fertilization of R&D.

    TATA PARENTING ADVANTAGE

    3. Organizationnal level:
    SIC Strategic Integration Committee.
    Facilitate the integration.
    Create a virtual organization across combined business.

    Parent
    Company

    Subsidiary

    The both teams are working in


    perfect synergy in order to
    identify the area of changes.

    What types of acquisition are in TATA?


    Market Relation

    Same

    Production
    Relationship

    Long-linked

    Unrelated

    Same

    Different

    Horizontal

    Market extension

    M&A

    (Concentric Technology)
    M&A

    Vertical backward*

    Vertical forward*

    M&A

    M&A

    Product extension

    Conglomerate

    (Concentric Marketing)
    M&A

    (M&A)
    TATA

    TATA MOTORS: BCG MATRIX


    High

    Growth rate

    LUXURIOUS
    BRANDS

    NANO

    Low
    High

    Low
    Relative Market share

    TATA MOTORS: PARENTING MATRIX

    NANO

    JAGUAR
    LAND
    ROVER

    References
    http://conceptdraw.com/samples/marketing-salediagrams-matrices
    http://www.tata.com/company/articlesinside/HCy
    !$$$!RNqd0vk=/TLYVr3YPkMU=

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