12 Things You Need

to Know About
Botox & Aesthetics

A Free eBook Provided By:

The Aesthetic Center

Learn more by visiting www.ECOF.com or by calling (239) 267-2288.
Copyright 2011. Eye Centers of Florida. All Rights Reserved.

12 Things You Need to Know About Botox & Aesthetics

Table of Contents
1: What is Botox and How Does it Work?!

2: Why Should I Consider Botox?!

3: Will I Still Be Able to Make Facial Expressions?! 5

4: How Quickly Does Botox Work?!

5: Is Botox Painful?!

6: How will Botox Affect My Skin?!

7: How Long Will Botox Last?!

8: How to Improve the Appearance of Your Skin! 10

9: Comparing Skin Rejuvenation Techniques!

12

10: What is Latisse and How Does it Work?!

13

11: Real Users Discuss Their Latisse Results!

14

12: EPI - Light Hair Removal!

15

Learn more by visiting www.ECOF.com or by calling (239) 267-2288.

Copyright 2011. Eye Centers of Florida. All Rights Reserved.

12 Things You Need to Know About Botox & Aesthetics

1: What is Botox and How Does it Work?

Botox (BOTOX Cosmetic onabotulinumtoxin A) is a prescription medicine used to
reduce wrinkles. Its derived from a protein produced by bacteria. In high
concentrations, this protein can be toxic - you may have heard of the Botulinum toxin,
which is how Botox got its name. Fortunately, over 20 years ago, scientists found that
small, diluted amounts of Botox could be safely administered without toxic effects.
Botox works by blocking communication between your nerve endings and muscles, thus
reducing muscle contractions. Fewer muscle contractions means your wrinkles will
relax, soften and smooth out.
Because Botox works with your muscles, it is especially effective on wrinkles caused by
repeated movement of muscles. These so-called dynamic wrinkles include:
Frown lines between the eyebrows
Crows feet
Horizontal forehead lines
Dynamic wrinkles are very
common. Your wrinkles
may have been caused by
years of squinting,
frowning or even
concentrating. And, if you
live in Florida, the effects
have probably been
exaggerated by your
exposure to the sun.
Botox has become
popular because its really
good at reducing these
types of wrinkles even
when theyre moderate to
severe.
As you age, your wrinkles will continue to increase in number and deepen in the skin.
They can make you look angry, tired or sad even when youre not feeling that way. If
you, like most people, want to look your best, its time to consider getting a Botox
treatment. Its safe, effective and easy!

If you have questions during the course of this eBook, call (239) 267-2288
or visit the Aesthetic Center, a division of Eye Centers of Florida, to learn
more about Botox and other fillers like Restylane and Juvderm XC.
Learn more by visiting www.ECOF.com or by calling (239) 267-2288.
Copyright 2011. Eye Centers of Florida. All Rights Reserved.

12 Things You Need to Know About Botox & Aesthetics

2: Why Should I Consider Botox?

Botox is incredibly safe
Botox has been studied by scientists for over a hundred years. In the United States, the
FDA first approved Botox to treat muscle spasms in 1989. Thirteen years later, after
clinical trials, the FDA also cleared Botox for use in cosmetic procedures. You may not
realize that Botox went through even more formal testing and is now being used to treat
all kinds of problems like abnormal neck pain, severe underarm sweating, and
migraines.
With an impressive record of more than 20 years of documented safety, Botox has been
approved in approximately 80 countries around the world. Over 2,000 clinical research
papers meticulously document the safety of Botox.
Botox is seriously effective
The results speak for themselves. Botox is the most frequently performed cosmetic
procedure by Dermatologists and Plastic Surgeons. Over 11 million people have tried
Botox. In fact, Botox is the number one most popular cosmetic treatment.
The results are real. The difference is noticeable. Its not surprising that so many people
are opting for Botox because its effective.
Botox is faster, easier and cheaper than invasive surgery
Put simply, Botox is the practical choice for most people.
Surgery is painful.
With Botox, pain is minimal
and brief.
Surgery requires recovery
time time off work or away
from your family.
Botox can be administered in
minutes.
Surgery requires a big
financial commitment you
might have to sacrifice other
big ticket items, like vacations
or home renovations.
Botox easily fits into your
budget without the sacrifice.

Learn more by visiting www.ECOF.com or by calling (239) 267-2288.

Copyright 2011. Eye Centers of Florida. All Rights Reserved.

12 Things You Need to Know About Botox & Aesthetics

3: Will I Still Be Able to Make Facial Expressions?

If you are imagining that you will have a great Poker Face for Las Vegas after your
Botox treatment, think again!
Theres no reason to worry about losing your facial expressions after Botox. You will
have visible results like fewer creases or deep lines. But your expressions wont be
radically different. You can still frown, smile or look surprised. Its just that the lines on
your face wont look so severe while you do!
One of the big benefits of Botox is getting a noticeable improvement without looking like
youve had work done. Its not so extreme that people wont recognize you or think that
you look unusual or strange.
You can trust a licensed professional at The Eye Centers of Florida to administer the
correct amount of Botox in the appropriate places, so you dont appear stiff or
unemotional.
Consider for a moment the hundreds if not thousands of actresses in Hollywood
who have regular Botox treatments and still entertain us with their dynamic, expressive
performances!
If you were holding back on Botox because of the fear of losing the ability to convey
your emotions, take comfort. Your friends, family and acquaintances will still enjoy the
full range of your facial expressions after Botox.

Ready to look in the mirror and see a gorgeous new smile without the
wrinkles? Contact the Aesthetic Center today!
Learn more by visiting www.ECOF.com or by calling (239) 267-2288.
Copyright 2011. Eye Centers of Florida. All Rights Reserved.

12 Things You Need to Know About Botox & Aesthetics

4: How Quickly Does Botox Work?

For most people, Botox works pretty quickly.
If its your first time getting Botox, you might think the effect is immediate. This is just an
optical illusion caused by the plumping effect of the injection. In fact, any type of fluid
injection even plain saline into your body will affect the nerve endings.
The first true results will be
noticeable within 24 to 48 hours
when youll see a softening of
wrinkles. Why does Botox need a
couple days to start working?
Botox freezes your muscles by
stopping the release of acetylcholine.
It takes awhile for your body to use
up the acetylcholine thats already
circulating. After that, the magic of
Botox becomes clear!
Men with thicker skin and stronger
muscles may take a few more days to
see the first results. Everyone is
different, so the time frame for your
results can vary.
Shallow wrinkles like the forehead or
frown lines are usually the first areas
you will notice a significant
improvement. You will start to feel a
little tightness in the skin. When you
try to make exaggerated facial
gestures, you will notice the effect in
the areas of the face that were treated.
In one to two weeks, you will notice the maximum effect of Botox on even the deepest
wrinkles.
The good news is: Botox is still working for you! While the short-term effects are
excellent, there are still more benefits on the way.
Long-term results can occur months after your treatment. When youre no longer
creasing your skin, folding the wrinkle lines back into your face, your body starts
repairing itself. Your wrinkles will literally begin to fade as creases smooth out over time.

Learn more by visiting www.ECOF.com or by calling (239) 267-2288.

Copyright 2011. Eye Centers of Florida. All Rights Reserved.

12 Things You Need to Know About Botox & Aesthetics

5: Is Botox Painful?
The minor discomfort of a Botox
injection is minimal and brief.
Prior to your treatment, your skin can
be numbed with a cold pack or topical
anesthetic cream. These easy, simple
pain-relievers can be used both prior
to and just after your Botox injection.
But some Botox veterans will tell you
its so easy, they dont need any
pain relief at all!
The discomfort will vary from person
to person and can also vary
depending on the area of the face
being treated. Many people find that
treatment on the forehead and the
crows feet area around the eyes is
the easiest in some cases, the
injection is barely perceptible.
Botox is injected with a superfine, 31
gauge needle thats even smaller
than a needle for a TB test or
diabetes injection.
The entire process can take as little
as 10 minutes.
Most Botox newbies are surprised by how painless it is.
People who have already had Botox treatments report that the feeling is similar to a
mosquito bite or a a pin prick. The pain is comparable to or less than a threading or
waxing treatment.
At Eye Centers of Florida, we also have the most conscientious and experienced
injectors to make your Botox experience as easy as possible. In our comfortable,
peaceful environment, you can relax and enjoy a nearly pain-free treatment.

Did you know that the Aesthetic Center at Eye Centers of Florida offers
complimentary skin care analysis consultations? Need directions?
Learn more by visiting www.ECOF.com or by calling (239) 267-2288.
Copyright 2011. Eye Centers of Florida. All Rights Reserved.

12 Things You Need to Know About Botox & Aesthetics

6: How will Botox Affect My Skin?

Botox does an amazing job of smoothing and softening wrinkles. Depending on the
areas injected, you may notice additional beautifying effects. Botox:

Helps shape and correct tired, pensive, or angry eyebrows

Treats the droopy area around your mouth
Tightens the falling nasal tip
Gives a more desirable contour to the neck area

Though its not the direct benefit (of reducing wrinkles), Botox may also reduce the size
of your surface pores. The skin around the treated area will begin to look uniform and
flawless.
Many people notice that their skin has a new glow and radiance.
Anyone can benefit. No matter what your skin type or ethnicity you can be
successfully treated with Botox. Because Botox is injected into the underlying muscle,
your skins color and texture wont be affected.
In combination with a nutritious diet, rigorous sunscreen application, and consistent
moisturizing, Botox is the key to unlocking your most beautiful skin ever. Why be
content with sad, saggy skin?

Learn more by visiting www.ECOF.com or by calling (239) 267-2288.

Copyright 2011. Eye Centers of Florida. All Rights Reserved.

12 Things You Need to Know About Botox & Aesthetics

7: How Long Will Botox Last?

10 Keys to Your Personal Botox Results
The results from Botox last anywhere between 2-6 months; the average result lasts
about 3-4 months. Why does Botox eventually stop working? Your body makes new
neurotransmitters all the time, so the blocking effect of Botox gradually wears off as
these chemicals start circulating in your body again. The muscles are no longer
inhibited.
What influences how long your Botox results will last?
1. Your personal metabolism. Your unique body chemistry will process Botox on its
own timeframe for most people, the effect lasts 3-4 months.
2. The size and depth of your wrinkles. People with fine lines may enjoy Botox
longer than those with thick scowls or bulky muscles.
3. Your activity level. Gym rats who do cardio exercise more than 5 times a week
may notice that Botox wears off more quickly.
4. The quality of the Botox. Botox is sensitive to heat, excessive agitation, and time.
Supplies must be kept fresh and refrigerated. The Eye Centers of Florida always
maintains absolute care in keeping Botox stored properly for maximum
effectiveness.
5. The area being treated. Results in the forehead and between the eyebrows
typically last the longest.
6. Your facial expressions. Some patients are lucky and forget to use their facial
muscles even after the effects of Botox begin to wear off. Their results will last
longer than those who are extremely animated with their facial expressions.
7. The skill and accuracy of the injector. Botox works right where its injected. The
best injectors target your muscles with accuracy and place injections perfectly for
maximum benefit. They know exactly how much to use. They know how to space
the injections. And they know your facial anatomy!
8. The amount of Botox injected. Theres no one-size-fits-all standard recipe for
Botox. Your treatment should be tailored to your muscles specific level of activity,
strength and bulk. Larger muscles require more Botox.
9. Other factors. Some people will experience a shorter Botox benefit if they are ill,
under stress or perform intense physical activity.
10. How often you have Botox treatments. The more frequently you have Botox
injections, the longer the effect will last between sessions! Some doctors have
reported repeat clients who can go up to a year between injections.
How do you know your Botox needs refreshing? Youll start to notice a return of muscle
movement and a deepening of the wrinkles. At this point, its best to return to the
Aesthetic Center at Eye Centers of Florida for another treatment - as in Tip #10, your
results will continue to improve the more often youre treated.

Learn more by visiting www.ECOF.com or by calling (239) 267-2288.

Copyright 2011. Eye Centers of Florida. All Rights Reserved.

12 Things You Need to Know About Botox & Aesthetics

8: How to Improve the Appearance of Your Skin

You may not realize that, in addition to Botox, there are many options for improving the
look and feel of your skin. Most of these treatments can be used in conjunction with
Botox giving you even more dramatic results. What are some of the latest and
greatest innovations in skin care?
Aluma Skin Renewal
Aluma is a revolutionary wrinkle treatment that uses radio waves to deliver heat to the
underlying layers of your skin without damaging the surface. This special type of heat
stimulates your cells to produce new
collagen and plumps existing
collagen in your skin.
Because collagen, the key ingredient
to younger-looking skin, can be
improved in any area of your body,
some patients use Aluma on the neck,
abdomen, knees or arms, in addition
to their facial treatments.
The procedure is easy. First, the
Aluma device will be place on the
area of skin thats being treated. Your
skin is gently drawn into the tip of the
handpiece by a vacuum effect. From
this position, the radio waves can
penetrate the correct layer of skin for
maximum effectiveness.

Gentlewaves
Gentle Waves is a technology that uses a
cascading array of over 2,000 pulsating
lights (LEDs) to reverse aging effects on the
skin. Its the first and only LED device to be
approved for cosmetic improvement of aging
or sun-damaged skin.
Gentle Waves is great for busy people. The
entire treatment takes less than 5 minutes,
and you can immediately return to your
normal routine without redness or peeling.
There is no pain, side effects or down time

Learn more by visiting www.ECOF.com or by calling (239) 267-2288.

Copyright 2011. Eye Centers of Florida. All Rights Reserved.

12 Things You Need to Know About Botox & Aesthetics

because theres absolutely no injury to the surface of the skin. Part of the reason Gentle
Waves is so fast is because large areas can be treated at the same time like your
entire face or chest.
Heres how it works. Gentle Waves slows collagen breakdown and also builds up new
collagen in the skin. This newly-produced collagen will stay around longer, maintaining
your skins new, youthful appearance. Gentle Waves not only improves the look of fine
lines and wrinkles, but is also useful for reducing redness, hyperpigmenation, brown
spots, freckles and acne. Patients have reported positive changes in skin texture and
the size of their pores as well as the overall smoothness of their skin.
Vibradermabrasion
Vibradermabrasion is a new,
grit-free form of
microdermabrasion that
comfortably improves skin tone
and texture. Its great for
treating fine lines and wrinkles,
age spots, sun damage,
uneven pigmentation, adult,
and hormonal acne. But its
benefits arent limited to the
face; any part of the body can
benefit from the exfoliation
produced by
vibradermabrasion.
The technique works by
removing the dead skin cells
with very minimal trauma to the
underlying skin. It also
stimulates your cells to
increase their metabolism
thus producing more new skin
cells.
Unlike regular microdermabrasion, most people find the treatment incredibly relaxing.
Good Morning Chicago referred to the technique as Yoga for the Skin. The vibrating
paddles used to treat the skin are comfortable, but effective. You will enjoy a rosy glow,
clean pores, and improved skin texture almost immediately.

Learn more by visiting www.ECOF.com or by calling (239) 267-2288.

Copyright 2011. Eye Centers of Florida. All Rights Reserved.

12 Things You Need to Know About Botox & Aesthetics

9: Comparing Skin Rejuvenation Techniques

Results
Aluma noticeable improvement within 1 month; continuous
improvement for several months after treatment
Gentle Waves on average, improvements are visible after 3 weeks;
progressive improvement continues with additional treatments
Vibradermabrasion results will be noticeable after the first treatment
FDA Approval and Clinical Studies
Aluma approved by the FDA in 2005; a clinical study showed 85% of
patients showing improvement in at least one category of skin
enhancement
Gentle Waves approved by the FDA in 2005; a clinical study showed
94% of patients exhibiting significant, measurable improvement in
severe wrinkles
Vibradermabrasion a clinical study showed over 70% of patients with
mild sun damage experiencing improvement in skin tone and texture
after 6 weeks
Level of Pain
Aluma virtually painless, minimal discomfort
Gentle Waves no discomfort
Vibradermabrasion very minimal or no discomfort
Length of Treatment
Aluma usually 15 minutes, varies with the size of the area being
treated
Gentle Waves less than 5 minutes
Vibradermabrasion 2 minutes per treatment area
Treatment Schedule
Aluma 6 treatments in initial series; maintenance of 1 treatment every
six months
Gentle Waves - 8 treatments in initial series, on average; maintenance
treatments at 3-6 month intervals
Vibradermabrasion - 6 treatments in initial series; maintenance
treatments every 4-6 weeks. Your skin care specialist may modify these
treatment schedules based on your individual needs and skin profile.
Works in Conjunction with Botox (or Other Skin Rejuvenation
Services)
Aluma Yes
Gentle Waves Yes
Vibradermabrasion Yes

Learn more by visiting www.ECOF.com or by calling (239) 267-2288.

Copyright 2011. Eye Centers of Florida. All Rights Reserved.

12 Things You Need to Know About Botox & Aesthetics

10: What is Latisse and How Does it Work?

Latisse is an FDA-approved prescription treatment to grow eyelashes. Clinical studies
showed Latisse to be safe and effective, and its been approved for use since 2008.
Since that time, over 2 million bottles of Latisse have been sold. Patients in clinical trials
saw significant improvement in their eyelashes in 2 months. The most common side
effects experienced by only 4% of the participants were eye redness or itching.
Latisse works by affecting the growth cycle of the eyelash hair. First, it increases the
length of time that eyelashes grow. Then, it also increases the number of eyelash hairs
that are in the growth phase at any given time.
The combination of a longer growth time and more eyelashes in a growing phase
means that your eyelashes will look fuller, longer and darker.
If you stop using Latisse, your eyelashes will probably return to their previous
appearance over the course of several weeks or months.
To Use Latisse: Every night, after removing your makeup, mascara and contact lenses,
you will apply one drop of Latisse to your eyelid with the sterile applicator. Youll place
the solution close to the lashes. Blot any excess and throw away the applicator. The
Eye Centers of Florida specialists will teach you this process so that you can be sure to
apply Latisse properly.

Want thicker, fuller eyelashes? Call the Aesthetic Center at (239) 267-2288.
Learn more by visiting www.ECOF.com or by calling (239) 267-2288.
Copyright 2011. Eye Centers of Florida. All Rights Reserved.

12 Things You Need to Know About Botox & Aesthetics

11: Real Users Discuss Their Latisse Results

Brooke Shields, a celebrity spokesperson for
Latisse, said I thought Id be a good candidate
for Latisse simply because over the years Ive
just been ripping off my false eyelashes while on
Broadway. And Allergan approached me and
said this is a product, it works, its FDA
approved, and my interest just piqued! The
results of her Latisse treatment were
dramatically successful and helped to convince
others that it really works.

Brooke Shields
Photo Courtesy of Georges Biard

Claire Danes also became a Latisse

spokesperson after trying the product. The
more I learned about Latisse, the more
impressed I was, said Claire. Ive never used a
product that actually affected real physical
change. If you want proof, just look at the before
and after photos.
Other real users have shared their experiences
using Latisse:
My eyelashes grew so long! They were
touching my glasses, I could feel them when I
blinked and I could actually look up and see
them! Susan
I have been using Latisse for over a year now
and love it!! People ask me if I am wearing false
eye lashes! Sherry
I had my doubts, but since it was buy one get
one free I tried it out. I must say with in ONE
week I could tell the difference. It has now been
two months and I have LONG DARK eyelashes!!
I had very short lashes before. Meg

Claire Danes
Photo Courtesy of Robin Wong

If you want to enjoy the same dramatic

eyelash enhancements that both
celebrities and real people are enjoying,
contact the Aesthetic Center online or
call (239) 267-2288 today.

Learn more by visiting www.ECOF.com or by calling (239) 267-2288.

Copyright 2011. Eye Centers of Florida. All Rights Reserved.

12 Things You Need to Know About Botox & Aesthetics

12: EPI - Light Hair Removal

The technology behind this hair
removal system was first
discovered by patients with
problematic blood vessels. They
noticed their hair was not
growing back in the areas that
had been treated with a pulsing
light technology. After additional
research, the Epi-Light device
was based on similar technology,
but was designed specifically to
target unwanted hair.
Epi-Light is more comfortable
than waxing, electrolysis, and
lasers. Its also a cost-effective
solution to hair removal
because its permanent! After just
4-6 treatments, you wont need
to worry about hair removal ever
again.
Epi-Light Hair Removal can be
used on virtually any area of the
body, including eyebrows, upper
lip, chin/cheeks, shoulders/back,
chest, arms, fingers, belly, bikini
line, legs, feet and toes.
Epi-Light outperforms electrolysis (an alternate hair removal technique) on several
points. Epi-Light treatment is:
Quicker,
Less painful
More effective (a 50% reduction in hair after just 2 treatments, as opposed to 20%
with electrolysis)
Has fewer side effects, especially in patients with darker skin
Imagine never having to shave, tweeze or wax again!

In addition to permanent hair removal, Botox, and Latisse, the Aesthetic

Center offers additional skin rejuvenation services such as chemical peels
and Active FX & Deep FX Fractional Technology.
Learn more by visiting www.ECOF.com or by calling (239) 267-2288.
Copyright 2011. Eye Centers of Florida. All Rights Reserved.