UPS DIAD Case Study

1.
List the various ways that DIAD (Delivery Information Acquisition Device) improves
customer service.
DIAD has improved customer service by:
Real time tracking and data tracking The ability to track customer package on the spot using
Technology (GPRS/CDMA)
Fast delivery and on time
Accountability and Reliable Efficient tracking
Efficient and Reduction of data entry error
Availability information and immediate Response Scanning the package and all information
related to the package is readily available.
2. Write out the steps a package takes from pick-up by a UPS driver to delivery including the
role of DIAD, the USP Data Center, and the UPS Package Center.
Steps:
The process begins with the information of the package and its destination is add by the customer.
The information of the package is sent to the main database system of UPS, the system
automatically creates a smart label which is then attached to the package for shipment.
Package is picked up by a driver who has a DIAD which shows the place of delivery and new
pick-ups.
Once package is picked up and delivered by the driver, the package is scanned to show all the
information that was sent up to the main data center. Customers will be able to track their package
with the information provided on their package.

The system concurrently gets updated whenever a package is scanned through the center.
When all the information is updated in the system, the final destination center has all the
information on hand available, for routing purposes and planning ahead of time
3. What role does wireless communication play in the UPS system? List the different types of
wireless connectivity and describe their functions?
Wireless communication allow for greater mobility, flexibility and real time data in the package
and delivery operation of UPS. With different types of wireless connectivity and technology USP
provides a more efficient service with less cost.
Each DIAD feature a built in:
GPRS (General Packet Radio Services) and CDMA ( Code Division Multiple Access) radio an
acoustical
access
if
modem
necessary,
and
to
802.11b
wireless
facilitate
local
area
dial-up
network
connectivity
to
enable transmission in a UPS center.
Bluetooth - wireless personal area network and an infrared (IRDA) port to communicate
with peripheral devices and customer PCs/printers.
GPS - Global Positioning Satellites that will allow drivers to easily verify customer locations for
pickup or delivery of packages, particularly outside the United States.
WiFi support - enables larger and richer content downloads such as training videos
4. Why dont UPS use much more powerful and smaller smartphones like the iPhones or
Android?
UPS has a robust technology research and development department that helps support its strategic
operating goals. DIAD is designed for this special application to collect and processing package and
delivery data. Whilst iPhone or Androids are open source software that are not designed for such a robust
technology.
5.
Why is the DIAD V better than DIAD IV?

New Hardware - The DIAD V has a 1GB flash memory with speedy 1 GHz processor (runs more
powerful apps which will integrate via the wireless connection)
whilst DIAV IV has 128
megabytes and slow processor.

DIAD V will provide Roaming - wireless performance and can switch automatically to the
strongest carrier signal.

Navigation GPS so that UPS knows where the driver is at any time. Real time navigation
The
colour
screen
also
enables
UPS
to
colour-code
messages
transmitted
to
driver's
DIAD.
Urgent
customer
pick-up
messages, for example, can be color-coded to alert the driver.

A colour auto focus, flash camera could be used to enhanced proof of delivery and to help
resolve customer claims.

An aggressive multi-dimensional; imager to decode many symbolises, including UPS linear
barcode, without requiring the driver to rotate the DIAD to capture the barcode.
6.
How does UPSs investment in IT help it achieve the strategic business objectives described in
Chapter 1?
UPSs investments in IT help achieve the strategic business objectives by:
Operational excellence UPS continuously seeking to improve their efficiency in order to

achieve higher profitability. Improve performance and increase revenue as a business solution.
Information system and technology is the most important tool for managers to achieve higher
level of efficiency and productivity in the business operations.
New products, services, and business models Diversification and culture change, that USP
made an upgrade from DIAD IV to V in order to meet customer satisfaction. Making their
service more upgrade, technology, efficient and more real time service.
Competitive advantage Focusing on continual improvement, high level of efficiency and

quality and optimizing customer values and eliminating. Responding to customer with real time
data or information.
Survival Survival Continue to make a profit and market campaigns to meet any shortfalls
Financial Security where they will be able to calculate and monitor the marketing efficiency and
effectiveness, while meeting the aims of stakeholder and continue to keep the good image
MANAGEMENT INFORMATION SYSTEMS

Course Instructor: Keith Westby
CASE STUDY 1
UPS GLOBAL OPERATIONS WITH THE DIAD (Delivery Information Acquisition Device)
Glorey Kisling
Jenna Lacroix
Date: January 29 2014

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1.

with the information provided on their package.

enable transmission in a UPS center.

Why is the DIAD V better than DIAD IV?

whilst DIAV IV has 128

megabytes and slow processor.

strongest carrier signal.

messages, for example, can be color-coded to alert the driver.

resolve customer claims.

Operational excellence UPS continuously seeking to improve their efficiency in order to

Competitive advantage Focusing on continual improvement, high level of efficiency and

MANAGEMENT INFORMATION SYSTEMS

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