Data Visualization Article

Data Visualization Specialization Overview
Reducing Costs and Complexity through Strong Visualization
VisualCue Technologies, LLC
1050 West NASA Blvd. Suite 112 Melbourne, Florida
Phone 1 (888) 284-4257
www.visualcue.com
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Executive Summary:
While a picture may be worth a thousand words, having the right pieces of data associated with that picture can be
invaluable to IT professionals and business managers alike in making better-informed decisions.
Todays organizations are faced with an ever ever-expanding volume of data to which they refer when making decisions. Unfortunately, this data is often complex, stored in difficult to interpret tabular or textual formats and is not accessible in a context that facilitates insight or broad understanding.
Additionally, organizations often lack efficient ways to easily access and explore related sets of data in a unified manner. This makes it more difficult to understand relationships in the data and tap into its value. However, presenting
data in a visual format facilitates rapid identification of key patterns, trends exceptions in complex data sets. Presenting this data in context promotes understanding and drives better business decisions.
Increasingly, data is accompanied with a location component that defines both space and time. Identifying locationbased trends and anomalies in data is much easier with a map or a diagram-based view than it is with traditional gridbased views. For many customers, transforming raw data into visual information is essential to staying aware of what
is happening in and around their organization and taking timely action to address problems or opportunities.
VisualCue software provide a comprehensive set of data visualization capabilities that can enable customers to enhance their data exploration and analysis. This in turn helps organizations quickly identify actionable trends in order
to increase revenue and reduce expenses without significant training costs or IT expenditure.
What Is Data Visualization?

Data visualization is the ability to represent complex information graphically and make it understandable and actionable for users. Because so much of the data organizations track is context-dependent, customers can improve many
of their decision-making processes by providing staff with rich graphical representations of complex underlying data.
Data visualization solutions bring clarity to numerical data through visual representation helping to reveal insights and
trends that might otherwise go unnoticed. For instance, three separate spreadsheet tables with data representing
customers, competitors, and demographics may not reveal many insights if viewed in a tabular format, but if this data
is overlaid on a map, organizations can quickly see where their best customers are, where their customers are in
relation to competitors, and which regions represent the best business potential based on underlying demographics.
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Customer Pain Points

Customers have a love-hate relationship with the data that they collect because they know that knowledge drives
success, but it is often hard to turn raw data into useful information. They need quick insights from their data to help
their organizations succeed, and reviewing data in tables and traditional reports is typically time-consuming, intellectually demanding, and often far from the ideal way to interpret and digest data. In many cases, customers are seeking
a quick but deep understanding of their data and the relevance of the data to their organization and their customers.
Without tools that effectively transform raw data into meaningful visual summaries, quickly recognizing trends, inflection points, and changes such as a decline in sales or production in a particular area can be difficult or impossible to
recognize. The lack of strong visual summary and analysis tools can mean the difference between success and failure.
Perhaps most importantly, a visual representation of data can help you address what might be the most ironic aspect
of the IT revolution: too much information. By offering data visualization solutions based on VisualCue Technologies,
you can help extract greater value from the increasing volume of context-sensitive data by more quickly and easily
transforming that data into visual information that provides actionable insights.
Benefits of Data Visualization

Providing solutions based on VisualCue, end users have the ability to overlay data on top of diagrams, maps and
images. When the information context is best understood as rooms in a building, computers in a network, or steps in
a process, VisualCue becomes a centerpiece of your data solution. When viewing data in the context of location can
enhance data clarity and business value. Through deep integration with SQL Servers one can create a display that
displays data visually to enhance decision making across the organization.
Enhance business analysis. Using data visualization technologies from VisualCue, customers can enhance data
analysis by enabling them to uncover trends across many different perspectives. When departments view data in
new, non-traditional ways such as maps, graphs, or process diagrams, they can utilize a broad range of features to
analyze their organization, customers, competitors, and business opportunities more comprehensively. For example,
accessing data in the context of location enables spatial analysis to answer questions such as Where are my suppliers relative to a proposed manufacturing site or Where is the best place to locate a new warehouse relative to our
markets.
Acquire quick insights. When they adopt data visualization solutions, customers can quickly acquire insight that helps
them take action effectively. By providing customers new, innovative ways to view information, data visualization solutions enable them to spot trends more quickly and easily, which leads to more insights that are actionable.
Simplify analytical communication. Using data visualization technologies from VisualCue, your customers can more
effectively share analysis both within and across organizational boundaries through new, innovative data views that
all employees can understand.
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Increase information technology ROI. VisualCue data visualization technologies are part of a flexible platform that you
can customize to support your existing processes and integrate with line-of-business systems, enabling to maximize
returns on current technology investments. With VisualCue data visualization solutions, your customers entire organization can build and use visual analysis tools that enable faster decisions based on the latest information, increasing efficiency from the boardroom to the shop floor.
Summary
The complexity of business has out-paced todays decision-making tools. As a result, organizations are struggling to
make use of the volumes of information available to them through the myriad enterprise applications and corporate
data warehousing initiatives. Knowledge workers spend too much time creating reports manually, and the growing list
of custom reporting requests is overwhelming IT staff.
VisualCue solutions extend an organizations reporting and decision-making capabilities. By combining data into elegant, interactive Visual-Cue's that equate to hundreds of static reports, Interactive Visual Analysis enables users to
make more-informed, more-confident decisions faster. Organizations that embrace these new paradigms for data
output will create significant competitive advantage in their markets, as users will become more efficient and fewer
questions will go unanswered.

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Data Visualization Specialization Overview

Reducing Costs and Complexity through Strong Visualization

VisualCue Technologies, LLC

1050 West NASA Blvd. Suite 112 Melbourne, Florida

Phone 1 (888) 284-4257

What Is Data Visualization?

Data Visualization Specialization Overview

Customer Pain Points

Benefits of Data Visualization

Data Visualization Specialization Overview

Data Visualization Specialization Overview

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