Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 665 views

    Agribusiness Marketing

    Uploaded by

    palash80
    The document outlines the syllabus for an MS degree in Agricultural Economics (Agribusiness & Marketing). It includes 10 modules that cover topics such as operating an agribusiness, planning and organizing an agribusiness, analyzing the market, consumer and business buyer behavior, developing a business plan, selling and sales management, conducting SWOT and PEST analyses, managing market risk, and the future of agribusiness marketing. References are provided for further reading on each module topic.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd

    Agribusiness Marketing

    Uploaded by

    palash80
    665 views3 pages
    The document outlines the syllabus for an MS degree in Agricultural Economics (Agribusiness & Marketing). It includes 10 modules that cover topics such as operating an agribusiness, planning and organizing an agribusiness, analyzing the market, consumer and business buyer behavior, developing a business plan, selling and sales management, conducting SWOT and PEST analyses, managing market risk, and the future of agribusiness marketing. References are provided for further reading on each module topic.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document outlines the syllabus for an MS degree in Agricultural Economics (Agribusiness & Marketing). It includes 10 modules that cover topics such as operating an agribusiness, planning and organizing an agribusiness, analyzing the market, consumer and business buyer behavior, developing a business plan, selling and sales management, conducting SWOT and PEST analyses, managing market risk, and the future of agribusiness marketing. References are provided for further reading on each module topic.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    665 views3 pages

    Agribusiness Marketing

    Uploaded by

    palash80
    The document outlines the syllabus for an MS degree in Agricultural Economics (Agribusiness & Marketing). It includes 10 modules that cover topics such as operating an agribusiness, planning and organizing an agribusiness, analyzing the market, consumer and business buyer behavior, developing a business plan, selling and sales management, conducting SWOT and PEST analyses, managing market risk, and the future of agribusiness marketing. References are provided for further reading on each module topic.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    Department of Agribusiness & Marketing

    Bangladesh Agricultural University


    Mymensingh
    Syllabus for MS in Agricultural Economics (Agribusiness & Marketing) Degree

    AM 506: Agribusiness Marketing (3 credits)

    Module 1:
    Operating an Agribusiness:
    Role of agribusiness in economic development
    Type and structure of an agribusiness
    Agribusiness in the 21st century
    Importance of small business
    Overview of BD. Agricultural Trade and Agricultural Trade Policy

    Reference:

    Module 2:
    Planning and Organizing an Agribusiness
    Entrepreneur in agribusiness
    General characteristics of entrepreneur
    Challenges of entrepreneur
    Problem solving and decision making
    Identify reasons that business fail
    Identify the major parts of a business plan
    Describe a successful business goal setting procedure

    Reference: Introduction to Agribusiness, Ricketts and Rawlins, Chapter 4.

    Module 3:
    Analyzing the Market
    Discover the market opportunities
    Estimation market potentials
    Product positioning
    Other market analysis potential

    Reference: Introduction to agribusiness Marketing, Seperich, Woolverton and Beierlein,


    Chapter 15.

    Module 4:
    Consumer Market and Consumer Buyer behavior
    Model of consumer buyer behavior
    Characteristics affecting consumer behavior
    Types of buying decision behavior
    The buyer decision process
    Consumer behavior across international borders

    Reference: Principles of Marketing, Philip Kotler and Gary Armstrong, Chapter 5.


    Module 5:
    Business Market and Business Buyer Behavior
    Business Market
    Business buyer behavior
    Institutional and government markets

    Reference: Principles of Marketing, Philip Kotler and Gary Armstrong, Chapter 6.

    Module 6:
    Developing the Business Plan
    Business plan
    Study of the market
    Marketing plan
    Current market situation
    Opportunity analysis
    Addition of international dimension to the marketing plan
    Market structure and marketing plan

    Reference: Introduction to agribusiness Marketing, Seperich, Woolverton and Beierlein,


    Chapter 14.

    Module 7:
    Selling and Sales Management- Professional Selling Skills Series
    Professional selling skills
    Sales force management
    Role of selling in marketing
    Buying decision process
    Strategic prospecting
    Selling strategy
    Sales call steps
    Professionalism, and ethics.

    Reference: Principles of Marketing, Philip Kotler and Gary Armstrong, Chapter 5.

    Module 8:
    SWOT and PEST Analysis
    SWOT Analysis
    How do you conduct a SWOT analysis?
    Internal and external factors
    SWOT analysis in marketing
    SWOT analysis template
    Example of SWOT Analysis
    PEST analysis
    The Model's Factors
    PEST analysis template
    Example of PEST analysis

    Reference: Online materials


    Module 9:
    Management of Market Risk
    Types of business risk
    Ways of reducing business risk
    Ways of managing the market risk

    Reference: Introduction to agribusiness Marketing, Seperich, Woolverton and Beierlein,


    Chapter 21.

    Module 10:
    Futures of Agribusiness Marketing
    Evolution of agribusiness marketing
    Changing environment
    Agribusiness marketing careers

    Reference: Introduction to agribusiness Marketing, Seperich, Woolverton and Beierlein,


    Chapter 23.

    You might also like