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    COURSE OUTLINE (Summer 2014) : School of Business Course Title: Principles of Marketing

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    Mehedul Islam Sabuj
    This document outlines the course details for Principles of Marketing, including objectives, topics, textbook, schedule, assignments, exams and grading policy. The course is offered on Saturdays and Tuesdays from 9:30-10:50am in room 608. It introduces fundamental marketing concepts and applies them to real world situations. The instructor's office hours and contact information are provided. The tentative schedule lists the topics to be covered in each session from weeks 1-12 and 14-25, with a midterm exam on July 2nd and final exam date to be announced. Students will be evaluated based on exams, assignments, class participation and attendance.

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    COURSE OUTLINE (Summer 2014) : School of Business Course Title: Principles of Marketing

    Uploaded by

    Mehedul Islam Sabuj
    156 views3 pages
    This document outlines the course details for Principles of Marketing, including objectives, topics, textbook, schedule, assignments, exams and grading policy. The course is offered on Saturdays and Tuesdays from 9:30-10:50am in room 608. It introduces fundamental marketing concepts and applies them to real world situations. The instructor's office hours and contact information are provided. The tentative schedule lists the topics to be covered in each session from weeks 1-12 and 14-25, with a midterm exam on July 2nd and final exam date to be announced. Students will be evaluated based on exams, assignments, class participation and attendance.

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    Course Outline

    Original Title

    Course Outline

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    This document outlines the course details for Principles of Marketing, including objectives, topics, textbook, schedule, assignments, exams and grading policy. The course is offered on Saturdays and Tuesdays from 9:30-10:50am in room 608. It introduces fundamental marketing concepts and applies them to real world situations. The instructor's office hours and contact information are provided. The tentative schedule lists the topics to be covered in each session from weeks 1-12 and 14-25, with a midterm exam on July 2nd and final exam date to be announced. Students will be evaluated based on exams, assignments, class participation and attendance.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    156 views3 pages

    COURSE OUTLINE (Summer 2014) : School of Business Course Title: Principles of Marketing

    Uploaded by

    Mehedul Islam Sabuj
    This document outlines the course details for Principles of Marketing, including objectives, topics, textbook, schedule, assignments, exams and grading policy. The course is offered on Saturdays and Tuesdays from 9:30-10:50am in room 608. It introduces fundamental marketing concepts and applies them to real world situations. The instructor's office hours and contact information are provided. The tentative schedule lists the topics to be covered in each session from weeks 1-12 and 14-25, with a midterm exam on July 2nd and final exam date to be announced. Students will be evaluated based on exams, assignments, class participation and attendance.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    School of Business

    COURSE OUTLINE [Summer 2014]

    Course Title: Principles of Marketing


    Course Code: BBA 233
    Program: BBA, Batch No.: 29(E)
    Credit: 3, Prerequisite: None
    Instructor:
    Office Room: Junior Teachers Lounge [7th Floor]
    Contact#
    Cell:
    Class Hours: Saturday, Tuesday (9.30 am-10.50 am)
    Class Room: 608
    Office Hours: Saturday (11.00 am -12.20 pm)
    Sunday (11.00 am 2.00 pm)
    Monday (10.am 2.00 pm)
    Tuesday (12.30 pm- 1.50 pm)
    Wednesday (10.00 am 2.00 pm)

    COURSE OBJECTIVES AND COURSE COVERAGE


    Principles of Marketing is a core course in business, which introduces the
    marketing function in organizations. It provides a broad overview of all the
    marketing activities involved in the provision of products to final and
    organizational consumers. Marketing is a key ingredient in meeting the
    global challenges of organizations worldwide. Marketing should not be
    confused with advertising and sales. In this course you will discover the
    true nature of marketing and why advertising and sales are merely
    ingredients of the marketing mix. More specifically, this course provides
    you with an understanding of marketing concepts, applies learned
    marketing concepts to real world situations, and examines the
    modification of marketing strategy within a changing environment.
    Fundamental marketing concepts, principles, and issues are analyzed
    within present economic, social, and legal environments. Consumer
    behaviour and market research are emphasized.
    Text Book: Principles of Marketing by Philip Kotler and Gary
    Armstrong (Latest Edition).

    TENTATIVE SCHEDULE

    The following schedule provides a broad outline of the course and a


    general order in which the topics will be discussed in the class. Emphasis
    will be given in making classes interactive.

    Session
    1-12

    Topics
    Introduction: Marketing concept; the marketing process;
    understanding the marketplace and customer needs;
    designing a customer-driven marketing strategy; marketing
    management orientations; building customer relationship
    management; creating customer loyalty and retention.
    Company and Marketing Strategy: Strategic planning;
    designing the business portfolio; planning marketing
    strategy & the marketing mix and managing the marketing
    effort.
    The
    Marketing
    Environment:
    the
    company's
    microenvironment and the company's macro environment.
    Managing Marketing Information: assessing marketing
    information needs; developing marketing information;
    marketing research and analyzing marketing information.
    Consumer Markets and Consumer Buyer Behavior:
    Model of consumer behavior; characteristics affecting
    consumer behavior; types of buying decision behavior and
    the buyer decision process for new products.

    13

    MID-TERM
    EXAM
    (Wednesday)]

    02

    July

    2014

    14-25

    Business Markets and Business Buyer Behavior:


    Business markets; business buyer behavior and the
    business buying process.
    Customer-driven
    marketing
    strategy:
    Market
    segmentation; market targeting; differentiation and
    positioning.
    Product, services and Branding strategy: Product and
    services concept; levels of product and services; product
    and service classification; product and service decisions;
    branding strategy and service marketing.
    New-product development & product life-cycle
    strategy: New-product development strategy; new
    product development process; product life-cycle strategies

    26

    FINAL

    EXAM [Date to be announced by the

    Department]

    Exams and Score Distribution:


    Mid-term Exam
    Class Test
    Assignment and Presentation
    Attendance and Participation
    Final Term Exam
    Total

    30
    10
    10
    10
    40
    100

    Grading Policy: As prescribed by MU

    There will be absolutely no MAKE-UP EXAM


    Class tests will be administered at the end of certain class periods
    over the materials covered in each session. There will be a total of
    two class tests of which the lowest one will be dropped.
    Note, all test dates are subject to change and all revisions to the
    schedule will be announced in the class. It is students responsibility
    to be aware of any changes announced if they are absent from the
    class.
    No cell phone during class hour and inn exam centre, please!!!

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