Eastern Condiments Pvt.

Ltd
An ISO 22000 & HACCP Certified Company
Theni, Tamilnadu

Eastern Group was spearhead by M.E Meeran as a whole sale provision business in 1969. He
expanded it to a trading business in 1975 as eastern agencies and set up eastern condiments in
1983.
..
Eastern Group

Employs 2500 People

Enjoys a turnover of 650 Crores (2011-2012).

A presence that spread over world.

Supplies to 6 lakh stores

500 strong fleet of vehicles

Eastern holding 75 % of total market share

.
THE MANAGEMENT OF THE COMPANY
The Eastern group is managed by termed professionals and family members. From the very
beginning, Mr.M.E.Meeran has been the chairman and the Manager of the Company.In
addition, Mr.Navas Meeran, Mr Firoz Meeran, Mr.S.M.Mohammed and Mrs. Nabeesa Meeran
hold the Board of Directors. Besides, there is an administration office working at Ernakulam for
its accurate administration. As head of administration, there is a Chairman and Below a vice
chairman.
..
PRODUCT PROFILE
Eastern Condiments Pvt. Ltd. has varieties of spices, curry powders and pickles in its product
mix. . Eastern condiments have different kinds of spices, curry powders, blended masalas,
pickle powders, pickles, rice powders, etc. Now Eastern Condiments Pvt Ltd has 144 products.
.
DIRECT POWDERS
TURMERIC POWDER
CHILLI POWDER
CORIANDER POWDER
BLACK PEPPER
DIRECT SEEDS
MUSTARD
CUMIN
BIG JEERA
MEETHI
BLENDED CURRY POWDER

RASAM POWDER

SAMBAR POWDER

PICKLE POWDER

FISH MASALA

CHICKEN MASALA

MEAT MASALA

BIRIYANI MASALA
GHARAM MASALA
KABAB MASALA

PICKLES
MANGO
TENDER MANGO PICKLE
GINGER
GARLIC
LEMON
DATES
PRAWN
MIXED VEGETABLE

..
.
EASTERN RICE BASED PRODUCTS (FOR BREAKFAST)
EASTERN PUTTU POWDER
EASTERN IDLI POWDER
EASTERN DOSA POWDER
EASTERN PATHIRI POWDER
EASTERN APPAM POWDER
EASTERN CHAMBA PUTTU POWDER
EASTERN EASY PALAPPAM MIX POWDER
EASTERN APPAM POWDER
EASTERN RAGI PUTTU POWDER

..
Outsourced product
Company outsource the manufacturing\procurement of the following product
TAMARIND
RICE PALADA
COCONUT
GINGELLY OIL

COMPANY VISION
To be the preferred supplier catering to the basic needs of the mass market by providing
products and services of outstanding value through the adoption of global standards and
innovative practices.
To be the preferred employees in the group they are in by providing a challenging work
environment and adding value to our people through varied exposure and continuous
education or shared learning.
To be preferred business partner to the entire stakeholders by providing them
exemplary benefits and shared growth
.
COMPANY MISSION
To provide good quality goods to the present and prospective customer so that company
can prosper more.
To have continuous availability of product of Eastern so that there shall not be any
shortage of goods in the market.
To give the customers delight that is giving more than what is expected by the customer.
,,..
COMPANY POLICIES
The companys most important policy is to produce pickles and spices powder according to the
specification of the customer.
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FUTURE PLAN OF THE COMPANY

The company has planned to set up one more wind mill preferably in Andhra Pradesh
as a source of cheap power for the proposed unit at Guntur.

As a step towards Companys vision to make EASTERN a National Brand the company
plans to strengthen marketing network in Maharashtra, Andhra Pradesh, Gujarat and
New Delhi.

Company is now tries to get NABL accreditation for their lab

..
EASTERN GROUP OF COMPANIES
Eastern Group of Companies is a group of companies with diverse interests and a world leader
in Indian spices. Eastern has ventured into various areas like tyre rethreads, mattresses,
garments, packaged foods, mineral water and public school and has many more projects in its
dream.
.

.,..
1. Eastern Curry powders
The company has provided their consumers with consistently high quality powders and blends.
2.Sunidra Mattresses
Sunidra mattresses Pvt.Ltd. was set up in 1999 to manufacture rubberized coir mattresses with
a state of the art factory in Thodupuzha
3.Eastern Aqua minerals
Eastern Aqua Mineral, a recently launched company was set up in the year 2002.Eastern Aqua
Mineral entered the area of packaged drinking water with the state of srt plant located at
Ernakulam district
4.Eastern Public School
The Eastern group entered the area of education with the getting up of the Eastern Public
School. Mrs. Nabeeza Meeran has been the Principal of Eastern Public School.
5.Eastern Treads Ltd
Eastern Treads Ltd. Is a public company engaged in the manufacturing of quality procured tread,
cushion, bonding gum and black vulcanizing cement. Its branches all over India have been showing
consistent high performance and growth. The factory has annual turnover of 12 crore and it is located
at Oonnukal, Kothamangalam
6.King Richard Shirts
King Richard a brand of men's wear from Eastern Clothing Company was set up in 1999. This brand
was targeted at middle class. Top quality fabrics are used in the manufacture of King Richard brand
shirts(utilizing 100% of cotton from India and European brands like Bergamo, Brembana, Italian
fabric etc.).
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MILESTONES OF EASTERN
1978-83: Birth of ETC &Eastern agencies
1986-1991: plant expansion
1991- 1992 :Birth of Eastern condiments pvt.ltd
1993

: Export era started

1994

: Birth of Eastern foods

1995 : Theni plant started

1996 :Best exporter award of spices board(cont. for 10 years)
1999: Birth of M&M distributions.

2000-2005 : ISO 9001 certification

2005-2009 : sales expansion
ISO 22000 certification
24 lakh kg sale
.
COMPETITORS INFORMATION
The company has many competitors in the market because the condiments industry it also small
scale industry. So the company faces competitors mainly from three different states.

Kerala - Melam, Priyam, Saras, Bramins, Ruchi, DoubleHorse.

Karnataka -M T R,

Tamilnadu Shakthi.

FOOD SAFETY POLICY

Eastern Condiment pvt ltd is committed to supply safe and hygienic spice powder, masala
powders, pickles rice and coffee powder to their customers through control of food safety
hazards in the raw materials using greatest process technology maintaining hygiene and
sanitation conditions, practicing personal hygiene system to the expectations of their customers
by complying with statutory and regulatory requirements.
.
LEGAL FRAMEWORK OF THE ORGANISATION
Eastern Condiments Pvt Ltd is incorporated under THE COMPANIES ACT 1956 on 26th Feb
1991 having its registered office at P.B no:15 Eastern Valley Adimali
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ROLE OF ISO 22000 IN EASTERN CONDIMENTS PVT LTD
Eastern is the first company in India and second in Asia to get the ISO 22000 certification issued
by Food Cert BV Netherlands and accredited by RvA, the first body in the world for food safety
accreditation. Eastern got ISO 22000 for food safety in September 2005.The organization shall
ensure the following basic requirements for the implementation of ISO 22000
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AWARDS WON
The eastern group has won many prestigious awards for its outstanding performance by
Spices Board India for 8 consecutive years from 1998 to 2004-05.

 Mr.M.E.Meeran, Chairman of Eastern Group was awarded as the Best Business Man
Of The Year by Business Deepika (leading business journal in Kerala)
in 2007-2008. He is also the award winner of Best Entrepreneur Of The Year by
Mangalam Publications.
The company has also won the FACT MKK NAIR MEMORIAL PRODUCTIVITY
award for the year 1995-96.
The company has got ISO 22000 and the HACCP certification. Eastern was the first
company in India to get ISO 22000 certificate.

DEPARTMENT
CHART

PLANT
MANAGER
HR

Asst.
mgr

Seni
or
offic
er
HR

Associ
ate
HR

Q.
C

purchsase

Asst.
mgr
Senr
offr

packag
ing
Senr
suprvsr
supervis
or

Stores
asstnt

maintnce&e
ng

Q.C
mgr

Deputy
mgr

Asst
mgr

supr
vsr

Senior
officer

fitters

SALES

TEAM

Superv
srs
worker
s

IT

FINANCE

SR.SALES
executv

officers

officers

FG

Senior
officer

office
r
supe
rvsr

Lab
asst.

DISPATCH

MARKETING

Asst
marketing

Senr
supr
vsr

STO
RE

officer

Manager
marktng

PP
C

Manager
finance
Asst
manager

officers
Senr finance
ofcr

Pdtn asst
mgr
Dispatch in
chrgr
Document
writer

supevis
rs

productitio
n dept
Senr
offcr pdtn
Officer
pdtn
Operations
pdtn
workers

DEPARTMENT IN EASTERN

HUMAN RESOURCE

PRODUCTION

PRODUCTION PLANNING AND CONTROL

STORE

QUALITY CONTROL LAB

PACKAGING

MAINTENANCE

PURCHASE

FINANCE

DISPATCH

FG

IT

MARKETING

HUMAN RESOURCE DEPARTMENT

The key factor in the growth of Eastern is mainly the good and healthy employer-employee
relationship. About 500 employees are working with a mutual relationship in the organisation.
In eastern maximum 80% people are women workers.
..
DEPARTMENT CHART

ASSISTANT MANAGER

SENIOR OFFICER HR

ASSOCIATE HR

HOUSE
KEEPING

DRIVERS

CANTEEN

SECURIT
Y

RECRUITMENT
In Eastern, direct recruitment method is used frequently for recruitment .
SELECTION
In Eastern, the selection process is only through direct interviews
TRANSFER
Employees are transferred to different departments on the basis of their skills
PROMOTION
Those workers having required qualification and eligibility are promoted to supervisory cadres
.
INDUCTION AND ORIENTATION
Planned introduction of employees to their jobs, co-workers, and the organization
TYPES OF ORIENTATION
Formal
Informal
Individual
Collective

PERFORMANCE APPRAISAL SYSTEM

In Eastern the performance of individual employees is evaluated by his immediate superior
officers
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WAGES AND SALARY
The wage payments are made into two systems
PIECE RATE SYSTEM
SALARY SYSTEM
LABOUR WELFARE FACILITIES
1.Transportation
2.Canteen facilities
3.Personal Protective equipments
4.Medical Insurance.
5.Pension Scheme.
6. AnnuaL Medical Check-up
7.Tours and Picnics.
8.Free uniforms
8.Free insurance
WOMEN EMPOWERMENT
Eastern Condiments gives preference for women as their workers. Around 80% of workers is
women.
WORK TIMINGS

FIRST SHIFT- 8 AM TO 4 PM
SECOND SHIFT-4 PM TO 12 AM
THIRD SHIFT-12 AM TO 8 AM
.
PRODUCTION DEPARTMENT

The first step in the production takes place both at Theni where the raw material (chilly,
turmeric, coriander) needed are purchased in bulk are cleared, roasted, crushed, powdered and
packed and dispatched to Adimali for further packing. The distribution is handled by the
company itself. Eastern Condiment deals with production and packing of curry powders
,masalas, instant pickle powder and processing of pickles. The company has a production
capacity of 12 tons per day

QUALITY ASSURANCE
Eastern has also achieved the highest ranked approvals for quality, the Hazard Analysis Critical
Control Point (HACCP), ISO 9002 certification and ISO 22000 certification.

DEPARTMENT CHART

SENIOR OFFICER
PRODUCTION
OFFICER
PRODUCTION

OPERATIONS
PRODUCTION

WORKERS

.
PRODUCTION
PROCESS
CHART

RAW MATERIAL RECEIVING

STORE

QC CHECKING
STORAGE

CLEANING
QC CHECKING
DRYING

QC CHECKING

GRINDING
COOLING

QC CHECKING

QC CHECKING

BULK PACKING IN 25 KG

STORING
QC CHECKING
SKU PACKING

QC CHECKING

STORING

DESPATCH

MAJOR MACHINES USED FOR PRODUCTION

The production unit has 3 major machines for producing masala powders named CONDEX, BR and
IMPEX.
CONDEX machine give 1300kg per hour,
BR gives 350kg per hour and

IMPEX gives 1ton.

..
PRODUCTION PLANNING AND CONTROL DEPARTMENT

Production planning and control is the department which plans everything regarding informs the
purchase department about what raw materials to be purchased for production.
The monthly production of Eastern is 240000 tons.

PLANT MANAGER

SENIOR
SUPERVISOR

OFFICERS

.
MARKETING DEPARTMENT
PRODUCT DISTRIBUTION CHANNELS
Factory fresh outlets
Whole sellers
Retailers
MARKETING STRATEGY
Company follows push and pull strategy in the case of marketing
MARKETING PRODUCT LINE
Spice powders
Pickles & pickle powders
Rice flower
Tea & coffee