Zee Entertainment Enterprises Limited
Zee Entertainment Enterprises Limited
Zee Entertainment Enterprises Limited
Introduction
through traditional media like satellite and cable and new media like the internet, in
India.
1.2 HISTORY
The company was launched on 15 December 1991 and was previously known as Zee
Telefilms until 2006, when it was renamed and the news and entertainment units were spun off
into four smaller divisions. ZEEL currently operates over 15 different television channels, a
cable company Siti Cable, a record label Zee Records, a production company and other
businesses as well. It has expanded operations abroad, with several of its channels available in
the UK and US as well as Africa and Asia.
In 2002 ZEEL acquired a majority stake (51%) in ETC Networks. In 2006, they acquired
Integrated Subscriber Management Services Limited and in November 2006, ZEEL acquired an
interest (50%) in Taj television TEN Sports.
In February 2010 ZEEL acquired an additional stake (95%) in TEN Sports.
As of May 2011, Star DEN, (which is 50% owned by 21st Century Fox) brought 50% of Zee,
making FOX own 25% of Zee.
As Zee Telefilms, the company formed part of BSE Sensex from 2000-2005. The news and
regional entertainment channel business was spun off into a separate company in 2006 under the
corporate banner Zee News Ltd (ZNL).
Fox also holds an approximate 30% interest in Tata Sky Limited which owns and operates a
DTH platform in India. The Company has a 50/50 joint venture, Star Den, with Den Networks
Limited to perform channel placement services in India. In May 2011, Star Den entered into a
50/50 joint venture with Zee Turner Limited and Zee Entertainment Enterprises Limited
(ZEEL) to distribute and market all channels owned by the Company and ZEEL, their
respective affiliated channels and other third party channels in India, Nepal and Bhutan.
1.3 MISSION
"To become the world's leading global media company from the emerging markets. As
a Corporation, we will be driven by innovation & creativity and would focus on
growth while delivering exceptional value to our customers, our viewers and all our
stakeholders."
Customer Focus
Our Company's strategies are driven by the needs of the customer. Our success can be
measured by the satisfaction achieved by our customer.
Excellence
We accord a high premium to maintaining superlative standards throughout our
Company. We encourage our employees to come up with smarter ideas within the
fastest possible time.
Creativity
Key to our value system is innovation and originality. We recognise and have a high
regard for individual expression and creative freedom in our quest to provide
customer satisfaction.
Integrity
We observe strict ethical standards through editorial independence and creative
expression, in order to earn the trust of our viewers and subscribers.
Growth Driven
We are committed to delivering consistent revenue and cash flow growth in order to
provide our shareholders a good return. Our objective is to grow our people, market
and businesses around the world.
1.4 STRENGTHS
Leading broadcaster in India and overseas for South East Asian content.
Across genres, our channels are either leaders or strong contenders for the
leadership Position.
Operating the largest pay TV distribution platform in the country, Zee Turner
Affiliate companies have leading presence across the media value chain
cable and distribution, direct-to-home satellite services, digital media amongst
others
1.5 STRATEGIES
Inspire creativity.
Continue to run our business as best in class, with viewer satisfaction as the
ultimate goal.
Aunn Zara premiered on the channel on the day it was launched at 8:55 pm. The show telecasted
its final episode on 12 July 2014, making Zindagi the first Hindi GEC in India, to end a show in
just 20 days.
Chapter II
Literature Review
Shailja Kejriwal(2012) researched that There were many reasons, but the chief one was very
personal. This has nothing to do with the business aspect of a channel. I felt we were becoming
more and more polarised and intolerant society as a whole. The other reason was that we are
each made to hear propaganda driven news about the other country, news which the powers want
us to hear about each other. It is so strange that countries which were one up to a few decades
ago are so driven apart now. Indians have no idea at all about what is going on in Karachi or
Lahore apart from what is considered conventionally newsworthy. And all newsworthy stuff is
basically negative, like terrorist attacks and so on and so forth.
I studied comparative literature at Jadavpur University and read a lot of Urdu literature,
alongside Hindi and Bangla. And whatever I was reading of Pakistani culture was a culture I was
falling in love with. After reading the beautiful words of Pakistani masters, one has to wonder
why there is so much fear!
I remember the first time I went to Karachi I was so afraid. This fear has been drilled into our
collective psyche. We have been brainwashed into thinking that it is an enemy state in perpetual
terror. And that is not the truth at all.
Almost all mainstream national Hindi soaps are filmed around a very specific religion, caste and
even region.Mythological depictions, too, are overwhelmingly of one religion. Do you think
powers of storytelling will be able to conquer the biases that will inevitably arise when watching
a Pakistani soap?
Let me tell you what I think is the power of storytelling. Storytelling can make a human being
into God. Ram becomes God, Krishna becomes God by virtue of what? Storytelling. We come to
believe in the truth of their divinity through the stories we hear. This fact makes me hopeful. If
you have good stories to tell, stories that can connect with the people, then this layer of
intolerance will melt away. This hatred that exists in certain people is only a few years old. I also
feel that, in India, there is innate curiosity about Pakistan. There is such chemistry between the
two nations. You can love each other, you can hate each other but you cannot ignore each
other. And that is the most beautiful relationship you can have. We love their cricketers, whether
you are talking about Wasim Akram or Imran Khan. Today when Shafqat Amanat Alis songs
play in every city and town in India, people dont pause and say that he is a Pakistani. People are
more tolerant than the media would have you believe. It is time to tap into that goodness.
India prides itself on being a secular country. But when it comes to national television and
cinema, there is such little representation of Muslims even though they comprise such a huge
chunk of the population.
Indian News Channels(2010) researched that The most common question that todays media is
facing is that Does the media particularly the broadcast media need regulation, and if so, of
what kind? The question was more prominent after the Mumbai terror attacks. In December 2008
News Broadcasters Association released a set of guidelines that television news channels should
follow in emergency situations following severe criticism over the way TV covered the Mumbai
terror attacks. At present we have approximately 30 news channels in our country and there is a
war of Television Rating Points going on between them. TRP is linked with advertisements and
revenues which is the only source of income for most of the news channels. Thus the war of
TRPs is a war of profit and to earn more profits the news channels have started breaking all the
standards of profession. This raised the question should electronic media, news media in
particular, have a mandatory code of conduct? many cases like Uma Khurana case, actress
Monika Bed casei, story of a car without driver and stories and programmes on ghosts and
witches stick a big question mark on the content and sense of responsibilities of news channels.
Prem Lal Joshi, Professor, University of Bahrain (2007) researched that In the current
liberalized environment that is characterized by information and knowledge base, the media,
particularly the satellite television news channels, is a very powerful medium that plays a
significant role in shaping public opinions and beliefs, and disseminating correct information and
knowledge with a huge responsibility on their shoulders. Such dissemination of news, views, and
other information has far-reaching affects on societies, businesses, and governments. At the same
time, today, the electronic media attracts the best talent in the country. When talented people
work in such an industry, society expects them to act in a more accountable manner and provide
it with those news stories that will increase their knowledge, their sources of information, and
inspire them to inculcate a feeling of responsibility toward society.
It is said that Indian viewers now spend more time watching news than reading news, as TV
news channels in India have been competing with each other for more viewership. They have
been targeting specific viewers by producing interactive and sensational types of news programs
for vying for public attention and ultimately to improve their television rating points (T.R.P.)
(also see, Prasad Mahapatra 2005). However, there has been severe public criticism of their
programs resulting in a decline in the confidence level of the public. Some recent public opinion
surveys reveal that the Indian news channels often resort to bias reporting, create insensitivity,
contain inaccuracies, promote sensationalism and trivialization in news content, have conflicts of
interest and a lack of depthlessness in their news and views stories. Furthermore, they are also
criticized that "the channels tend to miss out on important stories in this scramble for eyeballs.
'Hardly 25 percent of national news bulletins are about health, education, development, welfare,
environment, etc.'" (Yadav and Sharma 2006).
Chapter III
Research Methodology
Research methodology is considered as the nerve of the project. Without a proper well-organized
research plan, it is impossible to complete the project and reach to any conclusion. The project
was based on the survey plan. The main objective of survey was to collect appropriate data,
which work as a base for drawing conclusion and getting result.
Therefore, research methodology is the way to systematically solve the research problem.
Research methodology not only talks of the methods but also logic behind the methods used in
the context of a research study and it explains why a particular method has been used in the
preference of the other.
and whether they know about the new channels like Zindagi and Epic and if they are aware of
these channels then how do they find it i.e. if they are satisfying them in any way or not.
Housewives survey.
Data analysis and collection
To know about the general public's awareness about the new General Entertainment Channel like
Zindagi, an appropriate Questionnaire would be done for the data collection .
It includes size of sample & the techniques used for selecting the different items from the
sample. A sampling design is a definite plan for obtaining a sample from a given population. It
refers to the technique that the researcher adopts in selecting items for the sample. It should be
ensured in the sampling process itself that the selected sample is representative of the population.
The survey will be conducted for 70 respondents of Delhi mainly housewives who like to
watch television for more than 2 hours.
Data will be collected from both the sources primary sources as well as secondary sources.
(I) Primary Data: Primary data will be collected by administering a detailed well structured
questionnaire and with the help of personal interviews with different people who watch T.V.
(II) Secondary Data: Secondary data will be gathered from websites, various papers, and
magazines published from time to time. Historical documents and other sources of published
information.
his is very useful diagram to represent data, which are divided into a number of categories. This
diagram consists of a circle of divided into a number of sectors, which are proportional to the
values they represent. The total value is represented by the full create. The diagram bar chart can
make comparison among the various components or between a part and a whole of data
Bar Chart:
This is another way of representing data graphically. As the name implies, it consist of a number
of whispered bar, which originate from a common base line and are equal widths. The lengths of
the bards are proportional to the value they represent.
3.9 Limitations
1. Response Errors: These may arise when the respondents give inaccurate or incomplete
answers. Many of the respondents were not very willing to rank so many factors as they
perceived it to be time consuming.
2. Closed Ended Questions: All the questions in the questionnaire were closed-ended which
restricted the thinking of the respondents. But a drawback of this approach is that there was an
incomplete capture of his responses, as the respondent could not always come out with the
purchase steps and the time taken in them. The reasons for such inaccuracy could be because of
unfamiliarity, fatigue, boredom, faulty recall and the Question format.
3. Non-Random Sampling Errors This can occur, as the particular sample selected is an
imperfect representation of the population of interest. The area covered in the survey was Delhi
and the customer preferences and tastes in different regions could not be covered.
4. Time Error- The questionnaire format is basically useful for only those people who watches
T.V. for more than 2 hours in a day like housewives as only they would be aware about the new
channels
Chapter-IV
Data Analysis & Interpretation
I.
No. of Respondents
Percentage
20
28.57
12
17.14
13
18.57
25
35.71
AGE
29%
36%
17%
19%
Interpretation
From the above information we can interpret that 35% of our respondents are the people who
are 48 yrs and above and only 17% are of less than 28 yrs of age. This means that 48 yrs and
above people are the one who mostly watch T.V.
II.
No. of Respondents
Percentage
Male
25
35.71%
Female
45
64.29%
GENDER
36%
Male
Female
64%
Interpretation
From the above information we can observe that 65% of people who watch T.V. are females
and only 35% are males.
III.
No. of Respondents
Percentage
Graduation
40
57.14%
Post Graduation
25
35.71%
Others
7.15%
EDUCATION
7%
Graduation
36%
Post Graduation
57%
Others
Interpretation
From the above information we can observe that 57% of respondents who watch T.V. are
Graduated, 35% are Post Graduated and only 7% people falls in other category (like they are
in high school or still studying).
IV.
No. of Respondents
Percentage
Professional
15
21.42%
Housewife
35
50%
Business Person
15
21.42%
Others
7.16%
OCCUPATION
7%
21%
21%
Professional
Housewife
Business Person
Others
50%
Interpretation
From the above information its has been observed that 50% of the respondents are housewife,
21% of respondents are professionals and business persons and 7% of respondents falls in the
others category. This means that Housewives watch more T.V.
No. of Respondents
Percentage
Yes
30
42.85%
No
15
21.42%
25
35.71%
36%
43%
Yes
No
Neither like Nor dislike
21%
Interpretation
From the above information it has been evaluated that 43% of the people like watching T.V.
while 21% do not. This means that most of the people watch T.V.
Type of Choice
No. of Respondents
Percentage
News Channel
15
21.42%
Film Channel
23
32.85%
25
35.73%
Educational Channel
10%
Types of Channels
10%
21%
News Channel
Film Channel
36%
GECs
33%
Educational Channel
Interpretation
Form the above information we can evaluate that most of the people watch GECs and movie
channels with 35% and 32% respectively. News channels are least watched with only 10% of the
respondents.
Type of Choice
No. of Respondents
Percentage
10
10%
20
20%
28
28%
12
12%
17%
14%
29%
40%
Interpretation
Form the above information we can evaluate that majority of the respondents i.e. 28% of the
respondents watch T.V. for about 2-3 hours and only 10% of the respondents watch T.V. for less
than 1 hour. 12% of the respondents are the o ne who watch T.V. for more than 3 hours. This
means that people usually like watching T.V.
Type of Choice
No. of Respondents
Percentage
Morning
7.15%
Afternoon
25
35.71%
Evening
12
17.14%
Night
28
40%
7%
Morning
40%
Afternoon
36%
Evening
Night
17%
Interpretation
Form the above information we can evaluate that 40% of the respondents prefer watching T.V at
night while only 7% of the respondents watch T.V in the morning. After night, afternoon is
preferred by the respondents and then evening. This means that people usually watch T.V at
night, after doing all of their chores.
Type of Choice
No. of Respondents
Percentage
News Channel
20
28.57%
Film Channel
17
24.28%
30
42.86%
Educational Channel
4.29%
4%
29%
43%
News Channel
Film Channel
GECs
24%
Educational Channel
Interpretation
Form the above information we can evaluate that 42% of the people are interested in GECs while
only 4% are interested in Educational Channels. News Channels and Movie Channels have
almost equal preference of 28% and 24% respectively. This means that people like watching
daily soaps more as compared to anything else.
Type of Choice
No. of Respondents
Percentage
Sony
13
18.57%
Star Plus
20
28.57%
Colors
27
38.57%
Zindagi
10
14.29%
Favourite GEC
14%
19%
Sony
Star Plus
Colors
29%
39%
Zindagi
Interpretation
Form the above information we can evaluate that Colors is more preferred by respondents and
Zindagi is least preferred by them. After Colors, Star Plus is preferred by them with 28% and
then Sony which holds 18% of the respondents preference. This means that Colors is a very
famous GEC while Zindagi is not.
Type of Choice
No. of Respondents
Percentage
Yes
50
71.42%
No
20
28.58%
29%
Yes
No
71%
Interpretation
Form the above information we can evaluate that 72% of the respondents are aware about the
Zindagi channel. This means that Zindagi can be a hit channel in the near future.
Type of Choice
Good
No. of Respondents
30
Percentage
42.85%
Bad
10%
Average
13
18.57%
20
25.57%
Good
26%
44%
Bad
Average
19%
Interpretation
Form the above information we can evaluate that 42% of the respondents find zindagi channel
good while only 10% finds it bad. 25% of the respondents do not know about this channel and
18% finds it neither bad nor good i.e. average.
Type of Choice
No. of Respondents
Percentage
Yes
38
54.28%
No
12
17.14%
20
28.58%
29%
Yes
54%
17%
No
Not aware about it
Interpretation
Form the above information we can evaluate that 55% of the people actually watch this channel
while 17% do not and 29% of people are not aware about this channel. This means that people
actually started to like this channel.
Q10) Zindagi channel shows Pakistani stories. How do you find this idea?
Type of Choice
No. of Respondents
Percentage
Good
30
42.85%
Bad
11.43%
Average
12
17.15%
20
28.57%
Good
29%
43%
Bad
Average
17%
Interpretation
Form the above information we can evaluate that 43% of the respondents find the idea of Zindagi
channel i.e. showing Pakistani stories good while only 11% finds it bad and 17% finds it average
i.e. neither good nor bad. And 28% of the respondents are not aware of this channel.
Type of Choice
No. of Respondents
Percentage
Aunn Zara
10
14.28%
11.44%
12.85%
Others
23
32.85%
20
28.58%
29%
11%
13%
33%
Interpretation
Form the above information we can evaluate that on asking to tell us any 3 programs that
Zindagi channel shows, 14% named Aunn Zara in their list which means Aunn Zara is the most
popular show on zindagi. And 28% of the respondents are not aware of this channel.
CHAPTER-V
Findings and Conclusions
Findings
It has been found that mostly housewives are the one who watch more T.V. as compared to
children or working people. As they usually sit at home, they know more about GECs and what's
going on them. Mostly housewives know about the new channel Zindagi and they even watch
some shows on it. Others heard of this channel but they do not opt to watch any show on it as it
does not attract youngsters attention. It has also been found that the idea of Zindagi channel
showing Pakistani serials attract the attention of T.V. lovers and the fact that Zindagi channels
shows short serials having few episodes with uncommon or unique timings of the show like, a
serial starts at 7:50 and ends at 7:15. The Zindagi channel got a bit famous after the success of its
first show Aunn Zara. It has been found that Aunn Zara is the most watched serial on Zindagi as
people liked its story a lot.
So, in short zindagi channel is well known among the people but mostly housewives are the one
who watch shows on it and only 3-4 percent of youngsters actually like to watch shows on it.
Conclusion
It has been concluded that people accept mostly General Entertainment Channels and like to
watch the same as television is mostly watched by either youngsters or Housewives and both
have a positive attitude towards GECs. People are willing to watch new GECs like Zindagi and
most of the people liked it.
It has been observed that Zindagi channel is well known among the people but people do not opt
to watch any show on it. Mostly housewives are the one who watch shows on it and actually
liked it.
Television is mostly watched by youngsters and housewives. Youngsters do not watch any show
on Zindagi although they are aware of this channel. Housewives are aware of this channel and
like to watch shows on it.
So, in my opinion Zindagi soon is going to be a popular General Entertainment Channel.