Report On Pepsi Cola
Report On Pepsi Cola
Report On Pepsi Cola
$30,000.
cents (the same cost as six ounces of competitive colas). The 12-ounce
bottle debuted in Baltimore, where it was an instant success. The cost
savings proved irresistible to Depression-worn Americans and sales skyrocket
nationally. In 1941, The New York Stock Exchange traded Pepsi's stock for the
first time. In 1964, Diet Pepsi, America's first national diet soft drink,
debuted. Pepsi-Cola acquired Mountain Dew from the Tip Corporation in
1964.
Finance Department
Human Resource Department
Production Department
Shipping Department
MIS Department
Cash Department
Accounts Department
Excise Department
Post Mix Department
Inventory Management
Supply Chain Department
Capacity. Location & Layouts
Forecasting
Material Requirement Planning
Quality Control
Problems
Recommendations for Company
Permalink Reply by M.Tariq Malik on January 28, 2012 at 2:23pm
MISSION OF COMAPNY
We aspire to make Pepsi Company the worlds premier consumer Products
Company, focused on convenient beverages. We seek to produce healthy
financial rewards for investors as we provide opportunities for growth and
enrichment to our employees, our business partners and the communities in
which we operate. And in everything we do, we strive to act with honesty,
openness, fairness and integrity
Pepsi-Cola has different slogans through its history. They remained much
known. These are given below. This is also an important part of Pepsi-Cola.
1997
Generation Next
1998
Same Great Taste
1999
The Joy of Cola
2000
The Joy of Pepsi
2003
Pepsi. It's the Cola
2005
Dare for more
MAJOR COMPETITOR:Major competitors are:
Gourmet
RC Cola, Coca cola etc.
Pepsi Cola major competitor is Coca Cola in all over the world,
Mission
Mission of Coca Cola international is From our heritage to our mission to the
people who bring our products to thirsty consumers, the Coca Cola is a part
of lives everywhere.
In order to achieve this mission, we must create value for all the
constituents. We serve, including our consumers, our customers, our bottlers
and our communities.
Objective
Objective of our business strategy are to increase volume, expand our share
worldwide nonalcoholic ready-to-drink beverage sales, maximize our long
term cash flows and create economic value added by improving economic
profit.
The Coca Cola company creates value by executing a comprehensive
business strategy guided by six key beliefs;
Consumer Demand drives every thing we do.
Brand Coca Cola is the core of our business
We will serve consumers a broad selection of the nonalcoholic ready to drink
beverage they want to drink throughout the day.
We will be best marketers in the World.
We will think Globally and act Locally.
We will lead as a model corporate citizen
PEPSI TODAY
An Overview
employees. Some of PepsiCo's brand names are nearly 100 years old but the
corporation remains relatively young. PepsiCo Inc. was founded in 1965
through the merger of Pepsi-Cola Company and Frito-Lay Inc. PepsiCo
divisions operate in two major domestic and international businesses:
beverages and snack foods.
PEPSICO INTERNATIONAL:
PCI organization consists of three geographic business units, each with selfsufficient operations and broad local authority. The three units are:
- Pepsi-Cola Europe
- Pepsi-Cola Latin America
- Pepsi-Cola Asia
PCI beverages are produced by a combination of independent franchised
bottlers, joint-venture bottling operations and company-owned bottling
plants. PCI is the soft drink market leader in more than 50 countries and
territories including Saudi Arabia, Venezuela, Russia, Pakistan, Hungary and
Vietnam. Other key markets include Mexico, Saudi Arabia, Venezuela and
Argentina. PI also focuses on high potential, underdeveloped markets, such
as China and India. PI has also established operations in the key emerging
markets of Eastern Europe, including Budapest, Warsaw, Prague and
Moscow, where Pepsi-Cola was the first US consumer product to be
marketed.
The division's flagship product is Pepsi-Cola, with its brand extensions Pepsi
Max, Pepsi Light, Caffeine Free Pepsi, Caffeine Free Pepsi Light, Diet Pepsi,
Pepsi Twist, Pepsi Blue, Vanilla Pepsi, Pepsi X and Wild Cherry Pepsi. The
division's other major brands include Mountain Dew, 7UP, Diet 7UP, Mirinda
and Teem. In all, PI offers dozens of soft drink brands in a variety of packages
and sizes.
Consumers:
Pepsi believe the main 'drivers' behind consumer behavior are value,
variety, attitudes and convenience.
Competitors:
Product:
Pepsi, Pepsi Light, Pepsi Twist, Pepsi Max, Pepsi Diet, Pepsi One, Pepsi
Vanilla, Pepsi Blue, Pepsi Wild Cherry, 7UP, Diet 7UP, Caffeine Free
Pepsi
Light, Mountain Dew (including Diet, Caffeine Free, Code Red, and Live Wire
flavors).
Place:
PAH/PI own the Pepsi brands. They sell the concentrate to CSA who
manufactures and bottles the Pepsi products and distributes it to consumers.
CSA distribute Pepsi via various channels e.g. major
supermarket
chains, smaller milk bars, restaurants and fast food outlets (KFC, Pizza Hut
and Oporto). Pepsi also have refrigerated vending
machines at various
locations and workplaces.
Service the right pack size at the right price, in the right place at the right
time.
Strategic Marketing:The Coca Cola Company versus PepsiCo
Market Share:
In the year 2000, Coca-Cola generated only 29% of its operating income in
North America, representative of its large volume of international sales.4
inversely; PepsiCo maintains lines of business in both the CSD market and
the snack foods market.
Pepsi Cola
Coca Cola
Market Share
31.4 %
44.1 %
No. of Countries
160
200
Variety of Product
Large
Large
Target Market
Youth
General
Strategy
Focus Diff.
Differentiation
Diversification
Related
Related
Market Penetration:
It is the shared goal of PepsiCo and Coca-Cola to increase the overall global
consumption of their products. Kotler and Armstrong contend that
improvements in advertising, prices, service and selection can increase
repeat purchases and attract new consumers 7. In an attempt to increase
market share during the famous Cola Wars of the 1980s and 1990s,
PepsiCo initiated the Pepsi Challenge advertising campaign. Without
changing their product, Pepsi temporarily enjoyed a heightened market share
and began to penetrate further into the competitive American CSD market.
In the 1990s, Pepsi shifted their focus to the growing American teenage
market. PepsiCo adopted a new marketing strategy which aggressively
marketed through high school and college campuses. PepsiCo began selling
contracts of exclusivity to hundreds of American schools, benefiting many
schools with needed monies, and providing PepsiCo a direct link to
American teenagers. While Coca- Cola has adopted a similar method of
obtaining exclusive selling
power, PepsiCo has followed up with various
aggressive advertising campaigns using popular American teen icons to
promote Pepsi products.
The next generation motto was replaced with Joy of Pepsi and
For those who think young, targeting not only American youth, but the
youthful mindset of every consumer. Pepsi continues to use teen and child
icons to promote their products, while Coca-Cola has latched onto the
remaining Baby-Boomer
Market Development:
Identifying new and developing markets for current products market
development is another method both Pepsi and Coca-Cola are presently
using to increase overall sales. While PepsiCos shift in advertising to a
younger audience can be considered market penetration,
it also
exhibits qualities of market development. Teenage Americans have not
traditionally been looked at as a powerful consumer group until recent
The Coca-Cola Company and PepsiCo alike have taken note of the potential
for expansion in the geographic markets of China, India, Philippines. CSD
market development ties in very closely with both market penetration and
product development strategies. Many CSD preferences are tied to societal
and/or cultural preferences and existing
alternatives. Sprite and 7-Up (noncola CSDs) have been very successful in African-American markets. In 2001,
PepsiCo further augmented their marketing strategy to break into this
previously unaddressed micro market with a new non-cola CSD named Code
Red.
Product Development:
Revisiting the Pepsi Challenge from the 1980s and 1990s, we see a larger
attempt to increase market share with product development.
Prior to
releasing Coca-Cola Classic, Coca- Cola attempted to diversify their product
with the 1996 introduction of Coke II. Altering
the formula of their bestselling CSD, the Coca-Cola Company attempted to make the product more
appealing to consumers. Coke II was very poorly received, and Coca-Colas
In the brand-loyal CSD market, product modification is rarely wellreceived, as exemplified by the failure of colorless colas and the poor
performance of recently released lemon-flavored colas.
Diversification:
their
ORGANIZATIONAL CULTURE
ATTENTION TO DETAIL
The companys employees exhibit precision, analysis, and attention to
detail. Due these qualities, the overall performance of the company is
appreciated and very well managed.
OUTCOME ORIENTATION
The management of naubahar& Co. focuses on results or outcomes
rather than on the techniques and processes used to achieve these
outcomes. The company got Mega Plant status in 2000, 2001, and 2002
due to this characteristic.
PEOPLE ORIENTATION
The decisions made by the management of naubahar& Co. take into
consideration the effect of outcomes on people within the organization. The
people working under different Managers are treated by the dynamic
approach to get the maximum efficiency from them.
TEAM ORIENTATION
The work activities in naubaharcomp.are organized around teams
rather than individuals. One of the companys executives says that they do
follow the policy of TEAM which is de-abbreviated as Together,
Everyone, Achieves, More.
AGGRESSIVENESS
The employees of naubahar& Co. are always willing to accept the challenges
and aggressive to accomplish the tasks assigned and competitive rather
than easygoing.
STABILITY
Some areas of working relationship between the employees are kept in
status quo in contrast to growth like socialization etc.
HOW THE NEW EMPLOYEES OF
naubahar& Co.
LEARN CULTURE
STORIES
RITUALS
MATERIAL SYMBOLS
LANGUAGES
STORIES
One of the most important ways of transmitting the culture to new
employees in Shamim& Co. is stories. Old employees of the company carry
those stories about the people who had worked with the organization. They
are well familiar with the past experiences and their outcomes. They either
frighten them or give them courage to follow or not the procedures set by
the company. The old bosses of the department brief new comers how they
should have to perform their duties and what are the norms of the company
which cannot be violated. For example Mr. Asif is the In charge of MIS
Department of Shamim& Co., he is responsible for the initial training of the
new comers. He gives them all the details regarding the Department, and
Organization. He tells them about the decorum of the office and likely
behavior to be pretended.
RITUALS
MATERIAL SYMBOLS
Another motivational cultural approach is to give due position to the
employees who deserve that position. In naubahar& Co., the top executive
like Mr. AamirHameed GM Sales, has been given a chauffer-driven Honda
Civic Car, a latest Laptop, Unlimited use of mobile phone, a well furnished
house, one Umera per year, free cold drinks up to 200 c/s. and a very
handsome salary package. So the material symbols like these facilities also
show the best cultural values and motivational tactics for the new comers
and for those persons who work hard in the organization.
LANGUAGE
Aggressive bottlers.
The pepsi bottlers were more aggressive in their policies and strategies than
that of their competitors. COKE ignored this region because the share they
were getting from this region was less than nominal, providing pepsi an
opportunity to grow up and capture the market.
2.
Because of the Arab Israel war, the Arab countries decided to boycott
the Jew products. So they boycotted the COKE. It opened the gates of
success and opportunity for the pepsi.
3.
Environmental factors.
BRAND LOYALTY
One of the important features of this industry is the concept of
brand loyalty or brand addiction. Customer who wants Pepsi will always go
for Pepsi. For the same reason a competing company like Coke cannot divert
these customers towards their brand. But these customers are looking for
two things in the product, which they are loyal to.
PERSISTENT QUALITY
AVAILABILITY
When a thirsty customer comes on a soft drink corner asks for a desired
brand say Coke but if it is not available then is he not going to go for the next
available brand. The answer will be yes, because he needs to fulfill his thirst
and what is readily available is going to be consumed.
Therefore for companies to keep their, customers in general
and loyal customer in particular, satisfied, they will have to insure that their
goods are in sufficient quantity on the shops. For this the shopkeepers keep
extra stock in their shops.
For the quality to be sustained they need to sell the crates which were
stocked earlier. But usually they don't follow the pattern. What they do is
that they sell the bottles on the basis of FIFO (first in first out) method. This
practice also effects the quality of product leading to customer
dissatisfaction.
ACHIEVEMENTS
Last year Pepsi Cola gujranwala showed their best ever performance of
product growth rate in the Asian Zone and stood fourth in the Asia. Recently
last month Pepsi Cola gujranwala won the Pakistan quality contest by
securing first position. As compared to last year their production capacity has
increased to 100,000 cases per day in peak season.
PRODUCTS
PEPSI COLA
Pepsi cola is their most successful brand with most of the market share .In
Pepsi they are producing following brands
175 ml
250 ml
1000 ml
1500 ml
7-UP
7-Up is also popular in old age group of people. 7-Up is a lemon lime drink. In
7-Up they are producing following brands
175 ml
250 ml
1000 ml
1500 ml
MIRINDA
Mirinda is the most popular drink in teenagers. In Mirinda they are producing
following brands
250 ml
1000 ml
1500 ml
MOUNTAIN DEW
Pepsi cola has recently launched a new product in Pakistan known as
Mountain Dew which is now a days most popular cold drink amongst adult
group. In Mountain Dew they are producing only one brand 250 ml bottle.
PEPSI INGREDIENTS:-
Water
At least 86% of soft drink is purified water. In the case of diet soft drinks
water comprises around 96%.
Sweeteners
Flavours
Pepsi uses flavors to develop characteristic tastes associated with our
beverages. These come from a variety of sources; natural, artificial and
nature identical. They are usually derived from a number of ingredients used
in special combinations. Examples of flavors used in the manufacture of soft
drinks include natural flavorings from Kola nut, and fruit. Food acids and
bittering agents such as citric, phosphoric acids and caffeine are also
flavoring substances.
Our products and the flavors used in those products are safe and suitable,
but they are proprietary.
Carbon Dioxide
Effervescence gives soft drinks their special bubbly appeal and is added
During production by injecting C02 into the product on the way to the filler.
Colors
Colors are added to Pepsi Cola products to enhance the esthetic appeal and
appearance of products whether they are the typical brown of our colas or
the yellows of Mountain Dew.
Pepsi Cola Brands List:
Pepsi-Cola
Caffeine Free Pepsi
Diet Pepsi
Caffeine Free Diet Pepsi
Pepsi Twist (regular & diet)
Wild Cherry Pepsi
Pepsi Blue
Pepsi ONE
Pepsi Vanilla
Diet Mountain Dew
Mountain Dew Code Red
Diet Mountain Dew Code Red
Mountain Dew LiveWire
Mountain Dew Blueshock
Mountain Dew AMP energy drink
Mug
Sierra Mist (Regular & Diet)
Slice
Lipton Brisk (Partnership)
Lipton Iced Tea(Partnership)
Dole juices and juice drinks (License)
FUTURE PLANNING
The company operates through a well experienced, loyal and hardworking
employees. The first and the most basic plan it to train them according to the
changing technology and computerized environment, and satisfying their
needs and requirements. Upgrading the plant structure and installation of
the new machinery are other plans. The company is planning to increase its
sales force and development in its infrastructure in the coming time period.
BRAND NAME
MARKET SHARE
Pepsi
60 %
7-UP
22 %
Mirinda
9%
Mountain dew
9%
6/WAZIRABAD
7/HAFIZAABAD
8/MANDIBAHUDIN
9/KHARIAN
10/KAMOUNKE
As for as products are conserved, company is offering (under given) products
in the market. The details are as under,
Now we are going to discuss the Stock Keeping Units (SKUs).
Stock Keeping Units (SKUs)
SSRB This stands for Single Serving Returnable Bottle (Regular)
We are offering Pepsi, Mirinda, 7-Up & Mountain Dew in this group.
LRB This stands for Liter Returnable Bottle this includes Pepsi, Mirinda&
7-Up. We are not offering Mountain Dew in this class.
NRB This stand for Non Returnable Bottle. It can also be called as
Deposable
It has 300ml quantity. This group includes Pepsi, Mirinda, 7-Up, Diet Pepsi &
Diet 7-Up.
Cane Packing, we are offering cane packing of all that brands that are offered
in SSRB. Including Pepsi, Mirinda, 7-Up and Mountain Dew.
Post Mix This includes Fresh / Fountain. This group includes Pepsi, Mirinda,
7-Up & Mountain Dew. This facility is offered on QSR that stands for Quick
Serving Restaurants and all those points where no of walk-in-customers in
very huge with their short time stay at that point.
Preparation
2-
Greeting
3-
Stock Checking
4-
Merchandising
5-
Presentation
6-
Order taking
7-
8-
Administration
1) PREPARATION
i.
What to do here
How to do that
2) GREETING
It includes greetings and hand-shake. Greet the customer by name & he will
be delighted should be keep in mind of every person involved in sales.
3) STOCK CHECKING (Stock Availability Store Checking)
This includes all the good e is dealing in this will help us to know about his
financial worth patented and clientage.
4) MERCHANDISING (Display)
Display of Visi Cooler
Display outside shop
Then
Liter returnable bottles & pet bottles on the floor of visi coolers
Every sales person should be caring about the display
5) PRESENTATION
Policy
Scheme
Product availability
Total sales tack
6) ORDER TAKING
Taking Order
Evaluation
8) ADMINISTRATIONS
Cash
Empty
Sales figure entry
Infection of stock
COMPETITIVE PRIORITIES
COST
As Pepsi cola GUJRNWALA is producing standardized products so they have to
maintain a fixed cost. They want to lower per unit cost as well as the total
cost of production.
QUALITY
Pepsi cola gujranwala is producing a standardized product because all the
manufactured items contain the same amount of the raw material required.
So they want to maintain the quality of products. They want to deliver high
quality product according to international standards given by Pepsi Cola
International (PCI).
TIME
Pepsi Cola gujranwala meets its delivery-time promises i.e. The Company
pays most attention to delivery -on- time to satisfy customers & retailers
needs on the time, which they want.
FLEXIBILITY
Pepsi Cola gujranwala does not focus the unique demand of customers &
products are standardized, So Company works for volume flexibility i.e.
Company is able to accelerate or decelerate the rate of production quickly to
handle large fluctuations in demand.
Other core competencies
Strong distribution network
Wide geographical coverage
Experienced engineers and sales staff
Quick customer response and feedback
:
DECISION MAKING IN PEPSI COLA gujranwala
Decision making is highly centralized & ideas from lower levels are not
welcomed. So idea generation is not facilitated & top executives are
responsible for developing strategies for their own SBUs. This sort of
arrangements restricts innovative strategies & lower level participation in
decision making.
ORGANIZATIONAL STRUCTURE
MANAGING DIRECTOR
He is the owner of this company and final operational authority to manage all
departments of the company. All departments heads are responsible to
report him all about their performances and matters.
DEPARTMENTS
In order to properly control the operations there are following departments in
the company
ADMINISTRATION DEPARTMENT
Administration department deals with the overall matters of the company
and takes different actions for increasing the performance of the company.
This department also carries out different social welfare programs.
Marketing Development
Tactical analysis and routine planning of market strategies.
Competition activity monitoring
T.O.T. management
Publicity management
Time management
MARKET DEVELOPMENT
The first and the most basic job of the sales and marketing
department is to
plan, develop and make targets. And also to make
strategies to achieve
those targets and develop the market. The following
major factors are
considered in this respect.
Collection of all the data about each and every distributors/outlets, about its
sale, volume, growth and exclusivity.
Finding the points where competitor is strong and hoe we can break this
point.
Different offers must be given to break the competitors point or win the mix
point.
OUTLET
each and every outlet, its growth, volume and type business. Proper check
must be maintained to get the feedback from the shopkeepers
On the market side the sales people gather information and on the bases of
these information they further plan and improve their strategies.
On the other hand a constant intention have been given to the competitors
activities, strategies and offers. They have been compared with ours and
updated according to the environment
Sensory measures means to check the quality and standards through the
senses. The colour, taste, appearance and other specimens of the bottle,
must be checked time by time so that the standards of the PCI may not
doubted
The sales and marketing department have to manage, plan and make
strategies a about the distribution of empty whether it is on credit or cash.
The department also has to handle and manage load. Whether it is on
vehicles or shipping or distributors or at the depots level. At shipping level
load management can be divided into
Package wise
Brand wise
Demand wise
HOW TO MANAGE THE EMPTY ;Following are the steps which are necessary
to manage the empty
Estimation of empty available (within shopkeeper)
Trippage level tracking of each distributor for the last two years at least.
Estimation of sales volume growth for at least last three years
TIME MANAGEMENT
area.
This is the key department which is making all possible efforts to make
company mission statement to rationality. This department is doing all
tedious exercises to increase the sales of the company by sponsoring
different social programs, managing distribution channels, managing all
marketing activities and by advertising to get the competitive advantages.
Country office is responsible for making advertisement strategies and
campaigns. All decisions regarding hiring a specific celebrity are made by
Pepsi Cola International for each country. Pepsi Cola Multan contributes in the
advertisement budget at country level. Currently 10 to 15 distributors are
working in Multan region. Distributors pick their orders from the sales
warehouse and then distribute them to retailers who are responsible for
providing product to the customers.
Pepsi gujranwala also provides vehicles to the distributors who cover those
regions where they can not approach directly. The distributors who are using
Pepsi vehicles have to pay 1 rupee per crate when they load their trucks for
delivering their orders. Marketing department has a sub department which is
SIS department
For Example: the company achieving is object for the promotion then
the
defined promotion successful otherwise company observe the
drawbacks
for the defined promotion In prove it and implement and the
feed back
process against starts, so it is a continues process till the time.
The company may get the Targeted object
Q. What are the sources of promotion?
There are two source of promotion
1.
Electronic
2.
Print Media.
3.
Personal Selling
Q. Which you preferred and why?
Both are important because they have relevant work
Sales Promotion
2.
Product Promotion
Q. How legislation effects on promotion?
Firstly we get approval from govt., for promotion (Price off) volume
duration.
Q. Is there any ordinance or law for governing promotion?
this
Yes there is a promotion ordinance. All the policies are related with
law.
Q. How you defend your promotion against your competitors?
To make is more and more attractive for the customer before starting
the
promotion normally it is viewed that what sort of promotion activity
may start different ideas are generated and then from these ideas A
promotion is
defined with its pros and corns.
Discount scheme.
Promotional Timing
For the promotional activities below stated or the other activities may
be
donning in the months of March. April (starting of peak season) and
September to November (sales decline season).
With the sport of these prizes the below stated promotional activities
be done.
Under this scheme different small prizes with one-bumper prizes may
given to winner by making a lucky
Some other activities like PEPSI logo uniform may be provided to high
selling outlets for their serving staff.
Some activates may be done in shape of parks tickets with PEPST
printed
over there. In parks various promotional activities could be done
like
discounted rate; free cold drinks etc at some selected park for a
specific
day.
Publicity:Definition:
Publicity is a non-paid for communication of information about the
organization or product generally in some media form. At a large
organization generating favorable publicity is usually the job of public
relations director. In smaller companies publicity can be the job of marketers
the owner and other employees. Indeed in a quality focused organization
publicity presenting a positive image of all employees. Because it is non paid
and usually reported by media as news publicity carries a lot of weight with
the general public.
Types of Publicity
and
Publicity comes in many forms. The most common are news stories
public service announcements.
News stories- initiated by the media themselves allows the marketer little of
if any control over the message.
Press releases
Pepsi Twist, the great Taste of Pepsi with Lemon, enters selected markets in
the United States PURCHASE, NY, June7,2001 Complementing the grit taste
of Pepsi with a twist of lemon, Pepsi-cola company is introducing a refreshing
new product called Pepsi Twist. Regular and diet versions of the crisp new
cola now are entering retail outlets in selected US markets.
Consumers have been telling us theyre looking for something extra in their
soft drink options, said Dave Berwick, vice president of carbonated brands
for Pepsi-Cola north America. We know that nationally more people prefer
the taste of Pepsi. With Pepsi Twist, were dialing up the refreshment
possibilities while focusing on the bigger picture of expanding flavor variety
among colas.
Pepsi Twist was tested as a summertime-only proposition last year in
Minnesota and Texas, where it met with tremendous consumer response,
boosting total Pepsi trademark volume, display inventory and awareness
Its expanded availability this summer covers about a third of the country.
Predominantly the central United States. Pepsi twist is being distributed in a
wide range of packages wherever Pepsi products are sold in those markets
Dedicate television, radio and point-of-purchase ads are supporting the
rollout of Pepsi twist where available. An introductory TV spot is set in a zoo
on a scorching summer afternoon. Its so hot even the penguins take
extraordinary measures of stay cool. Created by Pepsis longtime advertising
agency, BBDO New York, the humorous new commercial invites consumers to
try A New Twist on refreshment.
Purchase. NY based Pepsi-cola company is the global beverage division of
PepsiCo, inc. in addition to Pepsi Twist, is brands in the United states include
Pepsi, diet Pepsi. Pepsi ONE, mountain dew, Mountain Dew code red, wild
cherry Pepsi, sierra Mist, Mug, Slice, Aquarian, Fruit works, Doe single-server
Julces and So Be. The company also makes and markets category-leading
iced teas and coffees, respectively via joint ventures with Lipton and
Starbucks.
Market Share
Name & address of each outlet. T.O.T details
Publicity position
Discount verification
The system is designed in such a way that reports can be obtained about
outlets:
Market Share:
Research Assistant Manager (SaeedBhutta) analysis is a proprietary
methodology developed to help share determine whether their sale should
go the market,& new competitive products in this market. This analysis
Research supervisor analysis the market & visit the shops, they analysis and
clicks on there checking share format after the completion of sample size,
they come back and submit these checking format to the Computer Section.
Here information feed in the computer program and generate the result in
the form of Share Summary.
Define the market
Before creating strategies, you need to define the marketplace in which you
compete and create lists of your key competitors and the various channels
serving your market.
Segment the market
The first step in creating "take share" strategies is to segment the market
based upon the buying behavior of your customers. The market segments
you choose must satisfy market criteria.
Market category
-
Main
Side
Village
Captive
Main Market
means main road, high volume market, wagon stands,
commercial area.
Side Market
Availability
Chiller
Fresh Consumption
Floor stock
Pepsi Exclusivity
Coke Exclusivity
Mix
SIS deals with Tools of Traders (TOT). T.O.T. means list of items available
in a shop, which helps to sell our product conveniently on priority basis. It
is one of the major investments being made by the company.
T.O.T.management completely depends upon the Sales force. The factors to
be
considered are
Data collection about the sale, volume, growth, profitability, size and place of
the shop
Deep Freezer
Visi Cooler
Ice Chest
Bottle Rack
Checking all the equipment time by time any removing their complaints
FINANCE DEPARTMENT
It deals with the financial matters of the company. It collects the revenues
and makes different payments and maintains proper record of the financial
performance of the
companys business to show the net result in the form of either profit or loss.
Finance department consist of
Management Accountants
Cost Accountants
Accounting MIS Department
All hiring and firing decisions are done locally by the franchise. There is no
involvement of even Country Office. All decisions regarding pay scales,
promotions, demotions and increments are done by the franchise itself. All
PRODUCTION
Technical Department
Technical department is responsible for any technical assistance needed in
case of any plant problem. They also maintain the spare parts inventory
which is used in case of nay breakage or malfunctioning of plant part.
Procurement Department
This department is responsible for any assistance needed to purchase
the technical
parts. In case of any purchase of plant or any part of the plant they help the
purchase department for purchasing the right part.
In the plant, syrup (from syrup tanks) and water (from water treatment) is
mixed at a specific ratio called flow mix. The mixture then moves to carbo
cooler where carbonation of product i.e. absorption of CO2 in the syrup at
low temperature is done. It then moves to filler where product is filled in
empty bottles and crown caps are put on it. The final product moves towards
packing machine through conveyer however most of the time bottles are
packed into cases manually.
CO2 assures the product a measure of added sanitary protection and greater
shelf life. CO2 gas in addition to product carbonation, contributes to the
production process itself by:
Displacing air from water and product during processing.
IN PROCESS TESTING
The purpose is to break the sugar molecule into simple molecule of glucose
and fructose, Inversion is performed to confirm on-line brix target .the test
is taken after an hour of starting tank on production line.
FILL HEIGHT TEST
pH TESTING
The purpose of the test is to measure the acidity level in the test sample.
The purpose is to test the incoming sugar for its ash contents in order to
define quality. Sugar ash is primary indicator of sugar sensory performance
in a beverage. It is comprised of organic and in organic salts left over from
the refining process. The sugar is used in syrup making.
The purpose is to ensure that incoming lot of crown corks/caps fulfills the
appearance requirement and free from defects. Crown caps are used for
packing (sealing) of bottles after filling. Crowns and closures should match
supplier shipment label and purchase order. The characteristics considered
in the analysis are outside printing, inside printing, color, shell or liner flash,
cracks, band etc.
The purpose is to identify the visual defects effecting the beverage quality
in the incoming glass. The defects are categorized as following. Very
critical defects: Any defect dangerous for personnel.
Critical Defects: The defects that result in hazardous or unsafe conditions for
smug, maintaining or depending upon the product. These could be Struck
glass, Loose glass, False bottoms, Bird, Swings. Major defects: The defect
likely to result in failure or reduce materially the usability of the product for
intended purpose. The defects are Cracks, Chocked necks, Bent neck,
Stones over 1.6mm (1/16 inch) etc. Minor defects: a minor defect is
departure from established standards having little bearing on the effective
use. These could be Brush marks, Seeds, Birty molds, Dirty finish etc.
Tank#
Product
Appearance
Pre-inspection
O-ring
Safety
Wolves
Washing
Filling
Performed
Environmental conditions are not good. Shipping staff and labour has to work
whole day in sales vehicles and forklift's. It causes health problem for them
liquid is supplied to depots based on daily sales and current stock position.
But many times they receive unneeded liquid.
Pepsi town is a big land area. Where a huge stock of empty is lying.
Breakage, rejected empty, TIN packs and other useless material must be sale
out by getting maximum price.
naubahar& Co. announces two best employee of the month awards each
month from production and service sector. Production sector includes
production and quality control department while service sector includes
shipping, Admin, procurement & stress, MIS, cash and accounts department.
This award is won by an empty incharge of shipping from
MIS department of naubahar& Co. is playing a vital role in this regard. The
department is working with a small setup & satisfying the information
requirements the organization with a smart staff and developed setup, the
department has eliminated much work load, paper work and saved a lot
previous time.
The software system have two basic parts and these are developed in some
programming language. The post important part of any information system
is database. The database is the basic structure of data and defines how
data
is organized, stored and retired from memory. The database
operates at the
back end. At the front end, data is entered and
retired through input screens.
employee code, name, basic salary, allowances, tax, net pay and any other
adjustments supplied by time office.
It
Sales system
Cash system
Shipping system
Post mix system
The basic input of this system is empties slip, liquid out slip, full in slip by
order sips. empty short slip, the reports of the system are
Cash report
AUTO WORKSHOP