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    Marketing Communication Services

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    lambanaveen123
    Banking technologies like telephonic banking, credit cards, and electronic fund transfers are being introduced in India and will be prevalent in most banks in coming years. However, computerization in other financial services like insurance has been limited, resulting in poor customer service and inadequate controls. Rural banking technologies may not be relevant for most villages for a decade as priorities are generating money and enabling small investments, not just subsistence. Systems like Grameen banks in Bangladesh could be models for rural lending.

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    Marketing Communication Services

    Uploaded by

    lambanaveen123
    38 views4 pages
    Banking technologies like telephonic banking, credit cards, and electronic fund transfers are being introduced in India and will be prevalent in most banks in coming years. However, computerization in other financial services like insurance has been limited, resulting in poor customer service and inadequate controls. Rural banking technologies may not be relevant for most villages for a decade as priorities are generating money and enabling small investments, not just subsistence. Systems like Grameen banks in Bangladesh could be models for rural lending.

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    Banking technologies like telephonic banking, credit cards, and electronic fund transfers are being introduced in India and will be prevalent in most banks in coming years. However, computerization in other financial services like insurance has been limited, resulting in poor customer service and inadequate controls. Rural banking technologies may not be relevant for most villages for a decade as priorities are generating money and enabling small investments, not just subsistence. Systems like Grameen banks in Bangladesh could be models for rural lending.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    38 views4 pages

    Marketing Communication Services

    Uploaded by

    lambanaveen123
    Banking technologies like telephonic banking, credit cards, and electronic fund transfers are being introduced in India and will be prevalent in most banks in coming years. However, computerization in other financial services like insurance has been limited, resulting in poor customer service and inadequate controls. Rural banking technologies may not be relevant for most villages for a decade as priorities are generating money and enabling small investments, not just subsistence. Systems like Grameen banks in Bangladesh could be models for rural lending.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    systems, telephonic banking, credit cards, and electronic fund transfers are

    being
    introduce in a small way and will be prevalent in most of the banks in the
    coming years.
    In other financial services, including insurance services, very little
    computerization
    has taken place. This lack of IT resources has resulted in poor services to
    customers and
    inadequate controls leading to delinquency in loans .In capital markets, both
    primary and
    secondary, only low levels of technology are in use .In primary markets the
    lack of
    computerization and communication facilities results in long delays in the
    financial of
    subscription of new issues. The Bombay and National Stock Exchange have
    recently
    adopted screen based trading.
    At the lower end of banking, that is rural banking, many of these
    technologies may
    not have relevance except for the wealthy, at least for a decade or more .The
    problem in
    the bulk of our village communities is to generate money and make it
    available to
    workers, not merely for their subsistence but to carry out some economic
    activities of
    their own with small investments. Financial or lending systems for such poor
    rural folk
    could be patterned on the grameen bank systems successfully operated in
    Bangladesh.
    Rural telephone access either through RAX (Rural Exchange) systems
    developed by CDoT
    or through wireless in the loop systems will be useful in extending the range
    of
    operation.

    Marketing communication services

    Marketing communication which comprises services such as advertising,


    market research
    and entertainment, depends primarily on the stage of economic
    development and the
    nature of the target groups .The Indian economy has been growing at an
    average rate of 5
    per cent from 198080
    resulting in a middle class population of 200250
    million. Though
    currently 70 per cent of the population is rural, by thesystems, telephonic
    banking, credit cards, and electronic fund transfers are being

    introduce in a small way and will be prevalent in most of the banks in the
    coming years.
    In other financial services, including insurance services, very little
    computerization
    has taken place. This lack of IT resources has resulted in poor services to
    customers and
    inadequate controls leading to delinquency in loans .In capital markets, both
    primary and
    secondary, only low levels of technology are in use .In primary markets the
    lack of
    computerization and communication facilities results in long delays in the
    financial of
    subscription of new issues. The Bombay and National Stock Exchange have
    recently
    adopted screen based trading.
    At the lower end of banking, that is rural banking, many of these
    technologies may
    not have relevance except for the wealthy, at least for a decade or more .The
    problem in
    the bulk of our village communities is to generate money and make it
    available to
    workers, not merely for their subsistence but to carry out some economic
    activities of
    their own with small investments. Financial or lending systems for such poor
    rural folk
    could be patterned on the grameen bank systems successfully operated in
    Bangladesh.
    Rural telephone access either through RAX (Rural Exchange) systems
    developed by CDoT
    or through wireless in the loop systems will be useful in extending the range
    of
    operation.

    Marketing communication services

    Marketing communication which comprises services such as advertising,


    market research
    and entertainment, depends primarily on the stage of economic
    development and the
    nature of the target groups .The Indian economy has been growing at an
    average rate of 5
    per cent from 198080
    resulting in a middle class population of 200250
    million. Though
    currently 70 per cent of the population is rural, by thesystems, telephonic
    banking, credit cards, and electronic fund transfers are being
    introduce in a small way and will be prevalent in most of the banks in the
    coming years.

    In other financial services, including insurance services, very little


    computerization
    has taken place. This lack of IT resources has resulted in poor services to
    customers and
    inadequate controls leading to delinquency in loans .In capital markets, both
    primary and
    secondary, only low levels of technology are in use .In primary markets the
    lack of
    computerization and communication facilities results in long delays in the
    financial of
    subscription of new issues. The Bombay and National Stock Exchange have
    recently
    adopted screen based trading.
    At the lower end of banking, that is rural banking, many of these
    technologies may
    not have relevance except for the wealthy, at least for a decade or more .The
    problem in
    the bulk of our village communities is to generate money and make it
    available to
    workers, not merely for their subsistence but to carry out some economic
    activities of
    their own with small investments. Financial or lending systems for such poor
    rural folk
    could be patterned on the grameen bank systems successfully operated in
    Bangladesh.
    Rural telephone access either through RAX (Rural Exchange) systems
    developed by CDoT
    or through wireless in the loop systems will be useful in extending the range
    of
    operation.

    Marketing communication services

    Marketing communication which comprises services such as advertising,


    market research
    and entertainment, depends primarily on the stage of economic
    development and the
    nature of the target groups .The Indian economy has been growing at an
    average rate of 5
    per cent from 198080
    resulting in a middle class population of 200250
    million. Though
    currently 70 per cent of the population is rural, by thesystems, telephonic
    banking, credit cards, and electronic fund transfers are being
    introduce in a small way and will be prevalent in most of the banks in the
    coming years.
    In other financial services, including insurance services, very little
    computerization

    has taken place. This lack of IT resources has resulted in poor services to
    customers and
    inadequate controls leading to delinquency in loans .In capital markets, both
    primary and
    secondary, only low levels of technology are in use .In primary markets the
    lack of
    computerization and communication facilities results in long delays in the
    financial of
    subscription of new issues. The Bombay and National Stock Exchange have
    recently
    adopted screen based trading.
    At the lower end of banking, that is rural banking, many of these
    technologies may
    not have relevance except for the wealthy, at least for a decade or more .The
    problem in
    the bulk of our village communities is to generate money and make it
    available to
    workers, not merely for their subsistence but to carry out some economic
    activities of
    their own with small investments. Financial or lending systems for such poor
    rural folk
    could be patterned on the grameen bank systems successfully operated in
    Bangladesh.
    Rural telephone access either through RAX (Rural Exchange) systems
    developed by CDoT
    or through wireless in the loop systems will be useful in extending the range
    of
    operation.

    Marketing communication services

    Marketing communication which comprises services such as advertising,


    market research
    and entertainment, depends primarily on the stage of economic
    development and the
    nature of the target groups .The Indian economy has been growing at an
    average rate of 5
    per cent from 198080
    resulting in a middle class population of 200250
    million. Though
    currently 70 per cent of the population is rural, by the

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