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Media

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Choose ONE of the listed media effects studies to conduct your research.

Fully define the media


effects theory associated with the option or study you choose. Who developed the theory? How does it
work? How does it relate to your study? Keep detailed notes of your study and attach them as a
paragraph in the end (personal conclusions). Answer every question listed in the study you have chosen.
If you are required to interview a subject, make sure it is a thorough and thoughtful interview.

Media effects:
Option 1) Observe an individual (someone you know) who is engaged in playing an aggressive, high
action (or violent) video game for at least 1 hour (you must not be a participant; simply an outside
observer). Make notes on how the game influences his or her behavior and answer the following
questions: Which video game did they play? Where did they play it? Did they play alone or with others?
How did his or her demeanor change during the course of the hour? What is their normal demeanor?
How was their behavior different while playing than under normal circumstances (did they say things or
acts in ways that are not typical)? After making the observations, interview the individual to assess his or
her observations of how he or she may have been physically or emotional affected. Ask them under what
circumstances do they feel the same emotions? Ask them if there are other non-physical activities when
they feel the same way? Why do they think they reacted the way they did? Why do you think they
reacted the way they did? Was there an effect?
Media effects theory: Social Learning Theory
Option 2) For 45 minutes, observe a child (under the age of 12) as he or she watches television. Answer
the following questions: What show did they watch? Was this a kids show or not? How did the child
actually interact with the television? In other words, how would you describe the actual process of
watching and the impact it had on the child? How absorbed did they appear to be? How active or
inactive are they as they watch? How did they respond to the commercials? What were the commercials?
Who were the commercials targeting? How much of the storyline did they understand? What was most
compelling for them? Why did you arrive at these conclusions? Explain. Interview the child about what
they watched (ask them to explain what the program was about). How close is their understanding
about the storyline to your understanding about the storyline? Did they remember any of the
commercials? If so, which commercials and why?
Media effects theory: Social Learning Theory
Option 3) View 1 hour of childrens TV programming (e.g., Saturday morning network or cable
programs, not PBS or educational or Disney) and pay special attention to the advertisements. Answer
the following questions: List and describe the show you watched and all of the products advertised.
What was the length of the show? How many ads were shown? What were the products advertised?
How many were specifically directed to children? How many of these advertisements involved food
(drinks, candy, general food, etc.)? Describe these food products and the persuasive strategies used to
sell the product. What is your assessment of the potential health effects of these products on children?
What is assessment of the effects of these ads on children? In Europe, many countries prohibit or
severely restrict advertising directly to children, particularly for food-related products. Do you think this
is a good idea? Why or why not?

Media effects theory: Social Learning Theory


Option 4) View 1 hour of childrens TV programming on the Disney channel and pay special attention
to the advertisements. Answer the following questions: List and describe the show you watched and all
of the products advertised. How many are specifically directed to children? How many of these
advertisements involve Disney-related products (other programs, movies, toys, etc.)? Describe these
products and the persuasive strategies used to sell the product. Do you think these advertisements are
persuasive? What is your assessment of the potential effects of these products? In Europe, many
countries prohibit or severely restrict advertising directly to children,
particularly for food-related products. Do you think this is a good idea? Why or why not?
Media effects theory: Elaboration Likelihood Model
Option 5) Select a health or fitness magazine (if you are male select magazine directed to men; if you
are a female, select a magazine that targets women). Spend some time reading and viewing the
magazine. Immediately after reading the magazine, reflect (and write about) how you feel about your
own physical appearance. At this moment, are you more likely pleased or displeased with your physical
self and your health? Do you feel more or less motivated than normal to exercise, diet, or engage in
physical activities? Do you feel happy or sad? In other words, how is your mood relative to how you felt
before reading the magazine? How might this magazine have influenced your definition of what a typical
man or woman should look like? Cut out and include ten photos that may have influenced your mood.
For each photograph, explain in a couple sentences why.
Media effects theory: Social Learning Theory
Option 6) Pick a current (or recent) newsworthy topic. Compare how that topic is covered/treated (i.e.
framed) by five different media outlets. Analyze how the topic is primarily portrayed. If the topic lends
itself to this analysis, ask the coverage from the five media outlets the following three questions. What is
the problem? What is the cause of the problem? What is the solution to the problem? Here is another
way to think about this study. In the wake of a huge snowfall, the media could concentrate on winter
recreation and the fun the children in the area have playing with snowballs and sledding. On the other
hand, the media could focus on how slowly snow removal is progressing and attempt to track down
local government officials to comment on the problem. Depending on which way the snowstorm is
framed, consumers may have different thoughts as a result of reading the news. What message are these
media sources sending implicitly as a result of these frames?
Media effects theory: Framing
Option 7) Among a number of narratives that recur over and over again in our culture, one has the
potential effect of preparing a population to be more willing to accept violence as the default problem
solver and, more specifically, to accept war as a means of resolving international disputes. In brief, this
recurring narrative unfolds as follows: (1) a simplistic dichotomy is established between good and evil;
(2) evil does something that cries out for a response; and (3) the only satisfactory response is found to
be violence (There are many possible variations on these three basic features). Examples of this narrative
in blockbuster films include Batman, Star Wars, Spiderman, Lord of the Rings, The Lion King, Iron
Man, Harry Potter, Independence Day, Indiana Jones, The Bourne Identity, James Bond, Mission
Impossible, Superman, 300, Die Hard, Alien, Terminator, and Gladiator. Similar narratives are also
found in news media. Identify a recurring narrative in the media, provide at least 10 examples of the
narrative, and explain its potential effect on peoples attitudes. The potential effect on peoples attitudes
in the example above is preparing a population to be more willing to accept violence as the default

problem solver and, more specifically, to accept war as a means of resolving international disputes.
Make sure the 10 examples you cite make a compelling case for the potential effect you argue.
Media effects theory: Social Learning Theory
. It must be formatted using Times New Roman, 12-point font, double spacing, and 1-inch margins.
Titles
the names of newspapers, books, magazines, radio and television shows should be in italics (i.e., USA
Today, The New York Times).
Commas
Use a comma to separate two independent clauses (complete sentences) connected by a coordinating
conjunction (and, but, for, or, yet, while, nor, etc.).
Ruth wanted to buy an Elvis record, but her parents forbid her from listening to Elvis.
(subject #1 = Ruth) (verb #1 = wanted)

(subject #2 = parents) (verb #2 = forbid)

Do not add a comma to a compound predicate (two or more verbs that serve the same subject).
Ruth loved movies and went to the theater every weekend.
(subject #1 = Ruth) (verb #1 = loved) (verb #2 = went)
Colloquialisms
This paper is based off of my interest in music.
The correct grammatical construction would be:
This paper is based on my interest in music.
Other common colloquialisms include being as or seeing as instead of because.
Being as it was in the publics best interest, I decided to do it.
The correct form would be:
Because it was in the publics best interest, I decided to do it.
Another option:
Since it was in the publics best interest, I decided to do it.
Another common colloquialism is using anyways instead of anyway.

The decision turned out to be in everyones best interest anyways.


Anyways is not a word. Anyway is the correct usage.

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