Global Wine War Questions
Global Wine War Questions
Global Wine War Questions
Sept 2013
1.How did the French become the dominant competitors in the increasingly wine
industry for centuries? What sources of competitive advantage were they able to
develop to support their exports? Were they vulnerable
2. What changes in the global industry structure and competitive dynamics led
France and other traditional producers to lose market share to challengers from
Australia. Unitrd States and other New World countries in the late twentieth
century?
3.What advice would you offer today to the French Minister of Agriculture? To the
head of the French wine industry association? To the owner of a mid-size, well
regardedBordeaux vineyard producing wines in th premium and super premium
categories?
4. What advice would you offer to the Australian Minister of Agriculture? To the head
of the Australian wine industry association? To the owner of a mid-size, well
regarded vineyard in the Barossa valley ( a premier Australian wine region)
producing wines in the premium and super premium categories?
5.What advice would you offer to the U.S. Secretary of Agriculture? To the head of a
major wine industry Association? To the owner of a mid-size, well regarded vineyard
in Napa Valley producing wines in the premium and super premiums categories?