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Sintex
Sintex
Achievements
Years ago, the only way to store water was in
overhead tanks made of either reinforced
concrete (RCC) or in containers fabricated in
tin and steel. In house, it was always the metal
bucket. With the advent of Sintex much of this
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History
Sintex is the success story of a
company that actually
began with a
decline in its
fortunes.
Started in
1931, the
company took
over The Bharat
Vijay Mills in
1955. To articulate
its lines of business
more comprehensively, it
renamed itself Sintex Industries
Limited in 1995.
In the early 1970s, the company had
infused large sums of money into acquiring
rotational moulding technology for the
manufacture of textile card cans which appeared
to have huge prospects in and around
Ahmedabad. But the company soon realised
that textile card cans could hardly be a support
function and could not be banked upon to run
an entire operation successfully.
Reacting with speed and agility, it leveraged
this technology to create an entirely new line of
business which appeared to have the potential
to grow exponentially. Fortunately, at that time,
this business had no competitors in the
organised segment. The industrial containers for
the manufacturing sector and water storage
tanks for residential use laid the foundation
for Sintex.
Sintex has since grown to encompass multiple
products and solutions and has been the brandof-choice for various humanitarian organisations.
The company has partnered with several
international and national community outreach
programmes. It has co-operated with WHO,
Product
Sintex products have
single-handedly
transformed the way
water was stored in
India and elsewhere.
Ubiquitous, highly
mobile and versatile,
they are visible not
only on rooftops but
also on the ground, on trucks, tractors and
construction sites. The brand now offers
comprehensive water solutions encompassing
the entire range of storing, transporting,
harvesting and treating applications.
Overhead and on-ground tanks, unique in
concept and innovatively designed, debuted in
1979. Sintex tanks, made from virgin and food
grade polyethylene are lightweight, durable and
fail proof.
Promotion
Sintex promotes its flagship products with a
comprehensive media plan. Critically acclaimed
and well-known film actor, Satish Shah, has been
endorsing Sintex water tanks for the last five
years. His humorous and light-hearted, yet
accurately targeted TV commercial, is widely
lauded, and has significantly enhanced brand
visibility.
Sintex leverages national and regional TV
channels, national vernacular newspapers, trade
magazines, financial papers, outdoors,
exhibitions, websites, direct mailers, literature,
promotional films and videos, POP material and
other conventional as well as non-conventional
media to reach out and touch its target
audience.
Brand Values
Recent Developments
Water storage and transportation
remain the companys fundamental
www.sintex.in
Things you didnt know about
Sintex
Sintex verifies the net storage capacity of each
tank with a provision of nearly 3% excess
against promised volumes
Sintex permits 1% tank deformation against the
accepted 2% norm once the tank is entirely
filled with water
Sintexs product range extends from 200 litres
to 25,000 litres, catering to both domestic as
well as institutional storage requirements
Indian Oil Corporation has made it mandatory
for all new petrol vending outlets in Western
India to install Sintex FRP tanks
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