Diamonds SWOT
Diamonds SWOT
Diamonds SWOT
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HISTORY OF DIAMONDS
From myths about valleys of diamonds protected by
snakes, to the production of millions of carats in rough
diamonds each year, the history of diamonds is one of
mystical power, beauty and commercial expertise. The
stages in the history of diamonds are as follows:-
EARLY HISTORY
The first recorded history of the diamond dates back
some 3,000 years to India, where it is likely that
diamonds were first valued for their ability to refract
light. In those days, the diamond was used in two waysfor decorative purposes, and as a talisman to ward off
evil or provide protection in battle.
DARK AGES
The diamond was also used for some time as medical
aid. One anecdote, written during the Dark Ages by St
Hildegarde, relates how a diamond held in the hand
while making a sign of the cross would heal wounds and
cure illnesses. Diamonds were also ingested in hope of
curing sickness.
MIDDLE AGES
During the Middle Ages more attention was paid to the
worth of diamonds, rather than the mystical powers
surrounding them. The popularity of diamonds surged
during the Middle Ages, with the discovery of many
large and famous stones in India, such as the Kohinoor
and the Blue Hope. Today India maintains the foremost
diamond polishing industry in the world.
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RECENT TIMES
During the mid-nineteenth century, diamonds were also
being discovered in eastern Australia. However, it was
not until late 1970's, after seven years of earnest
searching, that Australia's alleged potential as a
diamond producer was validated. On October 2nd 1979,
geologists found the Argyle pipe near Lake Argyle: the
richest diamond deposit in the world. Since then, Argyle
has become the world's largest volume producer of
diamonds, and alone is responsible for producing over a
third of the world's diamonds every year.
COMPOSITION
Diamond is carbon in its most concentrated form.
Except for trace impurities like boron and nitrogen,
diamond is composed solely of carbon, the chemical
element that is fundamental to all life.
But diamond is distinctly different from its close
cousins the common mineral graphite and lonsdaleite,
both of which are also composed of carbon. Why is
diamond the hardest surface known while graphite is
exceedingly soft? Why is diamond transparent while
graphite is opaque and metallic black? What is it that
makes diamond so unique?
The key to these questions lie in a diamonds particular
arrangement of carbon atoms or its crystal structurethe feature that defines any minerals fundamental
properties. A crystal is a solid body formed from the
bonding of atomic elements or compounds in a
repeating arrangement.
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CUT
The cut of a diamond refers to its proportions. Of the 4Cs
the cut is the aspect most directly influenced by man. The
other 3 are dictated by nature.
A diamond in its natural, uncut state is described as a
"rough diamond". Its natural appearance so resembles a
glass pebble that most people would pass it by without a
second glance. It is the skill of the diamond cutter that
unlocks the brilliance for which diamonds are renowned.
If two identical diamonds are placed side by side and one
is less brilliant and fiery than the other, the fault lies in the
cutting. Such a stone cannot demand as high a price as a
well-cut diamond.
Quite often the cut of a diamond is confused with its shape.
Diamonds are cut into various shapes depending upon the
original form. Whatever the shape, a well cut diamond is
better able to reflect light.
A diamonds ability to reflect light determines its display
of fire and brilliance. Diamonds are usually cut with 58
facets, or separate flat surfaces. These facets follow a
mathematical formula and are placed at precise angles in
relation to each other. This relationship is designed to
maximize the amount of light reflected through the
diamond and to increase its beauty.
Types of Cuts
Well Cut: When a diamond is cut to proper
proportions, light is reflected from one facet to
another and then dispersed through the top of the
stone. Within the well cut standards are the subcategories of Ideal, Excellent &Very good.
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KINDS OF DIAMONDS
Ideal: This range is very strict and combines the best in
brilliance and fire. Technically, the head of the class.
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COLOR
Our standard conception of diamond is as a colorless
stone. The best color is no color. Diamonds allow light to
be reflected and dispersed as a rainbow of color.
Diamonds are graded into categories defined by letters
from D to Z. The color range from exceptional whites
(categories D, E and F) to tinted colors (categories M to Z).
The best way to pinpoint a diamond's true color is to place
it next to another diamond that has previously been
graded.
It is often surprising to learn that diamonds also occur by
rare accidents of nature in shades of pink, blue, green,
amber, or even red. These rarely occurring colors are
referred to as fancies and are evaluated by a different set
of color standards. These standards take into
consideration various factors such as hue and saturation.
Fancy colored diamonds are the most expensive because of
their extreme rarity. Some fancy colors can cost hundreds
of thousands of dollars for diamonds of one carat or less!
Chemically-pure, a perfect crystal of diamond is colorless,
but adds a little nitrogen and yellow appears. Add boron
instead and a blue diamond results. Colored diamonds are
hot, both in the market place and in science.
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CLARITY
Almost all diamonds contain very tiny natural birthmarks
known as inclusions. To determine diamonds clarity, an
expert views it under 10 power magnifications. In addition
to internal inclusions, surface irregularities are referred
to as blemishes. These two categories of imperfectionsinclusions (internal) and blemishes (external) - make up
clarity. The fewer the imperfections, the rarer and more
valuable the diamond. Many inclusions are not
discernable to the naked eye and require magnification to
become apparent.
Contrary to the popular belief, higher clarity does not
always mean more beautiful. If the inclusions are not
visible to the naked eye, a higher clarity does not really
improve the appearance of a diamond but rather the
rarity and price. A higher clarity is more desirable and
valuable.
Like color, clarity is also categorized using international
grading. Clarity is graded using a very precise and
complex method of evaluating the size, location, and
visibility of inclusions.
Alongside is the technical clarity scale with a description
of each term.
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CARAT WEIGHT
A carat is the unit of measure used to determine the weight
of a diamond. The term "carat" is derived from the
original method of using carob tree seeds to weigh
diamonds. One seed from this tree was equivalent to one
carat.
The actual weight of one carat is now established at 0.2
grams. To assist in accurately describing the weight of
diamonds each carat is divided into 100 points. Diamonds
of less than one carat in weight are known as "pointers".
For example, a 0.15-carat diamond would be called a "15
pointer".
Diamonds are usually weighed prior to setting for more
accurate measurements. Diamonds are priced per carat,
according to their size and quality. Although the carat
weight of a diamond is indicative of its size, it is not
necessarily indicative of a diamond's quality. Therefore,
where two diamonds have the same carat weight, the one
of better quality will command a higher price per carat.
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SHAPES
Diamonds are cut in many different and exciting shapes.
The shape of a diamond is often confused with its cut.
Shape refers to the basic form of the diamond: oval or pear
shaped, for instance. Cut or proportions, on the other
hand, refer to the ability of each of these shapes to reflect
light. A round diamond, for example, could have a good
cut or a poor cut depending upon its proportions. When it
comes to shape, it is simply a matter of personal taste. The
right shape for you is really the one whose appearance
you prefer. Shape can be a statement of whom you are;
like other areas of fashion, shape can reflect your
individuality. The most popular shapes are displayed
here, but many new and interesting shapes are being
developed every year.
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TYPES OF DIAMONDS
Synthetic Diamonds
Synthetic diamonds are artificial diamonds that have been
created in a laboratory. By varying the heat and pressure
during formation, adding foreign elements, and
irradiating the finished crystals, synthetic diamonds can
be made to imitate natural colored stones. There is
currently a wide spectrum of synthetic colored diamonds
available.
The main difference between naturally-formed diamonds
and synthetic diamonds is that synthetic diamonds
usually have higher concentrations of impurities, such as
nitrogen, and remnants of metal catalyst. This means they
are often yellow- or brown-colored, which is why they
aren't used as gems but as cutting tools. But some
synthetic diamonds can now be made so pure that they are
virtually indistinguishable from natural stones. There are
some sophisticated ways to tell them apart; using optical
spectroscopy and X-rays, but it's difficult. In fact, the
diamond gem company, de Beers, have a company called
the 'gem defense league' whose job it is to look at all the
new high quality synthetic diamonds being produced, and
devise ways to tell them apart from natural stones.
Treated Diamonds
Treated diamonds are natural diamonds that started out
with an unappealing or slightly off color. By exposing
these less desirable stones to the same high-tech alchemy
used to create synthetic colored diamonds, the apparent
color and appearance of these diamonds can be
significantly improved. Recently we have seen treated
diamonds with vibrant yellowish green, red and blue
colors enter the market.
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Strengths:
One million craftsmen associated with it. their skills
can be harnessed for designing and making modern
jewellery
Abundance of cheap and skilled labor in India.
Excellent marketing network spread across the
world.
Supportive government industrial/ exim policy.
Weaknesses:
High domestic interest rates compared to elsewhere
Small firms lacking technological/ export
information expertise.
Low productivity compared to labor in china,
Thailand and Sri Lanka.
As the major raw material requirements need to be
imported, companies normally stock huge quantities
of inventory resulting high inventory carrying costs.
Opportunities:
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Threats:
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IMPORT
INDIAN ROUGH IMPORTS UP NEARLY 60%
December 16, 2003
Rough diamond imports to India during November 2003
were 15,653,000, worth US$563.9 million, marking an
increase of 57.33 percent in terms of carats over the
previous November, and 59.29 percent in terms of dollars.
Rough exports increased by over 500 percent in dollar
terms diamonds worth US$70.8 million were exported in
November 2003 as compared to exports worth just US$11.4
million in November 2002.
Polished diamond exports from India in October 2003
decreased by 16.5 percent as compared to the previous
November in terms of carats, while in terms of dollars,
such exports increased by 28.39 percent.
Net
Imports
of Rough
diamonds
Net
Exports of
Rough
diamonds
Polished
Carat
s
15,65
3,00
0
Carats
Carat
s
57.33
563,890,0
00
9,949,00
0
354,010,00
0
3,385
,000
70,790,00
0
1,947,00
0
11,380,000
73.86
522.0
6
2,403
,000
516,800,00
0
2,878,00
0
402,530,0
00
-16.5
28.39
59.29
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EXPORT
India's Exports of Cut & Polished Diamonds to Major
Markets
(In Rs crore)
COUNTRY 1997-98
USA
6050.84
Hong Kong 4056.88
Belgium
2881.0
Japan
1155.64
Israel
764.06
Thailand
324.41
Switzerland 268.89
UAE
193.04
Singapore 231.53
Germany
120.93
UK
80.74
Australia
58.2
Others
397.38
Gross
16583.54
Exports
Net export 16579.45
1998-99
7972.56
5114.65
3651.02
1450.21
1016.01
401.74
408.51
263.12
269.79
158.88
146.45
84.85
137.53
1999-2000
10546.51
7790.0
3955.01
1955.72
1588.85
698.66
474.09
583.24
424.17
185.6
153.82
106.95
245.76
2000-01
9702.33
7570.26
4122.97
1700.16
1213.92
815.21
501.56
1180.49
462.23
163.15
179.47
102.75
328.91
21075.32
28708.38
28043.41
21074.12
28706.51
28041.8
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2741.03
656.00
5259.96
2820.00
803.00
6354.46
2.88
22.41
20.81
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CASE STUDY 1
Diamonds are one of the biggest scams ever perpetrated
on the American public. They're incredibly common -- if
there were a real free market for diamonds, they would be
worth a few dollars each. But virtually every diamond in
the world is sold by ONE company -- De Beers. It's not just
a monopoly -- it's the monopoly to end all monopolies.
Because they control just about every diamond mine in the
world, they keep production very low, helping to keep
prices high. That's part of why diamonds are so expensive.
But wait -- what about the symbols of love part? In 1938,
De Beers hired one of the largest American ad agencies to
convince the American public that diamonds mean love.
They've been tremendously successful. How did they do it?
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CASE STUDY - 2
Child labor
India processes small diamonds, using traditional labourintensive methods. About 1.5 million people are employed
in the diamond industry, mostly in the unorganized sector.
With a few exceptions, workplaces in these industries are
normally congested, poorly lit and poorly ventilated.
Children are also working under similar conditions. In the
Surat area, one out of ten workers in the diamond
polishing industry is a child. The 1996 survey carried out
under the National Child Labor Policy Project showed that
in this area; up to 40 per cent of the wage earners in a
family are children. In addition to the children who live at
home and are sent to work, there is also a group of
children in Surat who live within the workshop itself and
work from a very early age.
Interviews with workers in the diamond industry in Surat
who send their own children to work revealed that these
were the workers who were not artisans and who were at
the bottom of the ladder both economically and socially.
Their own work was very irregular and dependent on the
power supply to the industry: no electricity, no work. They
prefer that their children work in the diamond industry
and perhaps acquire the skills of an artisan rather than go
to school, because they have no faith that education from
the school system will help their children find regular jobs.
However, it is mostly workers from the lowest rungs of the
ladder in the diamond industry who send their children to
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SAPPHIRES
Sapphire is Aluminum Oxide Corundum. This gemstone
is one of the
most popular gemstones sought after. It
comes in almost every color but red, in which case it is a
Ruby. Sapphire is the birthstone for September.
The popular colors it comes in are: Blue, purple, violet,
green, yellow, green, colorless, pink, orange, and black.
All colors come light to dark. Sapphires come with 6-ray
stars and some sapphires have color change ability.
Sapphire symbolizes truth, sincerity, and constancy. It
was believed to protect the wearer against capture by an
enemy and to win the favor of princesses. It also
protected against poison. The Sapphire originally comes
from Sanskrit. It became sapphires in Greek, meaning
blue.
Sapphires come from Thailand, Sri Lanka, Australia,
Burma, Africa, Cambodia and Montana; U.S.A. Kashmir
Sapphires are encountered today, even though the mines
in that area are not presently being worked. The term is
applied to velvety violetish-blue stones (so-called
cornflower blue) that are not exceedingly transparent.
This lack of transparency produces a "velvety blue"
appearance, unlike that of other blue Sapphires.
Occasional, stones mined in Burma and Sri Lanka have
the same appearance as the Kashmir grade. . If a
Sapphire can be proved to be un-treated it is worth 10%
more.
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RUBIES
Ruby is an Aluminum Oxide, a variety of Corundum. This
gemstone is one of the most popular and sought after.
It comes in the color of red, violetish-red, pinkish-red and
brownish-red. The red color is caused by minute traces of
chromium. Ruby is the birthstone for July.
Hardness is 9 and toughness is excellent. This gemstone
will take more abuse than most all others.
The Burmese believed that "blazing red" stones could be
found in a "bottomless" valley. Natives threw pieces of
meat into the valley hoping that some stones would cling to
the meat and would be eaten by vultures. The stones could
then be recovered by killing the vultures. The legend
connected with Ruby is that the wearer was blessed with
health, wealth, and wisdom, as well as enormous success in
affairs of the heart.
Ruby mining has always been primitive. The mine is
essentially a well, hand dug, to a depth of 10 to 30 feet. A
man is lowered by a rope pulley system to the bottom,
where he scrapes up layers of gravel. The gravel is then
lifted in buckets to the top of the well. When the day's
scraping is finished, the miners sort the gravel for possible
ruby crystals. Mining for ruby rough has been going on
since prehistoric times in this way and is still in use today.
Passion, excitement, luxurious opulence...these are just a
few words that describe our fascination with this most
precious of gems. For thousands of years, men have sought
to own precious rubies as symbols of devotion and objects
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