Case Challenge

Information Brochure

ITC Interrobang Season 5 Marketing Case Challenge

Rules at a glance:
Welcome to the ITC Interrobang Season 5 Case Challenge. You have taken the first step in what promises to
be an exciting journey into the world of ITC! This is your opportunity to experience the thought process
behind some of our world class brands and best practices. To participate in the Case Challenge, go through
the terms mentioned below and register with your Campus Point of Contact (SPOC).

Eligibility The Case Challenge is open to full time final year students of the flagship management
course in the following campuses:

Domain
Marketing
Human Resources (HR)

Campuses that can participate

FMS-D, IIM-A, IIM-B, IIM-C, IIM-I, IIM-L, IIM-K, NMIMS-M, XLRI-J (PGDBM)
TISS-M (HRM&LR course), XLRI-J (PGDHRM course), SIBM-P

Supply Chain

NITIE-M

Dates
o

Marketing Campuses: Registration for the case challenge to open on 19th July, 2015 and close on
25th July, 2015, 10:00 PM.

Final case solutions to be sent to ITC on or before 5th August, 2015, 10:00 PM.

Teams Comprising maximum of 4 students and minimum of 2 students. No student may be a member
of more than 1 team.

Where to register? Register with your Campus Point of Contact (SPOC) giving names of your team
members, email IDs, mobile numbers and your team name before 10:00 PM on 25th July, 2015.

What to submit? A case analysis document addressing the expected outcome, comprising no more
than 6 pages of single spaced, 12-point font word document. The first page should comprise of an
executive summary of the case solution. The executive summary must be limited to one page. 5 teams to
be shortlisted from each campus. Top 2 teams to present to the ITC team on campus.

Prizes - Campus Round Winner: Pre-Placement Interview (PPI) + Cash award of Rs. 1,00,000/- + Wills

Lifestyle Gift Vouchers worth Rs. 32,000/-; RunnerUp: Cash award of Rs. 50,000/- +Wills Lifestyle Gift
Vouchers worth Rs. 24,000/-; Campus Finalists (remaining 3 teams): Wills Lifestyle Gift Vouchers worth
Rs. 16,000/-)

Where to send in your entries? Send in your entries to the case challenge email IDs mentioned

against your campus below. All entries must be sent from your campus e-mail ID with the full names,
campus roll number, contact number and e-mail IDs of all team members and the Team Name. Subject
Line of e-mail to mention Interrobang Season 5 Marketing Case Solution - <Team Name><(Campus
Name)>
Campus
FMS-D
IIM-A
IIM-B
IIM-C
XLRI-J

Email ID for Submission

interrobang.fms@gmail.com
interrobang.iima@gmail.com
interrobang.iimb@gmail.com
interrobang.iimkol@gmail.com
interrobang.xlri@gmail.com

Campus
IIM-I
IIM-L
IIM-K
NMIMS-M

For queries contact:

interrobang@itc.in

Email ID for Submission

interrobang.iimind@gmail.com
interrobang.iimluck@gmail.com
interrobang.iimk@gmail.com
interrobang.nmims@gmail.com

ITC Interrobang Season 5 Marketing Case Challenge

Official Rules
1. General:
a. Before registering yourself for the ITC Interrobang Season 5 Case Challenge (hereinafter called the
"Contest"), you must read and accept these rules (hereinafter called the "Rules"), in their entirety. By
registering yourself, you accept without reservation, all the terms and conditions of the Rules, and
any changes that may be made in the Rules, by ITC from time to time.
b. All decisions of ITC in relation to the ITC Interrobang Season 5 Case Challenge shall be final and no
queries or correspondence will be entertained in this regard.
c. The Contest is open to the campuses/institutes/universities mentioned in Annexure 1 hereto
(hereinafter collectively referred to as the "Participants").
d. Participation in the Contest, shall not give rise to any contractual relations with ITC or any of its
subsidiaries (hereinafter referred to as the "ITC Group") and, in particular, shall not constitute or
give rise to an employment relationship between ITC and any student.
e. Plagiarism will result in disqualification.
2. Participation
a. Participation in the Contest is open to full time second year students registered for a Post Graduate
degree programme in the campuses listed in Annexure 1. Participants in this Contest must be due to
graduate in 2016.
b. Acceptance of the Rules by any member of the Student Team shall be deemed acceptance by the
Participant and by the other members of the Student Team.
3. Registration
a. The Student Teams from participating campuses must register themselves with the identified
Campus Point of Contact by 25th July, 2015, 10:00 PM (hereinafter referred to as "the Registration").
Registration is a simple process interested student teams must email their team name, names of
individual team members along with their email IDs, mobile nos., and campus roll numbers to the
Campus Point of Contact (List of Campus SPOCs in Annexure 2).
b. ITC reserves the right to verify the validity of the information provided by the Student Teams at any
time during the Contest and to request copies of the identity cards and/or student cards issued by
the concerned appropriate campus authority. Any incorrect or false information provided by any
Student/Student Team may result in disqualification of the Student Team.
c. The registered Student Team must choose a team name (hereinafter called "the Team Name"). This
will be used in all subsequent communication in relation to the Contest. The Team Name submitted
during Registration cannot be subsequently modified.
d. ITC reserves the right to ask any Student Team to modify its Team Name, if ITC deems it necessary to
do so.
e. All the members of the Teams must provide a valid e-mail address at the time of Registration.
f.

Each Student Team shall consist of not more than 4 students and not less than 2 students, all of
whom are registered for a Masters / PG Diploma program with the same campus. Each Student shall
be a member of only one Student Team.

g. Any Student registering or found registered as part of more than one Student Team shall cause the
automatic disqualification of the concerned Student Team(s) of which he/she is a student.

ITC Interrobang Season 5 Marketing Case Challenge

h. ITC reserves the right to refuse the participation of, or to disqualify any Student Team
and/or Participant from the Contest at any time. All decisions taken by ITC, including any decision to
refuse participation of or to disqualify any Student Team and/or Participant from the Contest shall
be final and binding on the Participants.
i.

All Student Teams shall submit their Case Study analysis latest by the deadline dates and time
mentioned below:

Marketing Campuses: Complete entries to be received by ITC on or before 5th August, 2015,
10:00 PM.

4. The Competition
a. ITC will make the cases available to the identified campuses. Cases may be the same or different
across campuses and will be decided at the sole discretion of ITC Limited.
b. Registered Teams will submit a case analysis document addressing the expected outcome,
comprising no more than 6 pages of single spaced, 12-point font word document. The first page
should comprise of an executive summary of the case solution. The executive summary must be
limited to one page.
c. There is no pre-determined structure to analyse the case. Participants are free to use any format
which best illustrates and provides convincing arguments for their idea.
d. Wherever necessary, the participants must make references to the sources of information and data.
e. Case presentations will be judged based on identified criteria the originality, creativity and
uniqueness of the idea will receive the highest weightage; the implementability, sustainability and
scalability of the idea; its fit with ITCs vision and the manner in which it can leverage ITCs
strengths; the thoroughness of research, analytics and economic logic used to defend viability and
execution of the idea.
f.

Contact details of the SPOC will be made available on Facebook www.facebook.com/itchubnscope;

for any further queries.

g. From amongst all the entries received in each participating campus, the top 5 entries will be selected
through preliminary screening by ITC. The top 2 entries will be provided the opportunity to present
their case analysis and ideas to the ITC team when it visits the campus as part of Interrobang.
h. ITCs judging panel will after assessing the quality of the presentations of the top 2 teams, decide on
the Winner and the RunnerUp in each campus.
5. Prizes
5 teams will be shortlisted from each campus. The top 2 teams of the shortlisted teams will get the
opportunity to present to the ITC team. The following prizes shall be awarded to the 5 campus finalists
during the Campus Case Challenge Round:
Campus Round

Winner: Pre-Placement Interview (PPI) + Cash award of Rs. 1,00,000/-+ Wills Lifestyle Gift
Vouchers worth Rs. 32,000/-

Runner Up: Cash award of Rs. 50,000/- + Wills Lifestyle Gift Vouchers worth Rs 24,000/-

Campus Round Finalists (remaining 3 teams): Wills Lifestyle Gift Vouchers worth Rs. 16,000/-

Every Participant and/or Student Team shall be fully responsible for the payment of any tax,
contribution or amount of any kind relating to the prizes awarded.

ITC Interrobang Season 5 Marketing Case Challenge

6. Additional Provisions
a. Participants in the Contest will have access to information concerning the activities, operations,
reports and employees of ITC, and companies in the ITC Group. Participants shall use such
information strictly for the purpose for which it is disclosed and shall not misuse or exploit such
information for any commercial or other gains. Any misuse of such information may result in
disqualification of the Student Team/ Participant from the Contest, at the sole discretion of ITC. In
the event of any such misuse of information, in addition to disqualifying the concerned Student
Team, ITC shall also be entitled to take recourse to appropriate remedies, as advised.
b. ITC reserves the right to shorten, modify or cancel the Contest at any time, without assigning any
reason, especially in the event of bugs, viruses or unauthorised human intervention that would bring
into question the administration, the security or the proper functioning of the Contest. ITC shall have
no liability in the event of such shortening or modification or cancellation, and neither the
Participants nor the Student Teams shall be entitled to make any claim against ITC in this regard.
c. ITC specifically reserves the right to waive/modify any of the Rules of the Challenge.
d. All intellectual property in the ITC Interrobang Season 5 Case Challenge, its concept, content,
appearance, logo and any other graphic element and its organisation are and shall remain the sole
property of ITC.
e. ITC intends to make use of the data and ideas emerging out of the Contest and for the purpose shall
acquire all right, title and interest in any intellectual property including copyright and broadcasting
rights in the Case analysis and ideas presented to ITC by the Participants within the framework of
their participation in the ITC Interrobang Season 5 Case Challenge, and the Participants shall
procure and assign/ give such exclusive rights to ITC, which accepts them. Such rights include all
rights of reproduction, representation, adaptation or translation associated with the Case studies
(designs, slogans, models, etc), for all media, including those which are not yet known at the time of
the Contest, for any purpose (including commercial, promotional or advertising) world-wide and
without any limitation in number until the end of the term of such rights.
f.

No Intellectual Property Right arising out of the Contest shall vest or accrue in favour of any
Participant. No Participant shall use, assign, license any right in respect of the Case Study, developed
at the instance of ITC during this Contest to any third party. The Participant shall be liable for any
breach in this respect.

g. The Participants undertake, at the request and expense of ITC, to do all acts and execute all
documents which may be necessary to confirm the title of ITC to the intellectual property rights in
the Case studies and hereby irrevocably appoints ITC to do all such acts and to sign all such
documents as may be necessary to give ITC the full benefit of the intellectual property rights.
h. Any resemblance or similarity between the Case analysis presented by the Students and any
products developed by ITC would be fortuitous. Since the Case studies are developed on the basis of
the ideas and the case studies provided by ITC and since a similar development may be in progress,
all the concepts presented by the Student Teams and/or Students during the Contest may, in no
event, be considered as having given rise to a real development.
i.

ITC is not responsible for the entry errors of details provided by the Student Teams, for
incorrect/invalid e-mail addresses related to the Contest.

j.

ITC does not guarantee the authenticity or accuracy of any information, data or other material
relating to the ITC Group, its business, operations or products etc. which is available in any media,
including the web and written articles. The Student Teams shall be entirely responsible to verify and
validate such information, data or other material prior to its use.

ITC Interrobang Season 5 Marketing Case Challenge

k. All costs and expenses, including costs of any material, equipment or resources used by
the Student Teams during their participation in the Contest, shall be borne by the Participants and
ITC shall have no liability in this regard.
l.

By registering for the Contest, the Participants agree that ITC has the right to use and publish
throughout the World and on the web, all details provided by the Participants at the time of
Registration, including photographs, for advertisements or for promotional purposes, without any
remuneration, for an unlimited period. ITC may also publish, in any media whatsoever, any details in
relation to or results of the ITC Interrobang Season 5 Case Challenge at any time.

m. Any question or clarification concerning the Rules of this Contest may be sent to: interrobang@itc.in
n. The decisions of ITC in relation to any dispute arising out of or relating to the Contest shall be final
and binding on the Participants and Student Teams and Students, and no correspondence will be
entertained in this regard.
o. Any dispute arising out of or in relation to this Contest shall be governed by the laws of India and
shall be subject to the exclusive jurisdiction of the Courts at Kolkata.

ITC Interrobang Season 5 Marketing Case Challenge

Annexure 1: List of Interrobang Season 5 Campuses

The Interrobang Season 5 Case Challenge will be organised in the following domains and campuses may
participate only against the domain specified below:
Domain
Marketing
Human Resources (HR)

Campuses that can participate

FMS-D, IIM-A, IIM-B, IIM-C, IIM-I, IIM-L, IIM-K, NMIMS-M, XLRI-J (PGDBM)
TISS-M (HRM&LR course), XLRI-J (PGDHRM course), SIBM-P

Supply Chain

NITIE-M

Annexure 2: List of Campus Points of Contact (SPOC)

Campuses

Contact Person

Email ID

FMS-D

Ankur Sodhani

placement@fms.edu

IIM-A

Shubham Kumar

p14shubhamk@iimahd.ernet.in

IIM-B

Mary Infanta

mary.devix14@iimb.ernet.in

IIM-C

Brijesh Pal

placerep@email.iimcal.ac.in

IIM-L

Mit Kotecha

placecom@iiml.ac.in

IIM-I

Lakshay Sahni

p14lakshays@iimidr.ac.in

IIM-K

Abhinav Sehgal

abhinavs18@iimk.ac.in

NMIMS-M

Shanthanu Singh

shanthanu.singh@nmims.edu.in

XLRI-J

Tushar Mishra

placement@xlri.ac.in

Annexure 3: Email-ID to submit the Case Solution

Campus
FMS-D
IIM-A
IIM-B
IIM-C
XLRI-J

Email ID for Submission

interrobang.fms@gmail.com
interrobang.iima@gmail.com
interrobang.iimb@gmail.com
interrobang.iimkol@gmail.com
interrobang.xlri@gmail.com

Campus
IIM-I
IIM-L
IIM-K
NMIMS-M

Email ID for Submission

interrobang.iimind@gmail.com
interrobang.iimluck@gmail.com
interrobang.iimk@gmail.com
interrobang.nmims@gmail.com

Important Dates for Marketing Campuses:

Case Challenge Registration opens: 19th July 2015
Case Challenge Registration closes: 25th July 2015, 10.00 PM
Final case solution to be received by us latest by: 5th August 2015, 10:00 PM