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    Focus Media Hong Kong

    Uploaded by

    bibrahim
    Focus Media is a digital media company founded in 2003 that operates large networks of LCD displays in commercial locations across Asia, including over 131,000 displays in China and networks in Hong Kong, Singapore, and other countries. It went public on NASDAQ in 2005 and has annual revenue exceeding $800 million. Its networks provide advertising to captive audiences in office buildings, malls, and other locations, reaching over 3.7 million daily impressions in Hong Kong and 2.2 million in Singapore. The displays loop video content and advertisements, delivering a high frequency of exposures to viewers with each campaign. The networks provide benefits to advertisers through effective reach of desired audiences and real estate partners through added amenities and services for tenants.

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    Focus Media Hong Kong

    Uploaded by

    bibrahim
    109 views31 pages
    Focus Media is a digital media company founded in 2003 that operates large networks of LCD displays in commercial locations across Asia, including over 131,000 displays in China and networks in Hong Kong, Singapore, and other countries. It went public on NASDAQ in 2005 and has annual revenue exceeding $800 million. Its networks provide advertising to captive audiences in office buildings, malls, and other locations, reaching over 3.7 million daily impressions in Hong Kong and 2.2 million in Singapore. The displays loop video content and advertisements, delivering a high frequency of exposures to viewers with each campaign. The networks provide benefits to advertisers through effective reach of desired audiences and real estate partners through added amenities and services for tenants.

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    Focus Media is a digital media company founded in 2003 that operates large networks of LCD displays in commercial locations across Asia, including over 131,000 displays in China and networks in Hong Kong, Singapore, and other countries. It went public on NASDAQ in 2005 and has annual revenue exceeding $800 million. Its networks provide advertising to captive audiences in office buildings, malls, and other locations, reaching over 3.7 million daily impressions in Hong Kong and 2.2 million in Singapore. The displays loop video content and advertisements, delivering a high frequency of exposures to viewers with each campaign. The networks provide benefits to advertisers through effective reach of desired audiences and real estate partners through added amenities and services for tenants.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    109 views31 pages

    Focus Media Hong Kong

    Uploaded by

    bibrahim
    Focus Media is a digital media company founded in 2003 that operates large networks of LCD displays in commercial locations across Asia, including over 131,000 displays in China and networks in Hong Kong, Singapore, and other countries. It went public on NASDAQ in 2005 and has annual revenue exceeding $800 million. Its networks provide advertising to captive audiences in office buildings, malls, and other locations, reaching over 3.7 million daily impressions in Hong Kong and 2.2 million in Singapore. The displays loop video content and advertisements, delivering a high frequency of exposures to viewers with each campaign. The networks provide benefits to advertisers through effective reach of desired audiences and real estate partners through added amenities and services for tenants.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 31
    At a glance
    Powered by AI
    Focus Media is a large digital media company in China that has expanded across Asia. It installs LCD displays and digital frames in commercial locations to deliver advertising content.

    Focus Media is China's largest digital media group that was founded in 2003. It operates networks across Asia including China, Hong Kong, Singapore, Taiwan, Indonesia, India, Malaysia, Philippines, Vietnam, Australia and the Middle East.

    Focus Media's unique business model involves delivering advertising content to TV monitors in captive environments like elevators, retail stores, and other locations where exposure is difficult to avoid.

    Focus Media Network

    Reaching Business Executives


    in a Captive Environment in
    Hong Kong & Singapore
    www.FocusMedia.tv

    18 Nov 2009

    Intro to Focus Media


    Founded in 2003, Focus Media is China's largest digital
    media group.
    As of 31 March 2009, installed 131,000 LCD displays &
    digital frames in its commercial location networks and
    328,000 advertising in-elevator poster & digital frames,
    installed over 90 cities throughout China, and 230 LED
    billboard displays in Shanghai & Beijing.
    Went public on NASDAQ (code:FMCN) in July 2005.
    Revenue in 2008 exceeded US$800m. Market
    capitalization crossed US$8bn.
    Admitted to the NASDAQ-100 Index in Dec 2007.

    Regional Network
    Originated from China, Focus Media now operates a regional
    network across Asia in the following countries (and growing):

    China www.focusmedia.cn (NASDAQ:FMCN)


    Hong Kong & Singapore www.focusmedia.tv
    Taiwan www.focusmedia.com.tw
    Indonesia www.focusmediaIndonesia.net
    India www.oohindia.com
    Malaysia www.focusmedia.net.my
    Philippines www.focusmedia.com.ph
    Vietnam www.goldsunfocusmedia.com.vn
    Australia www.focusmedia.net.au
    Middle East www.rightangle.ae
    Latin America www.focusmedia-la.com
    Russia www.cardomedia.ru

    Intro to iMediaHouse
    Created by a Singaporean, a pioneer in Satellite TV
    Advertising (Star TV 1991) and Internet Advertising
    (24/7 Media Asia / Chinadotcom 1999).
    A new-media investment company that previously created
    pan-Asian internet advertising network AdSociety.com
    jointly with PCCW in August 2000.
    Launched Focus Media Hongkong (April 2004) and
    Focus Media Singapore (February 2005).

    Unique Biz Model


    (Captive Audience)

    PricewaterhouseCoopers
    Globally, Out-of-Home (OOH) is the 2nd fastest-growing
    advertising medium, after the Internet.
    Asia Pacific will be the fastest growing/largest region in the
    OOH sector.
    Principal driver of growth OOH will be fueled by digital
    billboards and the expansion of captive video networks.
    OOH successfully gaining share with advertisers because
    exposure is difficult to avoid, while ad avoidance is a growing
    problem with other media.
    Alternative media are generating the most interest - captive
    advertising networks - delivering advertising to TV monitors in
    elevators, retail establishments, supermarkets and other
    locations where it is difficult to avoid exposure.

    TV audience reached during a business day

    Source: Captivate Inc.

    Product Features
    Patented Technology;
    High-resolution, synchronized LCD TV
    monitor with adjustable stereo system;
    17 inches screen and ultra slim 3.2 cm;
    High quality output DVD MPEG II mode;
    Technology solutions capable of providing
    real-time/live text updates;
    Radio synchronous tracking frequency;
    Automatic Start/Stop and Self Looping;
    Loop cycle: approx. 10 minutes;
    Operation Hours: 14 hrs/day (8am-10pm);
    Frequency: 84 spots/day/unit, 7 days/wk.

    Content Partners
    ENTERTAINMENT

    Movie Trailers
    Music Videos
    Making Of
    Behind the Scene

    LEISURE & LIFESTYLE

    Fashion
    Fine Dining
    Shopping
    Travel
    Health & Beauty

    SPORTS

    Golfing, Soccer,
    Water Sports, etc

    Network in Hong Kong


    Access to over 3.73 million people-times traffic (over
    1,118,000 unique viewers or 60% of White Collar
    Workers) on a daily basis
    Current coverage of over 430 premium office buildings
    and shopping malls in prime business districts:

    Admiralty
    Central
    Wan Chai
    Causeway Bay
    Sheung Wan
    Tsim Sha Tsui
    Exclusive at Midlands real estate branches
    Exclusive at Mannings retail chain stores

    Lee Theatre
    Hysan Development Limited

    Hong Kong Advertisers


    (since Oct 2004)

    Hong Kong Real Estate Partners


    (since June 2004)

    Labor Force 15+: 3.65 million *

    Population: 6.99 million *

    White Collar: 1.89 million *


    Focus Media: 1.12 million #

    Reach/Impact
    16.0% of Total Population

    Frequency/Depth

    30.7% of Labor Force 15+

    Weekly 588 exposures

    59.3% of White Collar

    Captive Environment
    8+ Ad Recall rate (4 weeks) @
    105 million Impressions (4 weeks) #
    $2.30 CPM ($60,000 weekly)
    * Source: Census & Statistics Department, HK SAR (Nov 2008)
    # Source: Independent Traffic Count, Data provided by Landlords, Independent research (Mar 2009)
    @ Source: Independent Research (Dec 2004, Feb 2005, Apr 2005, May 2006, Mar 2009)

    Network in Singapore
    Access to over 2.20 million people-times traffic (over
    620,000 unique viewers or 40% of PMEBs/White Collar
    Workers) on a daily basis.
    Current coverage of over 240 premium office buildings
    and shopping malls in prime business districts:
    Tanjong Pagar
    Robinson Road/
    Shenton Way
    Raffles Place
    City Hall/Marina Bay
    Orchard Road
    Exclusive at Singposts postal offices
    Exclusive at HDBs shopping centers

    Republic Plaza
    City Developments Limited

    Singapore Advertisers
    (since Nov 2005)

    Singapore Real Estate Partners


    (since April 2005)

    Labor Force: 2.2 million *

    Population: 3.69 million *

    PMEB/White Collar: 1.51 million *


    Focus Media: 0.62 million #

    Reach/Impact
    16.8% of Population

    Frequency/Depth

    28.2% of Labor Force

    Weekly 588 exposures

    41.1% of PMEB/White Collar

    Captive Environment
    10+ Ad Recall rate (4 weeks) @
    62 million Impressions (4 weeks) @
    $0.51 CPM ($8,000 weekly)
    * Source: Nielsen Media Index 2008 (Age 15+)
    # Source: Data provided by Landlords and Savills industry average floor space per tenant (updated 4 Jun 09, 230 buildings)
    @ Source: Independent Research Jun 2008 and May 2009 (updated 4 Jun 09, 230 buildings)

    Benefits (Advertisers)
    Effective Medium
    Digital billboards is the principle driver of growth for Out-ofHome, the second-fastest-growing advertising medium.
    Consumers now spend more time at work/on the move than
    even at home.
    Premium Audience
    Reach the highly-desired but hardest-to-reach group of PMEBs
    and White Collar Workers, the group most difficult to reach by
    traditional media.

    Effective Reach
    Monthly reach of 114 million people-times (Hong Kong)/ 67
    million people-times (Singapore). An ideal medium to
    complement adspend on Television to reach the affluent
    mass consumers.

    Benefits (Advertisers)
    Captive Environment
    Reach your audience in a Totally Captive Environment while
    they wait for elevators. Ad exposure at elevator lobbies is
    difficult to avoid, while ad avoidance is a growing problem
    with other media.

    High Frequency
    84 times per day during business hours 7 days a week,
    ensures high Ad Recall. Delivers over 8 Times Ad Recall
    (Hong Kong)/ 10 Times Ad Recall (Singapore) over a 4-week
    campaign period.

    Cost Efficiency
    CPM of just HK$2.30 (Hong Kong)/ S$0.51 (Singapore) reaching Business Executives in a Captive Environment in
    the Prime Business Districts.

    Benefits (Real Estate Owners)


    A New Experience for Tenants
    Waiting for elevators has been a monotonous experience for
    your tenants & visitors. Providing the latest programs on fashion,
    shopping, fine dinning, sports, lifestyle and travel from world-class
    content providers will turn a mundane elevator waiting time into a
    pleasurable and entertaining experience.

    Value-Added Service to Tenants


    Opportunities for tenants to offer information about their
    businesses to other tenants and visitors as well as drive
    consumer traffic to their retail outlets/restaurants.

    Promote your Company


    Opportunities to advertise your properties and products &
    services, promote other value-added services and up-coming
    events to your tenants and visitors.

    Benefits (Real Estate Owners)


    Absolutely No Cost & Hassle
    All these benefits at absolutely no cost. The LCD TV, installation,
    maintenance & repairs and insurance will be provided by Focus
    Media. TV has automatic start/stop function built-in so absolutely
    no hassle.

    Additional Income Source


    Receive a substantial share of all advertising revenue
    generated from paid commercials broadcasted on our network at
    your premise.

    New Look & Feel, Upgrade and Trendy


    Major Property/Retail/Premise owners are constantly investing to
    upgrade/enhance the look & feel of their premises. Focus Media
    is already operating in most major Asian cities and has created
    and made this service model into a trend for the industry.

    Other Networks

    Mannings In-Store TV Network


    (Leading Health & Beauty stores
    in Hong Kong with over 290 branches)

    Mannings TV Network

    Other Networks

    Midland TV Network
    (Leading Real Estate Agency of
    Hong Kong with over 300 branches)

    Midland TV Network

    Other Networks

    SingPost TV Network
    (Postal Office of Singapore
    with over 60 branches)

    Singpost TV Network

    Other Networks

    HDB TV Network
    (Public Housing Authority of the Government
    with over 20 Shopping Centers)

    HDB TV Network

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