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    Sample Training Proposal

    Uploaded by

    Joshua Salazar
    C.J. Hayden is proposing a training program called "Marketing Your Services to Corporations" for XYZ Corp.'s IT field service practitioners. The six-session program would be delivered either through interactive teleclasses or pre-recorded sessions, and focus on teaching participants how to market themselves effectively to corporate clients. Hayden has over 25 years of experience in business training and coaching, and her most popular program "Get Clients Now!" has been delivered internationally. She believes her proposed program would help XYZ Corp.'s practitioners learn how to develop business through corporate clients by focusing on understanding the corporate perspective and developing direct marketing strategies.

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    Sample Training Proposal

    Uploaded by

    Joshua Salazar
    570 views7 pages
    C.J. Hayden is proposing a training program called "Marketing Your Services to Corporations" for XYZ Corp.'s IT field service practitioners. The six-session program would be delivered either through interactive teleclasses or pre-recorded sessions, and focus on teaching participants how to market themselves effectively to corporate clients. Hayden has over 25 years of experience in business training and coaching, and her most popular program "Get Clients Now!" has been delivered internationally. She believes her proposed program would help XYZ Corp.'s practitioners learn how to develop business through corporate clients by focusing on understanding the corporate perspective and developing direct marketing strategies.

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    C.J. Hayden is proposing a training program called "Marketing Your Services to Corporations" for XYZ Corp.'s IT field service practitioners. The six-session program would be delivered either through interactive teleclasses or pre-recorded sessions, and focus on teaching participants how to market themselves effectively to corporate clients. Hayden has over 25 years of experience in business training and coaching, and her most popular program "Get Clients Now!" has been delivered internationally. She believes her proposed program would help XYZ Corp.'s practitioners learn how to develop business through corporate clients by focusing on understanding the corporate perspective and developing direct marketing strategies.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    570 views7 pages

    Sample Training Proposal

    Uploaded by

    Joshua Salazar
    C.J. Hayden is proposing a training program called "Marketing Your Services to Corporations" for XYZ Corp.'s IT field service practitioners. The six-session program would be delivered either through interactive teleclasses or pre-recorded sessions, and focus on teaching participants how to market themselves effectively to corporate clients. Hayden has over 25 years of experience in business training and coaching, and her most popular program "Get Clients Now!" has been delivered internationally. She believes her proposed program would help XYZ Corp.'s practitioners learn how to develop business through corporate clients by focusing on understanding the corporate perspective and developing direct marketing strategies.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    At a glance
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    The key takeaways are that C.J. Hayden proposes a training program called 'Marketing Your Services to Corporations' to help IT practitioners at XYZ Corp develop business with corporate clients.

    C.J. Hayden offers distance learning programs, coaching, and training on topics like relationship marketing, fearless self-promotion, and entrepreneurial success.

    The proposed training program focuses on understanding the corporate marketplace, filling the marketing pipeline, making effective first contacts, navigating gatekeepers and budget holders, delivering powerful presentations and proposals, and closing sales.

    (415) 981-8845 phone & fax info@getclientsnow.

    com
    P.O. Box 225008 San Francisco, CA 94122 www.getclientsnow.com

    August 13, 2015


    Carrie Client
    Training Director
    XYZ Corp. Global Services
    Dear Carrie:
    Thank you again for offering me the opportunity to present XYZ Corp. with a training program
    on personal marketing for your information technology field service practitioners. You described in
    our conversation how your IT practitioners are in need of a training program that would help them
    develop business with corporate clients. I have a program called Marketing Your Services to
    Corporations, that I think with some modifications would deliver exactly what you are seeking for
    this audience.
    Over the last fifteen years, I have designed and delivered hundreds of distance learning
    programs using a combination of classes by telephone, downloadable workbooks, online message
    boards, and email feedback on homework assignments. These programs have been very successful
    with corporate employees, small businesses, and solo entrepreneurs. My most popular teleclass
    program, Get Clients Now!TM, is delivered internationally by over 300 licensed facilitators.
    Like your practitioners, most of my students are not professional salespeople. They are product
    or service experts who must develop business for themselves and their firm, perhaps for the first
    time in their careers. My programs are designed to be accessible to this audience and help them
    learn how to market themselves quickly and effectively.
    I emphasize developing a direct and natural style of interaction during marketing activities.
    This is a welcome change of perspective to many professionals who are concerned about appearing
    inauthentic or manipulative. Since I have an IT background myself, with your group I would have
    the added benefit of speaking their language.
    I have enclosed an outline of the proposed program, a biography of myself, and a partial client
    list. I would be happy to provide any additional information you need.
    I look forward to speaking with you about this proposal next week.
    Regards,

    C.J. Hayden, MCC

    MARKETING YOUR SERVICES TO CORPORATIONS


    LEARNING OBJECTIVES

    Understanding how the corporate buyer thinks

    Learning to identify market niches and targets

    Discovering how to locate leads, prospects, and referral sources

    Composing effective marketing letters and telephone scripts

    How to navigate through gatekeepers and budget holders

    Delivering presentations and proposals that get results

    Following through to close the sale

    Setting and holding accountability for marketing goals

    CLASS OUTLINE
    Session 1: Understanding the Corporate Marketplace

    Realities of the corporate environment

    Finding hot buttons & determining needs vs. wants

    Focusing on ROI & the bottom line

    Working with budgets & fiscal cycles

    Finding the decision-maker


    Session 2: Filling your Marketing Pipeline

    Overview of the marketing and sales cycle

    Determining where you are stuck

    Identifying niches & targets

    Methods of filling the pipeline


    Session 3: Making an Effective First Contact

    Using the call-mail-call strategy

    Writing marketing letters that get noticed

    Developing compelling telephone scripts

    Responding to inbound inquiries

    Turning a conversation into an appointment

    Session 4: Navigating through Gatekeepers & Budget Holders

    Persistence & follow-up

    Working with assistants & voice mail

    How to communicate with budget holders

    What to do when you cant reach the decision-maker


    Session 5: Powerful Presentations & Proposals

    Communicating ROI & dollarizing the sale

    Developing a presentation script

    Using visuals and leavebehinds

    Responding to tough questions

    Elements of an effective proposal


    Session 6: Closing the Sale

    Consistent & persistent follow-up

    Agreeing on the next step

    Asking for the business

    Resolving considerations

    Speaking to the bottom line


    CLASS FORMAT
    Option A

    Six one-hour interactive teleclass sessions with groups of 10-20 participants

    E-workbook sent to each participant

    Private class message board moderated by instructor

    Goals and accountability shared with class and instructor

    Homework assignments with instructor feedback by email


    Option B

    Six one-hour class sessions recorded with 10-20 live participants

    E-workbook for your library to be copied for each participant

    Goals and accountability shared with instructor

    Homework assignments with instructor feedback by email

    PRICING
    For maximum quality and impact of the program, I would recommend Option A. This format
    gives all students the opportunity to participate in an interactive instructor-led class and online
    message board. I have found that being able to ask questions in person adds a great deal to the
    students learning, as does participation in a virtual community where they can talk over issues
    with their peers outside of class.
    The price for Option A would be $5000 per six-session class of up to 20 students.
    Because you indicated that a recorded class might be more acceptable for budgetary reasons, I
    am also offering Option B. This option does not include a message board because my experience
    has shown that students do not take advantage of this service when they arent participating in a
    live class.
    The price for the initial live sessions to be recorded would be the same $5000 for up to 20
    students. After that, the price to provide individualized goal-setting assistance, accountability, and
    feedback on homework assignments would be $150 per student enrolled.

    BIOGRAPHY
    C.J. Hayden, MCC, is a business coach and trainer who teaches people in
    business to make more money with less effort. Her company, Wings for
    Business LLC, specializes in working with business owners, service
    professionals, and people in marketing and sales. C.J. is a former corporate
    productivity consultant with over 25 years experience in business
    management. She has been training since 1978, and coaching since 1992. C.J.
    is the author of Get Clients Now! (AMACOM, 2007) and The One-Person
    Marketing Plan Workbook. She has taught Marketing for John F. Kennedy
    University, Mills College, Lifeprint, SCORE, and the U.S. Small Business
    Administration.
    As one of the leaders in the emerging profession of coaching, C.J. was a
    founding director of the worldwide Professional & Personal Coaches
    Association (now part of the International Coach Federation). She also
    founded and served as editor of Being in Action: The Journal of Professional &
    Personal Coaching. C.J. is a Master Certified Coach has taught coaching skills
    to individuals for The Coaches Training Institute, and for corporate clients
    such as Marriott, Wells Fargo, and BP Amoco.
    A popular speaker and seminar leader, C.J. has presented hundreds of
    programs on relationship marketing, fearless self-promotion, and
    entrepreneurial success to corporate clients, professional associations and
    small businesses. Her articles have been published nationally in Selling Power
    and Sales & Marketing Management magazines, and in numerous California
    publications, including the California Job Journal and Enterprising Women. She
    contributes regularly to dozens of online publications, including RainToday,
    SalesDog, and About.com.
    C.J. has been featured in Investor's Business Daily, Home Office Computing,
    and Costco Connection, and in numerous books, including Get Slightly
    Famous, How to Position Yourself as the Obvious Expert, and Take Back Your
    Time. She has been widely profiled internationally by newspapers, radio, and
    TV.

    SPEAKING & TRAINING CLIENTS


    Alumnae Resources/Lifeprint *
    American Society for Training &
    Development
    Ask Amelia! The Personal Advisor
    to
    Business Women Online
    Association of Coach Training
    Organizations
    Association for Women in
    Communications
    Bay Area Career Women
    Bay Area Editor's Forum
    Bay Area Legal Recruiting
    Administrators
    Association
    Beckstrom Educational Services *
    BP Amoco *
    Chevron Career Transition Center *
    Chinese Community Housing
    Corporation
    The Coaches Training Institute *
    Community Housing Partnership
    Economic & Social Opportunities
    Conference
    Eileen West
    Federal Express Women's Forum
    The Financial Review *
    Golden Gate Business Association
    Human Resource Consultants
    Association
    Independent Computer Consultants
    Assoc.
    Institute for Life Coach Training
    Institute of Management
    Consultants
    Int'l Association of Business
    Communicators *
    International Coach Federation *

    LifePlan Center *
    Marriott Corporation
    Mills College *
    Multi-Level Marketing University *
    No. California Human Resources
    Council
    The One-Day MBA
    The Patricia Moore Group
    The Powers Alliance *
    Professional Assoc. of Secretarial
    Services
    Profl & Business Women's
    Conference Professional & Personal
    Coaches Assoc. * Professional
    Women's Network
    Qualitative Research Consultants
    Association
    San Francisco Bar Association
    San Francisco Business & Profl
    Women *
    San Francisco Chamber of
    Commerce *
    S.F. Renaissance Entrepreneurship
    Center
    Santa Cruz Chamber of Commerce
    Service Corps of Retired Execs
    (SCORE) *
    Small Business World Expo
    Society for Technical Communication
    Success Factors for Women in
    Business
    Teamworks
    Third Wednesday Club
    U.S. Small Business Administration *
    Vercelli Associates
    Wells Fargo Bank
    Women in Business Mentoring
    Circles *

    John F. Kennedy University *


    Lamorinda Professional Women
    Learning Annex *

    Women in Communications, Inc.


    Women in Consulting *
    Womens Business Alliance
    Women's Business Network
    Women's Economic Network *
    Womens Initiative for SelfEmployment *

    * Asterisks indicate repeat engagements and/or multiple locations

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