12 Month Real Estate Millionaire
12 Month Real Estate Millionaire
12 Month Real Estate Millionaire
Estate Millionaire
Mark Rolton
Part #1: My Million Dollar Profit Story
Table of Contents
Forward
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About the Author
.........................................................................9
About this Book
..........................................................................11
It All Starts in Your Mind
...........................................................15
You are what you think
.......................................................................................15
What questions are you asking?
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A new approach to wealth
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Forward
These days it seems that real estate is the the flavour of the month. Whenever
you turn on the TV there is a never ending line up of documentaries and reality
TV shows all designed to tap into our insatiable appetite for real estate. From quick
makeovers to uncovering the history of the family home, and from rescuing an old
place that is about to fall down to renovating the backyard, the viewing public can't
seem to get enough.
And for good reason. You see, this all has to do with what we call the Great
Australian Dream.
It all started back in the days after the end of the Second World War when
reconstruction was the name of the game. The emphasis was on expanding the
Australian economy and getting things back to normal as quickly as possible. This
industrial boom provided much needed work for the hundreds of thousands of
men who had retuned from the battlefields of the world, keen on progressing from
where they had left off before joining up. The baby boom was well and truly
underway and most people found they could now, for the first time, own a car. This,
together with the dropping of rent control, gave rise to a housing boom the likes of
which the nation had never experienced before.
Suburbs were being built at an astonishing rate further and further from the
CBD than ever before and this, together with the inherent pioneering characteristic
of the average Australian, led to the growing ambition to own their own homes.
Back then it was considered to be quite the thing to have a detached brick home on
a quarter acre block with a Hills Hoist and a barbecue in the backyard.
Within 20 years of the end of the War, a staggering 70% of the population
owned their own homes. This had become something to which every Australian
aspired. They regarded it as their right to own their own little piece of paradise.
The family home had well and truly become entrenched into our way of life.
But the interesting thing is this: not only did owning your own home become a
symbol of achievement and financial security, it also became associated with a very
particular way of life. You see, once you had acquired your own home, you soon
found yourself hankering after those other little status symbols that were very in
vogue at the time: things such as the ubiquitous Victa lawnmower and the latest
Holden or Ford motorcar. Then, as you progressed up the social ladder, you
invariably found yourself taking your family away on holidays to the seaside,
thinking about putting in a swimming pool and buying a second car.
Life in Australia just couldn't be better.
As we moved through the 1970's, 80's and rushed headlong towards the end of
the tumultuous 20th Century, my impression is that the average Australian (if there
can be such a person) had become so much more sophisticated financially. Our
standard of living had become one of the highest in the developed world, but this
was a two-edged sword.
There was a general realisation that most people would have to take
responsibility for their own retirement and not rely on the government pension.
The unprecedented growth of the population, together with its skewing to the
older side of the age spectrum, meant that government fiscal pressures would be
hard to ignore. Smart people started looking for ways to shore up their own
financial futures.
Australians had become more financially savvy. They started attending wealth
creation seminars and got to understand the in's and out's of the two main avenues
for investing: the stock market and the real estate market.
Things were beginning to move and the nation became wealthier. The mining
boom brought with it unprecedented wealth, not only for the nation as a whole but
for the average Australian in general. Owning a second, or a third, property as an
investment was no longer the exception but the norm.
had to sell at whatever price they could get. The property bubble had well and truly
burst.
Real investors, those whose investments were based on solid fundamentals,
found this sudden change of fortunes played right into their hands. The market
had changed overnight into a buyer's market.
Talk on the street would have most people believe that the real estate market
was to be avoided as an avenue for investment, at least until things had straightened
themselves out and retuned to 'normal'. Once prices started to move, they said,
then it would be time to jump back in and invest again.
How wrong they were.
All the so-called serious investors know that the time to buy is when prices are
down, not up. That's when fortunes are made. It's the same with the stock market.
Only a fool would clamour to buy shares when prices are at a peak, yet that's what
so many do. The simple fact of the matter is this: you don't know what you don't
know. If you knew better, you'd hang on to your holdings and add to them when
prices are down, and only sell when the market rises. That's logical, isn't it? Sure it
is. But here's the thing: most people simple know no better; they follow like sheep
and wonder why they get burned.
You simply can't afford to underestimate the value of knowledge. How do you
acquire knowledge? Through education. I know some people say experience is
another way, but to my way of thinking, this usually brings knowledge when it's too
late to do anything about it. And it really doesn't matter in what field we are talking
about, the same holds true. If you want to become an engineer or a doctor when
you leave school, you have to go on to university and study. There's no getting away
from it. It's quite accepted in society, isn't it? Why then should it be any different
when it comes to the wonderful world of real estate? The more you know and
understand about how the real estate industry works, about how the world of
finance works and about human nature works, the better off you'll be as an
investor. It's as simple as that.
12-Month Real Estate Millionaire - Part 1
The good news is that is doesn't take being a genius to succeed in real estate.
You certainly don't need impressive academic qualifications or even a high intellect.
All it takes is a will to succeed, an open mind, some diligence and the wish to learn
from those who have already succeeded. There's nothing quite like 'on the job'
training, the sort a good mentor will provide.
The thing that puts most people off following this route is usually that the
barrier to entry into this market is high. Real estate doesn't come cheaply. But the
good news is that, if you listen to the experts, you'll learn that there are ways
around this. You'll discover what we call quick cashflow strategies that can be very
effective in getting you up and running with little or no money at all.
I have found, too, that in order to make real headway, it's not necessary to follow
the pack and do what the vast majority of investors are doing. That way is a sure
way to end up with the same results they currently achieve, and those aren't very
impressive at all.
I decided to find mentors from among the most successful in the game and learn
from what they are doing. What I discovered is the subject of this book.
I trust you'll find reading this book just as stimulating as I have found writing it.
If you take onboard what you are about to learn and then apply it to your own
situation, you'll be sure to achieve results beyond your wildest dreams. I did.
So congratulations on buying this book, it may turn out to be the wisest thing
you've ever done.
housing solutions. The result was a highly-tuned skill for developing keystone
projects with the emphasis on innovation rather than reduced quality.
Clearly understanding the risks faced by developing projects, I began to
promote options as a profitable and viable way of creating wealth through real
estate. I became a pioneer in the field of options.
I am now regarded as the Number One authority on property options in
Australia. Due to my phenomenal success, I have developed a thriving educational
arm to my business that teaches others how to capitalise on the use of options to
generate cashflow.
I am known as a charismatic speaker who is truly passionate about property. I
explain options in easily digestible pieces that can be understood by both novices
and sophisticated investors alike.
I regard myself as dynamic, determined and down to earth. My revolutionary
view of real estate has seen Massland Group grow into a cutting edge organisation
with an impressive property and development portfolio. My success in this field has
resulted in me rubbing shoulders with the likes of Robert Kiyosaki, Donald Trump
and Richard Branson, and for that I feel blessed.
Through this book I would like to ignite a passion for doing real estate the
option way. I wish you all the success in the world and know that, through
diligence, perseverance and hard work, you too can achieve what I have.
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This book will show you how to take the amount of money you earn each
month and make more money through real estate, often without ever actually
outlaying or risking any of it. But that's not all you'll learn. This book will show you
how to generate cashflow through real estate, which is, of course, the name of the
game.
By the time you reach the end of this book you'll understand that your wealth is
measured by your holdings. You'll realise that because the value of cash diminishes
as time goes by, the secret to amassing wealth lies in your ability to acquire and
hold as much real estate as possible. You'll learn, just as I did, the true value of real
estate assets.
I bought my first investment property when I was just 16. Can you imaging my
parents' reaction when I went to them and explained that I needed them to act as
guarantee for the loan! I still don't know if they were horrified or quietly impressed
at the time, but I now realise it was highly unusual to say the least. I knew
absolutely nothing at all about real estate, let alone investing. So if that's how you
feel right now, don't worry; this book will give you the formula. If you can buy just
two properties a year for ten years, then begin selling the ten you owned the
longest, you'll end up with a significant portfolio that should give you financial
independence for life.
By reading this book you'll get to appreciate that real estate is tied to inflation,
and as such, if you don't own at least one property, you're as good as dead in the
water.
This book is about understanding HOW serious investors make serious money
from real estate. It's about telling it like it is in easy-to-understand terms. It's about
inspiring you to change the way you think. It's about challenging you to be the best
you that you can be.
This book is not intended to be a literary masterpiece. It is intended to be a noholes-barred approach to the wonderful world of real estate investing.
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This book is about changing your views about money and success. By the time
you reach the end, you'll no longer be afraid of BIG numbers very big numbers.
It's about how to become wealthy through investing in real estate in as little as five
to eight months.
So let's move on, there's no time to waste ...
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Chapter 1
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and what isn't, other than by using its powers of reason. But if you continually
think that you are successful, then your brain will find it hard to reason otherwise
unless it comes up with more compelling arguments to the contrary. It will then
start looking for evidence to back up what it's being told. If it finds any, this will
reinforce its belief that you really are successful.
But here's the interesting thing: the more you tell yourself that you are
successful, the more you'll behave as if you are. You will carry yourself like
successful people do, you'll dress like they do, you'll talk like they do and you'll start
hanging out where they do. Others will notice and assume you are successful and
begin treating you as such. Opportunities will start coming your way. Those who
are already successful usually don't associate or do business with those who aren't.
People do tend to stick together with like-minded people. Every noticed that?
I realised long ago that if I wanted to become successful -- really successful -then the place to start was with my mind.
It's the same with creating wealth.
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If you are going to close the gap between where you are now and where you
want to be in the future, you are going to need clarity and a clear vision. The way
to achieving these is through asking great questions.
To me, this is of vital importance, especially considering that we are all going to
have to handle our financial affairs for the rest of our lives. Like it or not, money is
going to feature heavily in our affairs on a daily basis, so why shouldn't we develop
an aptitude for it?
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when seeking to control a real estate asset is TIME. With time, you can set about
adding value to an asset through, for example, development. The strength of this
approach lies in the fact that you can afford to offer a lot more than market value
for any property as long as you get time in exchange.
Can you see how this represents a far greater opportunity to the investor than
investing through the traditional model does?
Empires have been created by an innate ability to recognise the time represents
more value than money. With time, the real estate mogul is able to add value to the
asset under his control before realising the profits when the time is right.
The way the real estate mogul approaches the property market is totally
different from that of the traditional investor. The mogul continually questions how
to create even greater value. The mogul understands that the key to wealth is the
questioning process. The better the question, the better the result, and the profit, is
bound to be.
The mogul's approach is to understand that anything is possible, provided it is
solution-oriented. The sorts of questions they ask are:
How do I maximise this transaction?
How do I offer more value to the owner in exchange for time?
How do I meet the Council's requirements and exceed their expectations through what I offer?
How can I create an even stronger yield from this deal?
An interesting benefit that comes from asking great questions is the ability to
solve problems. And this, of course, is one of the great characteristics of successful
entrepreneurs. By continually seeking answers to probing or profound questions,
they are able to foresee solutions to unexpected problems or new challenges. This
gives them the ability to proceed with their ambitions, meet the obstacles and
challenges that come before them and achieve their goals. This is what makes them
unique.
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Chapter 2
What is Money?
Do you buy into the commonly held beliefs that money is evil, that money is
dirty and that money corrupts? If you do, then it comes as no surprise to me that
you find it so hard to make headway financially. You see, money at it's most basic
level is just something that we have created. It has no life of its own. It has no
magical powers. It has no qualities other than the stuff it is made of.
Think of money as a tool that provides you with the ability to choose what you
want.
Money gives you choice. The more of it you have, the greater the level of choice
you will have to do the things you want to do, when you want to do them.
Money is meant to exchange hands continually too. Money, as the old saying
goes, makes the world go round. It does so by being in circulation. Sitting still in a
shoe box, or bank account for that matter, it's of no use to anyone. Take during the
Global Financial Crisis of 2008, for instance. People were frightened so much that
they stopped spending. So too did businesses. What happened? Things got worse.
Consumer confidence plummeted, businesses stopped hiring and whole economies
ground to a standstill. Yet people actually got richer. Their bank accounts were
bulging and their levels of debt were at extremely low levels. This may have seemed
dead right as far as those individuals were concerned, but the downward economic
spiral inevitably caught up with them. Government's knew that the way out of this
mess was to stimulate consumer spending and so introduced various stimulus
packages.
The message here is that money is only of value (or use) if it is spent. And if it is
spent, it has to be replenished all over again, doesn't it?
The question now becomes how to create more money for yourself.
12-Month Real Estate Millionaire - Part 1
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Those who don't have much of it are the one's who hold onto the belief that
you have to work hard for your money. What rubbish. That may have been true a
hundred years ago but the world has moved on since then.
Those who have loads of money know that creating money really is a skill. Not
only that, they know that it is a skill that can be learned.
I, like many others, believe that property is the best way to make money. For me
it's a no-brainer but sadly it doesn't appear to be so for the vast majority of people.
When I look around me I see that most people seem to spend their entire lives
looking for easier ways of making money. I see a world affected by the lack of
money. I also notice that, strange as it may seem, money doesn't seem to affect most
people, who appear quite content to go about their daily lives without focusing on
money as such. Opportunities pass them by all the time and they don't even notice.
Yet their lives are very definitely held back by this thing we call money.
Have you ever noticed that people tell lies about money all the time? They lie
about how well they are doing, about how much they earn and about how much
are worth. I believe they lie about money simply because they let their egos get in
the way. But here's the thing: life isn't a dress rehearsal. It's for real. And it's the
only one we have, so why not make the most of it? The sad reality is that most
people simply aren't; statistics tell us that at age 65, 95% of all Australians will be
dependant on someone else, and only 1% will be financially secure.
So what does money mean to you right now? Think about this for a moment.
Has it caused you pain in the past? How many hours a day have you had to work
just to keep your head above water? How many weekends have you had to
sacrifice? How has money impacted on your relationships?
Understand this: you are were you are right now and not at the next level
because there's some stuff going on in your head. It's time you begin to explore
your ideas about money. What emotions does the word evoke? Are there any
negative or limiting beliefs that you have about it? If there are, then chances are
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this is what's holding you back. You need to be brutally honest with yourself about
money.
Think about what a huge difference an extra $1,000 a month will make to your
life. In fact, it will probably change it drastically. It will, for instance, allow you to
hire a full time housekeeper. What difference would that make to you and your
family?
Let your imagine run wild now for a moment. Build a vision about your ideal
life. What would make you say that is a life worth living? Be specific. Know the
numbers. Get excited. Get motivated to make it happen.
Having just read the way I see it is sure to challenge some of your beliefs. If it
has, great. You see, one thing's for sure: you are where you are today financially
precisely due to your views of money. If you want to change this and become
wealthier, chances are you are going to first have to work on changing your attitude
towards money.
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Let's take a closer look at this concept now to discover a little more about it and
how it affects us as real estate investors.
The Law of Cause and Effect tells us that if we exert some form of pressure on
an object, it will move as long as the force is greater than that which causes it to
remain at rest. Overcome the effects of gravity, friction, etc and the object will
begin to move. But if you did nothing, nothing will happen.
Looking at this from another perspective, if you require something to happen,
you need to do something. This means, in practical terms, that you are where you
find yourself today because of the actions you have taken in the past. For instance,
you graduated from school and went on to university, studied engineering degree
and passed. On obtaining your degree, you were hired by a firm of engineers and
began rising up the corporate ladder to the position you find yourself in now. Had
you chosen not to go to university, you wouldn't be where you are today. Also, had
you gone to university but chosen an arts degree instead, you similarly wouldn't be
where you are right now.
Understand? Or as I like to say, capish?
So what does all this have to do with investing in the real estate market? Well, it
means that if you want to keep getting the results you always have up until this
moment, then keep doing what you always have and you'll do fine. However, if you
want to get different results -- if you want to earn way more money, for instance -then the last thing you'd want to do is keep doing what you always have. You'd
want to do different things, wouldn't you? Of course you would. That should be
obvious to you by now.
The question now is this: to get different results you need to do things
differently. But if you knew WHAT to do, then you'd probably already be doing
that. Here's the thing: you don't know what you don't know.
My message to you at this point is this: to achieve vastly different financial
results, your behaviour needs to be vastly different to what it has been until now.
12-Month Real Estate Millionaire - Part 1
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Capish?
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Chapter 3
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This isn't the way of the entrepreneur. And it shouldn't be your way either.
Understand this: when it comes to financial affairs, only YOU count. Not the
Joneses, not your neighbours, not your colleagues, only you. Your best interests
must come first as you are the one who has to ensure your finances are in good
enough shape to provide for you for a very long time.
Capish?
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