Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd
Upload
607 views

Chapter 1 (1.3-Adapting The Generic Product Development Process)

This document discusses different types of product development processes and how to adapt the generic process for different types of products. It outlines technology-push, platform, process-intensive, customized, high-risk, quick-build, and complex system products. For each type, it provides a brief definition and example to illustrate how the generic development process may need to be modified.

Uploaded by

Muhammad Asraf Azmi
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
607 views

Chapter 1 (1.3-Adapting The Generic Product Development Process)

This document discusses different types of product development processes and how to adapt the generic process for different types of products. It outlines technology-push, platform, process-intensive, customized, high-risk, quick-build, and complex system products. For each type, it provides a brief definition and example to illustrate how the generic development process may need to be modified.

Uploaded by

Muhammad Asraf Azmi
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 19

DEVELOPMENT PROCESSES

AND ORGANIZATION
MEM531
INTEGRATED PRODUCT DESIGN 1

1.3 ADAPTING THE GENERIC

PRODUCT DEVELOPMENT
PROCESS

Technology-Push Products

Begins with a new proprietary technology and looks for an


appropriate market in which to apply this technology.
Involve basic materials or process technologies because they are
commonly deployed in many applications.
In the planning phase a given technology is matched with a
market opportunity followed by generic development process.
A technology-push product will only succeed if:

The technology used gives a clear competitive advantage in


meeting customer needs.
Suitable alternative technologies are unavailable for the
competitors to utilize.

Example of Technology-Push Products

Platform Products

The new product will be built around an established technological


subsystem (a technology platform).
Example: Tape transport mechanism in the Sony Walkman, the
Apple Macintosh operating system, Polaroid instant film.
Slightly similar to technology-push product development starts
with an assumption that the product concept will utilize a particular
technology.
The only difference is a technology platform has already being
used and proven useful in meeting customer needs.
Therefore much simpler to develop compared if the technology
were developed from scratch.

Example of Platform Products

Process-Intensive Products

Include semiconductors, foods, chemicals and paper.


Characteristics of the product are highly constrained by the
production process.
Certain production process will give different product characteristic.
In many cases the products are produced in very high volumes and
are bulk.
Either an existing production process must be specified from the
beginning, or both product and process must be developed
together from the beginning.

Example of Process-Intensive Products

Customized Products

Customized products have slight variations of existing


configurations.
Developed in response to a specific order by a customer.
Involves setting values of design variables such as physical
dimensions and materials.
Similarity of projects allows for a streamlined and highly structured
development process.

Example of Customized Products

High-Risk Products

Have big uncertainties of failure related to the technology or


market.
Technical risk will the product function properly?
Market risk will the customer like what the team develops?
Budget and schedule risk can the team complete the project on
time and within the budget?
Reducing these risks by addressing the risk at early product
development stages concept testing using prototypes.
These risks have to be monitored regularly expecting that the risk
will be reduced over time and not being postponed (wait and see).

Example of High-Risk Products

Quick-Build Products

Rapid modeling and prototyping enables many design-build-test


cycle to be made.
This allows rapid iteration (more flexible and responsive product
development process) a.k.a spiral product development process.
Detail design and testing phases are repeated a number of times
until the product is completed or time/budget runs out.
Customer may ne involved in the testing process after one or more
cycle trial version of software.
When this happen, normally all the expected detail design features
have been incorporated into the evolving product

Example of Quick-Build Products

Complex Systems

System must be decomposed into several subsystems and many


components.
These subsystems and components are developed by many teams
working in parallel.
Involves larger-scale products such as automobiles and airplanes.
Detail design of the components is a highly parallel process in
which the development teams work at once.

Example of Complex Systems

Products Development Process Flow

Involves the development of market-pull, technology-push,


platform, process intensive, customized and high-risk products.
Each stage is followed by a review to confirm that the stage is
completed and to determine whether the project proceeds.

Involve the quick-build products.


Detail design, prototyping and testing are repeated a number of
times.

Involve the complex systems.


Works of the subsystems and components are decomposed into
parallel stages of work.

You might also like