Strategic HRM
Strategic HRM
Strategic HRM
Journal of
Manpower
16,5/6
An earlier version of this article was presented at the Annual Conference of the Australia and
New Zealand Academy of Management, 9 December, 1994, Wellington, New Zealand.
Strategic HRM
or managing
employment?
Organizational
mission, purpose,
actions of corporate
headquarters
Analysis of the
external
environment
Organizational
strategy and
objectives
Analysis of the
internal
environment
Human resource
management strategy
Human resource
management policies
and practices
Hendry and Pettigrew (1990), Legge (1995) and Storey (1995) appear to see it as
the mainstream view.
On the other hand, when studies are carried out to investigate HRM policies
and practices which have actually been implemented, the results typically
indicate that only a minority of organizations appear to have adopted the major
elements of a strategic approach to HRM. For example, in a recent survey
responded to by 377 Australian managers, employees and HRM staff, only 33
per cent believed their organizations HRM policies and practices adopted a
long-term perspective, only 37 per cent saw HRM policies and practices in the
various areas of HRM as closely integrated, and only 43 per cent saw these
policies and practices as designed in line with the organizations strategy and
objectives (Kane, 1994). In the UK, Legge concluded recently that There is only
patchy and sometimes contradictory evidence on HRMs strategic
implementation (Legge, 1995, p. 36).
Studies focusing on specific HRM sub-fields such as staff appraisal (Collins
and Wood, 1990), human resource planning (Kane and Stanton, 1991),
management development (Midgley, 1990) and training and staff development
(Kane et al., 1994) have also found significant gaps between strategic prescriptions and actual practice.
There are a number of possible explanations as to why the majority of
organizations do not appear to adopt the strategic HRM model portrayed in
Figure 1. Most of these explanations question the assumption in the model that
an HRM strategy is typically used as a kind of filter on the other external and
internal forces shown in the model. An alternative viewpoint is that a range of
Figure 1.
A basic model of
strategic human
resource management
International
Journal of
Manpower
16,5/6
8
factors may impact on HRM policies and practices more directly than portrayed
in Figure 1. Thus, the aim of this study is to determine which factors appear to
have major direct effects on HRM policies and practices, and particularly the
extent to which an HRM strategy has a major effect as outlined in Figure 1.
Determinants of HRM policies and practices
At a theoretical level, writers from the USA such as Jain and Murray (1984) and
Tsui and Milkovich (1987) have suggested a number of competing theoretical
explanations as to what determines HRM policy and practice. Perhaps most
useful here is the analysis by Tsui and Milkovich (1987). First, they contrasted
three theoretical perspectives: the structural functionalism perspective, which
suggests that HRM departments and their activities are a result of organizational growth and/or the need to perform activities which require
specialists; the strategic contingency perspective, which sees HRM as a
reaction to critical external pressures such as legal requirements and union
activity; and the strategic HRM perspective, where HRM activities are designed
to foster the achievement of the organizations objectives (Tsui and Milkovich,
1987, p. 520). They then argue for a multiple constituency approach, wherein a
large number of interested parties or constituents, both within and outside the
organization, exert varying levels of influence on HRM policies and practices
which they perceive are relevant to their interests (p. 521).
A generally similar approach underlies much of the criticism of the US
model of HRM which has emerged in the UK. Legge (1989), for example, has
contrasted US and British definitions of personnel management and of HRM
and noted that US writers tend to assume a unitary frame of reference; that
is, in the long term all stakeholders have a common interest in the survival and
growth of the organization. Where unions exist, their support for
organizational strategy and HRM strategy should be co-opted. In contrast,
most of the British writers are seen as adopting a pluralist perspective, in
which efficiency is contrasted with justice, employee commitment is seen as
problematic and conditional and the employment relationship is seen as
rightly the subject of negotiation, agreement and regulation (Legge, 1989, p.
23). In Australia, the assumption that various stakeholders have a valid
interest in HRM policies and practices underlies the use of the term
employment relations. Gardner and Palmer (1992, p. 7) identified the major
actors in determining employment relations as including trade unions,
employer associations, arbitral tribunals and management groups.
At a less theoretical level, a wide variety of more impersonal forces or trends
have been seen as directly influencing HRM policies and practices. For example,
Gardner and Palmer stated: There are many factors beyond the direct control
of individual employees and employers, and groups of employees and
employers, which seem to affect strongly and even direct their actions (1992,
p. 7). Although these forces and trends are not necessarily portrayed as a part of
an overall model, the existence of a variety of interests is generally compatible
with an employment relations/pluralist/multiple constituency view of the field.
Although a complete review of arguments for and against the various possible
influences is beyond the scope of this article, some of the major potential
influences are summarized below.
Potential external influences on HRM policies and practices
International and national economic changes. Writers such as Dyer and Holder
(1988) have discussed the impact of macro-economic changes on business and
on attitudes towards human resources during the past two decades. They cited
a number of well known US corporations which had found their paternalistic HR strategies to be unsustainable in the face of continuing
competitive pressures and depressed earnings (p. 1,17). In particular, the
impact of the recent worldwide recession on recruitment, training and staffing
levels has frequently been discussed (Cascio, 1993). In Australia, for example, a
survey reported on by Giles (1992) indicated that 75 per cent of responding
organizations had reduced their workforce through techniques such as nonrecruitment and various forms of redundancy.
Technological changes. Technological changes, in particular the widespread
adoption of microprocessor based technology, are frequently cited as having an
effect on HRM policies and practices by causing changes in the staffing levels,
knowledge, skills and attitudes needed in the workforce (Fisher and Shaw, 1992;
Lansbury, 1992; Schuler, 1990; Stace, 1987). For example, central to the current
interest in re-engineering is the argument that it will lead to a reduction in
staffing levels as a result of the enabling role of information technology
(Hammer and Champy, 1993).
National culture/traditions. The globalization of the economy and the rise of
multinational corporations has led to considerable interest in international
HRM. A number of investigators have found significant national cultural
differences in attitudes towards and use of various HRM policies and practices
(Hofsted, 1989; Laurent, 1989; Sparrow et al., 1994).
Industry/sector characteristics. Many writers have argued that different
sectors of industry require and use different HRM policies and practices (Delery,
1994; Nankervis, 1993), and some empirical studies have reported evidence of
such industry-based variations in practice ( Jackson et al., 1989; Terpstra and
Rozzell, 1993).
Legislation/regulations. Legislation and regulations enacted by governments
are frequently cited as having a direct impact on the area of HRM policy and
practice with which they are concerned. Moon (1991) noted the impact of
legislation in areas such as equal opportunity, occupational health and safety
and industrial relations in Australia, and Stablein and Geare (1993) indicated
that similar factors had influenced HRM in New Zealand. Moore and Devereaux
Jennings stated that: In Canada, to a considerable extent, legal regulations
shape human resources policies and constrain HRM practices (1992, p. 15).
Dyer and Holder (1988, p. 1,14) noted the particularly strong impact of
legislation on HRM in the USA prior to the Reagan administration, citing a
survey of practitioners during the mid-1970s which indicated that government
Strategic HRM
or managing
employment?
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International
Journal of
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Kramar (1992) also found that a lack of consistent top management support led
to policies being at best partially implemented.
Line management. The devolution of HRM practices to line managers is seen
by writers such as Legge (1989) as one of the consistent hallmarks of both the
older personnel management and the newer HRM approach. Tsui and
Milkovich (1987) suggest that line managers are one of the important
constituents of the HRM department, and note that some research has found
managers at different levels undertake different HRM activities. Kramar (1992)
found that, because of their different agendas, some line managers would not
actually implement HRM policies and procedures in areas such as equal
opportunity.
Power and politics. The influence of power and politics is noted frequently,
especially when considering why new policies and procedures are not
implemented. Legge (1978) discussed these issues at some length in her classic
analysis of personnel management in the UK, as did Jain and Murray (1984) in
the USA. Tsui and Milkovich (1987) also see power and politics, as exercised by
the various constituencies, as a crucial determinant of HRM policies and
practices. In his recent survey of 377 Australian managers, employees and HRM
staff, Kane (1994) found that 59 per cent of respondents agreed with the
statement: our top managers appear more concerned about their own power
and about maintaining control than about the real needs of the organisation or
of its employees, which was the highest level of agreement on any item.
Academic/professional influences on HRM policies and practices
Jain and Murray suggested that HRM policies and practices are decided on the
basis of the power, motives and knowledge of those involved in the decisionmaking process (1984, p. 103). HRM staff are often among those involved in such
decisions, so that their knowledge of and beliefs about alternative HRM policies
and practices may represent important variables in their own right. Potential
inputs to this knowledge base are usually seen to include any
education/training in HRM that the practitioner has received, the written body
of HRM theory and research, what they have learned from experience, and
information obtained from peers, particularly those working in the same
industry sector. In a recent review, Terpstra (1994) identified a wide range of
possible influences on HRM practitioner behaviour, including the above, with
evidence from other fields seen as indicating that practitioners tend to obtain
their information from peers rather than from more academic sources.
Other discussions about the knowledge levels of HRM practitioners can be
found in the reviews of the state of the profession which tend to appear every
few years. In one of the latest of these, Smart and Pontifex (1993) detailed the
activities of the succession of HRM-oriented professional organizations in
Australia. This raises the possibility that the activities of relevant professional
bodies, which may include certification or grading, conferences, seminars,
codes of practice and guidelines as well as lobbying activities, may have direct
influence on which HRM policies and practices are used.
Strategic HRM
or managing
employment?
11
International
Journal of
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16,5/6
12
Strategic HRM
or managing
employment?
Organizational mission
and purpose, strategy and
objectives, actions of
corporate headquarters,
human resource
management strategy
Pressures
from the
external
environment
13
Pressures
from the
internal
environment
Figure 2.
An employment
relations model
14
15
16
0.17
0.26
0.02
0.29
0.03
0.21
0.33
0.05
1.22 0.04 0.34 0.32 0.36 0.21 0.29 0.37 0.20 0.38 0.45 0.37 0.08 0.20 0.09 0.05 0.15 0.14 0.37 0.33 0.18 0.55
0.29
0.42
0.10
0.30
3.04
0.12
0.43
0.09
0.38
1.25 0.19 0.10 0.08 0.26 0.09 0.02 0.22 0.12 0.53 0.59 0.39 0.34 0.19 0.31 0.24 0.06 0.10 0.27 0.02 0.01
0.11
0.25
0.48
0.08
2.89
0.19
0.49
0.10
0.14
0.96 0.02 0.30 0.18 0.47 0.19 0.29 0.32 0.28 0.20 0.24 0.33 0.42 0.27 0.40 0.09 0.14 0.27 0.10 0.11
0.14
0.46
0.17
0.04
1.93
0.05
0.64
0.27
0.41
1.11 0.10 0.21 0.10 0.26 0.03 0.11 0.16 0.03 0.25 0.23 0.38 0.12 0.45 0.29 0.08 0.05 0.17 0.59
0.32
0.23
0.37
0.50
2.96
0.04
0.12
0.28
0.10
0.10
0.43
0.39
0.06
1.03 0.07 0.18 0.02 0.13 0.07 0.09 0.01 0.32 0.34 0.22 0.37 0.01 0.18 0.19 0.34 0.36 0.29
0.12
0.10
0.17
0.01
0.03
0.22
0.57
0.12
2.30
0.21
0.04
0.32
0.15
0.18
0.15
0.12
0.03
1.13
1.18
0.99
1.11
21
3.15
3.67
3.30
3.19
20
1.52 0.21 0.44 0.15 0.24 0.03 0.22 0.38 0.02 0.64 0.54
1.05 0.28 0.02 0.08 0.08 0.30 0.08 0.16 0.20 0.29 0.33 0.23
1.05 0.11 0.26 0.23 0.02 0.00 0.16 0.11 0.08 0.37 0.41 0.54 0.39
19
3.30
3.52
3.48
17
1.23 0.13 0.00 0.02 0.22 0.36 0.20 0.07 0.34 0.78
0.00
0.11 0.30
0.22 0.18 0.12
0.02 0.41 0.64 0.26
13
3.85
12
11
3.30
10
1.22
1.04
1.41
1.36
3.85
4.19
3.08
2.81
3.19
2.26
0.93
1.09 0.23
2.22
3.48
Notes:
N = 26-27 for all items except 11, for which N = 22
All correlations of 0.39 or greater are significant at p 0.05
All correlations of 0.47 or greater are significant at p 0.01
All correlations of 0.59 or greater are significant at p 0.001
1. Changes in the
international economy
2. Changes in technology
3. Changes in the national
economy
4. National culture/traditions
5. Industry/sector
characteristics
6. Legislation/regulation
7. Actions of unions
8. Actions of competitors
9. Organizational
mission/purpose
10. Organizational
strategy/objectives
11. Actions of corporate
headquarters (if applicable)
12. Size of the organization
13. Structure of the organization
14. History/traditions/past
practice
15. Priorities of top management
16. Priorities of line managers
17. Issues of power and politics
18. Impact of HRM theory,
research and writings
19. Impact of education
and training in HRM
20. Impact of professional
organizations (e.g. AHRI)
21. Impact of an overall
HRM strategy
22. HRM staffs experiences
in other organizations
18
SD
Table I.
Major influences on
human resource
management-related
activities descriptive
statistics
Means
14
Influences on HRM
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16,5/6
Strategic HRM
or managing
employment?
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International
Journal of
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It is thus clear that the impact of an overall HRM strategy is not a major source
of influence on the HRM policies and practices in use in this sample. Of the 27
HR managers in the sample, only three rated HRM strategy as having a great
impact (a rating of 5) and only seven more as having what can be interpreted as
a moderately great impact (a rating of 4).
To consider whether or not the presence of impact by HRM strategy lowered
the extent of impact of the other factors, respondents were divided into two
groups. Those indicating a high or moderately high impact of HRM strategy (5
or 4) were considered high impact, while those indicating little or no impact of
HRM strategy (2 or 1) were considered low impact. One-way analysis of
variance (ANOVA) was used to assess the extent to which these two groups
differed in the level to which other factors influenced HRM. Respondents who
rated the impact of HRM strategy as high also reported more influence by
organizational mission/purpose ( p = 0.033), by organizational strategy/
objectives (p = 0.002) and by HRM staffs experience in other organizations (p
= 0.008). Although only these three differences were statistically significant, the
majority of the other influences were also rated slightly higher in impact where
HRM strategy had a high level of impact. Thus there was no evidence that an
influential HRM strategy resulted in a reduction in the direct influence of other
factors.
The correlations in Table I show a range of significant relationships among
variables within the external environment category and among those within the
internal organizational environment category. There are also some significant
correlations between some of the categories outlined in Figure 1. There were
relatively high correlations, for example, between organizational mission and
organizational strategy (0.78, p < 0.001); between organizational strategy and
HRM strategy (0.59, p = 0.001); and between organizational mission and HRM
strategy (0.54, p = 0.004). These correlations could be seen as implying a
relatively consistent organizational mission organizational strategy HRM
strategy pattern of influence in at least some organizations. This is supported
by the finding that of the ten respondents who rated HRM strategy as a great or
moderately great influence, eight also rated both organizational mission and
organizational strategy as great or moderately great influences.
It is also interesting to note that, as would be predicted by Tsui and
Milkovichs (1987) multiple constituency approach, there is little correlation
between the level of top management influence and the level of line
management influence (0.12). Similarly, top management priorities are
significantly related to issues of power and politics (0.64, p = 0.001), while line
management priorities are somewhat negatively correlated with issues of
power and politics (0.26).
In order to investigate these relations further, an exploratory factor analysis
(using varimax rotation) was conducted which identified seven factors with an
eigenvalue greater than 1.0, and which explained 84 per cent of the variance.
The first factor, which accounted for 24.6 per cent of the variance, could be
labelled a strategy factor, since it included HRM strategy, organizational
Strategic HRM
or managing
employment?
17
Table II.
Type of influence and
areas of impact
3
3
5
1
6
2
4
7
1
2
3
2
2
1
1
1
3
0
0
1
3
2
53
0
8
2
1
4
6
2
4
4
4
0
2
2
0
2
5
1
4
5
1
3
3
63
1
44
1
0
4
1
1
2
1
1
3
1
2
3
5
0
4
3
1
5
2
2
Recruitment
and selection
2
41
1
1
1
0
1
0
5
0
2
0
0
0
0
1
3
11
11
2
0
0
Industrial
relations
issues
Note: N = 26-27 for all items except 11, actions of corporate headquarters, for which N = 22
Pay and
benefits
Areas of impact
0
25
0
0
0
2
0
1
0
0
0
1
5
2
5
1
1
1
0
2
2
2
Staffing
levels
0
18
0
0
0
1
2
2
3
0
0
2
1
1
0
0
2
0
0
2
0
2
Career
development
18
Influences on HRM
Training
and staff
development
1
15
1
0
1
0
1
0
1
1
1
0
2
0
0
1
0
0
2
0
1
2
Staff
appraisal
9
259
8
3
12
7
9
9
11
5
12
8
13
17
17
5
20
23
20
22
10
14
Total
International
Journal of
Manpower
16,5/6
Table II revealed that individual areas of HRM activity result from different
HRM influences. This also lends support to the argument that the influence of
an overall HRM strategy is limited, with HRM strategy being cited first or
second most commonly in only one HRM area, recruitment and selection.
Thus no support was found for the strategic HRM-based hypothesis that
HRM strategy would have the highest mean level of influence on HRM policies
and practices overall as well as on policies and practices in the various subareas of HRM, and that the presence of influence by an HRM strategy would
result in a decrease in the amount of direct influence by other factors.
Instead, the results appear to support the employment relations/pluralist/
multiple constituency model presented in Figure 2. The key assumption of this
model is that HRM policies and practices are the outcome of multiple direct
influences rather than the result of an overall HRM strategy which moderates
these influences. The view that HRM strategy simply becomes an additional
influence factor was also supported. These results are also compatible with
what is probably the majority of writings and studies in the HRM area, which
discuss the impact of specific factors on particular HRM policies or practices
without any explicit reference to an overall model.
While it is tempting to speculate on why various influences obtained the
mean ratings that they did and why some influences impacted more on certain
areas of HRM than did others, the small sample size, along with the lack of any
data as to how representative the respondents are of all Australian HR
managers, makes such speculation premature. It can be noted, however, that
even though this was a sample of HR managers who might have a vested
interest, they rated most of the potential HRM-related influences as having a
rather low level of impact in comparison to other influences. This may indicate
that most HR managers in Australia are not taking the proactive, strategic role
which they are often urged to adopt.
Further empirical study of both models could usefully be carried out to
investigate questions such as the strength of the connections between specific
areas of HRM policy and procedures and types of influences, the extent to
which these relationships vary across organizations, industries and countries,
and any relationships these differences bear to the types of HRM policies and
practices used and their effectiveness.
In terms of the implications of this study for practitioners, academics and
students in the HRM and industrial relations fields, it would seem at best
premature to assume that a new era, dominated by strategic HRM, has actually
occurred. Although a minority of organizations in this study seemed to be
making some use of a strategic HRM approach, this would appear to have
become an additional aspect of the more complex process of managing the
employment relationship rather than a substitute for it.
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