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Statistics, Data Analysis, and Decision Modeling: James R. Evans

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The book covers a wide range of quantitative analysis techniques including statistics, probability, linear optimization, simulation and decision modeling.

Some of the main topics covered include descriptive statistics, probability concepts, sampling, linear and integer optimization, simulation, decision analysis and queues.

The book introduces statistical sampling and discusses how samples can be used to estimate characteristics of populations. It also covers different sampling methods and sampling distributions.

Fifth Edition

STATISTICS, DATA ANALYSIS,


AND DECISION MODELING
James R. Evans
University of Cincinnati
International Edition contributions by

Ayanendranath Basu
Indian Statistical Institute, Kolkata

PEARSON
Boston Columbus Indianapolis New York San Francisco Upper Saddle River
Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto
Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo

CONTENTS
Preface 21

Part I

STATISTICS AND DATA ANALYSIS

Chapter 1 DATA AND BUSINESS DECISIONS


Introduction

25
27

28

Data in the Business Environment


Sources and Types of Data

28

30

Metrics and Data Classification 31


Statistical Thinking

35

Populations and Samples 36


Using Microsoft Excel

37

Basic Excel Skills 38


Skill-Builder Exercise 1.1 38
Copying Formulas and Cell References

38

Skill-Builder Exercise 1.2 39


Functions

40

Skill-Builder Exercise 1.3 42


Other Useful Excel Tips
Excel Add-lns

42

43

Skill-Builder Exercise 1.4 44

Displaying Data with Excel Charts

45

Column and Bar Charts 45


Skill-Builder Exercise 1.5 46
Line Charts

47

Skill-Builder Exercise 1.6 47


Pie Charts

47

Skill-Builder Exercise 1.7 47


Area Charts

48

Scatter Diagrams

48

Skill-Builder Exercise 1.8 48


Miscellaneous Excel Charts
Ethics and Data Presentation

49
49

Skill-Builder Exercise 1.9 50


f/

Basic Concepts Review Questions


Problems and Applications

51

51

Case: A Data Collection and Analysis Project

52

10

Contents
Chapter 2 DESCRIPTIVE STATISTICS AND DATA ANALYSIS

55

Introduction 56
Descriptive Statistics 56
Frequency Distributions, Histograms, and Data Profiles

57

Categorical Data 58
Numerical Data 58
Skill-Builder Exercise 2.1

62

Skill-Builder Exercise 2.2

62

Data Profiles 62
Descriptive Statistics for Numerical Data

63

Measures of Location 63
Measures of Dispersion 64
Skill-Builder Exercise 2.3
Measures of Shape

66

67

Excel Descriptive Statistics Tool


Skill-Builder Exercise 2.4

68

Measures of Association

69

Skill-Builder Exercise 2.5

71

68

Descriptive Statistics for Categorical Data


Skill-Builder Exercise 2.6

71

72

Visual Display of Statistical Measures

73

Box Plots 73
Dot-Scale Diagrams 73
Skill-Builder Exercise 2.7

73

Outliers 74
Data Analysis Using PivotTables
Skill-Builder Exercise 2.8

77

Skill-Builder Exercise 2.9

77

74

Basic Concepts Review Questions 78


Problems and Applications 78
Case: The Malcolm Baldrige Award 81
Skill-Builder Exercise 2.10

83

Skill-Builder Exercise 2.11

84

Chapter 3 PROBABILITY CONCEPTS AND DISTRIBUTIONS


Introduction 90
Basic Concepts of Probability 90
Basic Probability Rules and Formulas 91
Conditional Probability 92
Skill-Builder Exercise 3.1

89

94

Random Variables and Probability Distributions


Discrete Probability Distributions 97

94

Expected Value and Variance of a Discrete Random Variable 98

Contents
Skill-Builder Exercise 3.2 99
Bernoulli Distribution 99
Binomial Distribution 99
Poisson Distribution 100
Skill-Builder Exercise 3.3 102
Continuous Probability Distributions
Uniform Distribution

102

104

Normal Distribution

105

Skill-Builder Exercise 3.4 108


Triangular Distribution

108

Exponential Distribution 109


Probability Distributions in PHStat 110
Other Useful Distributions 110
Joint and Marginal Probability Distributions 113
Basic Concepts Review Questions 114
Problems and Applications 114
Case: Probability Analysis for Quality Measurements
Chapter 4 SAMPLING AND ESTIMATION
Introduction

118

123

124

Statistical Sampling

124

Sample Design 124


Sampling Methods 125
Errors in Sampling 127
Random Sampling From Probability Distributions
Sampling From Discrete Probability Distributions

127
128

Skill-Builder Exercise 4.1 129


Sampling From Common Probability Distributions 129
A Statistical Sampling Experiment in Finance 130
Skill-Builder Exercise 4.2 130
Sampling Distributions and Sampling Error

131

Skill-Builder Exercise 4.3 134


Applying the Sampling Distribution of the Mean 134
Sampling and Estimation

134

Point Estimates 135


Unbiased Estimators 136
Skill-Builder Exercise 4.4 137
Interval Estimates 137
Confidence Intervals: Concepts and Applications

137

Confidence Interval for the Mean with Known Population Standard


Deviation 138
Skill-Builder Exercise 4.5 140

11

12

Contents
Confidence Interval for the Mean with Unknown Population Standard
Deviation 140
Confidence Interval for a Proportion 142
Confidence Intervals for the Variance and Standard Deviation 143
Confidence Interval for a Population Total 145
Using Confidence Intervals for Decision Making 146
Confidence Intervals and Sample Size 146
Prediction Intervals 148
Additional Types of Confidence Intervals 149
Differences Between Means, Independent Samples 149
Differences Between Means, Paired Samples 149
Differences Between Proportions 150
Basic Concepts Review Questions 150
Problems and Applications 150
Case: Analyzing a Customer Survey 153
Skill-Builder Exercise 4.6 155
Skill-Builder Exercise 4.7 156
Skill-Builder Exercise 4.8 157
Skill-Builder Exercise 4.9 157
Chapter 5 HYPOTHESIS TESTING AND STATISTICAL INFERENCE
Introduction 163
Basic Concepts of Hypothesis Testing
Hypothesis Formulation 164
Significance Level 165

163

Decision Rules 166


Spreadsheet Support for Hypothesis Testing 169
One-Sample Hypothesis Tests 169
One-Sample Tests for Means 169
Using p-Values 171
One-Sample Tests for Proportions 172
One Sample Test for the Variance 174
Type II Errors and the Power of A Test 175
Skill-Builder Exercise 5.1 177
Two-Sample Hypothesis Tests 177
Two-Sample Tests for Means 177
Two-Sample Test for Means with Paired Samples 179
Two-Sample Tests for Proportions 179
Hypothesis Tests and Confidence Intervals 180
Test for Equality of Variances 181
Skill-Builder Exercise 5.2 182
Anova: Testing Differences of Several Means

182

Assumptions of ANOVA 184


-T-..I vr=mar MIiitinle Comoarison Procedure 184

162

Contents
Chi-Square Test for Independence

186

Skill-Builder Exercise 5.3 188


Basic Concepts Review Questions
Problems and Applications
Case: HATCO, Inc.

188

188

191

Skill-Builder Exercise 5.4 193


Chapter 6 REGRESSION ANALYSIS
Introduction 197
Simple Linear Regression

196
198

Skill-Builder Exercise 6.1 199


Least-Squares Regression 200
Skill-Builder Exercise 6.2 202
A Practical Application of Simple Regression to Investment
Risk 202
Simple Linear Regression in Excel

203

Skill-Builder Exercise 6.3 204


Regression Statistics 204
Regression as Analysis of Variance 205
Testing Hypotheses for Regression Coefficients 205
Confidence Intervals for Regression Coefficients 206
Confidence and Prediction Intervals forX-Values 206
Residual Analysis and Regression Assumptions 206
Standard Residuals 208
Skill-Builder Exercise 6.4 208
Checking Assumptions 208
Multiple Linear Regression 210
Skill-Builder Exercise 6.5 210
Interpreting Results from Multiple Linear Regression 212
Correlation and Multicollinearity 212
Building Good Regression Models 214
Stepwise Regression 217
Skill-Builder Exercise 6.6 217
Best-Subsets Regression 217
The Art of Model Building in Regression 218
Regression with Categorical Independent Variables
Categorical Variables with More Than Two Levels 223
Ski11-Builder Exercise 6.7 225
Regression Models with Nonlinear Terms
Skill-Builder Exercise 6.8 226
Basic Concepts Review Questions
Problems and Applications 228
Case: Hatco 231

228

225

220

13

14

Contents
Chapter 7 FORECASTING 237
Introduction 238
Qualitative and Judgmental Methods
Historical Analogy 239

238

The Delphi Method 239


Indicators and Indexes for Forecasting 239
Statistical Forecasting Models 240
Forecasting Models for Stationary Time Series

242

Moving Average Models 242


Error Metrics and Forecast Accuracy 244
Skill-Builder Exercise 7.7 246
Exponential Smoothing Models 246
Skill-Builder Exercise 7.2 248
Forecasting Models for Time Series with a Linear Trend

248

Regression-Based Forecasting 248


Advanced Forecasting Models 249
Autoregressive Forecasting Models 250
Skill-Builder Exercise 7.3 252
Forecasting Models with Seasonality 252
Incorporating Seasonality in Regression Models 253
Skill-Builder Exercise 7.4 255
Forecasting Models with Trend and Seasonality 255
Regression Forecasting with Causal Variables 255
Choosing and Optimizing Forecasting Models Using
CB Predictor 257
Skill-Builder Exercise 7.5 259
The Practice of Forecasting 262
Basic Concepts Review Questions
Problems and Applications 264
Case: Energy Forecasting 265

263

Chapter 8 INTRODUCTION TO STATISTICAL QUALITY CONTROL


Introduction 272
The Role of Statistics and Data Analysis in Quality
Control 273
Statistical Process Control 274
Control Charts 274
x- and R-Charts 275
Skill-Builder Exercise 8.1 280
Analyzing Control Charts 280
Sudden Shift in the Process Average 281
Cycles 281

272

Contents
Hugging the Center Line 281
Hugging the Control Limits 282
Skill-Builder Exercise 8.2 282
Skill-Builder Exercise 8.3 284
Control Charts for Attributes 284
Variable Sample Size 286
Skill-Builder Exercise 8.4 288
Process Capability Analysis 288
Skill-Builder Exercise 8.5 290
Basic Concepts Review Questions 290
Problems and Applications 290
Case: Quality Control Analysis 291

Part II Decision Modeling and Analysis 293


Chapter 9 BUILDING AND USING DECISION MODELS

295

Introduction 295
Decision Models 296
Model Analysis 299
What-lf Analysis 299
Skill-Builder Exercise 9.1 301
Skill-Builder Exercise 9.2 302
Skill-Builder Exercise 9.3 302
Model Optimization 302
Tools for Model Building 304
Logic and Business Principles 304
Skill-Builder Exercise 9.4 305
Common Mathematical Functions 305
Data Fitting 306
Skill-Builder Exercise 9.5 308
Spreadsheet Engineering 308
Skill-Builder Exercise 9.6 309
Spreadsheet Modeling Examples

309

New Product Development 309


Skill-Builder Exercise 9.7 311
Single Period Purchase Decisions 311
Overbooking Decisions 312
Project Management 313
Model Assumptions, Complexity, and Realism

315

Skill-Builder Exercise 9.8 317


Basic Concepts Review Questions 317
Problems and Applications 318
Case: An Inventory Management Decision Model

321

15

16

Contents
Chapter 10 DECISION MODELS WITH UNCERTAINTY AND RISK
Introduction

324

325

Spreadsheet Models with Random Variables


Monte Carlo Simulation 326
Skill-Builder Exercise 10.1 327
Monte Carlo Simulation Using Crystal Ball

325

327

Defining Uncertain Model Inputs 328


Running a Simulation 332
Saving Crystal Ball Runs 334
Analyzing Results 334
Skill-Builder Exercise 10.2 338
Crystal Ball Charts 339
Crystal Ball Reports and Data Extraction 342
Crystal Ball Functions and Tools 342
Applications of Monte Carlo Simulation and Crystal Ball
Features 343
Newsvendor Model: Fitting Input Distributions, Decision Table Tool,
and Custom Distribution 343
Skill-Builder Exercise 10.3 347
Skill-Builder Exercise 10.4 348
Overbooking Model: Crystal Ball Functions 348
Skill-Builder Exercise 10.5 349
Cash Budgeting: Correlated Assumptions 349
New Product Introduction: Tornado Chart Tool 352
Skill-Builder Exercise 10.6 353
Project Management. Alternate Input Parameters and the
Bootstrap Tool 353
Skill-Builder Exercise 10.7 358
Basic Concepts Review Questions
Problems and Applications
Case: J&G Bank

358

359

362

Chapter 11 DECISIONS, UNCERTAINTY, AND RISK


Introduction

367

368

Decision Making Under Certainty

368

Decisions Involving a Single Alternative 369


Skill-Builder Exercise 11.1 369
Decisions Involving Non-mutually Exclusive Alternatives 369
Decisions Involving Mutually Exclusive Alternatives 370
Decisions Involving Uncertainty and Risk

371

Making Decisions with Uncertain Information 371


Decision Strategies for a Minimize Objective 372

Contents
Skill-Builder Exercise 11.2 374
Decision Strategies for a Maximize Objective 374
Risk and Variability 375
Expected Value Decision Making
Analysis of Portfolio Risk 378

377

Skill-Builder Exercise 11.3 380


The " Flaw of Averages" 380
Skill-Builder Exercise 11.4 380
Decision Trees 381
A Pharmaceutical R&D Model 381
Decision Trees and Risk 382
Sensitivity Analysis in Decision Trees 384
Skill-Builder Exercise 11.5 384
The Value of Information 384
Decisions with Sample Information 386
Conditional Probabilities and Bayes's Rule 387
Utility and Decision Making 389
Skill-Builder Exercise 11.6 392
Exponential Utility Functions 393
Skill-Builder Exercise 11.7 394
Basic Concepts Review Questions 394
Problems and Applications 395
Case: The Sandwich Decision 399
Chapter 12 QUEUES AND PROCESS SIMULATION MODELING
Introduction 402
Queues and Queuing Systems

403

Basic Concepts of Queuing Systems 403


Customer Characteristics 404
Service Characteristics 405
Queue Characteristics 405
System Configuration 405
Performance Measures 406
Analytical Queuing Models 406
Single-Server Model 407
Skill-Builder Exercise 12.1 408
Little's Law 408
Process Simulation Concepts 409
Skill-Builder Exercise 12.2 410
Process Simulation with SimQuick 410
Getting Started with SimQuick 411
A Queuing Simulation Model 412

402

17

18

Contents
Skill-Builder Exercise 12.3 416
Queues in Series with Blocking 417
Grocery Store Checkout Model with Resources 418
Manufacturing Inspection Model with Decision Points 421
Pull System Supply Chain with Exit Schedules 424
Other SimQuick Features and Commercial Simulation Software 426
Continuous Simulation Modeling

427

Basic Concepts Review Questions

430

Problems and Applications 431


Case: Production/Inventory Planning

Chapter 13 LINEAR OPTIMIZATION

434

435

Introduction 435
Building Linear Optimization Models 436
Characteristics of Linear Optimization Models 439
Implementing Linear Optimization Models on Spreadsheets
Excel Functions to Avoid in Modeling Linear Programs 441
Solving Linear Optimization Models 442
Solving the SSC Model Using Standard Solver 442
Solving the SSC Model Using Premium Solver 444
Solver Outcomes and Solution Messages 446
Interpreting Solver Reports 446
Skill-Builder Exercise 13.1 450
How Solver Creates Names in Reports 451
Difficu Ities with Solver 451
Applications of Linear Optimization

451

Process Selection 453


Skill-Builder Exercise 13.2 454
Blending 454
Skill-Builder Exercise 13.3 456
Portfolio Investment 456
Skill-Builder Exercise 13.4 457
Transportation Problem 457
Interpreting Reduced Costs 461
Multiperiod Production Planning 461
Skill-Builder Exercise 13.5 463
Multiperiod Financial Planning 463
Skill-Builder Exercise 13.6 464
c

A Model with Bounded Variables 464


A Production/Marketing Allocation Model 469
How Solver Works 473
Basic Concepts Review Questions

474

440

Contents
Problems and Applications

474

Case: Haller's Pub & Brewery

481

Chapter 14 INTEGER, NONLINEAR, AND ADVANCED OPTIMIZATION


METHODS 482
Introduction 482
Integer Optimization Models 483
A Cutting Stock Problem 483
Solving Integer Optimization Models 484
Skill-Builder Exercise 14.1

486

Integer Optimization Models with Binary Variables

487

Project Selection 487


Site Location Model 488
Skill-Builder Exercise 14.2 491

Computer Configuration 491


Skill-Builder Exercise 14.3

494

A Supply Chain Facility Location Model 494


Mixed Integer Optimization Models 495
Plant Location Model 495
A Model with Fixed Costs 497
Nonlinear Optimization 499
Hotel Pricing 499
Solving Nonlinear Optimization Models 501
Markowitz Portfolio Model 503
Skill-Builder Exercise 14.4

506

Evolutionary Solver for Nonsmooth Optimization


Rectilinear Location Model 508
Skill-Builder Exercise 14.5
Job Sequencing

508

509

Skill-Builder Exercise 14.6

512

Risk Analysis and Optimization 512


Combining Optimization and Simulation
A Portfolio Allocation Model 515
Using OptQuest 516
Skill-Builder Exercise 14.7

524

Basic Concepts Review Questions


Problems and Applications 524
Case: Tindall Bookstores 530
Appendix
Index

545

533

524

515

506

19

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