AGENDA FOR RURAL CONCLAVE
8TH & 9TH MAY 2015
THE GRAND, VASANT KUNJ, NEW DELHI
Friday / May 8th
8.30 9.30 AM
Registration
9.30 10.00 AM
A Paradigm Shift Why Rural to How Rural
Key note address by Pradeep Kashyap, CEO MART
10.00-10.30 AM
Networking Tea
10.30 11.00 AM
Meet the Rural Consumer 2.0 "Insight Presentation" Panel
Discussion
Gurpreet Wasi, Principal Consultant, IMRB; Alpana Parida,
President, DY Works Moderated by Puneet Vidyarthy Head
Rural at JCB India Ltd and RMAI Executive Committee Member
11.00 11.30 AM
Breaking New Ground in Distribution "Geo Marketing"
Sapna Ahuja, Sr. VP Strategic Operation and Alliance at Map my
India
11.30 -12.00 PM
Path Breaking Execution in Distribution
George Angelo Executive Director at Dabur India Ltd
12.00 12.30 PM
The Advent of Mobile in Rural
George Paul Director and Head of Marketing at Ericsson India Ltd
12.30 -01.00 PM
Mobile a New Media for Engagement
Perspective & Kankajura Tesan Case Study by Vipul Mathur,
Category Head & Head Mobile & Rural Marketing at Hindustan
Unilever Ltd.
01.00 -02.00 PM
Lunch
02.00 -02.30 PM
The Science behind Consumer Decisions
Prof. Krishna Prasad Miyapuram Professor (Cognitive Science and
Computer Science) at IIT Gandhinagar Moderated by Prashant
Mandke VP & Head, Anugrah Madison and Member RMAI
02.30 - 03.00 PM
Public Private Partnership in Rural Sector - Panel Discussion
India Post, Sanjay Panigrahi CEO at Sahaj E Village Ltd, Dilip
Chenoy MD at NSDC Moderated by Prof. Venkat Raman from
FMS Institute.
Flame Awards Case Study Presentation
Best Channel Development of the Year
Use of Handheld Devices by Mahindra & Mahindra Financial
Services Ltd
03.00 -3.45 PM
Best Agriculture / Dairy Initiative of the Year
Translating Research into Prosperity by ICAR
Best Channel Marketing / Retailer Incentive of the Year
Nerolac Ke Heavyweight by Kansai Nerolac Paints Ltd
03.45 04.15 PM
Networking Tea and end of Day 1
Saturday / May 9th
8.30 9.30 AM
Refreshment & Tea
Flame Awards Case Study Presentation
9.30 10.15 AM
Best Lasts Mile Distribution / Channel Development Initiative of
the Year
Project Sampark by Usha International Ltd
Best New On Ground Event Property of the Year
JCB Sunehra Kal
Best Direct Marketing Campaign of the Year
Adding Light to Life Greenlight Planet
10.15 11.00 AM
Networking Tea
11.00 11.30 AM
The Win Win Building Business and Community Impact
Key presentations by Vijay Sharma General Manager GSK
Consumer Healthcare Ltd; Siddharth Choudhary Head Marketing
at Water Health International
11.30 -12.00 PM
Rural in digital space
Oliver Gilbert, Next Billion, Singapore
Other panelist to be confirmed
12.00 12.30 PM
Rural is more about doing it the Right way.
Effective Execution Strategies by S Sivakumar CEO of ITC ABD
12.30 -01.00 PM
Where does the Creativity begin ? Getting into Creative Directors
mind
Sangeeta Talwar, Managing Director, Flyvision Consulting and Ex.
MD of NDDB Diary Services in conversation with Raj Kr Jha, VP at
Rural Marketing Association of India
01.00 02.00 PM
Lunch
Flame Awards Case Study Presentations
02.00 02.30 PM
Best On Ground Promotion of the Year for Brand Awareness
Goodknight Fast Card by Godrej Consumer Products Ltd
Best Brand Association with a traditional congregation Platform
Dus ka Dum by Marico Ltd
ROI Need and Way Forward
02.30 03.00 PM
Need & Context :S N Burman, Vice President at Maruti Suzuki India Ltd, Suvodeep
Das, Marketing Director at Greenlight Planet Inc; Rahul Saigal
President at Geometry Global
Way Forward
Rajat Wahi, Partner, KPMG
Moderated by
Dalveer Singh, Leader, Emerging Markets at Group M Dialogue
Factory,
03.00 03.30 PM
Rural Marketing Navigating Future
Keynote & theme address by D Shivakumar, Chairman and CEO,
Pepsico India Holdings Pvt. Ltd
03.30 04.30 PM
Corporate Excellence Awards & Vote of Thanks by RMAI
Secretary Mr. George Angelo, ED, Dabur India
04.30 PM Onwards
Tea/Coffee and end of Programme.
