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    Bacardi CSR

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    This document summarizes Bacardi's corporate responsibility targets and progress for fiscal years 2013 and 2014. It shows that Bacardi achieved or partially achieved most of its 2013 targets and outlines its new targets for 2014, including increasing engagement on its Champions Drink Responsibly social media campaign, developing plans to expand the campaign to new local markets, and continuing training programs on marketing principles. It indicates Bacardi's ambition is to promote responsible drinking and ensure its business operations are responsible.

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    Bacardi CSR

    Uploaded by

    sung_kei_pin
    202 views4 pages
    This document summarizes Bacardi's corporate responsibility targets and progress for fiscal years 2013 and 2014. It shows that Bacardi achieved or partially achieved most of its 2013 targets and outlines its new targets for 2014, including increasing engagement on its Champions Drink Responsibly social media campaign, developing plans to expand the campaign to new local markets, and continuing training programs on marketing principles. It indicates Bacardi's ambition is to promote responsible drinking and ensure its business operations are responsible.

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    Bacardi Csr

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    This document summarizes Bacardi's corporate responsibility targets and progress for fiscal years 2013 and 2014. It shows that Bacardi achieved or partially achieved most of its 2013 targets and outlines its new targets for 2014, including increasing engagement on its Champions Drink Responsibly social media campaign, developing plans to expand the campaign to new local markets, and continuing training programs on marketing principles. It indicates Bacardi's ambition is to promote responsible drinking and ensure its business operations are responsible.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    202 views4 pages

    Bacardi CSR

    Uploaded by

    sung_kei_pin
    This document summarizes Bacardi's corporate responsibility targets and progress for fiscal years 2013 and 2014. It shows that Bacardi achieved or partially achieved most of its 2013 targets and outlines its new targets for 2014, including increasing engagement on its Champions Drink Responsibly social media campaign, developing plans to expand the campaign to new local markets, and continuing training programs on marketing principles. It indicates Bacardi's ambition is to promote responsible drinking and ensure its business operations are responsible.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    ABOUT THIS REPORT

    Targets and Progress


    The table below shows our progress against targets for fiscal 2013 and our targets for fiscal 2014.
    Full details of our performance can be found in the sections for each of our Corporate Responsibility
    pillars.
    Achieved
    Partially Achieved
    Not Achieved
    Ongoing

    1 Marketplace

    2
    3
    4
    5

    Environment, Health & Safety


    Responsible Sourcing
    People
    Philanthropy & Community Involvement

    Long-Term Ambition Our ambition is to be


    promoting responsible drinking and ensuring
    responsible. In order to help reduce alcoholplay an influential role in encouraging respo
    by legal drinking age (LDA) consumers and
    inappropriate consumption of our products.

    TARGETS FOR FISCAL 2014

    PROGRESS IN FISCAL 2014

    STATUS

    TARG

    Develop the Champions Drink

    We increased our fan base on the CDR

    Review

    Responsibly campaign by building its

    Facebook website from 689,271 to 1.1

    necessa

    consumer reach across additional social

    million. In Fiscal 2014, we also launched

    social m

    media groups, e.g. , Instagram, as well as a CDR Instagram account.

    increas

    by increasing our consumer engagement

    consum

    on Facebook.

    Target of 1 million fans to be reached

    Champions Drink Responsible social

    Develop

    with our Champions Drink Responsibly

    media can now boast over 1 million

    for Aus

    campaign across all social media

    fans across Facebook, Instagram and

    Long-Term Ambition Our ambition is to be


    promoting responsible drinking and ensuring
    responsible. In order to help reduce alcoholplay an influential role in encouraging respo
    by legal drinking age (LDA) consumers and
    inappropriate consumption of our products.

    TARGETS FOR FISCAL 2014

    PROGRESS IN FISCAL 2014

    STATUS

    TARG

    platforms.

    YouTube.

    Develop plans to increase local market

    Plan to test a champion in Australia was

    Continu

    activation beyond current core markets.

    developed and launched on April 1,

    campai

    Launch a training app to reach our

    2014. The training app was fully

    and me

    commercial teams globally.

    developed and is prepared to be

    effectiv

    launched in fiscal 2015.

    Launch third edition of Global Marketing

    We launched the third edition of the

    Continu

    Principles book and follow up with

    Global Marketing Principles in June

    training

    training programs to achieve 80 percent

    2013. All new hires globally were

    new Dig

    target of all marketers trained.

    required to complete responsibility

    finalize

    training modules.

    hires.

    Introduce new marketing compliance

    The dedicated database has been

    Implem

    approval process through a dedicated

    designed, but not yet implemented

    complia

    One Brand Imprint workshop was held

    Postpon

    database to gain greater internal


    transparency around campaign
    developments.

    Integrate brand advocacy into the new

    Long-Term Ambition Our ambition is to be


    promoting responsible drinking and ensuring
    responsible. In order to help reduce alcoholplay an influential role in encouraging respo
    by legal drinking age (LDA) consumers and
    inappropriate consumption of our products.

    TARGETS FOR FISCAL 2014

    PROGRESS IN FISCAL 2014

    Corporate Sustainability strategy through

    with the Martini team which led to

    the brand alignment workshops.

    some good brainstorming, but no

    STATUS

    TARG

    further integration was developed.

    Implement first year of the Producers

    Bacardis first implementation year of

    Increas

    Commitments plan.

    the Producers Commitments was a

    with all

    success.

    particu

    Bacard

    of the P

    a succe

    Site Map

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    Enjoy Our Brands Responsibly
    BACARDI, the bat device and all other marks appearing on the Bacardi Group products shown
    and/or quoted in this website are trademarks and/or registered trademarks of Bacardi &
    Company Limited or of other subsidiaries of Bacardi Limited.

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