Project Report On: BY Manisha Kumari

1
PROJECT REPORT ON
BY
Manisha Kumari
Project Report on NBFC
PURPOSE
The aim of KOTAK MAHINDRA BANK is customization & people cantered banking.
Customized banking system can be achieved by provided what customer actually wants. So we
want to check whether KOTAK MAHINDRA BANK is successful or not. As a part of this
study I have decided to prepare a project report on A COMPARITIVE ANALYSIS OF
DIFFERENT PRODUCT AND MARKETING STRATEGIES OF KOTAK MAHINDRA
BANK.
ACKNOWLEDGEMENT
First of all I am thankful to KOTAK MAHINDRA BANK and Branch

Manager Mr. Pranaya Thapliyal for giving me permission to take the
summer training and my project guide Mr. Dhirendra Singh for his support
in this project. I would also like to thank the staff members of the bank for
providing us information about the different departments of the bank. I
would like to
Finally I am glad to thank our all faculties who have provided me substantial
guidance & support in preparation of this project. This successful completion
of this project could not have been possible without their co-operation and
support.
EXCUTIV
The project is based on the sales strategies for the
Banking products with a special reference to KOTAK
MAHINDRA BANK and the consumer perception about
the s ame.
Fir st and Foremos t, the purpose of Kotak Mahindra
Bank is to fulfill the needs for inves tment under one
roof.
This project shows , the common man has started
capital market term like bull and bear explode new
time.
It gives the detail view of the regulatory framework
for the Kotak Mahindra Bank
The focus shift to var ious products of KOTAK
MAHINDRA BANK to cater to the needs such as
return explanation, financial position, risk tolerance,
etc.
Various Objectives for conducting the research and analysis are listed as
under:
Access the Market Potential of Kotak Mahindra Bank Saving Account with
the help of a survey conducted on a total of 50 Respondents .
Study how new distribution channels such as Internet Banking, ATM
facility, Phone Banking have changed the face of the Banking industry.
Study the impact of a customer centric approach being followed by the
Bank, and what is its benefit.
Compare the services offered by Kotak Mahindra Bank and the customers
satisfaction level of the same with that of other Banks in the Private sector,
and to access where the Bank has to improve.
Consideration of various promotional and marketing and advertising
strategies of Kotak Mahindra to the satisfaction among its
ultimate users and consumers
Finally to draw the various conclusion and recommendations on the basis of
the study conducted on specifically taking to consideration the services,
advertising and marketing strategies of the Bank.
SCOPE OF THE STUDY
This study helps in finding out the satisfaction of most important resource
that is human resource in Kotak Mahindra Bank.
This also helps in finding the effect ness of human resource policies in
organization.
The study provides knowledge of various products& investment services
of Kotak Mahindra Bank
The study helps to learn of work culture of organization.
The study of also helps to learn what as the various benefits available to
the advisor in an organization.
The study also helps the company to be aware of important that its has to
make in its incentives plan.
LIMITATIONS
The study could not be made that comprehensive due to time constraints.
Some customers feel uncomfortable to reveal some personal information
relating to income etc. it might have happened that some more essential
information could have been collected.
Time constraint.
Biases and non-cooperation of the respondents.
Financial constraint.
Think Investment Think Kotak
Banks like Kotak Mahindra, standard chartered, ICICI, HDFC, and
Citibank now bring your Bank Account and Debit card to your fingertips.
With Mobile commerce, you can perform a wide range of query-based
transactions from your Mobile Phone, without even making a call.
Kotak Mahindra is one of India's leading financial institutions, offering
complete financial solutions that encompass every sphere of life. From
commercial banking, to stock broking, to mutual funds, to life insurance, to
investment banking, the group caters to the financial needs of individuals
and corporate.
The group has a net worth of over Rs.1, 800 crore and employs over 4,400
employees in its various businesses. With a presence in 82 cities in India and
offices in New York, London, Dubai and Mauritius, it services a customer
base of over 5, 00,000.
Kotak Mahindra has international partnerships with Goldman Sachs (one of

the world's largest investment banks and brokerage firms) and Old Mutual (a
large insurance, banking and asset management conglomerate).
The Kotak Mahindra Group was born in 1985 as Kotak Capital Management
Finance Limited. This company was promoted by Uday Kotak, Sidney A.
Pinto and Kotak & Company. Industrialists Harish Mahindra and Anand
Mahindra took a stake in 1986, and that's when the company changed its
name to Kotak Mahindra
Finance Limited. Since then it's been a steady and confident journey to
growth and success.
1986
: Kotak Mahindra Finance Limited starts the activity of Bill

Discounting
1987
: Kotak Mahindra Finance Limited enters the Lease and Hire

Purchase market
1990
: The Auto Finance division is started

1991
: The Investment Banking Division is started. Takes over

FICOM, one of Indias largest financial retail marketing networks
1992
: Enters the Funds Syndication sector

1995
: Brokerage and Distribution businesses incorporated into a

separate company - Kotak Securities. Investment Banking division
incorporated into a separate company - Kotak Mahindra Capital
Company
1996
: The Auto Finance Business is hived off into a separate

company - Kotak Mahindra Primus Limited. Kotak Mahindra takes a
significant stake in Ford Credit Kotak Mahindra Limited, for
financing Ford vehicles. The launch of Matrix Information Services
Limited marks the Groups entry into information distribution.
1998
: Enters the mutual fund market with the launch of Kotak

Mahindra Asset Management Company.
2000
: Kotak Mahindra ties up with Old Mutual plc. for the Life
Insurance business.
Kotak Securities launches kotakstreet.com - its on-line broking site.
Formal commencement of private equity activity through setting up of
Kotak Mahindra Venture Capital Fund.
2003
: Kotak Mahindra Finance Ltd. Converts to bank

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1

Project Report on NBFC

Project Report on NBFC

First of all I am thankful to KOTAK MAHINDRA BANK and Branch

Project Report on NBFC

Kotak Mahindra has international partnerships with Goldman Sachs (one of

: Kotak Mahindra Finance Limited starts the activity of Bill

: Kotak Mahindra Finance Limited enters the Lease and Hire

: The Auto Finance division is started

: The Investment Banking Division is started. Takes over

: Enters the Funds Syndication sector

: Brokerage and Distribution businesses incorporated into a

: The Auto Finance Business is hived off into a separate

: Enters the mutual fund market with the launch of Kotak

: Kotak Mahindra Finance Ltd. Converts to bank

Project Report on NBFC

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