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    B2B - Nestle

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    anoop.jena121
    Nestlé is the world's leading nutrition, health and wellness company. It has headquarters in Vevey, Switzerland and was founded in 1866. In 2007, Nestlé had sales of CHF 107.6 billion and employs over 276,000 people worldwide. The company focuses on long-term growth and innovation while maintaining a balance across geographic regions and product lines. It strives to create sustainable value for shareholders, employees, consumers, and partners.

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    B2B - Nestle

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    anoop.jena121
    705 views12 pages
    Nestlé is the world's leading nutrition, health and wellness company. It has headquarters in Vevey, Switzerland and was founded in 1866. In 2007, Nestlé had sales of CHF 107.6 billion and employs over 276,000 people worldwide. The company focuses on long-term growth and innovation while maintaining a balance across geographic regions and product lines. It strives to create sustainable value for shareholders, employees, consumers, and partners.

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    This presentation talks about corporate business principle and a few product innovation of Nestle

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    B2B_ Nestle

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    Nestlé is the world's leading nutrition, health and wellness company. It has headquarters in Vevey, Switzerland and was founded in 1866. In 2007, Nestlé had sales of CHF 107.6 billion and employs over 276,000 people worldwide. The company focuses on long-term growth and innovation while maintaining a balance across geographic regions and product lines. It strives to create sustainable value for shareholders, employees, consumers, and partners.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPS, PDF, TXT or read online from Scribd
    Download as pps, pdf, or txt
    705 views12 pages

    B2B - Nestle

    Uploaded by

    anoop.jena121
    Nestlé is the world's leading nutrition, health and wellness company. It has headquarters in Vevey, Switzerland and was founded in 1866. In 2007, Nestlé had sales of CHF 107.6 billion and employs over 276,000 people worldwide. The company focuses on long-term growth and innovation while maintaining a balance across geographic regions and product lines. It strives to create sustainable value for shareholders, employees, consumers, and partners.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPS, PDF, TXT or read online from Scribd
    Download as pps, pdf, or txt
    of 12

    | 

    m| 
     Headquarters in Vevey, Switzerland
     Founded in 1866 by Henri Nestlé
     Today the world's leading nutrition, health
    and wellness company
     Sales for 2007 were CHF 107.6 billion, with
    a net profit of CHF 10.6 billion
     Employ around 276 050 people and have
    factories or operations in almost every
    country in the world
    9
    m| m 

     Existing products grow through innovation


    and renovation while maintaining a balance
    in geographic activities and product lines
     Long-term potential is never sacrificed for
    short-term performance
     Company's priority is to bring the best and
    most relevant products to people, wherever
    they are, whatever their needs, throughout
    their lives
    9 m | 
    |9  
     usiness objective is to manufacture and market
    the Company's products in such a way as to create
    value that can be sustained over the long term for
    shareholders, employees, consumers, and
    business partners
     Does not favor short-term profit at the expense of
    successful long-term business development
     Recognizes that its consumers have a sincere and
    legitimate interest in the behavior, beliefs and
    actions of the Company behind brands in which
    they place their trust, and that without its
    consumers the Company would not exist
    9|
     elieves that, as a general rule, legislation is the most
    effective safeguard of responsible conduct, although in
    certain areas, additional guidance to staff in the form of
    voluntary business principles is beneficial in order to
    ensure that the highest standards are met throughout
    the organization
     Conscious of the fact that the success of a corporation is
    a reflection of the professionalism, conduct and the
    responsible attitude of its management and employees.
    Therefore recruitment of the right people and ongoing
    training and development are crucial.
     Continues to maintain its commitment to follow and
    respect all applicable local laws in each of its markets
    ||m|| 9

    
     !"
    
    #$%&!"' Health (Weight
    management)
    ‡ replaced part of the sodium with potassium
    ‡ additional ingredients were also added to enhance the taste
    of the remaining lower salt level
    ‡ a totally new drying process was developed to replace the
    frying method.
    ‡ noodles are dried in a stream of very hot high-velocity air
    ‡ research was used to create a natural ³fried flavor´
    concentrate which was then added as an ingredient to the
    air-dried noodles
    9|
     (%)%"!*!+"&"
    ", -(*((+&"
    #$%&!"' •leasure, Health
    (Weight management)
    ‡ low-fat ice cream with the same rich texture and taste
    as regular ice creams
    ‡ the challenge was to transfer the technology from
    cereals to ice cream, in effect by turning the extrusion-
    cooker into a freezer
    ‡ by ³destabilizing´ the tiny fat droplets in the product,
    half the fat goes twice as far
    ‡ this changes the ice cream¶s microstructure so that it
    feels and tastes the same as full-fat ice cream
    9|
     .!" 9"(+"%%++&%%(!
    #$%&!"' •leasure and convenience
    ‡ challenge for Nestlé R&D was to create a product that captured
    the magic of Italian cappuccino - especially the creamy foam
    ‡ researchers studied the science of foams and developed a new
    technology called ³Foam ooster´
    ‡ Foam ooster granules are tiny particles of carbohydrates and
    proteins that are full of minute holes
    ‡ holes are filled at high pressure with nitrogen gas ± which is the
    main component of air
    ‡ nitrogen is trapped in the Foam ooster at about 35 times
    atmospheric pressure ± 15 to 20 times the pressure in car tyres
    ‡ nitrogen is not released until it comes in to contact with hot
    water, lifting the creamer to the surface to form instant milky
    foam
    ‡ the coffee stays below to form the brown base
    | | 
     |   . |m
     Name change from Nestlé FoodServices to Nestlé •rofessional
     Concentrate on customer support, looking at ways in which it can
    add value to its customer¶s business by offering solutions and
    generating ideas that will help operators grow their business
    competitively
     The decision to move from Nestlé FoodServices to Nestlé
    •rofessional was a tactical one that recognized the growing
    importance and exciting potential of the out-of-home food and
    beverage area
     Nestlé •rofessional is recognition of the company¶s commitment to
    and its promise to be an inspiring growth partner to its customers by
    delivering creative, branded food and beverage solutions
     Also acknowledgement of the company¶s desire to be industry
    leader and capitalise fully from a growing FoodServices market.
     Channels of operation are Healthcare, Cafe and Restaurants, •ubs
    and Clubs, Education, Travel and Leisure and usiness & Industry
    | |  9

     | 9m.
     ›ver 94 billion cups of NESCAFÉ are consumed each year,
    each delivering fresh-tasting cup of coffee every time
     Has the variety the consumers crave and the solution and
    service designed to fit any operation.
     NESCAFE partnered with Mandarin (a buffet-style Chinese
    restaurant chain in Canada) to provide effective solutions
    and great tasting coffee that keeps customers happy and
    smiling
     Each store has installed the NESCAFE LiquiFresh LF2 ›n-
    Demand rewing System and is averaging over 4 cases per
    month
     NESCAFE¶S TASTER¶S CH›ICE Decaffeinated Single
    Serve solution has provided a quality, cost effective decaf
    solution that has eliminated waste issues
    9|
     9m|m|/9/9m
     Hot Chocolate occasion incidence has increased by +4%
    versus year ago.
     Increased Hot Chocolate consumption at lunch and snacking
    occasions through the day grew the category by double
    digits
     A Canadian tradition since 1973
     The only brand that can offer the heritage and retail strength
    that will build sales with the customers
     ›ffers a variety of formats to suit any of the business needs
    including, single serve sachet, bulk vending powder and
    liquid concentrate
     Kosher certification on the majority of SKUs
     ›ffers a light alternative to customers with 60% fewer
    calories per serving
    /m|# 

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