GLOBAL TOURISM GEOGRAPHY ASSIGNMENT

ROME : Presentation Report

Submitted by;
RAMANATHAN P C
MBA T T
Roll No- 31

HOSPITALITY AND RESORT MANAGEMENT ASSIGNMENT

TOPIC:- The Concept of Chokhi Dhani village in Rajasthan and the

Possibilities of Setting up such a Concept to Kerala Which is rich in Arts
and Culture

Submitted by;
RAMANATHAN P C
MBA T T
Roll No- 31

CHOKHI DHANI VILLAGE - CONCEPT

Chokhi Dhani is a concept capturing the vibrant spirit of Rajasthan and ensuring
a perfect Rajasthani experience. Inbound and native tourists have a desire to
experience the unique Rajasthani culture. The real Rajasthan, the villages, the
paintings, Bani Thani art, the wall decorations, Dipak wall, the fresh air, the
evening performances, the enthusiasm, the 'manuhar' (a delicate request to eat
till your hearts desire), the traditions, the costumes and at last but not least the
Feelings.
At Chokhi Dhani we bring that all for you. Their aim is to preserve and
encourage the village art and culture, to get today's generation closer to the roots
and the globe trekkers to see Indian village life.
The place is just away from the hustle of the city center where nature is alive,
natural scenic views are ready to serve you and where you can feel the fresh air
of Indian rustic villages. A place which is not too far to reach, situated on a
national highway booming with peace and quiet. A place where you and your
family love to come again and again...
You will instantly notice the friendliness and smiles; Chokhi Dhani reception,
we have the best cooks from royal palaces and artisans from all over Rajasthan.
Our master architect visited nearby villages, haveli and palaces before starting.
We collect artifacts from various parts of Rajasthan but mainly tried to make our
own, so that you get the unique. We use purely hand crafted material for
decoration and merged it with all modern amenities for your comfort.
Chokhi Dhani Village has been the mirror of Rajasthani culture since 14
January 2009. Started as part of ambiance for a restaurant, as a franchise in
surat, over the year it has evolved as a tasteful and authentic symbol of ethnic
village life of this most colorful state in the country. If you are wondering what
else will get you by once the charm of living in a village wears off, Chokhi
Dhani has plenty to offer by way of entertainment. To begin with, theres the
adventure of trying out the traditional cuisine that will be radically different
from what youve been used to all your life.

Approach it with an open mind and you just might end up enjoying it, even
asking for second helpings. In addition, you can go for camel or elephant rides,
enjoy traditional puppet show, dress up in colorful Rajasthani costumes and
have pictures taken, watch the performance by folk singers and dancers, or
smoke away like a powerful nobleman at the Indian pipe, also known as the
"hookah."

ACTIVITIES AND ENTERTAINMENTS

Live Entertainment
There are many folk dances in Rajasthan and all are performed here. Like
Ghoomer, Potter Dance, Kalbeliya - the Snake Dance, Bhopa-Bhopi Dance and
Terah Taali Manjira dance.
Folk Dance And Music Show
Kalbeliya tribes of Rajasthan were once nomads of the desert are world famous
for their Kalbeliya dance form. Its high beat music, fascinating serpent like
dance and fast body movements captivate all visitors.
In Bhopa-Bhopi dance artiste tells some old folk stories of Indian Folk God or
king in sort of song and they dance on it.
Ghoomer dance is the famous and traditional folk dance of Rajasthan
considered to be one of the most enthusiastic magical dances. Women gracefully
move in circles and with display of colourful ghagharas.
Chari dance the Bhavai folk artiste dances with 7 to 11 pots on her head or in
some shows they dance with taking lighted pot on their heads
Terah Taali Dance
Terah Taali Dance is one of the most complex as well as an excellent folk dance
of Rajasthan.
Acrobatics On A Bamboo
See this gutsy feat live. The brave artiste balances himself on a bamboo without
the protection of a safety net beneath.

Traditional Fire Act

Watch the traditional fire play and it seems as the person is eating fire! The fire
act is simply mesmerizing.
The Puppet Show - Kathputali Ro Nach
The colorful Puppet Show transports you into the world of valiant Kings,
beautiful princesses and all powerful magicians. The puppeteer makes episodes
and scenes from their lives come alive to give you a glimpse of their lifestyle.
Bird Fortune Teller
Let the parrot pick the card that predicts your future and answer your queries.
This is a traditional way of knowing about future and has been practiced in
Egyptian and Roman civilizations as well.
The Magic Show - Jadu Ro Khel
The magician perform his entrancing show with some hand tricks and
hypnotism and puzzle your mind.
Astrologer
A traditional palmist is available to throw light on your future.
Bioscope
The Bioscope station at Chokhi Dhani Ethnic Village gives you glimpse of
Rajasthan and complete family can sit side by side around 6 people together
watching the bioscope film. The whole thing is a great simple experience of
watching old reel film depicting Rajasthan scenes and people. Kids and families
have a fun time with their bioscope only at Chokhi Dhani Village

KERALA ARTS AND CULTURE

The culture of Kerala is a synthesis of Aryan and Dravidian cultures, developed
and mixed for centuries, under influences from other parts of India and abroad.It
is defined by its antiquity and the organic continuity sustained by the Malayali
people. Modern Kerala society took shape owing to migrations from different
parts of India throughout Classical Antiquity. Kerala trace its non-prehistoric
cultural genesis to its membership (around the 3rd century CE) in a vaguely
defined historical region known as Thamizhagom a land defined by a
common Tamil culture and encompassing the Chera, Chola, and Pandya
kingdoms. At that time, the music, dance, language (first Dravida Bhasha
"Dravidian language" then Tamil), and Sangam (a vast corpus of Tamil
literature composed between 1,5002,000 years ago) found in Kerala were all
similar to that found in the rest of Thamizhagom (today's Tamil Nadu). The
culture of Kerala evolved through the Sanskritization of Dravidian ethos,
revivalism of religious movements and reform movements against caste
discrimination.Kerala showcases a culture unique to itself developed through
accommodation, acculturation and assimilation of various faculties of civilized
lifestyle.
PERFORMING ARTS
Native traditions of classical performing arts include koodiyattom, a form
of Sanskrit drama ortheatre and a UNESCO-designated Human Heritage Art.
katakhalei (from katerumbu' ("story") and kali ("performance")) is a 500-yearold form of dance-drama that interprets ancient epics; a popularized offshoot
of kathakali is Kerala natanam (developed in the 20th century by dancer Guru
Gopinath). Meanwhile, koothu is a more light-hearted performance mode, akin
to modern stand-up comedy; an ancient art originally confined to temple
sanctuaries, it was later popularized by Mani Madhava Chakyar. Other
Keralite performing arts include mohiniyaattam ("dance of the enchantress"),
which is a type of graceful choreographed dance performed by women and
accompanied by musical vocalizations.Thullal, Thirayattan, padayani,
and theyyam are other important Keralite performing arts.
Kerala also has several tribal and folk art forms. For example, Kummattikali is
the famous colorful mask-dance of South Malabar, performed during the
festival of Onam. The Kannyar Kali dances (also known as Desathukali) are
fast moving, militant dances attuned to rhythmic devotional folk songs and
asuravadyas. Also important are various performance genres that are Islam- or
Christianity-themed. These include oppana, which is widely popular among

Keralite Muslims and is native to Malabar. Oppana incorporates group dance

accompanied by the beat of rhythmic hand clapping and ishal vocalizations.
Margam Kali is one of the ancient round group dance of Kerala practiced
by Saint Thomas Christians.
However, many of these native art forms largely play to tourists or at youth
festivals, and are not as popular among ordinary Keralites. Thus, more
contemporary forms including those heavily based on the use of often risqu
and politically incorrect mimicry and parody have gained considerable mass
appeal in recent years. Indeed, contemporary artists often use such modes to
mock socioeconomic elites. In recent decades, Malayalam cinema, yet another
mode of widely popular artistic expression, have provided a distinct and
indigenous Keralite alternative to both Bollywood and Hollywood.
MUSIC
The ragas and talas of lyrical and devotionalcarnatic music another native
product of South India dominates Keralite classical musical genres. Swathi
Thirunal Rama Varma, a 19th-century king of Travancore and patron and
composer of music, was instrumental in popularising carnatic music in early
Kerala. Additionally, Kerala has its own native music system, sopanam, which
is a lugubrious and step-by-step rendition of raga-based songs. It is Sopanam,
for example, that provides the background music used in Kathakali.
The wider traditional music of Kerala also includes melam (including
the paandi and pancharivariants), as style of percussive music performed
at temple-centered festivals using an instrument known as the chenda. Up to
150 musicians may comprise the ensembles staging a given performance; each
performance, in turn, may last up to four hours. Panchavadyam is a differing
type of percussion ensemble consisting of five types of percussion instruments;
these can be utilised by up to one hundred artists in certain major festivals. In
addition to these, percussive music is also associated with various uniquely
Keralite folk arts forms. Lastly, the popular music of Kerala as in the rest of
India is dominated by the filmimusic of Indian cinema. The most
remembered name in kerala music culture is of Great Indian musician Sri K. J.
Yesudas.
MARTIAL ARTS AND SPORTS
Kerala also has its own indigenous form of martial art Kalarippayattu,
derived from the words kalari ("place", "threshing floor", or "battlefield") and
payattu ("exercise" or "practice"). Influenced by both Keralas Brahminical past
and Ayurvedic medicine, kalaripayattu is attributed by oral tradition to
Parasurama. After some two centuries of suppression by British colonial

authorities, it is now experiencing strong comeback among Keralites while also

steadily gaining worldwide attention. Other popular ritual arts include theyyam
and poorakkali these originate from northern Malabar, which is the
northernmost part of Kerala. Nevertheless, these have in modern times been
largely supplanted by more popular sports such as cricket, kabaddi, soccer,
badminton, and others. 'Kochi Tuskers Kerala' playing in the Indian Premier
League (IPL) is from Kerala. Kerala is home of the football clubs kerala
blasters, Viva Kerala and FC Kochin.it has also being liked by people from all
over the world.
LITERATURE
Malayalam literature is ancient in origin, and includes such figures as the 14th
centuryNiranam poets (Madhava Panikkar, Sankara Panikkar and Rama
Panikkar), whose works mark the dawn of both modern Malayalam language
and
indigenous
Keralite
poetry.
TheTriumvirate
of
poets (Kavithrayam: Kumaran Asan, Vallathol Narayana Menon and Ulloor S.
Parameswara Iyer) are recognized for moving Keralite poetry away from
archaic sophistryand metaphysics and towards a more lyrical mode. Poets
like Changampuzha, Cherusseriand Edappally Raghavan Pillai also contributed
to bring Malayalam poetry to the common man. Later, such contemporary
writers as Booker Prize winner Arundhati Roy (whose 1996 semiautobiographical bestseller The God of Small Things is set in the Kottayam town
of Ayemenem) have garnered international recognition. From 1970 to early
1990s, a lot of Malayalam Novelists and story writers contributed to the
Literature of Kerala. The contributions from Thakazhi Sivashankara Pillai, P.
Kesavadev, Uroob, OV
Vijayan, T
Padmanabhan, Sethu, Perumbadavam
Sreedharan, Kovilan, M. Mukundan, Kakkanadan,Anand and Paul Zacharia,
have been remarkable. Significant contributions from poets and song writers
such as Vayalar Rama Varma, P. Bhaskaran and ONV Kurup have influenced
contemporary literature. Critics such as Kuttikrishna Marar and M.P. Paul till
the Sixties and, later, M Krishnan Nair, S. Gupthan Nair, M. K. Sanu, Sukumar
Azhikode, K.P. Appan,Narendra Prasad and M. Leelavathy have added value by
providing critical analysis of the books written during the recent past.
FOLKLORE
The folklore of Kerala includes elements from the traditional lifestyle of the
people of Kerala. The traditional beliefs, customs,rituals etc. are reflected in the
folkart and songs of Kerala. Kerala has a rich tradition of Folklore.[12] Folklore
in this region is a spontaneous expression of human behavior and thoughts.
Generally speaking, Folklore could be defined as the lore of the common people
who had been marginalized during the reign of feudal Kings. The Keralites have
their culture and lore which were mostly part of agricultural. Sowing, planting

of nharu (seedling), clearing out the weeds, harvests etc. are the different stages
of agriculture which have their typical rituals. Numerous songs and performing
arts are accompanied with them. Kanyar
Kali, Padayani, Mudiyettu,Thirayattam, Malavayiyattam,Theyyam,
Kothamooriyattam, Nira, Puthari, etc. are some of the ritual folklore of Kerala.
Kerala could be divided into four cultural areas: Travancore Cochin, Central
Kerala, South Malabar and North Malabar. North Malabar has its own cultural
identity.[13] It was under the rule of Kolathiris, the Kings of Kolathunadu, and
they codified the rituals, beliefs, taboos and folk performing arts. Even the dates
of specific fertility rituals and folk performances were decided by the Kolathiris
of which many are continuing even today.The Theyyam festivals, even now, are
conducted as per the dates once fixed by the King.
The folk arts of Kerala can be broadly classified under two heads: ritualistic and
non-ritualistic. Ritualistic folk arts can be further divided into two: devotional
and magical. Devotional folk arts are performed to propitiate a particular God or
Goddess. Theyyam, thira, poothamthira, kanyarkali, kummatti, etc., are some of
them. Forms like panappattu and thottampattu are composed in the form of
songs. In kolkali, margamkali, daffumuttukkali, etc., the ritualistic element is
not very strong. Magical folk arts seek to win general prosperity for a
community or exorcise evil spirits or to beget
children. Gandharvas and nagas are worshipped in order to win these favours.
The magical folk arts include pambinthullal, pooppadathullal, kolamthullal,
malayankettu, etc.
ONAM
Onam is a harvest festival celebrated by the people of Kerala, India. It is also
the state festival of Kerala with State holidays on 4 days starting from Onam
Eve (Uthradom) to the 4th Onam Day. Onam Festival falls during
the Malayalam month of Chingam (Aug - Sep) and marks the commemoration
of Vamana avatara of Vishnu and the subsequent homecoming of
King Mahabali, who Malayalees consider as their King. Onam is reminiscent of
Kerala's agrarian past, as it is considered to be a harvest festival. It is one of the
festivals celebrated with most number of cultural elements. Some of them are
Vallam Kali, Pulikkali, Pookkalam, Onatthappan, Thumbi Thullal, Onavillu,
Kazhchakkula, Onapottan, Atthachamayame etc.
SARPA KAVU
Sarpa Kavu (meaning Sacred Grove of the Serpent) is a typically small
traditional grove of trees seen in the Kerala state of South India. These pristine
groves usually have representations of several Naga Devatas (serpent gods),

which were worshipped by the joint families or taravads. This was part
of Nagaradhana (snake worship) which was prevalent among keralites during
past centuries. It had been practised by Ezhavas, Nairs, Arayas and many other
tribal, non-tribal and costal communities all over the Malabar Coast in south
India. snake was considered as god and the people worshipped on them for
getting blessings.
TEMPLE FESTIVALS
Kerala has a large number of temples. The temples celebrate annual festivals
which are not only unique to the region but sometimes have features that are
unique to each temple. Each temple describes each interesting history behind its
creation.
KERALA KALAMANDALAM
Kerala Kalamandalam Deemed University of Art and Culture, is a major centre
for learning Indian performing arts, especially those that developed in the
Southern states of India, with the special emphasis on Kerala. It is situated in
the village of Cheruthuruthy in Chelakkara, Thrissur District on the banks of the
Bharathapuzha river.
The inception of Kalamandalam gave a second life to three major classical
performing arts of Kerala as Kathakali, Kudiyattam and Mohiniyattam were, by
the turn of 20th century, facing the threat of extinction under various regulations
of the colonial authorities. It was at this juncture, in 1927, that Vallathol
Narayana Menon and Mukunda Raja came forward and formed a society called
Kerala Kalamandalam. They solicited donations from the public and conducted
a lottery in order to raise funds for this society.Kerala Kalamandalam was
inaugurated in November 1930 at Kunnamkulam, and was later shifted to the
village of Cheruthuruthy, just south of Shoranur in 1933. The Maharaja of
Cochin donated land and a building. Subsequently, a dance department was
started to revive Mohiniyattom. Kerala Kalamandalam has been functioning as
a grant-in-aid institution under the Cultural Affairs Department, Government of
Kerala. In 2006, the Kalamandalam was accorded the status of 'Deemed
University for Art and Culture' by the Government of India. In 2010, University
Grants Commission (India) has given 'A' category status for Kalamandalam
Deemed University of Art and Culture. Kalamandalam is the only deemed
university in Kerala state accorded the prestigious status.
Kalamandalam imparts training in classical dance and theatre forms like
Kathakali, Mohiniyattam, Kudiyattam, Thullal, Kuchipudi, Bharatanatyam, and
Nangiar Koothu, besides the traditional orchestra called Panchavadyam.
Training is also given in various percussion instruments like chenda, maddalam

and mizhavu. Kalamandalam follows the gurukula sampradayam, the ancient

Indian education system based on residential tutelage. Kalamandalam was
conceived to provide training to its students in the Gurukula Sampradaya, an
ancient tradition of residential schooling where students stayed with the
teachers.

ANALYSIS AND CONCLUSION

We know that kerala is the land of performing arts in
india, kerala holds its own supremacy in different artforms such as
Kathakali,Koodiyattam,
Mohiniyattam, Kuchipudi,Thullal etc. Many
tourists both domesic as well as international arrivals are on a higher pace to see
and enjoy these art forms with their bare eyes. We know that, globally
performing arts is a prestigious subject for masters degree and research
purposes in several universities. Kerala is the only place where everyone could
enjoy these art forms directly. When we look into the tourism aspects in kerala
as a whole, these exhibition of art forms has a significant role in the overall
development of cultural tourism of kerala.
As we look into the several aspects of Chokhi Dhani village in
its varied style in the operational and promotional aspects, kerala has lessons to
learn more. When we just look into the various art forms and cultural values of
Rajasthan with that of Kerala, it is of less popularity and attraction and also the
number of art forms are less. But Rajasthan had succeeded in overcoming all
these aspects of criticisms and opened up their own way of displaying all the
cultural values, art forms, music, food etc. In Chokhi Dhani village there is art
forms and entertainment programs in Rajasthani culture such as Ghoomer,
Potter Dance, Kalbeliya - the Snake Dance, Bhopa-Bhopi Dance and Terah Taali
Manjira dance along with the music and food. All of the workers of the Chokhi
Dhani are dressed up like the traditional villagers in Rajasthan. Also ,there is a
program which displays the old culture and life style prevailed in rajasthani
villages.
In what all ways a tourist benefit from his visit to Chokhi Dhani village ;

Know about Rajasthani culture and value systems.

To be familiar with art forms and performing arts of Rajasthan.
The traditional lifestyle of Rajasthani people.
To be familiar with Rajasthani food, dress and music.

All these factors constitute all matters relate with Rajasthan

and a tourist could feel that he is standing somewhere in the middle of a
traditional village in Rajasthan. All this happens with just one evening 6
to 7 hours.
When we come into the case of Kerala all the
art forms are scattered up in different locations across the soil of Kerala.
A tourist may not able to understand what is the culture and art forms
through an evening visit as in the case of Chokhi Dhani village. In kerala
it takes around 5days in order to see atleast some of the art forms. There
is also a matter of concern of the fact that some performing arts are
associated with temples and we could see it only during the festival
season. Due to this reason many tourists coming to kerala could not get a
chance to see some of these performing arts.
Kerala Kalamandalam offers the tourists all the
possibility of experiencing 5 to 7 performing arts but it should be pre
arranged. In all these performing arts Make up plays an important role
due to time and cost. For example, for a Kathakali artist to get ready he
takes upto 3 hours for the make up alone.

Today the cocept of Chokhi Dhani village is spreading

all over India like in the states of Karnataka, Andra Pradesh, Madhya
Pradesh and Tamil Nadu in promoting the cultural value and thereby the
tourism in each state. In Kerala also we have all the possibilities of
setting up such a concept similar to that of Chokhi Dhani village where
we could display all our art forms, cultural values, traditional lifestyle,
food and the folklore. Kerala Tourism could be more effective when we
implement such a plan here because kerala is very rich in all these
sources.