The University of Texas at Dallas

School of Management

STRATEGIC MANAGEMENT
Course Syllabus

Course Information
Course Number/Section BA 4305 – 5U2
Course Title Strategic Management
Term Summer 2010
Days & Times Wednesdays 6:00pm–10:00pm
Location SOM 2.107

Professor Contact Information

Professor Martina Quan
Office Phone 972-883-6041
Email Address eLearning email
Office Location SOM 4.407
Office Hours TBA. If office hours are incompatible with your schedule, please
e-mail me concerning your desire for an alternative meeting time.
Other Information The quickest and easiest way to contact me is through eLearning
email. However, if it is a topic that needs to be addressed over the
phone, you can call during my office hours or email me to set up a
time to meet or talk over the phone.

Course Co-Requisite and Pre-requisites:

Co-requisite: BA 4371;
Pre-requisite: BA3341, 3351, BA3352, BA3361, and BA3365 – no exceptions made

Course Description
This is a capstone-level course requiring integration of all fields of business. Students will
draw on their broadened awareness of various environmental influences (social and political)
to solve business problems. Management alternatives will be examined with an ethical
perspective relating policy trends to the strategic planning mode.

The Strategic Management course has been designated a capstone course in business at the
University of Texas at Dallas. The purpose of a capstone course is to integrate the learning
achieved in individual business courses taken to earn a business degree. The knowledge
acquired in finance, accounting, operations, MIS, marketing, and organizational behavior
classes will be utilized to study the strategic management of the firm as well as the
responsibilities of the general manager.

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 The approach of the class is practical and problem oriented. The major part of the course will
involve applying concepts, analytic frameworks, and intuition to the strategic issues that real-
world companies face. These issues are presented in case studies. For the class to work well –
and for you to benefit from it – attendance and preparation for each class meeting is essential.
This is an extremely intense course, which requires a substantial time commitment.

Student Learning Objectives/Outcomes

By the end of this course, students must be able to do the following:

1) To complete an external analysis of a firm, including a detailed analysis of the
competitive environment of the firm.
2) To complete an internal analysis of a firm, including the identification of the (sustainable)
competitive advantages of the firm and the resources and capabilities that lead to these
advantages.
3) To complete an assessment of the firm’s current strategy, including the ability to identify
the strategic problems of a firm and to develop solutions to a firm’s strategic issues.
4) To integrate skills acquired in finance, accounting, marketing, and MIS courses to create
a successful generic strategy to a firm.

Course Requirements
This course requires extensive readings, active discussions, and diligent attention to the
exercises. Each student will be expected to spend at least 9–10 hours a week on this course
in addition to class time. This is particularly true during the first weeks of the class.
 If a student cannot commit this amount of time and effort on this course, he or she must
realize that it may be very difficult to earn a good grade.
 Failure to fully prepare for class is also a detriment to one’s fellow students. It is the
student’s responsibility to thoroughly read the syllabus, fully understand all the
requirements, and keep track of all important dates in order to be successful.

Required Textbooks

 The required text for this course is: Gregory G. Dess, G.T. Lumpkin, and Alan B.
Eisner: Strategic Management. Text and Cases (5th edition). McGraw-Hill Irwin.
ISBN: 978-0-07-353041-3

ELearning and Communication:

You will need to have access to eLearning for use during this class. Class notes, the
syllabus, and other relevant course-related materials will be posted on eLearning. You
may download this material from the website. In addition, you are advised to check your
messages on eLearning frequently, and prior to each class session. This will be the main

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 way of disseminating any messages or instructions relating to the course. A university
policy to protect student privacy directs that faculty are not required to answer student
emails unless they are from a UTD account. This means that I will not respond to
emails unless they come through eLearning.

Grading Policy
Exam I 20%
Exam II 20%
Company Analysis Project 30%
1-Page Written Case Discussions 10%
Weekly Online Quizzes 10%
Class Participation 10%

Grading Scale

97 and above A+
94 to 96 A
90 to 93 A-
87 to 89 B+
84 to 86 B
80 to 83 B-
77 to 79 C+
74 to 76 C
70 to 73 C-
67 to 69 D+
64 to 66 D
60 to 63 D-
59 and below F

Exams:

There will be two non-cumulative exams. Exam I covers materials for the first half of the course
and the exam II covers the second half of the course. Exam questions stem from the textbook,
lecture materials, assigned readings, class discussions, and videos shown in the class. Exam format
will be multiple-choice and/or short answer questions.

Preparing for an exam is an important part of the learning process – it takes weeks of preparations,
not days or hours. Keeping up with readings, attending classes and working hard on the
assignments are the best preparation for the exams. Plan to spend at least 9–10 hours a week on
this course in addition to class time.

Policy regarding make-up exams

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If you have a conflict and need to reschedule an exam for a different time, please discuss it with
me before the scheduled exam time. If you wait to talk to me after the exam has taken place, you
will not be able to make up the exam. Make-up exams are allowed for excused absences only.
Excused absences include, but are not limited to, sickness, a death in the family, and
personal/family injuries. You get only ONE chance to make up the exam. If you do not show up at
the scheduled time of your make-up exam, you will receive 0 points.

PLEASE NOTE: I will be highlighting information from the text as well as explaining some
information that may need clarification or elaboration. I will NOT repeat everything in all
chapters. BUT, test questions can come from information in the text that we did not cover in
class. If you do not understand something in your textbook, please ask questions about it so I can
clarify for you.

Company Analysis Project

A strategic analysis of a company is a major component of this course. It is where you will apply
what you have learned to analyze a selected company. You will individually write a thorough
company analysis, including external analysis, internal analysis, strategic issues, strategic
alternatives, and recommendations. In the beginning of the semester, I will provide you a list of
companies from which you choose the one for your project. You will submit the first part,
external analysis, and the second part, internal analysis, before the mid-term and submit the full
project before the final.

Stylistic requirements for the project are:

Minimum of 10 pages and maximum of 15 pages of text excluding the title page and any
attachments, such as figures, tables, references and appendix.
Double spaced, font size 12, 1-inch standard margin on four sides of the paper.

Other requirements are:

While you may form study groups to discuss your cases, the paper should be written on
an individual basis.
Extensive library research is required. The internet may be used but only along with other
sources. If your paper has only internet sources, such as Wikipedia, but without library
sources, you will not receive points for references.
You must submit a hard copy of each case paper PLUS upload it to the turn-it-in link in
eLearning.
Late submission will not be accepted.

Detailed requirements and expectations for this project will be discussed in class and posted in
eLearning.

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1-Page Written Case Discussions

We will discuss a number of cases in class throughout the semester. You are expected to write a
brief (around 1 page) case analysis for every case we will discuss in class. Your case analysis
should address the questions that I will provide to you. These written case analyses will help you
prepare for the class discussions. I will collect them for grading at the end of the class. No
handwritten case analysis will be accepted!

Weekly Online Quizzes:

Web-based quizzes will be given weekly. These are open book/open note and will cover the
weekly class material. They are designed to help you prepare for the exams as well as help you
keep on top of the course material. Each quiz has about 10 questions and lasts for 30 minutes.
Your top 6 quiz scores will be used in calculating your final grade (2 lowest scores dropped).
Quizzes will be available beginning on Wednesday, Jun 2nd (see eLearning for further details).

Name Content Availability

Quiz 1 Chapters 1-2 2-Jun to 9-Jun
Quiz 2 Chapters 3 9-Jun to 16-June
Quiz 3 TBD 16-June to 23-June
Quiz 4 TBD 23-June to 30-June
Quiz 5 TBD 7-July to 14-July
Quiz 6 TBD 14-July to 21-July
Quiz 7 TBD 21-July to 28-July
Quiz 8 TBD 28-July to 4-Aug

Participation/Attendance:

Participation is expected and is essential to the learning process, and it’s also a very important
part of the grade equation. Lack of attendance hinders a student’s understanding of the course
material and requirements on case assignments. It also hurts a student’s performance, since I
constantly emphasize the relevant information on the exams and eLearning quizzes in class.
There will be a sign-in sheet at each class period. Please let me know if you have to miss certain
class. Otherwise, your participation grade will be adversely affected.
 Quality of class contributions will be weighted more heavily than quantity. Frequent
and valuable participants are those who attend all of the lectures, participate regularly.
To help me learn each student’s name and grade “participation and contribution” as
fairly as possible, you will prepare and bring a “nameplate” to each class.
 Class Discussion and Exercise: Your participation grade will reflect the degree to
which you contribute to the class, rather than simply whether you are physically

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 present. Here are some guidelines in participation grades. The instructor has the sole
authority in assigning participation grade.
Here is a rough guide of how class participation is evaluated:
 Excellent class participation is characterized by a student consistently attending class,
making an insightful contribution to discussions and exercises, being well-prepared
by having notes and demonstrating a superior understanding of the material.
 Good class participation is characterized by students consistently attending class and
contributing to discussions and exercises as well as being reasonably prepared with
notes from the reading, while only occasionally demonstrating a superior
understanding of the material.
 Poor class participation is characterized by a student inconsistently attending class,
rarely contributing to class discussion and exercise, and having no notes prepared for
the readings.

Course Schedule and Readings:

The following course schedule provides a detailed checklist of topics and assignments by week.
This course outline provides a general plan. I reserve the right to make periodic changes to
content, requirements, and schedule. All changes will be announced in class. You are responsible
for all information given in class. This includes any changes to the syllabus, content and format
of exams, and details given regarding assignments.

To get the most out of the class, you need to read related chapters and be well prepared before
coming to class. If you have to miss a class, it is YOUR RESPONSIBILITY to acquire missed
lectures notes, assignments, handouts, and announcements from a classmate.

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 READINGS
[COMPLETED TOPIC FOR LECTURE & CASE PROJECT
WEEK DATE
BEFORE CLASS DISCUSSION BRIEF DUE DUE
LECTURE]
Syllabus, Course Overview
1 Wed.
Chapter 1
26-May
What is Strategic Management?

2 Wed. Written Case

Chapter 2 External Environment of the Firm
2-Jun Discussion 1

3 Wed. Written Case

Chapter 3 Internal Environment of the Firm Part 1
9-Jun Discussion 2

Wed. Intellectual Asset

4 Written Case
16-Jun Chapters 4 & 5
Discussion 3
Business level Strategy

Wed. Business Level Strategy

5 Written Case
23-Jun Chapters 5 & 6 Corporate Level Strategy Part 2
Discussion 4
Catch-up & Review

Wed. Catch-up & Review

6
30-Jun
EXAM I (CH 1-6)

Entrepreneurial Strategy
7 Wed. Written Case
Chapters 8 &12
7-Jul Discussion 5
Corporate Entrepreneurship

8 Wed. Written Case

Chapter 7 International Strategy Discussion 6
14-Jul

Strategic Control and Corporate

Wed.
9 Written Case
21-Jul Chapters 9 & 10 Final Project
Governance & Organizational Designs Discussion 7

Strategic Leadership and Ethics

10 Wed. Written Case
Chapter 11
28-Jul Final Review Discussion 8

Wed.
EXAM II (CH 7-12)
11 4-Aug
* This schedule is flexible and is subject to change as necessary.

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 SYLLABUS ADDENDUM

E-mail Policy
Email Use The University of Texas at Dallas recognizes the value and efficiency of
communication between faculty/staff and students through electronic mail. At the same time,
email raises some issues concerning security and the identity of each individual in an email
exchange. The university encourages all official student email correspondence be sent only to
a student’s U.T. Dallas email address and that faculty and staff consider email from students
official only if it originates from a UTD student account. This allows the university to
maintain a high degree of confidence in the identity of all individual corresponding and the
security of the transmitted information.
UTD furnishes each student with a free email account that is to be used in all communication
with university personnel. The Department of Information Resources at U.T. Dallas provides
a method for students to have their U.T. Dallas mail forwarded to other accounts.

Student Conduct & Discipline

The University of Texas System and The University of Texas at Dallas have rules and
regulations for the orderly and efficient conduct of their business. It is the responsibility of
each student and each student organization to be knowledgeable about the rules and
regulations which govern student conduct and activities. General information on student
conduct and discipline is contained in the UTD publication, A to Z Guide, which is provided
to all registered students each academic year.
The University of Texas at Dallas administers student discipline within the procedures of
recognized and established due process. Procedures are defined and described in the Rules
and Regulations, Board of Regents, The University of Texas System, Part 1, Chapter VI,
Section 3, and in Title V, Rules on Procedures. Copies of these rules and regulations are
available to students in the Office of the Dean of Students, where staff members are available
to assist students in interpreting the rules and regulations (SU 1.602, 972/883-6391).
A student at the university neither loses the rights nor escapes the responsibilities of
citizenship. He or she is expected to obey federal, state, and local laws as well as the
Regents’ Rules, university regulations, and administrative rules. Students are subject to
discipline for violating the standards of conduct whether such conduct takes place on or off
campus, or whether civil or criminal penalties are also imposed for such conduct.

Academic Integrity
The faculty expects from its students a high level of responsibility and academic honesty.
Because the value of an academic degree depends upon the absolute integrity of the work
done by the student for that degree, it is imperative that a student demonstrate a high standard
of individual honor in his or her scholastic work.
Scholastic dishonesty includes, but is not limited to, statements, acts or omissions related to
applications for enrollment or the award of a degree, and/or the submission as one’s own
work or material that is not one’s own.
As a general rule, scholastic dishonesty involves one of the following acts: cheating,
plagiarism, collusion and/or falsifying academic records. Students suspected of academic

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 dishonesty are subject to disciplinary proceedings. Plagiarism, especially from the web, from
portions of papers for other classes, and from any other source is unacceptable and will be
dealt with under the university’s policy on plagiarism (see general catalog for details). This
course will use the resources of turnitin.com, which searches the web for possible plagiarism.

Withdrawal from Class

The administration of this institution has set deadlines for withdrawal of any college-level
courses. These dates and times are published in that semester’s course catalog.
Administration procedures must be followed. It is the student’s responsibility to handle
withdrawal requirements from any class. In other words, I cannot drop or withdraw any
student. You must do the proper paperwork to ensure that you will not receive a final grade
of ”F” in a course if you choose not to attend the class once you are enrolled.

Student Grievance Procedures

Procedures for student grievances are found in Title V, Rules on Student Services and
Activities, of the university’s Handbook of Operating Procedures. In attempting to resolve
any student grievance regarding grades, evaluations, or other fulfillments of academic
responsibility, it is the obligation of the student first to make a serious effort to resolve the
matter with the instructor, supervisor, administrator, or committee with whom the grievance
originates (hereafter called ”the respondent”). Individual faculty members retain primary
responsibility for assigning grades and evaluations. If the matter cannot be resolved at that
level, the grievance must be submitted in writing to the respondent with a copy of the
respondent’s School Dean. If the matter is not resolved by the written response provided by
the respondent, the student may submit a written appeal to the School Dean. If the grievance
is not resolved by the School Dean’s decision, the student may make a written appeal to the
Dean of Graduate or Undergraduate Education, and the deal will appoint and convene an
Academic Appeals Panel. The decision of the Academic Appeals Panel is final. The results
of the academic appeals process will be distributed to all involved parties.
Copies of these rules and regulations are available to students in the Office of the Dean of
Students, where staff members are available to assist students in interpreting the rules and
regulations.

Incomplete Grade Policy

As per university policy, incomplete grades will be granted only for work unavoidably
missed at the semester’s end and only if 70% of the course work has been completed. An
incomplete grade must be resolved within eight (8) weeks from the first day of the
subsequent long semester. If the required work to complete the course and to remove the
incomplete grade is not submitted by the specified deadline, the incomplete grade is changed
automatically to a grade of F.

Disability Services
The goal of Disability Services is to provide students with disabilities educational opportunities
equal to those of their non-disabled peers. Disability Services is located in room 1.610 in the
Student Union. Office hours are Monday and Thursday, 8:30 a.m. to 6:30 p.m.; Tuesday and
Wednesday, 8:30 a.m. to 7:30 p.m.; and Friday, 8:30 a.m. to 5:30 p.m. The contact

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 information for the Office of Disability Services is: The University of Texas at Dallas, SU 22
PO Box 830688 Richardson, Texas 75083-0688 (972) 883-2098 (voice or TTY).
Essentially, the law requires that colleges and universities make those reasonable adjustments
necessary to eliminate discrimination on the basis of disability. For example, it may be
necessary to remove classroom prohibitions against tape recorders or animals (in the case of
dog guides) for students who are blind. Occasionally an assignment requirement may be
substituted (for example, a research paper versus an oral presentation for a student who is
hearing impaired). Classes enrolled students with mobility impairments may have to be
rescheduled in accessible facilities. The college or university may need to provide special
services such as registration, note-taking, or mobility assistance. It is the student’s
responsibility to notify his or her professors of the need for such an accommodation.
Disability Services provides students with letters to present to faculty members to verify that
the student has a disability and needs accommodations. Individuals requiring special
accommodation should contact the professor after class or during office hours.

Religious Holy Days

The University of Texas at Dallas will excuse a student from class or other required activities
for the travel to and observance of a religious holy day for a religion whose places of worship
are exempt from property tax under Section 11.20, Tax Code, Texas Code Annotated. The
student is encouraged to notify the instructor or activity sponsor as soon as possible regarding
the absence, preferably in advance of the assignment.
The student, so excused, will be allowed to take the exam or complete the assignment within
a reasonable time after the absence: a period equal to the length of the absence, up to a
maximum of one week. A student who notifies the instructor and completes any missed exam
or assignment may not be penalized for the absence. A student who fails to complete the
exam or assignment within the prescribed period may receive a failing grade for that exam or
assignment. If a student or an instructor disagrees about the nature of the absence [i.e., for the
purpose of observing a religious holy day] or if there is similar disagreement about whether
the student has been given a reasonable time to complete any missed assignments or
examinations, either the student or the instructor may request a ruling from the chief
executive officer of the institution, or his or her designee. The chief executive officer or
designee must take into account the legislative intent of TEC 51.911(b), and the student and
instructor will abide by the decision of the chief executive officer or designee.

Off-Campus Instruction and Course Activities

Off-campus, out-of-state, and foreign instruction and activities are subject to state law and
University policies and procedures regarding travel and risk-related activities. Information
regarding these rules and regulations may be found at the website address given below.
Additional information is available from the office of the school dean.
(http://www.utdallas.edu/Business/Affairs/Travel Risk Activities.htm).
Important Notes
Throughout the semester, each student is expected to follow the university’s guideline on student
conduct with regard to cheating and other dishonorable behaviors. Severe consequences can
occur if such rules are not followed.

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The instructor also reserves the right to deduct from a student’s individual class participation
credit if the student has shown severe non-constructive behavior in class (such as disrupting the
class or abusing another individual), in addition to other disciplinary actions.
If a student is absent or late to a class meeting, it will be his or her responsibility to catch up with
all the missed materials including any announcement made while the student was absent. No
make-up exams or lectures will be given. It will also be the students’ responsibility to accept any
consequences that may result from absences. No late assignments will be accepted. Finally, it is a
student’s responsibility to read the syllabus thoroughly and regularly and keep track of all the
important dates and requirements every week.
Experience shows that the answer for most questions that students ask can in fact be found in the
syllabus. Please always consult the syllabus before contacting the instructor.

These descriptions and timelines are subject to change at the

discretion of the Professor.

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