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    Report On Woodland

    Uploaded by

    AllwynThomas
    The document reports on the retail management of Woodland shoes. It discusses Woodland's history starting in 1960 as a small manufacturing unit in Delhi and launching its shoe brand in 1992. It highlights Woodland's focus on adventure and being inspired by nature. The document also covers Woodland's store management strategies like decorations, procurement, salesmen recruitment and training, and marketing mix management. It concludes that Woodland enjoys market reputation but could improve further by reducing prices, expanding outlets, and increasing women's footwear variety.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Report On Woodland

    Uploaded by

    AllwynThomas
    270 views8 pages
    The document reports on the retail management of Woodland shoes. It discusses Woodland's history starting in 1960 as a small manufacturing unit in Delhi and launching its shoe brand in 1992. It highlights Woodland's focus on adventure and being inspired by nature. The document also covers Woodland's store management strategies like decorations, procurement, salesmen recruitment and training, and marketing mix management. It concludes that Woodland enjoys market reputation but could improve further by reducing prices, expanding outlets, and increasing women's footwear variety.

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    Original Title

    Report on Woodland

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    The document reports on the retail management of Woodland shoes. It discusses Woodland's history starting in 1960 as a small manufacturing unit in Delhi and launching its shoe brand in 1992. It highlights Woodland's focus on adventure and being inspired by nature. The document also covers Woodland's store management strategies like decorations, procurement, salesmen recruitment and training, and marketing mix management. It concludes that Woodland enjoys market reputation but could improve further by reducing prices, expanding outlets, and increasing women's footwear variety.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    270 views8 pages

    Report On Woodland

    Uploaded by

    AllwynThomas
    The document reports on the retail management of Woodland shoes. It discusses Woodland's history starting in 1960 as a small manufacturing unit in Delhi and launching its shoe brand in 1992. It highlights Woodland's focus on adventure and being inspired by nature. The document also covers Woodland's store management strategies like decorations, procurement, salesmen recruitment and training, and marketing mix management. It concludes that Woodland enjoys market reputation but could improve further by reducing prices, expanding outlets, and increasing women's footwear variety.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 8

    REPORT OF WOODLAND BASED ON RETAIL TRADE

    MANAGEMENT
    OF Prof.Sanjay kher
    SUBMITTED BY: ACHINT MASIH
    JUNIAD SHAIHK
    AYUSHI SAINI
    VISHAL MALHOTRA
    ALLWYN THOMAS

    Introduction of the store


    Aero club launched woodland shoes in 1992
    1972: They setup the first fully mechanized
    modern shoe factory in India to augment
    capacities

    1960: Aero club started as a small


    manufacturing unit in Delhi
    It stands for spirit of adventure. These shoes
    have been advertised to communicate this
    spirit
    Inspired by nature, woodland design help its
    customer to face the challenges. Therefore it
    is called SUV of Indian shoes
    The woodland tree logo defines the spirit of
    adventures & its commitment of
    environment. It is available through 300plus
    exclusive store 3,000 plus multi-brand
    outlets across the globe.

    Acknowledgement
    It gives us a great pleasure while
    submitting this assignment on the topic
    woodland shoes
    We thank Prof.Sanjay Kher for guiding us
    throughout this project work and we also
    thanks for motivating us in different ways
    & enabling us
    We feel there is ample scope of
    improvement upon the work of this nature
    & shall be thankful, if any suggestion is
    offered for its improvement
    We are also thankful to all those seen and
    unseen hands which have been of direct or
    indirect help in completion of this project
    work.

    Managing the store atmosphere


    Implementing new types of decorations, store
    infrastructure according each festival season
    or specific days
    Keeping the store, neat, cleaned, creating
    feasible atmosphere with refreshments to the
    customers
    Much comfortable ,furniture or sitting
    arrangements to the customer during the
    purchasing their products
    Procurement strategy
    How much to order : lead time ,length of time
    between order placement/ receipt of goods
    Implementing management oriented
    procurement & integrated procurement system
    Detailed documentation setting out the
    requirement of the key stakeholders

    Procurement cycle:
    Opportun
    ity
    identifica
    tion &
    analysis
    Implem
    ent &
    monitor

    Negoti
    ation

    Strategy
    Develop
    ment

    Sourc
    ing
    exerci
    se

    Managing salesmen recruitment to


    selection & training
    Implementation of medium class
    educated salesmen
    implementing internal sources of
    recruitment like, lent services &
    absorption of trainees
    From external sources, like
    employment exchange,
    recommendation of present employees
    & consultancy agencies

    Providing E-Recruitment, like (World


    Wide Web), www.monsters.com.
    Selection process:

    Intellig
    ence
    Test
    Ink
    blot
    Test

    Sele
    ction

    Perso
    nality
    Test
    Training to salesmen:

    Inter
    est
    Test

    Ta s
    k
    Ana
    ly s i
    s
    Dem
    onst
    ra ti
    on

    Hu
    ma
    n
    Rel
    a t io
    n
    Tr a i
    n in
    Trga i

    n in
    g

    Lea
    ner
    s
    Tr a
    in i
    ng

    P a rti
    c u la r
    S k ill
    Tr a i n
    in g
    P ro b
    le m
    S o lv i
    ng
    Tr a i n
    in g

    Managing the marketing mix


    Product: smart choice in categories like,
    apparel, footwear, accessories
    Price : high price/ quality ,sales-acquires
    40% of the premium casual shoe market
    and 30% of the company revenue
    generated by the apparels division
    Place: 130+ exclusive retail stores in
    India and 1000 distributors showrooms
    across India
    Promotion: TV, print and internet
    advertising. After sales services, which
    includes complementary gifts in

    exclusive showrooms, special discount


    offers hoardings, organizing various
    programmes such as "shoe mela in
    various cities like Bangalore, Chennai,
    Delhi, Mumbai etc.
    Public Relation initiatives: Organizing
    shoe mela and internet presence
    like ,woodlandretail.com, other e-stores,
    and www.tolmol.com
    Moving up the retail caste system- logo
    & slogan change, prime time TV
    endorsement
    Conclusion:
    Most of the customers are of the
    opinion the prices of woodland shoes
    are high so prices should be brought
    down
    The majority of shoe occupied by
    woodland shoes limited in the market
    depicts that woodland enjoys higher
    reputation than the other
    manufacturing in the market

    Recommendation:
    They should work more upon their
    promotional efforts
    They should start manufacturing sport
    shoes as they can easily sustain in that
    market sport shoes have a good
    demand now days
    They should increase the number of
    their outlets. At present they have only
    200 outlets in the country
    They should the price of the product.
    The existing price of the product is
    very high and their the middle class
    people cant afford that product
    They should come up with more variety
    of women footwear as the prevailing
    designs are not up to the mark.

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