Summer

Skill - Based
Training
An initiative by SkillCircle in association with DelhiStartups

DIGITAL MARKETING- BUILDING THE NEXT DIGITAL FORCE FOR INDIA

Why
digital marketing?
Last year for start-ups in India was phenomenal
in terms of Startup investments and interestingly
Government also took interest in this Industry
and came up with Startup India Campaign, which
not just got huge PR for the government but also
an atmosphere for young guns to start innovative
business in India.

Last year alone, I met around 319 start-ups personally through Delhi start-ups and helped them by mentoring a few and
helped total 12 start-ups in getting funds through our platform.
And being a community enabler and start-up enthusiast at ground level, I figured out a lot of problems among which one
of them is Digital Workforce
India is going through digitization and for that we would be requiring skilled manpower in digital industry. And as of very
few institutes are providing the Real , Hands-on Practical training.
So role of Learning and implementing Digital marketing makes sense , In fact I collected some figures also which
emphasizes the sameReports (Source- http://wearesocial.com/uk/special-reports/digital-social-mobile-india-2015)

Internet Users: 350 million, up 44% since our last report in July 2014
Social Media Users: 134 million, up 26% in the past year
Unique Mobile Users: 590 million a penetration rate of 46%
Mobile Internet Users: 159 million 45% of all internet users
Mobile Social Media Users: 97 million, up 5% since July 2014

Trainings and Workshops are something which I enjoy doing , So I decided to put necessary
topics (Which are actually needed by youth to learn and practice) in the curriculum for Summer
training and workshop boot camp. So that students can make most out of this.
Not Just trainings, We help students in getting Internships, right after their summer training in those
start-ups which are actually solving some good problem.
(Delhi start-ups network which comprises of 20000+ Members and +800 start-ups from Delhi/NCR
Helps us in connecting with right start-ups for Internships and placements )
Our Pool of Trainers will definitely train the next generation force for #Digital India.
Through SkillCircle we would love to provide Skill Based Learning with leading professionals, Mentors, Trainers to all
professionals who wants to learn Digital skills.

Shivam Ahuja Community Founder

DelhiStartups.org & Delhiangels.org

Table of Contents
1. SkillCircle Proposal for the Training Programs
2. Proposed Training Program
3. How to Start the Batch & Requirements for Running the Training Program
4. Terms and Conditions
5. Fee Details and Mode of Payment
7. Our Clients
8. Our Collaboration
9. Contact us

4
6
7
8
10
13
15

Learning Outcome

To make attendees aware about the Hottest Trends in the Digital Domain and give them
Hands on Training as per Industrial Standards.

Gain experience in creating on-the-spot digital strategies for clients as hands-on

experience.

Gain an understanding of the ecommerce sites and their promotions

Strengthen interpersonal communication skills online with customers.

Skill Development in the field of Digital Marketing with deep understanding of Social
media marketing and organic marketing

Attendees will be trained in such a way that they can become self-employed in different
niches of Digital Marketing.

Why We are Unique

SkillCircle is an initiative to provide Real skill based learning in association with most active
community for start-ups in India; we started this just because there is a huge Market Gap
between the demand and supply of Digital Marketing Experts in India. More and more people
are looking out for Digital Marketing Experts for their companies and there are very few people
out there who actually understand the domain that well. The demand is ever increasing, as
more and more people in India are becoming Internet Savvy and thus more and more
companies will seek for people who can promote their business online

We are a Pioneer in Training People for Digital Marketing.(Our Trainer is also Ex-Founder
of Expertvidya which known for its Digital marketing training)

We offer Internships and Career opportunities in different startups

We are Young, Dynamic, Self Made professionals and have zeal to create a useful platform for others.

Certification
After successfully Completion of Training, Student will be getting Dual Certifications after
passing an exam at the end of the Training.

Digital Marketing Expert Certified by Skill Circle & Delhistartups

Google Analytics Expert certified by Google India (After successfully completion of

test)

SkillCircle is providing Real Skills training at a very reasonable fee (enclosed herein). In this
training we will acquaint students about the concerned field, and will provide them Course
material, CDs (Comprising of Digital tools) & Lab Material and not just this, we believe in
creating future leaders.
At the end of training, SkillCircle will certify each student. For starting the training
program, a free of cost seminar may be delivered at your campus.

Proposed Training Program

DELHISTARTUPS is proposing the following training program for the students of
your college. This is the basic description of the training programs.
Training
Program
Digital
Marketing
Training
FOR Students
(DMTS)

Duration

Major Topics
Covered
90 Hours+
Digital
INTERNSHIP + Strategy,
Startup
(Google
Ecosystem Visit Adwords,
Google
Analytics,
PPC,Campaigns
And traffic
Building)
How to sell
online,
Advanced
Affiliate
marketing,
Professional
Website
Designing In A
New Way

Who can join

Concerned
Field
Startup Founders Digital
Team Members marketing
Management
StudentsBBA/
MBA Students
Tech BCA/MCA
students

TimeLine of Summer Training

Key Topic &
Subtopics to be
covered

Learning
Outcome

D i g i t a l marketing
Overview & Website
designing.

You will be able

To make your
own website
without any Prior
knowledge of
Coding.

Timeline

Week 1

Industry Insights
Basic Understanding of
DM.
Marketing Process
Planning a website
CMS & Word press
designing.
Digital Strategy
Building

Week 2

SEO
How search Engine
works?
How ranking get
affected.
How to rank website
without spending
anything.
Understanding Types of
Traffic
Keywords
On page & Off page
SEO

Week 3

Student will get

to know how
Digital companies
works.
And How Brand
Building works

Paid Tool Trainings

PPC ADVERTISING & Google
Ad words
PPC ADS
Introduction
Ad words Algorithm
Understanding

You will be able

to Rank your
website for
certain keywords
in Search Engines.
You will be able
to drive massive
traffic on your
website.

After this module

you can apply for
Google
Certification
exam for Ad

Week 4

Creating Campaigns
Google Ad words
Google Exam
Google Analytics
Google Exam Training
Ad words Certification
Facebook Ads
Make Money Online
( Leads capture + Freelancing)
HowFace
to make money from
Google.
Best Affiliate networks In India.
Campaigns & Traffic building.
Content Marketing

words &
Analytics.
After that, You
will be getting
Certification from
Google itself .
One of Most
Interesting
Module for
Students in which
they will learnHow to earn with
Google online &
How to earn with
Flipkart like sites.
Also they will
learn to make a
coupon website
in live training.

Week 5

Social Media, Email, Mobile

Marketing
Marketing on SMB
Basics
Techniques & Tools
used
Ethical practices
Dos & Donts
Viral marketing
Email Marketing basics
How it works
Set a campaign using
paid/free software
Seo for Email marketing
Mobile marketing
Mobile website

Blogging & Lead

conversions
Week 6

Students will get

to learn about
optimal use of
social networks in
harnessing
business online.
They will learn to
send emails to
Masses without
getting in spam
folders.

They will learn to

Build traffic from
Mobile marketing
and to optimize
websites for
Mobile/tablet
access.

 Blogging/ YouTube
Blogging
Content Marketing
Advanced
Niche Blogging
Lead Business
A/B testing
Lead Funnel online
Landing & Thank You
pages
Converting Leads to
Sales
Building your Company
/ startup strategy
Assignments/Reports
submission & Test for
Certification on last 3
days.

Doubts/ Left out Topics

Discussions

Again one of most

Interactive
session in which
students will learn
how to blog, How
to YouTube
blogging in
professional way
to reach masses
in less time.

Hands on practice
and Learning
Experience.
Networking.

Discussions, Meet ups

and Networking

Software /Tools Provided by Us

Webhosting on International Linux servers [For 1 Year] worth Rs 5000/Free Access to Pain Digital tools ( For social media marketing) worth 10,000/Online Access to Paid courses worth Rs 15000/- to all attendees.
( Courses includes Online branding + Social media hacks + Digital branding and
strategy)

FEE
For Summer Training
S. No

Course Code

DMT
(Digital
Marketing
Training)

1.

Course Name

Digital
marketing
Training for
Startups and
Students

Course Fee per

Attendee

Course Fee per

Attendee

35000/- + Taxes

( For DS
members)
25000+ Taxes

Note:
1. The Batch strength of this Circle will be not more than 30 to make it a
interactive session.

Mode of Payment:
Payments should be made in favor of:
Edutrain Consultants Pvt. Ltd.
Bank Account Details:
A/C no 6011692180
IFSC Code KKBK0000214
Kotak Mahindra Bank
CRN NO 173860940

Trainer Profile:
Shivam Ahuja
Founder
ww.delhistartups.org
www.delhiangels.org
www.shivamahuja.com

Shivam Ahuja is our community Founder, which is known in Startup Ecosystem in

India for his work for Delhistartups.org
Working experience of 4+ years with leading organizations Micromax informatics,
Etisalat Telecom (Dubai) & as Entrepreneur in residence to many start-ups.

Currently he is on board for two start-ups and building the investor community at
Delhiangels.org

Interviews https://www.facebook.com/avijitsingharya/posts/1070301563028828
https://www.facebook.com/delhistartupsofficial/videos/vb.461104034062248/57259410
6246573/

Corporate Training Clients:

SkillCircle has delivered corporate trainings to a number of industries and colleges,
few of them are

Delhistartups Training Clients

1. IITM College

Summer Training Partners

Year 2015 (Our founder
was chief trainer at that
time)

2. TDI Infrastructure

Corporate Training
(Delivered Training to 15
Professionals on SEO and
Lead Generation)

3. IIT Delhi
EDC

Digital marketing
Training for
Professionals

4. Amity Noida

Digital Marketing Training

for Professionals

CONTACT US

HEAD OFFICE: DELHI

Rajeev chowk,

www.Delhistartups.org
Email: delhistartups@gmail.com

Queries?- +91 9999697970

Or Talk to our Trainer directly- +91 9971116325

Lets Build the Digital Workforce for India #DigitalIndia