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About These Job Descriptions

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The following descriptions correspond to the CMOs
Guide to Modern-Day Marketing Org Structure, a
look at how innovative companies organize their
marketing teams (with contributions from Forrester
Research, HubSpot, Zendesk, GitHub, Rue La La,
Mindjet, and Atlassian).

These descriptions are fair use for your own

purposes. Please feel free to copy them over to your
job hosting sites and/or content.

Because the descriptions are admittedly generic,

written for a wide base of different types of
businesses and marketers, we recommend updating
them slightly to reflect the specifics of your company,
team, and hiring needs.

If youd like to view the original report on org

structure, click here.

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Product Marketing

VP Product Marketing

Reporting to the Chief Marketing Officer, the Vice President of Product Marketing will
lead a team of marketers responsible for the messaging, packaging, and delivery of
our products to market. You will also be responsible for bringing new products,
features, and/or services to market, working closely with our product team and
leading customer research. This is a core role at the heart of all operations, from
product development to marketing to sales.

!Responsibilities:

Lead a team of marketers to ensure the success and adoption of our

products as they go to market.
Grow the team through hiring and training.
Make data-driven decisions to move the team and product forward and hit
company goals.
Develop the strategy for pricing, messaging, packaging, promotion and
selling of our products.
Train and support sales and customer support teams on new tools and
products.
Serve as an evangelist for our products through thought leadership and
blogging, social media, and speaking.
Keep the company up-to-date with market trends and competition, and keep
us several steps ahead of the competition at all times.

!Requirements:

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BA/BS or equivalent working experience.

Proven and visible marketing veteran, with experience determining productmarket fit and delivering products to market.
Leadership experience with excellent communication skills, both written and
verbal.
A highly analytical approach, used in a wide range of responsibilities, from
customer development, to product adoption, to sales processes.
Ability to lead and communicate cross-functionally with engineering and other
departments.

Product Marketing Manager

As a product marketer, you will be a leader on the team responsible for telling the
world (and company) the story of our product. You will be expected to be our chief
advocate for a specific feature set and its benefits. Additionally, you will be charged
with crafting the strategy around the messaging and marketing for new launches.

!Responsibilities:

Together with the product team, educate both internal and external
stakeholders on our product features and their benefits.
Create content (e.g. sales documentation, product videos, website copy, blog
posts, Quora, and other forums) to articulate the benefits of our products to
the world.
Assist sales on calls when appropriate to provide deeper dives into the
product.
Speak and present both internally and externally to promote the story of our
product.
Measure and optimize the buyer journey as it relates to product feature
adoption and usage.

!Requirements:

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BA/BS degree or equivalent working experience.

Past experience in digital marketing, product marketing, and/or product
management.
Excellent written and verbal communication skills --- there is a heavy amount
of writing and presenting/selling ideas in this role.
Proficiency in HubSpots Content Optimization System. You will be expected
to build product pages, optimize the conversion paths on those pages, and
use smart calls-to-action to create and test buyer stage-specific CTAs.
Prefer working in a collaborative, cross-team capacity. This role requires you
to work across functions and departments to bring to life the product. You are
at the center of our entire organization, constantly interacting with teammates
and prospects.

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Product Marketing Manager - Sales Enablement
!As a product marketing
manager in charge of sales enablement, you will have a

direct impact on driving our customer growth every day. You will be our internal
expert on the competitive landscape and help optimize our sales process and
collateral. In short, you will give our sales team a competitive edge.

!Responsibilities:

Work with our awesome customers to create case studies and customer
success stories.
Find our evangelists through relationships with sales reps and via social
media, then nurture them and help them promote our cause.
Deliver training and sales tools to our reps to help them be more efficient and
effective.
Perform competitive research and help position us to win more customers.
Collect and analyze data that supports our solutions in the market to buyers.

!Requirements:

BA/BS or equivalent working experience.

Past experience performing research or building competitive analyses.
Excellent communication skills -- you will interact with customers and crossfunctional teammates regularly.
Proficient in HubSpot Social Inbox, which you will use to identify and nurture
advocates via Twitter based based on their buyer stage and monitor
conversations about the competitive landscape proactively.

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Web Developer
!We are seeking a Web Developer to work on our company website and other

projects as needed. This role is expected to bring an eye for design along with
practical web development abilities. You will work closely with our graphic designers,
product marketers, and other internal stakeholders to bring to life our brand, product
information and collateral, and other website content, via the code you write.

!Responsibilities:

Develop and implement front-end web code and design standards and writing
clean, semantic code.
Wireframe and mockup revamped or brand new site pages and present to
senior management.
Collaborate with marketing teammates, senior management, designers, and
other project stakeholders.
Create and optimize our web project management, hitting all deadlines and
improving efficiency while maintaining the highest standards of quality web
development.
Proactively scope and present new ideas to improve our website experience
for prospects, leads, and customers.

!Requirements:

BA/BS degree or equivalent working experience.

Strong background with HTML5, CSS3, JavaScript, and jQuery.

Domain expertise in UI/UX best practices. You are a problem solver with
everything you develop to improve our sites experience and drive action.
Certified on the HubSpot Content Optimization System, used to create
automatically responsive webpages for mobile, tablet, and desktop. Your
work must appeal to all three.
Personal interest in staying up-to-date on the latest trends, including agile
methodology and emerging best practices in the UI community.

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UX Research Specialist

We are seeking a UX Research Specialist to join our marketing and work closely
with our product team and designers. Your work will range from conceptualizing and
forming product and website improvements and features to evaluating the usability
and success of our marketing touchpoints.

!Responsibilities:

Drive user research and concept development, including persona and

scenario development.
Design studies that address both user behavior and attitudes, and generate
actionable insights.
Advocate for the user throughout the process of proposing, wireframing, and
implementing UX improvements.
Work closely with marketing and product teammates to identify research
topics.
Collaborate cross-functionally with design, product management, content
strategy, engineering, and marketing.
Participate in recruitment activities for user research participants, including
developing criteria, screening participants, creating materials, tracking
results, and coordinating incentives as needed.

!Requirements:

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BA/BS degree or equivalent working experience.

Comfortable launching and iterating quickly and using data.
In-depth understanding of UI design, including knowing how and when to
leverage research and testing to inform decisions.
Strong abilities across a broad set of qualitative and user-centered design
methodologies.
Working knowledge of quantitative, behavioral analysis and statistics.
Excellent communicator, both verbal and written.

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Content Marketing & Strategy

VP of Content

Reporting to the Chief Marketing Officer, the Vice President of Content will lead a
team of writers, designers, and strategists to create high-traffic blog content, leadconverting resources, and shareable creative projects. You will support marketing
stakeholders, including demand generation, sales enablement, public and analyst
relations, community management, and channels/verticals. Goals include: attracting
site traffic and social followers, driving new sales leads, empowering sales with
relevant content to send prospects, and fueling PR and influencer relations.

!Responsibilities:

Lead a team of content strategists and producers to create regular content to

be marketed via all inbound channels (social, email, blog, landing pages,
etc.).
Grow the team through hiring and training.
Develop the strategy and processes to scale output content.
Make data-driven decisions to move the team and our content forward and
hit company goals.
Serve as an evangelist for our message, brand, and content through thought
leadership and blogging, social media, and speaking.
Ensure all marketing stakeholders needs are met.
Keep the team up-to-date with the latest trends in content marketing.
Manage content creation agencies and freelancers.!

Requirements:
BA/BS or equivalent working experience.
Proven and visible marketing veteran, with experience creating content for
the web across several disciplines (text, design, video, etc.) and media
(blogging, guides, whitepapers, research, infographics, podcasts, etc.).
Leadership experience with excellent communication skills, both written and
verbal.
Driven by creative intuition but able to gut check and course-correct with
data, as well as report results and optimize using data.

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Content Marketing Manager

We are looking for a prolific and talented content creator to write and produce
various projects and blog regularly, to expand our companys digital footprint,
awareness, subscribers, and leads. This role requires a high level of creativity,
attention to detail, and project management skills.

!Responsibilities:

Create 1-2 free resources each month to drive leads, subscribers,

awareness, and/or other important metrics (examples include ebooks,
whitepapers, infographics, guides, etc.).
Blog on an ongoing basis in support of your other projects and to attract site
visitors through search, social, and our email subscribers.
Grow our subscriber base by providing them regular, helpful content thats intune with their needs.
Collaborate with designers, product marketing, sales, and external
influencers and industry experts to produce relevant content that meets the
needs of both key stakeholders and our audience.
Convince others that your creative ideas are worth investing time and effort
in. This role is at the core of the marketing team, and others will rely on your
work every single day.

!Requirements:

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BA/BS degree or equivalent working experience.

Past experience producing content for the web specifically, as well as
channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
Past experience building audiences either online or offline.
In-depth knowledge of the HubSpot Content Optimization System to blog and
produce smart CTAs according to visitor lifecycle stage.
A dual-minded approach: Youre highly creative and an excellent writer but
can also be process-driven, think scale, and rely on data to make decisions.

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Content & Communications Manager
!As content and communications
manager, you will craft, write, and edit an array of
critical projects, including blog posts, whitepapers, and newsletters. You will also
create and implement a corporate communications plan for our company, helping
maintain a professional, consistent brand presence to external audiences through
media placement and publishing to our owned media channels, ensuring that
prospects and customers understand our mission and our story.

!Responsibilities:

Create compelling content that adds value through education and stories
externally.
Work closely with senior leaders, marketing teammates, and other
departments to create effective communications strategies that articulate our
products core benefits properly and consistently.
Propose and execute new ways of creating and distributing content that
expands our companys reach and cause.
Manage media relations, including relationships with journalists and bloggers
for stories, press releases, and interviews.
Develop written materials ranging from messaging guidelines to press
releases to story pitches to presentations by our executives.

Requirements:
BA/BS degree or equivalent working experience.
Excellent written and verbal communication skills
Adept at juggling many projects at once, working cross-functionally, while
never losing site of the core message and goal behind your work.
Proficient in HubSpots Content Optimization System (COS) to blog regularly
and properly tag and track campaigns across multiple channels.
A deep understanding of proper messaging and PR best practices, along with
a creative spark to develop innovative content that stands out among the
noise.

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Creative, Events, PR, and

Related MarCom Roles

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Brand and Buzz
!Reporting to the Chief MarketingVPOfficer,
the Vice President of Brand and Buzz will

lead a team of creatives, public relations, and communications experts, as well as

own all branding touchpoints. You will craft and maintain the company brand,
including messaging, tone, design, and public and analyst relations. Goals include:
driving awareness, driving event attendees, and influencing public opinion through
PR and influencer relations.

!Responsibilities:

Lead and manage team responsible for telling the company story.
Build the brand through exceptional creative, by nurturing relationships with
influencers, and by producing the most remarkable events in the industry.
Own brand positioning and messaging.
Provide strategic guidance on identifying and engaging with media, analysts,
and influencers.
Provide creative direction on brand-level video, web, and graphic design
projects.

!Requirements:

BA/BS or equivalent working experience.

Proven and visible marketing veteran, with experience overseeing a team of
creatives and/or public relations and media outreach experts.
Leadership experience with excellent communication skills, both written and
verbal.
Driven by creative intuition but able to gut check and course-correct with
data, as well as report results and optimize using data.
Excellent eye for design and typography and the ability to deliver constructive
feedback on projects to the creative team.
Experience with other creative disciplines a plus (e.g. video, events, frontend, audio/visual, etc.).

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Creative Director

We are seeking a creative leader to direct all graphic and website design, copy,
video, animation, photography, promotional assets, and more behind our brand and
owned properties. You are a creative force who can work across many teams and
understand the nuances of daily project management. Further, you can translate
concepts easily to all stakeholders to sell in ideas.

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Responsibilities:

Evolve and ensure consistency and integrity behind our companys brand and
brand guidelines.
Lead all design and copywriting.
Manage a production calendar and the team responsible for hitting those
deadlines.
Create and improve the companys creative team and its workflow to build a
top-notch operation.
Collaborate with company leaders, marketing teammates, and other key
stakeholders on key projects each quarter.

Requirements:
BA/BS or equivalent working experience.
Several years experience in design, project management, and/or in an inhouse or agency creative position.
Certified HubSpot COS designer. You will be responsible for managing all
responsive design of the website, including product pages, and buyer stagespecific versions of our website.
Excellent eye for design and typography and the ability to deliver constructive
feedback on projects to the creative team.
Great communicator, both in conveying design best practices and project
details/ideas across all levels of the company, including the executive team.

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Graphic Designer

!The Graphic Designer position is responsible for the creation and maintenance of

both our marketing assets and content created to support the product and other
marketing goals. From concept through execution, this candidate will improve our
user experience by bringing our brand to life and keeping it consistent across all our
various touchpoints.

!Responsibilities:

Collaborate with marketing and product marketing teammates to support our

website design and content marketing (blog, social media assets, and more).
Help bring new ideas for design and content creation to the team using your
expertise and eye for great design.
Scope and create templates for our marketing team to be more efficient in
some of their posting on social media, the blog, email, and other channels.
Manage other design needs such as presentations, signage, and trade show
collateral as needed.

Requirements:
BA/BS or equivalent working experience.
Past work either as an in-house designer or at a marketing agency. We
require work samples to apply for this position.
Experience designing for HubSpots Content Optimization System. This
position must create assets for our web team that are mobile-, tablet-, and
desktop-friendly and provide a user experience that fits on all three screens.
Expert in Adobe Creative Suite or similar technologies.
Knowledge of HTML, CSS, and JavaScript a major plus.

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Video Specialist

As a video specialist, you will serve as the photographer/videographer who captures,

edits, and produces photos and videos for both internal and external purposes.

!Responsibilities:

Capture studio-quality video both on location and in the office as projects

dictate.
Shoot and edit content to build a library of product videos, hiring videos, and/
or case study videos.
Lead all technical setup for shoots, including lighting, angle, placement and
type of microphone, and positioning of individuals on camera (if appropriate).
Collaborate regularly with creative teammates, marketing teammates, and
senior management.
Develop an intimate understanding of our brand message and tone to
accurately capture in video and photo form.

!Requirements:

BA/BS degree or equivalent working experience.

Past experience in TV/film or other role operating video and editing
equipment.
Great creative eye for visualizing and shooting concepts effectively.
Proficient in Final Cut Pro X, Adobe After Effects. Knowledge of motion
graphics preferred.

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We are seeking a digitally savvy, experienced marketing mind to lead our influencer
Influencer Relations Director

outreach and co-marketing program. This role has a very high degree of creative
freedom and visibility, and it requires abilities in multiple areas, including social
media marketing, PR, event planning know-how, thought leadership, content
creation, and relationship management.

!Responsibilities:

Identify and build relationships with prominent influencers and thought

leaders in our space. Ensure that these relationships benefit both the
company and individual.
Attend relevant events to evangelize the company mission and find likeminded individuals and companies to align with on future initiatives.
Remain knowledgeable of internal company marketing initiatives, especially
major announcements, content creation, and events.
Match our internal content creation with external influencers who would enjoy
receiving it or want to contribute themselves.
Brainstorm new, creative approaches to working closer with the influential
members of our industry, and serve as a go-to resource to the rest of the
marketing team.

Requirements:
BA/BS or equivalent working experience.
Multiple years experience in digital marketing and in our specific industry.
Deep domain knowledge of both social media marketing and our industry.
Excellent communication skills, both written and verbal, and a willingness to
try creative approaches to networking.
Experience working with executives and other senior-level leaders, including
media members and consultants.

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We are seeking a Media and Analyst Relations Coordinator to play an integral role in
public relations, corporate communications, and content creation for our company.
!Responsibilities:
Media & Analyst Relations Manager

Connect with influential media outlets and journalists to place stories about
company news and other initiatives.
Assist with event planning, including working with vendors, event
coordinators, and design teams for on-site collateral.
Create content regularly to grow the companys footprint (press releases,
corporate announcements, and creative content like SlideShares).
Collaborate with prominent members of the company, including executives, to
craft and pitch press releases and thought leadership columns.
Establish a sustainable, strategic approach to PR at the company based on
adding value to media outlets and event managers, not just asking for it.

!Requirements:

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BA/BS degree or equivalent working experience.

Past experience in public relations, corporate communications, content
marketing, or relationship management.
Skilled in creating, editing, and promoting written and visual content.
The ability to work and thrive in a fast-paced, rapidly changing work
environment.
Ideal candidate will have experience pitching, crafting, and placing content
externally through guest blogging or op-ed development and experience with
event management and sponsorships.

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We are hiring an editorial director to refine and advance our editorial vision and
Copywriter & Editorial Director

mission and help plan, produce, and analyze the written content we create. This role
will help build our editorial calendar and written guidelines, as well as determine
sources for content both internally and externally. This person may also be asked to
create a network of freelancers and go-to influencers in our industry, format our
content, and line edit.

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!Responsibilities:

Build our editorial calendar and written guidelines.

Determine sources for content creation, both internally and externally.
Serve as an exemplary writer, consistent with our companys tone and
mission. You write clean, concise, well-polished copy.
Edit content produced by your teammates, including conceptualizing the
projects upfront and copy-editing prior to publishing.
Stay up-to-date with the latest industry trends and customer challenges in
order to build a more effective editorial calendar.

!Requirements:

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BA/BS or equivalent working experience.

Experience managing an editorial calendar for a media publication or
marketing team.
Proficient in HubSpots Content Optimization System (COS) and its content
scheduling, publishing, and optimization features.
Excellent attention to detail both for line editing copy and consistency in style
and tone across our content.

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We are looking for a talented event planner to join our marketing team. This role will
Event Planner

be the creative lead behind all of our online and offline events for our prospects and
customers. Primary focuses include execution of an annual plan and ensuring event
attendee growth and happiness.

!Responsibilities:

Create detailed proposals for all events, including timelines, venues, vendors,
staffing, and budgets.
Identify and secure speakers, special guests, and/or entertainment for each
event.
Coordinate with all internal and external stakeholders.
Plan event layouts and agendas.
Provide excellent support of our attendees and guests.
Collaborate with marketing teammates to promote events and sell tickets
and/or merchandise.
Analyze the success of each event and propose creative new improvements
to the attendees experience.

Requirements:
BA/BS degree or equivalent working experience.
Experience in event planning and management, including speaker outreach
and vendor relationships.
Excellent negotiator, with a nose for great customer support.
Working knowledge of other service-oriented roles, including space
management, audio/visual, decor and entertainment, signage, housing, and
speaker management.
Amazing communicator with high attention to detail and organizational skills.

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Outreach and Partnerships Manager
!We are looking for a passionate, talented candidate to fill a key position within our

marketing organization. You should be a great relationship manager with the ability
to sell, negotiate, and align our company goals with those of potential partners.
Using these abilities, you will build long term relationships with quality partners in
which both sides will mutually benefit from working together.

!Responsibilities:

Create a systematic, process-driven approach to partner outreach and

relationship management.
Collaborate with senior management and other marketing teammates to align
our internal goals with new and existing partner relationships.
Deliver a great experience to our partners when working with our organization
-- you will represent our brand and be our partners liaison internally.
Forecast, measure, and report the results of various projects with partners,
including co-created and/or co-branded content promotions, lead sharing,
and/or event partnerships.
Establish the right processes for engaging and vetting new partners while
maintaining and deepening relationships with existing partners.

Requirements:
BA/BS or equivalent working experience.
Strong abilities in developing and managing partnerships for the purpose of
product distribution, lead or revenue generation, and other strategic
initiatives.
Past experience in sales, marketing, and/or account management preferred.
Amazing communicator, both written and verbal, with high attention to detail
and organization skills.

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Demand-, Lead-, and CustomerGeneration Roles

VP Marketing, Demand Generation

Reporting to the Chief Marketing Officer, the Vice President of Marketing will lead a
team tasked with demand generation and marketing funnel optimization. Using
inbound marketing tactics such as search engine optimization, social media, landing
page conversion testing, online advertising, and email marketing, you will grow our
database and overall company revenues. Other arms of your team could include
marketing operations, channel marketing, and customer marketing.

!Responsibilities:

Lead a team of marketers to drive key business metrics including leads,

MQLs, SQLs and Opportunities.
Grow the team through hiring and training.
Set team strategy through analysis of historical marketing data.
Own relationship with sales and forge strong communication and service
level agreement (SLA) between marketing and sales.
Forecast and present to senior management and help the CMO achieve
greater marketing success.

Requirements:
BA/BS or equivalent working experience.
Proven and visible marketing veteran, with experience blogging, writing
thought leadership pieces, speaking, and growing a personal audience on
social media.
Leadership experience with excellent communication skills, both written and
verbal.
Expert in end-to-end inbound marketing, including HubSpots smart content,
smart lists, and other lifecycle stage optimization tactics. As owner of the
marketing funnel, you must know what makes it generate customers.
You must be analytical and able to extract meaning from data and use this to
optimize a teams approach and a companys forecast.

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Inbound Marketing Manager
!We are looking for an amazing,
data-driven inbound marketer to own the majority of

the marketing funnel for our company. You will be in charge of attracting site traffic,
converting that traffic into new leads for the business, and nurturing to close those
leads into customers, the latter of which sales leadership will help you accomplish.

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!Responsibilities:

Build and manage a rich content/editorial calendar that attracts a qualified

audience to our owned properties (including blog posts, whitepapers, ebooks,
reports, webinars, infographics, etc.).
Grow new leads, including marketing-qualified leads, by converting site traffic
through calls-to-action, landing pages, and lead generation content (including
offers).
Optimize our marketing automation and lead nurturing processes through
email, content, and social channels.
Establish closed-loop analytics with sales to understand how our inbound
marketing activity turns into customers, and continually refine our process to
convert customers.

!Requirements:

BA/BS degree or equivalent work experience.

Some past experience in marketing preferred.
Excellent communicator and creative thinker, with an ability to use data to
inform all decisions.
Proficiency in HubSpots marketing automation and blogging software
features in order to generate traffic, convert visitors into leads, and then
nurture them (using dynamic workflows) into converted customers.
Bonus skills: HTML/CSS, Adobe Creative Suite.

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Channel Marketing Manager
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The person who fills this position will be an integral member of the team tasked with

developing exciting new programs for our channel partners (resellers). We're looking
for a smart, hungry, inbound marketer to build and execute programs designed to
increase results for our channel partners, equipping them with the tools they need to
be successful.

!Responsibilities:

Manage all channel marketing communications (newsletters, webinars,

product notifications, etc.).
Optimize and experiment to improve key metrics that both our company and
channel partners care about.
Create blog content and other helpful resources to arm our channel partners
with everything they need to succeed.
Collaborate with other marketing teammates to ensure our channel partners
are considered in every program and campaign we run.
Track the efficiency of all channel marketing projects, and subsequently
measure results with other marketers and sales managers. This includes tight
alignment with our channel partners account managers internally to ensure
consistency.

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!Requirements:

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BA/BS degree or equivalent working experience.

Past experience in marketing, specifically with a focus on resellers.
Proficient in using HubSpots email application to segment partner
communications, as well as test subject lines and improve delivery, open
rates, and clickthrough rates on important communications.
Excellent interpersonal skills. You will be working with other business
professionals and are expected to convey the value of our product and
programs and the culture and beliefs of our company outward to our partners.
Ability to think about process and scale above all else to work efficiently and
effectively with multiple partners collectively and cohesively.

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Were looking for a social media manager to grow our followers, engage and retain
Social Media Manager

them, and help convert them into leads, customers, and active fans and promoters of
our company. You should have command of best practices and trends in social
media marketing, enjoy being creative, and understand how to both build and
convert a digital audience.

!Responsibilities:

Build and manage the companys social media profiles and presence,
including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially
additional channels (Snapchat, Instagram, Vine, etc.).
Create shareable content appropriate for specific networks to both spread our
brand and our content and links.
Listen and engage in relevant social discussion about our company,
competitors, and/or industry, both from existing customers and leads and
from brand new audiences that dont yet know us.
Run regular social promotions and campaigns and track their success,
ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations,
as well as the content and links posted through these and other channels.
Work alongside other marketers and content producers to help distribute
content that educates and entertains our audience.
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and new social networks to reach our target
buyers.

!Requirements:

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BA/BS degree or equivalent work experience.

Active and well-rounded personal presence on social media, with a command
of each network and their best practices.
Excellent communicator and creative thinker, with an ability to use both data
and intuition to inform decisions.
Proficiency in HubSpots Social Inbox to segment Twitter followers by
lifecycle stage and engage accordingly. You will be our ear to the ground to
route the appropriate marketer, sales rep, and/or support rep to social
conversations.
Bonus experience and skills include Adobe Creative Suite, demand
generation marketing, inbound marketing, and blogging.

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Email Marketing Manager

We are hiring an email marketing manager to be the biggest supporter of our existing
contacts list possible -- the days of full blasts and spamming are over. In its place,
we want you to understand the right nurture tracks to provide incremental value and
nudge our leads towards sale in a way that feels human and still converts. We also
need you to understand the right types of content to send to the right people at the
right time, both for lead nurturing and to boost the sharing and forwarding of our
content-driven emails.

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!Responsibilities:

Manage and build various email lists and campaigns, including the design
templates, calls-to-action, and content used in your email sends.
Segment lists based on behaviors like past email engagement and website
interactions (content downloads, site page visits, etc.).
Measure results and optimize the nurture tracks for these segments to
convert leads to customers.
Work to minimize list decay and unsubscribes while increasing productivity of
our email sends.
Develop documentation and road maps for processes, A/B tests, and
promotions that succeed through email.

Requirements:
BA/BS or equivalent working experience.
Past experience with email marketing, lead nurturing, marketing automation,
and/or web analytics.
Proficient using HubSpot smart lists and marketing automation technology.
Highly analytical and able to derive meaning from data through A/B testing
and email optimization.
Excellent writer and communicator (in both written and verbal form).

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We are seeking a talented conversion optimization specialist to manage all testing,
Conversion Optimization Specialist

analysis, and improvement of our various conversion points in the marketing funnel.
This person is responsible for increasing the rate at which site traffic convert to leads
and leads to customers.

!Responsibilities:

Manage key conversion points in the marketing funnel, including landing

pages, website calls-to-action (CTAs), and lead-generating forms.
A/B test and continually measure the performance of these conversion
assets.
Collaborate with channel-specific markers (blogging, email, social media,
etc.) in order to optimize each conversion path.
Optimize our marketings conversion paths and rates overall and drive
marketing-qualified leads for our sales team.
Optimize the lead-to-customer conversion rate and increase funnel marketing
efficiencies.

Requirements:
BA/BS or equivalent working experience.
Past experience with web analytics, A/B testing, and inbound marketing
tactics.
Proficient using HubSpot smart CTAs and smart form features to optimize for
lifecycle stage and progressively profile our leads.
Highly analytical and able to derive meaning from data through testing and
optimization.
Excellent writer and communicator (both written and verbal).

!!

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!
!
We are hiring a talented SEO manager to join the marketing team. You will be
SEO Manager

responsible for identifying and executing opportunities to improve our companys and
our contents search rank for key terms at the top, middle, and bottom (branded) of
our marketing funnel.

!Responsibilities:

Manage both on-site and off-site SEO for the company.

Collaborate with content marketing and blog contributors to create highquality content around important, relevant terms.
Manage of organic search engine performance and goal-setting based on site
impressions, clickthrough rates, traffic, and conversions.
Stay up-to-date with the latest trends and changes with SEO and major
search engines.

Requirements:
BA/BS or equivalent working experience.
Thorough knowledge of search ranking and optimization factors and key
algorithm updates.
Proficient in HubSpot web analytics and keyword tools.
Experience with data-driven SEO analysis and optimization.
Excellent written and oral communication skills.

!
!!
Marketing Growth Hacker
!We are hiring a uniquely talented
growth hacker to build marketing tools and apps for

our team and our audience, as well as identify creative new solutions to helping us
grow. This role combines technical knowledge of front-end web development with indepth knowledge of marketing best practices and testing.

!Responsibilities:

Develop and implement front-end web code where appropriate to launch

interactive tools and apps benefiting the marketing teams goals.
Collaborate with channel-specific marketing teammates (blogging, email,
social media, etc.) to identify areas for growth.
Propose creative new projects, from building free tools and apps that attract
prospects and convert leads to testing new approaches to capturing existing
demand.
Measure and optimize these projects, reporting results and proposing
improved ways of operating based on the data.
Stay up-to-date with the latest trends and changes in UI/UX and digital
marketing.

Requirements:
BA/BS or equivalent working experience.
Thorough knowledge of search ranking and optimization factors and key
algorithm updates.
Working knowledge of HTML5, CSS3, JavaScript, and jQuery.

!!

Domain expertise in UI/UX best practices. You are a problem solver with
everything you develop to improve our sites experience and drive action.
Proficient in HubSpot web analytics and A/B testing tools.

!!
!
Central Marketing Delivery Representative
!Were hiring a marketing team representative to operate locally in-market and report
to our marketing operations group on the central team. This position ensures the
delivery of a variety of technologies, products, and initiatives that power our
companys overall success.

!Responsibilities:

Ensure delivery of all assigned projects in-market, including marketing

automation and core tools.
Serve as a single point of accountability for a range of project delivery and
support services.
Continually improve the processes and costs of delivery.
Work with central marketing team -- specifically, marketing operations -- to
track, report, analyze, and escalate day-to-day execution of work.

!Requirements:

!
!!

BA/BS or equivalent working experience.

Excellent communicator, both verbal and written.
Able to juggle multiple projects at once.
Past experiences in marketing, customer support, and/or IT prefered.

!
!
We are seeking a paid marketing manager to help acquire new leads and customers
Paid Marketing Manager

through online pay-per-click and cost-per-acquisition campaigns. You will be in

charge of all external, online acquisition marketing, managing the strategy,
execution, and optimization across channels.

!Responsibilities:

Manage the strategy and setup of all paid campaigns.

Measure and optimize our paid marketing using vendor-specific dashboards,
Google Analytics, and HubSpot landing page sources reports.
Research and test partnerships with new vendors to expand our reach and/or
lower cost-per-acquisition.
Collaborate with marketing teammates to maintain a consistent brand voice
and message across all paid programs.
Craft landing pages and lead-gen forms for our content to distribute through
relevant paid programs.
Stay up-to-date with digital marketing trends and potential new channels and
strategies to keep us ahead, including updates to social media marketing,
attribution, and programmatic media buying.

Requirements:
BA/BS or equivalent working experience.
In-depth knowledge of the various paid marketing channels and technologies,
including paid search, retargeting, social network advertising (Facebook,
Twitter, LinkedIn, Pinterest, and more), and content distribution and
placement networks like Outbrain and Taboola.
Excellent communicator with ability to sell and convince. You will manage all
relationships with vendors and ensure we get the most efficient cost possible.
Experience handling marketing budgets and forecasting/reporting results.

!
!

!
!
The Field Marketing Manager is responsible for demand and lead generation in his
Regional Field Marketing Manager

or her assigned territory through a number of marketing channels, including inbound

marketing tactics like email and social media, paid advertising, and events. You will
work closely with regional sales managers and representatives to build a successful,
sustainable pipeline of leads and customers specific to your area.

!Responsibilities:

Define a region-specific marketing plan based on the overall company

marketing strategy.
Optimize each marketing touchpoint using data, including top-of-funnel
channels like social media and blogging, middle-of-funnel channels like email
nurturing, and bottom-of-funnel activities with sales teammates.
Plan and host offline events to deepen relationships with customers and
attract local prospects.
Support overall marketing team goals and programs, ensuring their success
in your region.
Assist regional sales managers as needed, including increasing brand
awareness locally/regionally and driving leads.

!Requirements:

!!

BA/BS or equivalent working experience.

Strong abilities in digital marketing tactics with experience planning and/or
speaking at local events.
Excellent communicator and creative thinker, with an ability to use data to
inform all decisions.
Proficient in HubSpots marketing automation and analytics features.
Great attention to detail and project management skills. This role requires
balancing several initiatives together.

!!

!
!
We are seeking a talented marketing mind to focus on lead nurturing and converting
Marketing Manager, Lead Nurturing

sales leads into happy customers. You will be responsible for understanding what
activities increase customer generation from our database and using inbound
marketing tactics such as email and social media to add value through content,
resources, and other calls-to-action. Your goal is to turn interested, qualified leads
into successful customers.

!Responsibilities:

Analyze and interpret what behaviors and patterns make customers

successful and more likely to be retained by the company.
Create the strategy for nurturing our leads through a mix of helpful content
and other calls-to-action.
Find new approaches to lead nurturing, including but not limited to channels
like email, social media, blogging, and events.
Create and implement new projects and creative ideas that help improve
customer conversion rates.

!Requirements:

!!

BA/BS or equivalent working experience

Expert in HubSpot marketing automation and smart list optimization to build
and optimize the right nurturing tracks.
Past experience with HubSpot Social Inbox to identify and nurture customers
on Twitter a plus.
Excellent command of all marketing tactics, not just email.
Excellent writer and communicator with the ability to align that communication
with the larger company tone.

!
!

Operations

!
Operations Analyst
!As a Marketing OperationsMarketing
Analyst, you will work to create scalable processes that

ensure best practices in lead generation and database management. You will also
conduct complex data analysis that will be used to inform strategic decisions by
stakeholders from across the company. You will be working in a fast-paced
environment managing multiple projects at once, which involve stakeholders across
the company.

Responsibilities:
Manage technical aspects of key marketing systems (marketing automation,
CRM) used to generate, distribute, and report on leads.
Establish and maintain scalable processes that ensure best practices in
campaign and lead management.
Create and maintain metrics reports on marketing and sales activities and
effectiveness and business impact.
Analyze marketing and sales data to develop insights and make
recommendations on areas for optimization.
Monitor and maintain data quality within the marketing database.
Evaluate new technologies and add-on applications to improve and optimize
marketing team performance.

!
!Requirements:

!!
!

BA/BS or equivalent working experience.

Strong analytical skills (including mastery of Microsoft Excel) and experience
with reporting and data analysis.
Proficient in marketing automation systems (e.g. HubSpot) and integrating
those systems with other technologies.
Ability to manage multiple projects at the same time in a fast-paced
environment.
Technically capable, excellent communicator, and a desire to improve
processes.

!!

Data Scientist

We are seeking a highly quantitative individual with technical and statistics knowhow. This role combines a data-driven approach and expertise with an eye for
spotting new opportunities to test and experiment. You should also have a nose for
compelling content with data at its core, including blog posts, reports, data
visualization, and more. In short, you are a hacker who loves data and
optimization.

!Responsibilities:

Design and implement statistical tests around our site and various marketing
touchpoints and verify their significance and overall impact.
Collaborate with marketing teammates, product managers, and other key
stakeholders to implement what you learn.
Document all research and findings. You will build the companys institutional
knowledge and unlock new opportunities for growth and ways to operate
more effectively.
Seek out problems and experiment with the best approach to solve them can
then be implemented.

!Requirements:

!!

BA/BS or equivalent working experience.

Strong abilities in analytics and statistical or mathematical modeling.
Excellent presentation skills. Youre comfortable using data to bring up new
opportunities and best practices to your teammates to improve the way we
operate and grow.
A natural curiosity and skepticism, helping lead you to experiments and tests
in the name of improvement.
Front-end development expertise strongly preferred.

!
!

Director of Marketing Analytics

The Director of Marketing Analytics ensures our marketing department makes smart
decisions based on data, not assumptions, and that our assumptions are properly
tested. You will be responsible for gathering and analyzing data, making
recommendations, and ensuring appropriate adjustments are made to improve our
marketing.
Responsibilities:
Monitor and report to teammates on the performance of various marketing
channels and campaigns.
Create scalable, innovative approaches to extracting, managing, and
analyzing data from customers.
Contribute data-driven content regularly to our blog and other channels based
on customer behavior data and other learning.
Collaborate with both frontline marketers and senior leaders to both
accurately forecast and craft the right strategies, campaigns, and tests to run.
Develop vision for analytics architecture, various predictive models, and
efficient workflow across marketing.

!Requirements:

!!

BA/BS degree or equivalent working experience.

Experience with analytic techniques, statistical modeling, and web analytics
technologies.
Ability to extract meaning and suggest action items from data, not just report
metrics.
Excellent communications skills when working with teammates who may be
either data-driven or more qualitative.
Expert in HubSpot Analytics, Microsoft Excel, and Google Analytics, at
minimum.
Deep understanding of web-related behaviors and trends and ability to
optimize for these.

!!

!
!
We are hiring a database marketing manager to lead the management process
Database Marketing Manager

across several marketing technology systems, supporting the marketing teams

overall operations. You will work to create scalable processes that ensure best
practices in lead nurturing and database management and analysis. You will also
conduct complex data analysis and create naming conventions that boost our
efficiency and focus and inform our strategy.

Responsibilities:
Manage technical aspects of key marketing systems (marketing automation,
CRM, data services, and lead management processes across those
systems).
Establish and maintain scalable processes that ensure best practices in
campaign and lead management.
Create and maintain metrics reports on marketing and sales activities that
detail their effectiveness and business impact.
Analyze marketing and sales data to develop insights and make
recommendations on areas for optimization.
Monitor and maintain data quality within the marketing database.
Evaluate new technologies and add-on applications to improve and optimize
marketing team performance.

!Requirements:

!!

BA/BS or equivalent working experience.

Strong analytical skills (including mastery of Microsoft Excel) and experience
with reporting and data analysis.
Proficient in marketing automation systems (e.g. HubSpot) and integrating
those systems with other technologies.
Ability to manage multiple projects at the same time in a fast-paced
environment
Technically capable but with excellent communications skills, along with the
desire to improve processes.

!!
!
!

Customer Intelligence Manager

We are seeking a data-driven marketing mind to keep our company and product
focused on the customer and ahead of the competition. You will conduct competitive
research and help us understand the buyers journey, from stranger to happy
customer who promotes our cause. You will also help us maintain competitive
advantages by working with internal stakeholders, including sales, support, and
other marketing teammates, as well as external partners like product review sites
and customer groups.

!Responsibilities:

Conduct regular competitive research on other products and companies in

our industry.
Craft customer surveys to gather data and insights.
Inform the marketing, sales, and customer support teams about our customer
behaviors and buying preferences and patterns.
Conduct buyer journey research, and help our team optimize our website,
marketing touchpoints, and sales approach accordingly.
Serve as the internal point of contact for product review sites and bloggers.
Attend events and interact with customers to further understand the problems
and challenges we can solve for them.

!Requirements:

BA/BS or equivalent working experience.

Strong analytical skills (including mastery of Microsoft Excel) and experience
with reporting and data analysis.
Proficient in HubSpots marketing automation, web analytics, and smart
content features to optimize our approach by buyer stage.
Past experience conducting research reports, including the methodology,
survey writing and fulfillment, and writing reports and studies.
A nose for selling, unique selling points, and product marketing -- this role
must help us stay differentiated from the competition.

!!
Training and Development Specialist
!
We are hiring an energetic leader to train, support, mentor, and develop new and

existing members of our marketing team. You will oversee not only the ramp-up
period of our new hires, but also ensure the continual growth and knowledge base of
our existing marketing team. This role has a high degree of creative freedom and is a
resource to the entire department.

!Responsibilities:

Design, improve, document, and deliver training modules to both new hires
and existing hires.
Lead the initial training of new hires, from orientation into our company
culture to specific job and industry-based knowledge.
Work closely with senior management to roll out new learning initiatives,
informed by the realities facing our frontline employees and industry.
Implement and improve internal processes for accessing and attending
learning sessions and developing careers, including one-on-one sessions
and regular feedback from peers and managers.
Find new, creative approaches to deliver existing material and develop new,
efficient training ideas.
Stay up-to-date with the latest trends, technologies, and methodologies in
corporate learning.

!Requirements:

BA/BS degree or equivalent working experience.

Excellent presentation and communication skills, both written and verbal, with
a love for presenting to groups.
Ability to empathize and deliver constructive feedback to employees, both
one-on-one and in groups.
Confident, outgoing, and with a predisposition to teach others.
Great organizational skills to coordinate the many pieces of a given project or
session.

!
!
!

Upsell, Renewal, & Churn

Reduction
!

Customer Marketing Manager

!We are hiring a talented, data-driven marketer to focus on the success and growth of
our existing customers. You will be our customers biggest fan internally and run
campaigns to boost their adoption and use of -- as well as their success with -- our
product. You will keep them up-to-date on the latest strategies and features as well.

!Responsibilities:

Plan and execute the marketing strategy focused on product adoption and
overall success of our existing customers.
Measure the success of these campaigns and optimize your approach based
on the resulting data.
Educate our customer base about our products and their benefits through
customer newsletters, customer-focused content, social media monitoring,
and more.
Advocate internally that all teams solve for the customer -- you are their
biggest fans within the company and understand that their success and
happiness mean our success and happiness!

!Requirements:

!!

BA/BS degree or equivalent working experience.

Past experience in communications, marketing, analytics, or related field.
Proficient in HubSpots smart content features to customize our marketing
touchpoints to the customer -- specifically, website CTAs and lists used to
communicate via marketing automation.
Strong writer and content creator (including blog posts, ebooks, and other
customer-facing resources).
A nose for good product marketing and product UI, and the ability to educate
in ways that our customers will understand.

Customer Retention & Nurture Flow

We are seeking a talented marketing mind to focus on customer retention and

improve our nurture tracks towards product and feature adoption. You will be
responsible for understanding what activities increase customer retention and
aligning that with internal company priorities in ways that benefit our customers. Your
goal is to add more value to existing customers through channels like email, social,
and content, while ensuring our customers remain happy and successful.

!Responsibilities:

Analyze and interpret what behaviors and patterns make customers

successful and more likely to be retained by the company.
Maximize these successful approaches and run tests to improve them.
Find new opportunities to applaud, support, and ultimately retain our
customers.
Craft strategies to better nurture our customers toward actions the company
wishes them to take -- and ensuring these actions (product adoption, event
signups, trainings, etc.) are actually in our customers best interests.
Create and implement new projects and develop creative ideas that help
improve customer success -- from customer content and communication, to
our approach, to marketing automation.

Requirements:
BA/BS or equivalent working experience
Expert in HubSpot marketing automation and smart list optimization to build
and optimize the right nurturing tracks.
Past experience with HubSpot Social Inbox to identify and nurture customers
on Twitter a plus.
Excellent command of all marketing tactics, not just email.
Excellent writer and communicator and able to align that communication with
the larger company tone.