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    Size in FY 11 (US $ BN) Size in FY 17 (US $ BN) Size in FY 22 (US $ BN) Generation Equipment

    Uploaded by

    Deepak R Gorad
    This document summarizes power generation equipment market sizes from fiscal years 2011, 2017, and 2022. It shows the market size in US dollars for various generation equipment such as boilers, turbines, generators, cables, transmission lines, transformers, and others. It also lists target market buying criteria such as brand name, quality, availability, cost, design, and international brand. Finally, it discusses the competitive positioning of various brands and provides a framework for analyzing a product's lifecycle phases and attributes of those phases.

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    Size in FY 11 (US $ BN) Size in FY 17 (US $ BN) Size in FY 22 (US $ BN) Generation Equipment

    Uploaded by

    Deepak R Gorad
    25 views2 pages
    This document summarizes power generation equipment market sizes from fiscal years 2011, 2017, and 2022. It shows the market size in US dollars for various generation equipment such as boilers, turbines, generators, cables, transmission lines, transformers, and others. It also lists target market buying criteria such as brand name, quality, availability, cost, design, and international brand. Finally, it discusses the competitive positioning of various brands and provides a framework for analyzing a product's lifecycle phases and attributes of those phases.

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    Size in FY 11

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    This document summarizes power generation equipment market sizes from fiscal years 2011, 2017, and 2022. It shows the market size in US dollars for various generation equipment such as boilers, turbines, generators, cables, transmission lines, transformers, and others. It also lists target market buying criteria such as brand name, quality, availability, cost, design, and international brand. Finally, it discusses the competitive positioning of various brands and provides a framework for analyzing a product's lifecycle phases and attributes of those phases.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views2 pages

    Size in FY 11 (US $ BN) Size in FY 17 (US $ BN) Size in FY 22 (US $ BN) Generation Equipment

    Uploaded by

    Deepak R Gorad
    This document summarizes power generation equipment market sizes from fiscal years 2011, 2017, and 2022. It shows the market size in US dollars for various generation equipment such as boilers, turbines, generators, cables, transmission lines, transformers, and others. It also lists target market buying criteria such as brand name, quality, availability, cost, design, and international brand. Finally, it discusses the competitive positioning of various brands and provides a framework for analyzing a product's lifecycle phases and attributes of those phases.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Size in FY 11

    Size in FY 17

    Size in FY 22

    (US $ bn)

    (US $ bn)

    (US $ bn)

    Generation Equipment
    Boiler

    3.8

    5.8

    11.7

    Turbine

    1.6

    3.3

    6.7

    Generator

    0.6

    3.3

    6.7

    Cables

    3.4

    7.4

    13.9

    Transmission Lines and


    Conductors

    3.1

    6.7

    12.7

    Transformers
    Switchgear
    Rotating machines
    Energy Meter
    capacitors
    Others
    Target Market Buying

    2.7

    5.9

    11.1

    2.0
    1.4
    0.5
    0.1
    5.2

    4.4

    8.2

    3.0

    5.7

    1.1

    2.0

    0.2

    0.5

    11.2

    20.9

    T&D Equipment

    Criteria
    50% Brand name
    20% Quality
    10% Availability
    10% Cost
    5%
    Design
    Sales &
    5%
    International brand
    profits

    Target Market Buying Criteria


    Competitive Positioning
    Anchor,Havells
    Anchor,Seimens
    Havells,Crabtree,Anchor
    Local Brands
    Schneider,Legrand
    Schneider,Seimens
    sales

    Target Market Buying Criteria


    50% Brand name
    20% Quality
    10% Availability
    10% Cost
    5% Design
    05% International brand

    Competitive Positioning

    Profit

    Anchor,Havells
    Anchor,Seimens
    Havells,Crabtree,Anchor
    Local Brands
    Schneider,Legrand
    Schneider,Seimens

    Phase

    Start Up

    Take off

    Harvest

    Renewal

    Goal

    Survival

    Sales

    Profits

    Revival

    Role

    Initiator
    Innovator

    Developer
    Implement

    Administrator
    Manager

    Successor
    Reorganiser

    Organiser

    or
    Delegator

    Leader

    Revitalise

    Confidence
    Cash Flow

    Cash Flow
    Delegation

    Leadership
    Complacency

    Inertia
    Succession

    Typical
    Crises

    The sellers four Ps


    Product
    Price
    Place
    Promotion

    The buyers four Cs


    Customer Benefit
    Customer Cost
    Convenience

    Communication

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