A Summer Internship Report ON: Prestige Institute of Management and Research

A SUMMER INTERNSHIP REPORT
ON
Submitted in partial fulfilment for the award of the degree

Bachelor of Business Administration
Prestige Institute of Management& Research, Indore
SUBMITTED BY
YASH VIDWANI
BBA-V SEM.
GUIDED BY,
PROFATUL VORA
FACULTY PIMR
PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH

(An Autonomous Institution Established in 1994, Accredited with Grade A NAAC (UGC))
Scheme No. 74-C, Vijay Nagar, Indore
JULY 2016
Declaration
I the undersigned solemnly declare that the Summer Internship Report Entitled Marketing is
based on my own work carried out during the course of my study under the supervision of
Mr.Hiralal Prajapati.
I assert that the statements made and conclusions drawn are an outcome of my bonafide
work. I further declare that to the best of my knowledge and belief the report does not contain
any part of any work which has been submitted for the award of BBA degree or any other
degree/diploma/certificate in this University or any other University of India or Abroad.
YASH VIDWANI
Roll No.-140395
CERTIFICATE FROM FACULTY GUIDE
This is to certify that Mr. YASH VIDWANI of class B.B.A. 5 TH Sem of

PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH has
completed her project with DANIK BHASKAR, and has produced a
satisfactory report.
FACULTY GUIDE:
PROF. ATUL VORA
ACKNOWLEDGEMENT
Words can never express the extent of indebtedness. But i still wish to express
my deep sense of gratitude to all those who helped me in the completion of this
project report.
At the outset, I would take this opportunity to express my sincere gratitude to
Director R.K. Sharma , PRESTIGE INSTITUTE OF MANAGEMEN &
RESEARCH, Indore , for giving me the opportunity to undertake and
accomplish this project.
It is my sincere notion I have received invaluable guidance, sufficient
suggestions and help in every respect , to accomplish this project work from my
mentor and the faculty guide Prof.Atul Vora His encouragement , patience and
keen interest in discussions have made it possible to bring this project in the
present form.
YASH VIDWANI
(STUDENT)
EXECUTIVE SUMMARY
1. Name of Student: YASH VIDWANI

2. Name and Address of organization: DANIK BHASKAR .
3. Guide From Organization: Mr. Hiralal Prajapati
4. Date of Commencement: 15 May. 2016 of summer training.
5. Number of weeks Present 4 Week out of 4week
6. I hereby declare that, I have learnt following skill during my Summer
Training.
TABLE OF CONTENTS
Industry study
7-8
Financial Objectives
9- 9
Company Profile
10-11
Products and services
12-15
Competitors
16-17
Project
18-19
SWOT analysis
20-20
Conclusion
21-21
My experience
22-22
Bibliography
23-23
Company Profile
1.1 Introduction of Organization
Dainik Bhaskar ( ) is an Indian Hindi-language daily newspaper that
is now the largest circulated daily newspaper of India.It is owned by Dainik
Bhaskar Group (D B Corp Ltd.), the largest Print Media Company of India.
Started in Bhopal in 1958, it expanded in 1983 with the launch of Dainik
Bhaskar's Indore edition. Today, Dainik Bhaskar is present in 12 states with 40
editions.
Dainik Bhaskar has 5 editions in Madhya Pradesh, 4 editions in Chattisgarh, 12
editions in Rajasthan, 3 editions in Haryana, 4 editions in Punjab, 7 editions in
Bihar and Jharkhand and 1 edition each in Chandigarh, HP, Uttarakhand,
Jammu and Kashmir and New Delhi.
Dainik Bhaskar was declared the world's 4th largest circulated daily newspaper
in 2013-14
Dainik Bhaskar Group is Indias largest newspaper group. With 6 newspapers
and 62 editions, the group has total readership of nearly 4.4 Crore across 14
states. The group has a strong presence in radio business. 94.3 MY FM, the
radio brand of the group is the 4th largest radio network in India, with presence
in 30 cities across 7 states. The digital arm of group, DB Digital has 1.2 billion
collective page-views with 40 million unique visitors across its portals in four
languages, Hindi, Gujarati, English and Marathi.
1.2 History and Evolution

Dainik Bhaskar was launched in 1956 to fulfill the need for a Hindi language
daily newspaper. It launched under the name Subah Savere in Bhopal and Good
Morning India in Gwalior. In 1957, the paper was renamed Bhaskar Samachar.
In 1958, it was renamed Dainik Bhaskar, meaning "Rising Sun." This, along
with its rising sun graphic, was meant to represent a bright future.
ORGANISATION STRUCTURE
Departmentation:
The job functions of the employees in the organization are divided amongst
them and combined in logical ways. Employees with related functions usually
share a common work area and constitute a work unit. Departments are
therefore constituted. The main departments of Rajasthan Patrika are:
A). EDITORIAL DEPARTMENT:

The editorial department, headed by editor, is responsible for, collection of
news, selection of news and features, editing of news and features,
interpretation of areas etc.
B).ADVERTISING DEPARTMENT:
Its main function include collection of advertisements.
C). PRINTING AND PROCESSING (MACHINE) DEPARTMENT
This department looks after all work related with printing including installation
of machines, plant layout, composing, processing, loading, maintenance of
machines etc.
D). FINANCE DEPARTMENT:
The foremost function of the finance department is financial forecasting and
planning, it involves forecasting for short term and long term funds
E). ACCOUNTING DEPARTMENT: The newspapers accounting department
performs the function of, general accounting work, department recordkeeping,
cost finding and budgeting.
Marketing
Department
Advertising
Department
Editorial
Department
Circulation
Department
Accounting
Department
BRANCH
HEAD OFFICE
Store
Department
Printing
Department
Computer
Department
Machine
Department
10
BUSINESS OFFICE
DB Corp Limited (Digital Business)
D-143, 2nd Floor, Sector 63
Noida, UP 201301
REGISTERED OFFICE
DB Corp Limited
Plot no. 280, Sarkhej - Ghandhinagar Highway,
Near YMCA Club, Makarba
Ahmedabad (Gujarat) 380051
KAHNDWA
Padawa, Near Indore Road
Khandwa(M.P.)-450001
11
+91 733-2243063
Coverage
12
49% of Indian urban Population resides in D B Corp Market across 14 states .Our Hindi daily
Dainik Bhaskar is present in 12 states with 37 editions. Our Gujarati Newspaper Divya
Bhaskar is present in Gujarat and Maharashtra with 7 editions. Our Marathi Newspaper
Divya Marathi is present in Maharashtra with 7 editions. We also have presence in English
Daily through franchisee model of DNA.
India's Largest News Paper Group
PRODUCT & SERVICES
MAGAZINES
13
NEWSPAPERS
14
1.9 Milestone and Achievement

January 20, 2016
Dainik Bhaskar is Worlds 4th largest Circulated Newspaper
August 8, 2015
Dainik Bhaskar Announces successful launch of Dainik Bhaskar Newspaper
from Muzaffarpur Edition
August 4, 2015
15

from Gaya Edition
July 27, 2015
from Bhagalpur Edition.
January 19, 2014
D B Corp Ltd. announces successful launch of Dainik Bhaskar Newspaper from
Patna-Bihar.
11th August, 2013
D B Corp Ltd. Announces the successful launch of 7th Edition of Divya Marathi
from Amravati.
15th July 2013
D B Corp Ltd. Announces successful launch of 6th Edition of Divya Marathi
from Akola, Maharashtra.
1st April 2012

D B Corp Ltd. launched 5th Edition of Divya Marathi by launching Solapur
Edition.
2011
D B Corp Ltd. launched 4th Edition of Divya Marathi by launching
Ahmednagar Edition.
10th September 2011
16
D B Corp Ltd. launched 3rd Edition of Divya Marathi by launching Jalgaon

Edition on 10th September 2011.
2nd July 2011
D B Corp Ltd. launched 2nd Edition of Divya Marathi by launching Nasik
Edition on 2nd July 2011.
25th June 2011
D B Corp Ltd. launched 61st Edition by launching DNA Indore Edition on 25th
June 2011.
29th May 2011
D B Corp Limited extended its presence to 4th language Marathi with launch of
its 60th edition Divya Marathi newspaper in Aurangabad, Maharashtra on 29th
May, 2011.
17th April 2011
D B Corp Ltd. launched 59th Edition by launching Dhanbad Edition on 17th
April, 2011.
January 2011
D B Corp Ltd converts 6 existing Sub-editions as independent editions, which
were earlier outsourced from other editions, given their potential and self
sufficiency to thrive as independent editions.
12th December 2010
D B Corp Ltd. launched 52nd Edition by launching Jamshedpur Edition on 12th
Dec. 2010
17
18th October 2010

D B Corp Ltd. launched 51st Edition by launching Jammu Edition on 18th Oct.
2010
12th September 2010
D B Corp Ltd. launched 50th Edition by launching Bhatinda Edition on 12th
Sep. 2010
22nd August 2010
D B Corp Ltd. launched its 12th state of Jharkhand with launch of 49th Edition
in Ranchi on 22nd August 2010. The launch for reader was very successful,
with around 135000 subscribed copies on the day one of the launch and thus
becomes most popular News Paper from day 1 of the launch.
6th January 2010
Listing of DB Corp Public Issue on Bombay Stock Exchange (BSE). The listing
opened at Rs. 250 i.e. with a margin of approx 19% for retail investor, rose to
Rs. 275 in the day, that finally closed at Rs. 265.90 i.e. at a margin of approx.
27% for the retail investor. The DB Corp Pubic Issue was one of the best
listings of 2009 and 2010 after the revival of the Primary Markets. The DB Corp
is listed on the Bombay Stock Exchange (BSE) and National Stock Exchange
(NSE
SWOT ANALYSIS
STRENGTH
It is the largest newspaper group in India.
Goodwill
Brand ambassador.
Locality Situation
Danik Bhaskar is the mostly preferred News Paper.
Its Brand name.
They have distribution along with its all over India.
18
WEAKNESS
No revenur for Circullation.

Less advertising.
OPPORTUNITY
More showroom can be opened
Future indore is shifting to outskirts
Customer shift is not there
Wide product line.
THREATS
Emerging competitors
Employee Satisfaction.
LEARNING
I learned different marketing strategies of the organization.
I learn how much value and culture of the organisation impacts the employees
productivity
I learned how to publish advertisement and how to get advertisement
I learned the Pattern of publishing advertisement according to government policies
19
RESEARCH METHODOLOGY
PAST RECORDS.
TRAINING
WORKING UNDER MARKETING HEAD
PERSONAL OBSERVATION.
20
CONVERSATION WITH VARIOUS CONCERN AUTHORITIES.

REFERENCE BOOKS.
INTERNET.
CONCLUSION
Networking system at Dainik Bhaskar is very largest.
Documents are arranged in a very systematic manner for effective work
Marketing Study of client behaviour and needs
Competition Study about the product
Encourage the development of products
21
Company launched extensive training Programmes.
BIBLIOGRAPHY
Google
www.dainikbhaskargroup.com
www.dainikbhaskar.com
www.divyabhaskar.com
www.dainikbhaskar/madhyapradesh/khandwa.com
www.moneybhaskar.com
22
yoti
23

A Summer Internship Report ON: Prestige Institute of Management and Research

Uploaded by

Copyright:

Available Formats

A Summer Internship Report ON: Prestige Institute of Management and Research

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

A Summer Internship Report ON: Prestige Institute of Management and Research

Uploaded by

Copyright:

Available Formats

A SUMMER INTERNSHIP REPORT

Submitted in partial fulfilment for the award of the degree

PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH

CERTIFICATE FROM FACULTY GUIDE

This is to certify that Mr. YASH VIDWANI of class B.B.A. 5 TH Sem of

1. Name of Student: YASH VIDWANI

Products and services

1.2 History and Evolution

A). EDITORIAL DEPARTMENT:

C). PRINTING AND PROCESSING (MACHINE) DEPARTMENT

PRODUCT & SERVICES

1.9 Milestone and Achievement

Dainik Bhaskar Announces successful launch of Dainik Bhaskar Newspaper

1st April 2012

D B Corp Ltd. launched 3rd Edition of Divya Marathi by launching Jalgaon

18th October 2010

No revenur for Circullation.

I learned different marketing strategies of the organization.

I learned how to publish advertisement and how to get advertisement

I learned the Pattern of publishing advertisement according to government policies

CONVERSATION WITH VARIOUS CONCERN AUTHORITIES.

Networking system at Dainik Bhaskar is very largest.

Documents are arranged in a very systematic manner for effective work

Marketing Study of client behaviour and needs

Competition Study about the product

Encourage the development of products

Company launched extensive training Programmes.

You might also like