Mallory L. Zabel: Goal (S)
Mallory L. Zabel: Goal (S)
Mallory L. Zabel: Goal (S)
Zabel
1 Highland Drive • Lockport, NY 14094 • P: 716-946-491203 • E-mail: malz0722@gmail.com
GOAL(S)
Focus my talents and energy on working for an organization within the public relations or marketing field
specializing in events. Challenge, working with people and accountability is a necessity that keeps me engaged.
STRENGTHS
• Relationship builder • Self motivated • Quality and efficiency minded
• Instinctively welcomes responsibility • Initiative launcher • Sales/revenue focused
• Driven and ambitious • Mentor/coach • Passionate
• Performance and goal focused • Team leader • Innovative
PROFESSIONAL EXPERIENCE
Direct planning and execution of fundraising and community events hosted by Niagara Hospice Alliance, and Niagara
Hospice Inc.
Develop and implement marketing and public relations strategies for each event
Oversee all event information for organizations web site and social media sites including new postings, updates and
responding to client inquiries
Consistently meet and exceed budget projections and requirements
Successfully secure sponsorship with local Niagara County business and large corporations
Build and maintain relationships with donors and community groups
Maintain and formulate individual event budgets while working with finance department to ensure guidelines are being
met
Liaison to organizations/groups who hold an event to support Niagara Hospice and wish to have marketing assistance as
well as a hospice representative at the event
Coordinate and train volunteers for individual events
Skilled in applying for event permits and licenses
Produce e-mail marketing and online campaigns for each event
Skilled in DonorPerfect – Non-profit fundraising software used to manage event revenue
Completed grant writing course through Grant Writing USA
Work in team environment to continually represent the organization’s mission
Supervised department intern two consecutive summers
Developed public relations campaign to increase public awareness of the Fredonia Opera House and
increase attendance for target audience.
Conducted market research including focus groups, planned community event, created publicity materials,
developed campaign timeline and budget.
OTHER:
Teachers Assistant- SUNY Fredonia Fall 2006-Spring 2008
Communications101, Communications Research and Survey Methods
Created lesson plans in the communication field, provided office hours for student assistance, graded papers, planned
and organized study groups for communication department.
MEMBERSHIPS
Lockport Community Charities, 2009-Present
Coalition of Agencies in Services to the Elderly, 2009-Present
IDEA Group- Inter-Departmental Exchange Alliance (At Niagara Hospice) January 2010- Present
Public Relations Society of America (PRSA) April 2010- Present
COMPUTER SKILLS
MS Office (including Word, Excel, PowerPoint, Access)
Adobe Photoshop and InDesign
Internet Research
PC and Macintosh platforms
EDUCATION
State University of New York (SUNY) at Fredonia 2008
Bachelor of Science: Public Relations,
Minor: Public Health
Summa Cum Laude
REFERENCES
Paul Beatty-Event Chair, Hospice Regatta/ Hospice Dash
Mallory Zabel Resume
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Phone: 998-5777