GRAPHIC

DESIGN

Magdiel Bautista
Nayla Medina
Sergio Snchez

Julio 2016
GRAPHIC DESIGN
Graphic design, also known as communication design, is
the art and practice of planning and projecting ideas and
experiences with visual and textual content. The form of
the communication can be physical or virtual, and may
include images, words, or graphic forms. The experience
can take place in an instant or over a long period of time.
The work can happen at any scale, from the design of a
single postage stamp to a national postal signage system,
or from a companys digital avatar to the sprawling and
interlinked digital and physical content of an international
newspaper. It can also be for any purpose, whether
commercial, educational, cultural, or political.
Design thats meant to be experienced in an instant is the
easiest to recognize and has been around the longest. For
over a hundred years, designers have arranged type,
form, and image on posters,advertisements, packages,
and other printed matter, as well as information
visualizations andgraphics for
newspapers
and
magazines. Motion graphics are equally predetermined
and crafted, but are meant to be experienced over a fixed
time span, such as for the opening credits of a movie or
an online video meant to accompany a newspaper article.

The design of books and magazines also has a long

history. Whether physical or digital, these are objects that
are meant to be enjoyed over time, during which the
reader has control over the pace and sequence of the
experience. In books, the content usually comes before
the design, while in magazines, the design is a structure
that anticipates written and visual content that hasnt yet
been created. Somecommercial websites or exhibition
catalogues also fit in this category, as do digital or
physicalmuseum displays that show information that
doesnt change. All have fixed content, but the user or
reader determines their own path through the material.

Many designers also produce systems that are meant to

be experienced over time, but arent confined to the
making of objects. Wayfinding, which is a form
of environmental
graphics,
refers
to
the brandingand signage applied throughout and on
buildings. While each sign or symbol in a public or private
building is a work of design, theyre all part of a larger
system within the building. The design of the systemthe
relationships between all of those partsis where the
designer brings value. Similarly, while all of the artifacts
of a commercial or institutional brand, such as a business
card, sign, logo,
or
anadvertisement are
individual
expressions of design, how those are experienced
together and over time is the design work. No part of it
has been created without considering the others, or
without thinking through how a target customer will
encounter and then develop a relationship with that
brand.

Designers are also responsible for interactive designs

where the content is fluid, sometimes changing minute to
minute, as well as interfaces that help users navigate
through complex digital experiences. This work
differentiates itself by adding another element:
responding to the actions of the viewer. Editorial design
for web and mobile is the most tangible example of
content-driven work in this area, includingpublication
websites, mobile apps, and blogs. Some design involves
the presentation of streaming information, also known
as data visualization. Other designers work on digital
products, which are digital services or platforms that can
be brought to market. Product design for web and
mobile is related tosoftware design. Sometimes different
designers work on the user interface design (UI), which
mostly refers to the individual layouts of pages, and
the user experience design (UX), or the total experience
of the user as they move through a website or app.

Type design carries aspects of almost all of these things.

While the form of a single letter has meaning, a typeface,
like a brand, is also composed of the relationships
between characters that work together to create
meaning. And like software, typefaces are licensed and
can be installed on individual computers.

Depending on the scale of the context in which a designer

works, the work may include one, some, or all of these
things in the course of a year. Larger companies,
agencies, teams, or studios may lean towards
specialization, while smaller studios and groups may need
to have each individual capable, if not an expert, in
multiple areas.

CHARACTERISTICS
Graphic designers are responsible for some of the most
famous images of consumerism. Everything from corporate
logos to cereal boxes have their images created by
designers. Some of the qualities the greatest graphic
designers share include:
1.
2.
3.

4.
5.

Artistic Ability: A great graphic designer must be

talented and have a variety of artistic skills and ability.
Client Oriented: A great graphic designer is able to
work easily with clients to ensure that designs meet
specifications.
Communication: A great graphic designer is able to
effectively communicate with clients and other members
of the design team to ensure they are on track with
deadlines and other goals.
Creativity: A great graphic designer is very creative
and can come up with new and exciting ideas for
designs.
Knows Audience: A great graphic designer
understands that different audiences respond to different

images and can integrate this understanding into their

designs.
6.
Manages Priorities: A great graphic designer is able
to work within boundaries of deadlines and changing
priorities and can effectively manage a workload to meet
deadlines and satisfy clients.
7.
Open to Change: A great graphic designer hears all
criticism with an open mind and is willing to change
designs based on the needs or wants of a client or
opinions of members of the design team.
8.
Strategy: A great graphic designer understands how
strategy plays a part in marketing and advertising, and is
able to develop strategic ideas and work within the scope
of a client's strategic plan to execute top notch designs.
9.
Teamwork: A great graphic designer works well as
part of a team and recognizes that all team members
must work well together and communicate openly to get
a project completed.
10. Technology: A great graphic designer is well-versed in
a plethora of desktop publishing software and is able to
quickly learn new programs and incorporate them into
his or her work.

CLASSIFICATION
ADVERTISING GRAPHIC DESIGN:
If we have to define the advertising design means we could
opt for a simple but complete definition; It is understood
that the creation and layout of print publications such as
brochures, flyers, magazines, books and newspapers.
Graffiti (painted on the wall that the Romans carried out in
order to communicate a message) were the first media
graphic that emerged among individuals with the passage
of time, these were evolving with the help of emerging
technologies. Posters appeared, the first communications
free press, and finally magazines; This was the beginning of

the evolution of the mass media, then spreading to radio

and television.
EDITORIAL DESIGN:
Sometimes as a raw material to photographs that
contribute to the transmission of specific concepts or ideas.
This is the fundamental basis of photo design: combine well
conceived and elaborate in a communication product to
convey what the customer or their "parent" need image.
CORPORATE IDENTITY DESIGN:
The set of pieces, aspects, ideas, methods and techniques a
company uses to differentiate themselves. When a brand is
associated with a color, a combination of colors, shapes,
pictures, phrases, music etc. A corporate identity plan was
carried out. This proved that a company that has a
consistent corporate identity is taken much more seriously
than one that does not.
WEB DESIGN:
It involves planning, design and implementation of
websites. It is not simply an application of conventional
design because it requires taking into account issues such
as
navigability,
interactivity,
usability,
information
architecture and interaction of media such as audio, text,
image, and video.
The union of good design and an elaborate hierarchy of
content increases the efficiency of the web as a channel of
communication and data exchange. It is providing
possibility as direct contact between the producer and
consumer of content, remarkable feature of the medium.
PACKAGING DESIGN:
The packaging design is an activity within the industrial
design that is dedicated to developing new packaging for
both products for sale, and for those who will be released to
the market in the future. The packaging design has a dual
role: graphic design and structural design.
The graphic design of a package comprises several aspects:

Identity design: Brand, company logo and other distinctive

features such as the corporate color, the graphic style used
by the company, etc.
Emotional design: The colors and shapes also have the
function to attract the customer's attention to what needs
to develop according to criteria of marketing.
Design information to contain: The package reflects a
wealth of information on its contents, ingredients, origin,
use, instructions, etc.
TYPOGRAPHIC DESIGN:
Typographic design is considered as the backbone of the
design. This is responsible for linking families and font sizes
as well as the spaces between them and their
interlineations and measures. Not only it has linguistic
functionality, but also represents graphically images and
forms.
MULTIMEDIA DESIGN:
Multimedia Design is made by the combination of various
branches, which include text, photos, videos, sound,
animation, manipulated and overturned in a digital medium.