INTRODUCTION

The name of the company HAVMOR ICE-CREAM Pvt.

Ltd. The company stated in since 1944. The main product of
company is Ice-Cream. The HAVMOR Ice-Cream company is
located at Ahmedabad Naroda.

HAVMOR has built-up solid history and reputation of

developing and making Ice-Cream. In a few years Havmor Icecream is become well-known company of Gujrat.
HAVMOR has achived over 160 product. They
quarterly produce three new items and sell into the market.
Havmor satisfied public need of ice-cream. Havmor expanded their
business in six satates like Gujrat , Maharastra , Madhya Pradesh ,
Rajsthan , Panjab and Goa. Havmor ice- cream is No 1company in
Gujrat.

0% Pollution is the most affective factor of the

Havmor. During 7 decades Havmor recived many awards for their
best ice cream products.

HISTORY
Havmor ice-cream was found in 1944. The havmor
firstly established in Pakistan,Karachi.
The main founder of company is MR. SATISH
CHANDRA CHONA is best for his successful career as a ground
engineer with BOAC, and turned into the businessman. He chose
to manufacture ice-cream.
After 1947 when India was separate from Pakistan in
that time Mr. Satish Chona search for new location thats why he
tried out Dehra Dun and Indore and finally set-up his business in
Ahmedabad.

Mr. satish chona was the master of ice cream making.

That art was came from his uncle Dinanath Chona. He was the
guider of young Satish Chona. Mr. Satish Chona became taste
innovator in few years. He experimenting with jelly and unusual
ice-cream ingredients.

His high quality ice-creams immediately made an

impression in the market. The people of the local market like the
innovations and the fabulous test of Havmor ice-cream.

He had to begin from a hand-cart at the ahmedabad

railway station, churning out the ice-cream manually.

HAVMOR = HAVE MORE means more value for

money and more taste. Now a days become a well-known
company and produce more then 160 products.

It is the journey Hand-Cart to company.

COMPANY PROFILE

NAME OF COMPANY

: HAVMOR Pvt. Ltd.

ESTABLISHMENT

: In 1944 ( Karachi )

FORM OF THE UNIT

: Private Ltd.

SIZE OF THE UNIT

: Large Scale

ADDRESS

: Plot No : 185/A Phase-1,

Near,Naroda SBI,
Naroda GIDC,
Naroda,
Ahmedabad-382 330.
: 2nd Floor,Kashmira chamber

REGISTERD OFFICE

B/H. Popular House,

Navrangpura,

Ahmedabad-380 009.

PHONE NUMBER

: (079) 22820404

FAX NUMBER

: (079) 22821010

E-MAIL

: Havmor@gmail.com

WEBSITE ADD

: WWW.Havmor.Com

CHAIRMAN

: Mr. Pradeep Chona

DIRECTORS

: Mr. Ankit Chona,

Mr. Bhaskar Benda,
Miss. Ridhi Chona,
Miss. Rekha Chona.

PRESIDENT

: Mr. Anand Khanokar

AASISTANCE G.M

: Mr. Dhiren Shah

QUALITY CONTROL MANAGER: Mr. Sanjay,

Miss. Purvi.

STORE MANAGER

: Mr. Shetty

H.R.AASISTENCE

: Mr. Tejas ,
Mr. Pramod.

VISE PRESIDENT

: Mr. Rajesh Shah

NUMBER OF EMPLOYEES

: 700

COMPETETORS

: Quality Walls,

Vadilal.

BANKERS

: 1. HDFC Bank
2. Corpotion Bank

AUDITOR

: Mr. Mukesh

FINANCE MANEGER

: Mr. Vatsal Parekh

INVESTMENT

: 40 crore

AREA COVERED

: 5000sq. Feet

NUMOBERA OF PRODUCT

: Above 160

COMPANY MOTO

: Achhai, Sachhai And Safai

COMPANY LOGO

ORGANISATION CHART
MANAGING

DIRECTOR

PRESIDENT

PRODUCTION

H&R

FINANCE

VICE PRESIDENT

EXECUTIVE

OFFICER

WORKERS

MARKETING

FORM OF ORGANISATION
Forms of business organization are legal forms in
which a business enterprise may be organized and operated.

These forms of organization refer to aspects as

ownership, risk bearing, control and distribution of profit. The
choice will depend on various factors like the nature of business,
the objective, the capital required, the scale of operations, state
control and requirements.

The various forms of organization are.

1. Sole Proprietorship
2. Partnership
3. Joint Stock Company
(A) Public Limited Company
(B) Private Limited Company
4. Co-Operative Society
SOLE PROPRIETORSHIP :

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According to prof. J.L.Hanson sometimes known as a

One Man Business. It is a type of business the capital of bearing
the risk of the enterprise and for the management of the business.
FEATURES :
1. The business is owned and controlled by only one person.
2. The liability of the owner of the business is unlimited. It
means that his personal assets are also liable to be attached for the
payment of the liabilities of the business.
3. To set up sole proprietorship, no legal formalities are
necessary, but there may be legal restrictions on the setting up of
particular type of business.
4. The risk is borne by a single person and hence he derives the
total benefit.
5. The proprietor has complete freedom of action and he
himself takes decisions relating to his firm.
6. The proprietor may take the help of members of his family
in running the business.
7. Only one person is the owner.
PARTNERSHIP :

11

Section 4 of the Indian Partnership Act, 1932 defines

partnership as The relation existing between persons competent to
make contracts, who agree to on a lawful business in common with
a view to privet gain.
FEATURES :
1. SIMPLE PROCEDURE OF FORMATION: The formation
of partnership does not involve any complicated legal formalities.
2. CAPITAL: The capital of a partnership contributed by the
partners but it is not necessary that all partners should contribute
equally.
3. CONTROL: The control is exercised jointly by all the
partners.
4. MANAGEMENT: Every partner has a right to take part in
the management of the firm.
5. DURATION OF PARTNERSHIP: The duration of the
partnership may be fixed or may not be fixed by the partners.
6. UNLIMITED LIABLITY: The liability of each partner in
resect of the firm unlimited.

JOINT STOCK COMPANY :

12

J.R.D.Tata explained A joint sector enterprise is

intended to be a form of partnership.
Between the privet sector and the governments in which
state participation in governments in which state participation in
capital will no be less than 26% and the day to day management
will normally be in the hands of the private sector exercised by a
board of directors on which the governments is adequately
represented.
FEATURES :
1. Being an artificial person, a company has an existence
independent of its members.
2. Every company has a common seal by which it is
represented while dealing with outsiders.
3. A company once formed continues to exist as long as it
fulfils the requirements of law.
4. The liability of a member of a joint stock company is limited
by guarantee or the shares he owns.
5. But in case of a public limited company, the minimum is
seven and the maximum membership is unlimited.
CO-OPERATIVE SOCIETY :

13

Mr. H. Calvert, Co-operation is such an organization of

individuals hands voluntarily on the basis of equality for the
betterment of general economic interest.
FEATURES :
1. VOLUNTARY ASSOCIATION: Individuals having
common interest can come together to form a co-operative society.
2. MEMBERSHIP: The minimum membership required to
form a co-operative society is ten and the maximum number is
unlimited.
3. SERVICE MOTIVE: The primary objective of any cooperative organization is to render services to its members in
particular and to the society in general.
4. REGISTRATION: Registration of a society under the Cooperative societies Act is a must.
5. DEMOCRATIC SETUP: Every member has a right to take
part in the management of the society.
Havmor Ice-Cream industry is a PRIVATE LIMITED
COMPANY.

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SIZE OF THE UNIT

Business organization can be classified into size as per follows;

1. SMALL SCALE INDUSTRY

2. MEDIUM SCALE INDUSTRY
3. LARGE SCALE INDUSTRY

The size of the business unit determined through the

factor like invested capital in organization technical output of the
organization and number of employees are working in the
organization.

The profitability & efficiency of the business unit

largely depends on its size.

15

 SMALL SCALE INDUSTR :

Small scale industries can be characterized by the

unique feature of labor intensive.

The total number of people employed in this industrhas

been calculated to be near about one crore and ninety lakhs in
India, the main proponents of small scale industries. Investment is
5crores.

MEDIUM SCALE INDUSTRY :

Generally all the industries units with the capital

investment of more than 5crore to 10crore are classified as medium
scale industries.

16

 LARGE SCALE INDUSTRY :

Where the capital requirement to start an industry unit is

enormous and where labors loss are apply is known as large scale
industries where the capital investment in plant and machinery are
more than 10crores.

Havmor Ice-Cream is a LARGE SCALE INDUSTRY

with huge investment.

LOCATION OF THE UNIT

17

Location is the particular place or area where the

business unit is located. Location is the most important part of the
business.

Shri F.G.Moore considers, The ideal location where all

types of business activities are minimum.

The optimum location does not imply a location where

only labour cost is the lowest or where only transportation cost are
lowest rather it implies optimization of all aspects of the location.

Its determinants are :

Availability of Row Material

Availability of the Labors Supplied
Availability of Power Supplied
Transport Facility
Finance Facility
Labors Unions
Cost of Lend & Building
Suitable Element

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Complementally Industries
Completing Industries
Nearest Market
Population
Fashion
Personal Factors
Strategic Considerations
External Economies
HAVMOR ICE-CREAM LTD.
Plot no. 185/A Phase 1,
Near, Naroda SBI,
Naroda GIDC,
Naroda,
Ahmedabad. -382 330

LOCATION CHART

19

TIME KEEPING SYSTEM

20

Time Waits For None.

Time keeping system deals with system of working time
keeping system is very important because according to this
company have to work and can manage time properly.
Time keeping system is very essential for the regulation
of employees and for maintaining the productivity of the unit. As
time is very precious, time factor plays a very important to control
cost of production and to maximize the profit.
Every company has to keep watch on employees
whether they come in time or not. This directly to the production of
each employees and so production.
1st Shift
8:00 am TO 4:00pm ( Half an hour Lunch Break )
2nd Shift
4:00pm TO 12:00am ( Half an hour Dinner Break )
3rd Shift
12:00 Mid Night TO 7:00am

INTRODUCTION

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Production management is the process of planning,

organization and controlling of production so as to produce right
goods in right quality of minimum cost.

Production department has basically to deal with

production as manufacturing of goods the name suggest its
meaning means it is the department where the production process
is held. This is the place where all units covert the raw material in
to finished goods. This is the done with the help of manpower and
machines. In some organization production done only with the help
of workers where as in some it is done with the help of the
machinery but in Havmor Ice-cream production is done by both
things.

Production is the functional area responsible for turning

inputs into finished outputs through a series of production
processes. The production manager is responsible for making sure
that raw materials are provided and made into finished goods
effectively. He or She must make sure that work is carried out
smoothly, and must supervise procedures for making work more
efficient and more enjoyable.

22

Production is a heart of any company. It is very

necessary the production process run efficiently and effectively.
This department of the firm makes major contribution for the
achievement of company strategies goals. It deals with man and
machine in the organization to accomplish both productivity and
satisfaction production department is engaged in conversion of
raw-material in to finished goods.

Production is the process of transforming comports into

finished products. It includes manufacturing processes by which
raw material are transferred into finished goods for final
consultation.

Land capital and labor organization and

entrepreneurships are the factors of production, where as making
include market research, personnel, selling, sales promotion,
advertisement, publicity and all other activities relating of the
distribution. Production must co-operated primary to satisfy
customer demand particularly related to quality and quantity.

ORGANISATION CHART
PRODUCTION MANAGER

VICE PRESIDENT

23
ASSISTANCE

EXECUTIVE
ENGINEER
WORKERS

RAW MATERIAL AVAILABILITY

A material or substance used in the primary production

or manufacturing of a good. Before being used in the
manufacturing process raw materials often are altered to be used in
different processes. Raw material plays an important role in
manufacturing of products.

Havmor companys main raw material is milk. Havmor

collect their raw material from the local dairy. The other raw
material like chocolates, dry-fruits, butter, colors and flavors, sugar
is collect from the best dealer. Like the raw material of zulubar
candy ice cream is chocolate in which they use bourn vita.

Easy availability of raw materials increases the

profitability of business. Availability of raw materials is of primary
importance in deciding the location of industry.

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RAW MATERIAL USED

Once the firm has decided to produce and the location

of the industry, the next important step is to select appropriate
technology and equipment to produce that in addition to this, the
source of raw material has to be decided upon. The requirements of
all these can either be met through domestic sources or can be
collect from the best brands.
Havmor Ice Cream Pvt. Ltd. is a manufacturing
company. They produced ice-cream. For manufacturing they used
many type of raw material for producing ice cream.

Information about raw material is as under.

1. Milk is main raw material for ice cream. Milk delivered by a

producer is measured and a sample is drawn for quality testing.

25

Individual milk is measured, sampled, analyzed and accordingly

paid.
Payment due is worked out on the basis of the quality
and company delivers the quantity of the milk directly to dairy.
They control fat and other quality of milk in their own laboratory
the fat of milk is 6.

2. Milk Powder is also used into ice cream making.

3. Company purchased sugar in bulk at it is used in ice cream.

sugar is the important for ice cream making.

4. Special attentions are given to dry fruits because they are costly.
The purchased and than cleaned and after cutting they are used.

5. Color & Flavor, which are permitted by governments are only

used.

6. Butter is use in making of ice cream.

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SUPPLIERS OF RAW MATERIALS

Raw material is one of the most important factors of

production. Raw material must be available in sufficient quantity
appropriate quality and reasonable price to get best finished
product with low production cost. More over the raw material must
be available from the near by recourses to decrease the
transportation costs. The raw material is one of biggest parts of the
production. If the raw material is not good then product
manufacturing is also bad.

Havmor Ice Cream Pvt. Ltd. is a manufacturing

company. They produced ice cream and for production of ice
cream they use many type of raw material. But Havmor is belive in
secrecy thats why they can not give the name of supplier.

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TYPES OF MACHINES
MIXING MACHINE in mixing machine they mix sugar,
milk, milk powder which is important and first step of ice
cream making. Havmor mixing machine have more
efficiency to produce ice cream.

FLAVAR MACHINE in which first they add the colors and

different types of ice cream. this mixing machines they use
India and China technology. They use F.P.O and F.D.A
certified food grade colors and flavors.
CONTINUES FREEZER after making of ice cream they
store that all ice creams in continues freezer which
temperature is -27 c and the supply of ice cream is done by
truck and wan. The truck and wan temperature is -18 c the
truck and wan have G.P.S system.

CANDY MACHINE the capacity is 15000 per day. Havmor

have 2 candy machine thats why the capacity of machine
become twice.

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 CUP MACHINE is used in cup making in which they used

plastic material. They use food grade cup which is not
harmful to health.

CONE MACHINE is used a in making of cones. After that

the cone machine passed that cones automatically to the
filling machine.
FILLING MACHINE is used in cone filling or cup ice
cream filling. More over filling machine is used in different
types of canes, candy.
HARDILING TURNER is used in candy making.

PACKING MACHINE is used in packing of candy and ice

cream. they use two material plastic, paper and also use
plastic box. They provides good quality of materials.

They use machinery technology of use INDIA,

RASIYA, CHINA.

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PRODUCTION PROCESS
The production process is concerned with transforming
a range of input those outputs that are required by the market. This
involves two main sets of resources the transforming resources,
and the transformed resources.

The transforming resources include the building,

machinery, computers, and people that carry out the transforming
processes. The transformed resources are the raw materials and
components that are transformed into end products.

Any production process involves a series of links in a

production chain. At each stage value is added in the course of
production.

Adding value involves making a product more desirable

to a consumer so that they will pay more for it. Adding value
therefore is not just about manufacturing, but includes the marking
process including advertising, promotion and distribution that
make the final product more desirable.

30

It is very important for businesses to identify the

processes that add value, so that they can enhance these processes
to the ongoing benefit of the business.

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PRODUCTION PROCESS CHART

PRODUCTION PROCESS
MILK
CREAM
PASTEURIZE

SUGAR

CHILLING PROCESS

TANK STORAGE

ADDITION OF DIFFERENT ITEMS

(COLOR & DRYFRUIT)

CONTINUES FREEZER

FILLING PROCESS

HARDILING PROCESS

COLD STORAGE -27 C

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LAYOUT
Plant layout is the over all arrangement of the
production process, raw material ground, etc

Under product layout all the machines of each kind

needed for balanced operations on a give production or assembly
line are located advancement to it in labor operation sequence thus
in a mass produced electronic good industry.

Product layout is suitable in continuous flow and

production industries when the processes and also the produces are
standardizes. Product layout yields better results. It involves a
continuous flow of materials through the required processes in a
definite sequence.

The layout of unit is plays an important role. Because all

the machines and equipments is placed in their place so the
production is going smoothly.

33

HAVMOR ICE CREAM Pvt. Ltd. follows line layout.

MATERIAL HANDLING EQUIPMENT

Material handling equipment is all equipment that
relates to the movement, storage, control and protection of
materials, goods and products throughout the process of
manufacturing, distribution, consumption and disposal. Material
handling equipment is the mechanical equipment involved
in the complete system. Material handling equipment is generally
separated into four main categories:
Storage and handling equipment
Industrial trucks and wan
Bulk material handling

The basic FUNCTIONS of material handling equipments:

1. TRANSPORT:
Moving the material from one location to another.
(e.g. between workplaces, loading docks & storage area )

34

2. CONVEYOR BELT:
Powder form materials are loaded into conveyer belt
and transported from one machine to other machine.

3. TROLLEY:
It is used for the transfer material one place from other
place.

4. TRUCK AND WAN:

Transport of ice cream from one state to the another.
They use the truck and wan which have GPS system so that they
can know about the quality of the ice cream. Moving the material
form one place from anther place.

35

MAIN PRODUCTS
HAVMOR ICE CREAM Pvt. Ltd. company main
product is ICE CREAM. Havmor Ice Cream Pvt. Ltd. produced
various types of ice cream. The list of ice cream is as under:

Choco Truffle
Pink Currant
Kesar Malti
Magic Cone
Choco Block
Turbo Cone-Chocolate
Pista Malai
Nutty Belgian Dark Chocolate

36

 Nano Chocobar
Chocolate Chocobar
Tiranga

37

Chocolate
Strawberry
Anjir
Grapes n Guava
Litchee Mango
Vanilla

38

 Cookie Cream
Mango Magic
Almond Mocha

39

Fuito Guava
Fruito Grape
Khatta Meetha Aam Dolly
Kasha Chowpaty Kulfi
Raspberry Doodle
Mango Doodle
Choco Bite
Lolly Pop
Orange Bar
Kacchi Keri
Pista Kulfi
Mini Choco Bar

40

Rocket Condy
Classic Chocobar
Bombay Kulfi
Almond Chocobar
Chowpaty Kulfi
Kewra Kulfi
Zulubar

41

BIG CUPS :

Nutty Love
Strawberry Butter Scotch
Kaju Draksh
Kesarpista
Rajbhog
vanilla

JUMBOCUPS :

42

Cookie Cream Jumbo

American Nuts
Butter Scotch
Chocolate Chips
Lonavali Jumbo
Pina Chips
Almond carnival

43

Mango Cone
Ringo Bingo
HAVMOR Cone
Chic Choc
Butter Scotch
Yummy Strawberry
Choco Almond
Chocolate
Kesar Pista
Raja Rani

READY SUNDAES :

44

Chic Choc Sundae

Super Sundae
Choco Sundae
Strawberry Sundae
Mango Sundae

SUNDAE TUBS :

45

 Mocha Brownie Fudge

Puddine Ice Cream

DOUBLE SUNDAES :

46

 Mango Strawberry
Choconut French Vanilla

47

Sandwich Ice Cream

Slice Cassata
Cassata Cut
Bon Bon
Cookie Ice Cream Sandwich Chocolate
Black Forest Ice Cream Pastry

48

BULK PACK 5 LITRES :

Butter Scotch
American Nuts
Cookie Cream
Vanilla
Bonanza
Pina Chips
Kaju Anjir
Almond Carnival

PARTY PACKS & FAMILY PACKS :

49

 Pan Ice Cream

Raj Bhog
Vanilla

COMBO PACKS :

50

Hazelnut Chiffon
Strawberry
Vanilla Gold
Plain Pista
Real Mango
Butter Scotch
Pina Chips
Kaju Draksha
Bonanza
Chocolate Chips
Black Currant
American Nuts

51

 Chocolate Chips
Golden Fantacy
Black Forest

52

 Raja rani
Malai Kulfi

QUALITY MANAGEMENT &

CONTROL

53

Quality is the most important for the produce the goods

so quality should be maintain during the production. If there is any
problem in quality maintain in the production did not satisfy
customers.
Quality is new accident it is always the result of high
intention sincere efforts intelligent direction and skill full
execution.

Havmor Ice Cream Pvt. Ltd. follow many ways for

maintain ice cream quality.

1. For the mentions use of FPO and FDA certified colors and
flavors, which are permitted by government are only used.
2. Havmor have 100% qualitative raw material.
3. Havmor used standardize as per WHO.
4. Use of food grade cup printing ink and plastic is make the
products best quality.
5.Havmor ice cream long term contract with supplier to maintained
quality at per.

54

6. The product is manufacture in such a way quality so it is eatable

to 12 months.
7. All the products of the havmor is made by high technology so
that it is eatable for 12 months.
8. The company has ISO certificate 22000:2005 certification for
food and safety as per international standard.
9. The delivery wan and godawn of distributer are under GPS
system. So as they can monitor temperature of the wan and
godawn.
10. -18C temperature in truck and wan system.
11. They store milk for the accidental situation.
12. 120 cameras are keeping eyes on complete production process.

MANAGEMENT:
Above all quality means setting the highest standards
for themselves. They are continuously establishing new
benchmarks for their products, processes and services. Their
quality management system encompasses all current industry

55

standard methods, including machine and process capability,

analysis, etc. Havmor ice cream company is committed to
customer satisfaction through continuous improvement. Thats
why they quarterly produce 3 items with new flavors and difrent
looks.

WASTE MANAGEMENT
Waste management is becoming one of the key
problems of the modern world, an international issue that is

56

intensified by the volume and complexity of waste discarded by

societys domestic and industrial waste. Unfortunately, many of the
particles adopted in the past were aimed at short term solutions
without sufficient regard of knowledge for long term implication
on health, the environment or sustainability.

Havmor Ice Cream Pvt. Ltd. is 100% pollution free

industry. They used no 1 quality liquid for cleanliness.

They have one process for waste management in which

firstly they have 1 ATP plant for polluted water. This plant converts
waste water to drinkable water. Par day they convert 1,00,000
leters of waste water into drinkable water. During this some gas is
made which gas is bio-gas. They produced bio-gas which reduse
30% of fuel cost.

INTRODUCTION
Personnel department the department responsible for
hiring and training and placing employees and for setting policies
for personnel management. Personnel management can be defined

57

as obtaining, using and maintaining a satisfied workforce. It is a

significant part of management concerned with employees at work
and with their relationship with in the organization. According to
Flippo, Personnel management is the planning, organizing,
compensation, integration and maintenance of people for the
purpose of concerned to organizational, individual and societal
goals.

Personnel department is a heart of organization. As the

one hade truly said that, one plus one makes two. In
organization where there is two or more person work with
coordination according to George R Terry personnel management
is a concerned with obtaining and maintaining of satisfactory and
satisfied work force.

As the term implies personnel management is the

management of human resources in origin, in order to solve their
problems in a responsible manner. It has become necessary for
almost all units to set up a separate personnel department.

Havmor Ice Cream Pvt. Ltd. has a separate personnel

department. The welfare activity done for their employees are

58

remarkable for this company. It can be seen that there is bonding

between management and workers and hence result is to smooth
functioning of the organization activities.

Its Functions Are:

1. Manpower Planning
2. Recruitment
3. Selection
4. Training and Development

ORGANISATION CHART

59

RECRUITMENT & SELECTION

H. R. MANAGER

RECRUITMENT :
VICE PRESIDENT
Recruitment means to ready person to apply for
vacancies. It is not broad meaning. Recruitment means Right
number of person ASSISTANCE
at a right place
at a right time. Which are
GENERAL
necessary to ensure the
smooth and efficient operation of the
MANAGEMENT
organization.
OFFICER
The basis purpose of recruitment is to create a talent
pool of candidates to enable the selection of best candidate for
organic to apply in the organization. Recruitment is a process of
RECRUITMENT
OFFICER& simulatingTRAINING
OFFICER
searching for employee
and encouraging
them to
apply for jobs in an organization.

Recruitment arises dueHto

& R EXECUTIVE
1. Death
2. Retirement
3. Retrenchment

CLERK

60

4. Resignation
5. New project
6. Plan expansion
7. New technology
8. Other reasons
Havmor IceCream Pvt.Ltd. is doing this with two different sources,
1. EXTERNAL

2. INTERNAL

1. ENTERNAL SOURCE:
Promotion, Transfer, Relatives of employees etc
2. INTERNAL SOURCE:
Employee Recommendation, Advertisement,
Employment Exchange, Campus Interview.
Mainly three type of recruitment is there.
1. Permanent recruitment
2. Temporary recruitment
3. Apprenticeship

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 Qualifications :
Workers [Non- technical]
- H.S.C. passed
- Graduation ( BBA, B.com, etc)
Employees [Technical]
- Food technologist
- Dairy technologist
- Micro biologist
- Engineer
- ITI technologist

SELECTION :

Selection is one kind of negative process who is not

eligible for they are rejected. Selection is the process of picking
individuals with requisite qualification and competence to fill jobs
in organization. The selection procedure includes:
1. Preliminary Interviews

4. Employment Interviews

2. Application Blanks

5. Medical Examination

3. Written Tests

6. Appointment Letter

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PLACEMENT & INDUCTION

PLACEMENT :
The process of placing the right man on the right job is
called placement. Placement means to give the job who is select
during the selection placement is process of assigning a specific
job to each of the selected candidate it involves assigning a
specific rank and responsibility to an individual. It implies
matching the recruitment of a job with the qualification of the
candidate.

In Havmor Ice Cream Pvt. Ltd. placement is right

employees to right place thats why efficiency level increases.

63

 INDUCTION :

Once the an employee is selected and placed on an

appropriate job, the process of familiarizing him with the job and
the organization is known as induction. Induction is the process of
receiving and welcoming an employee when he first joins the
company and giving him basic information he needs to settle down
quickly and happily and stars work.

In Havmor ice cream every new employee is provided

homely atmosphere so that he/she can feel comfortable. More over
new employee is placed in all departments for initial few days so
that he comes to know about whole organization. He is also made
familiar with the health and safety equipment.

In HAVMOR Ice Cream Pvt. Ltd. there is 700

employees. In which 60% female workers are there.

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HUMAN RESOURCE PLANNING

The ongoing process of systematic planning to achieve
optimum uses of an all the assets it is human resources. This is
ensure the best fit between employees and jobs, while avoiding
manpower shortage of surpluses. The three key elements of HR is
as follow:

1. Forecasting Labor Demand

2. Analyzing Present Labor Supply
3. Balancing Between Labor Demand & Supply

The HR plan needs to be flexible enough to meet shortterm staffing challenges, while adapting to changing condition in
the business and environment over the longer term. Human
resource planning is also a continuous process.

The Havmor Pvt. Ltd. is hires the best peoples in their

particular work so that the person who is working in the Havmor is
the best for the work.

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TRAINING AND DEVELOPMENT

TRAINING :
Training means the act of increasing skills and
knowledge of employees of employee for a particular job. To work
accurately and perfectly, organization must have well trained staff
and experienced people. Training means the act of increasing skills
and knowledge of employees of employees for a particular job. To
work accurately and perfectly, organization must have well trained
staff and experienced people.
Two types of training:
ON THE JOB TRAINING

OFF THE JOB TRAINING

1. Demonstration

1. Lecture

2. Apprenticeship

2. Conference

3. Performance Appraisal

3. Panel Discussion

4. Experiments

4. Role Playing

5. Simulation

5. Case Study

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 On The Job Training :

This type of training is mostly used to train new recruits on
the job.
The supervisor provides necessary instruction and guidelines
regarding the operations of the job.
This method is based on practical knowledge not on the
theory base.
Apprentice Training :
This type of training provides both theoretical and practical
aspect of the job.
Training is provided by expert trainers and for that they give
stipends during the training period.
It is not agreement that company must take that employee on
the job so if company satisfied for the work of employee than
they provides job offer.
Vestibual Training :
This method is known as workshop
This method company do the agreement to the trainers that
after the training they give a job.

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 In this the company provides all the facilities such as

machines, materials etc

Classroom Method :
In class room training, all employees come together and meet
for discussing the policies and rules of company.
They sit as if they are in classroom and discuss and solve
doubts and problems.
Havmor Pvt. Ltd. is having their training room in
which they train their employees. In the training room they
have projector and many facilities to the studying the work.
And they follow one the job training. After selecting
employee they train them for a week.

DEVELOPMENT :

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Development is a related process. It covers not only

those activities, which improve job performance, but also those
which bring about growth of the personality; help individuals in
the progress towards maturity and actualization of their potential
capacities so that they become not only good employees but better
men and women. In organizational terms, it is intended to
equipment persons to earn promotion and hold greater
responsibility. Training persons for higher and bigger job is
development.

Development is long term process using systematic and

organized procedure through which managerial personnel learn
conceptual as well as theoretical knowledge.

For development of employee they give them so many

benefit and opportunities and they provide very good H.R. they
provide knowledge about their carrier and their carrier and give
suggestion for development of their life and company is aware
about their employees development and for this they are providing
so many facilities to the employees and employees are satisfied
with company.

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In HAVMOR Ice Cream Pvt. Ltd . for development of

employees the company the development program and based on
performance by them.

PROMOTION & TRANSFER

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 PROMOTION :

Promotion is the process of placing the staff in a higher

and beneficial position. Promotion encourages the formation of an
efficient and loyal employee groups. Promotion is the advancement
of an employee to better job better in terms of responsibility, more
prestige or status, greater skill, higher grade & salary and increased
privileges, etc.

In HAVMOR Ice Cream Pvt. Ltd. the company is doing

promotion based on performance promotion policy and work
experience.

TRANSFER :

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Transfer refers to changes in jobs that involve little or no

change in status, responsibility and pay.
REASONS OF TRANSFER :
1. Shortage of staff in department
2. Elimination of boredom resulting from same work and place
3. To rectify an improper placement
4. To take advantage of any special skill of the staff member
Havmor company does transfer to their employee.
Employees are transferred from one shift to another shift, as per
the requirement.

WAGES AND SALARY

ADMINISTRATION
WAGES :

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Wages is the reward is given to the worker for their

contribution to produce. It is one type of compensation which is
given to worker for their work. Worker is working for wages
because through wages they can satisfied their basic need. Wages
is first motivation tool for worker. There are two type of wages
system.
1. Time wage system
2. Piece wage system

1. Time wage system :

The time wage system is that system of wage payment
in which the workers paid on the basis of time spent by them in the
factory. In this system the workers and employees are paid wages
on the basis of time have worked rather than the volume of output
they have produced.

2. Piece wage system :

Piece wage system is a method of wage payment to
workers based on the quantity of output they have produced. Piece
wage system pays the workers according to the units of output
produced.

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 SALARY :

Salary is a fixed amount of money or compensation

paid to an employee by an employer in return for work performed.
Salary is paid, most frequently, in a bi-weekly paycheck to an
exempt or professional employee.
Salary is determined by market pay rates for people
doing similar work in similar industries in the same region. Salary
is also determined by the pay rates and salary ranges established by
an individual employer. Salary is also affected by the number of
people available to perform the specific job in the employers
employment locale.
Salary is related to type of duties, educational and work
qualification and it is also related to city type and structure.
Basically they have three class of employees, workers, supervisors
and staff (including technical staff in the production plants, and
clerical staff), and managerial staff.

Havmor company gives wage and salary to the workers

according to their work and ability. In this company, wages and

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salary are given monthly to the workers. Sometimes, company

gives wages on the basis of contract to the workers.

Salary to the clerical, administrative and professional

employees is paid on the 1st of every month. In Havmor, till now
there is no child labor.

PERFORMANCE APPRAISAL
SYSTEM

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Performance appraisal system means to what the

employees work behavior toward the company and employee
through performance appraisal system company can know that
what employees performance is and how they are doing work
properly or what.
In the organization context performance appraisal is a
systematic evaluation of performance by supervisors or other
familiar with their performance. It is also described as merit rating
in which one individual is ranked or market in comparison to
others.

Performance appraisal is a systematic evaluation of the

individuals with regard to his/her performances on the job and his
potential for development.

EMPLOYEES BENEFITS & SERVICES

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The services or benefits, which are give to the

employees more than the salary comes under employees services
scheme.
In Havmor following benefits are provided to the
employees:

Uniform
Safety Facility
Medical Facility
Social Welfare
Canteen Facility
Bonus

Employees are also provided previous leave, casual

leave, and sick leave. Employees in Havmor are also provided the
benefits like PF, ESI Scheme, etc

Safety facility is provided to workers as in food

items utmost safety is required and medical check up to the
workers is also done as and when required.

PROVIDENT FUND SCHEME

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Provident fund means every month employees saris

some part is deducted and collected by company. Whatever part is
cut from salary the same money added by company and deposited.

The provident fund act was passed in 1952. A special

reserve fund was made for making the payment to out going
members. The provident fund act 1952 was amended in 1971 to
provide for the benefit of family pension to the members of
deceased in case of their death, while in service.

In Havmor Ice Cream provides provident fund its

employees. The scheme covers each and every employee of the
company. PF 12% is given to employees in that government rule. It
affect instantly to financial condition to each and every employee.
It makes bright future for employee.

RECORD KEEPING SYSTEM

According to Littlefield:

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Record management includes forms, reports,

reproduction of written material, filling records, retention,
microfilming and related services. Records can be maintained in
the form of files, cards, audio or video cassettes films, magnetic
disks, magnetic tapes and any other electronic media.

Havmor Pvt. Ltd. is keeping personnel records is very

scientific and systematic. The company keeps one file for each
employee. In this file you can get each & every information about
employee. The information like wages, salary, training &
development, recruitment & selection, pension, provident fund,
discipline, past experience, birth date, blood group, qualifications,
behavior of employee in the company etcare noted in this file.

Now a days HAVMOR have the electronic machine

for record keeping.

GRIEVANCE HANDLING SYSTEM

MEANING :

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According to Michael J Jucius, The term grievance

means any discontent or dissatisfaction, either expressed or not or
valid or not, arising out of anything connected with the company
that an employee thinks, believes or even feels, is unfair, unjust or
inequitable.
Grievance is difficult to define, personnel experts
however, have attempted to distinguish dissatisfaction, complaint
and grievances. Generally speaking, dissatisfaction to any staff or
filling of discontent, whether it is unexpressed or explicitly
expressed. A dissatisfaction which is orally made known as
complaint becomes a grievance when this dissatisfaction, which is
usually related to work is brought to the notice of management.
A complain by an employee and claiming unfair
treatment. In all the companies grievance always exist irrespective
of size and unit. In some employee have complaints against
employees. The grievances may be real or imaginary valid or
invalid.

In Havmor, there is specific grievance handling

procedure. Whenever, there is any grievance, the employees meet
first to the supervisor and if not solved then employees meet to the

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concerning department head and management tries to solve the

grievance by considering the acceptable demand of the employees
and the workers also keep themselves ready to achieve the targets
disclaimed by the management.

TRADE UNION
Trade union is a continuous association of wages
earners for the purpose of maintaining or improving the conditions
of their working lives.

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Trade union are voluntary association, to which a

worker may or may not join. The trade union, through its
leadership, bargains with the employer on behalf of union
members and negotiate labor contracts with employers.

A track union is any combination of persons, whether

temporary or permanent, primary for the purpose of regulating the
relations between workers and workers, and for imposing
restrictive conditions on the conduct of any trade or business, and
includes the formation of two or more trade unions.

In HAVMOR Ice Cream Pvt. Ltd. there is no trade

union as company follow company rule.

COLLECTIVE BARGAINING
Is a collective process in which representatives of both the
management and employees participate.
Attempts in achieving discipline in the industry.

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 Is a continuous process which aims at establishing stable

relationships between the parties involved.
Not only involves the bargaining agreement, but also
involves the implementation of such an agreement.
Is a flexible approach, as the parties involved have to adopt a
flexible attitude towards negotiations.

In HAVMOR there is a friendly environment between

employees and management. Though sometimes disputes arise.
These disputes are solved by face to face discussions between
employers and employees and on the spot decisions are taken;
there is no delay in decision making. A friendly and content
environment exists in Havmor.

INDUSTRIAL RELATION
Industrial relations has become one of the most delicate
and complex problem of the modem industrial society. Industrial
progress is impossible without co-opration of labors and

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harmonious relationship. Therfor, it is in the intrest of all to create

and maintain good relations between labors and management.

The term industrial relation comprises two terms:

Industry
Relation
Industrial refers to any productive activity in
individuals (or a group of individuals) is engaged.
Relation means the relationships that exist within the
industry.
There are good relations in Havmor Pvt. Ltd.

INTRODUCTION
Marketing is a process by which:
One identifies the needs and wants of the people.

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 PRODUCT : One determines and creates a product service

to meet the needs and wants.
PLACE : One determines away of taking the product
service to the market place.
PROMOTIONS : One determines the way of
communicating the product to the market place.
PRICE : One determines the value for the product.
PEOPLE : One determines the people, who have needs.
And then creating a transaction for exchanging the
product for a value and thus creating a satisfaction to the buyers
needs /wants.

Marketing means human activity taking place in

relation to the market. Marketing means working with marketer to
actualize potential exchange for the purpose of satisfying human
needs and wants.

Marketing starts with the identification of specific need

of
consumer and terminates with satisfaction that needs.
Marketing is a view point which looks at the entire business
process as highly integrate effort to create and satisfy consumer
needs. In words of Philips kotler market leadership is gained by

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creating customers satisfaction through product innovation,

product quality and customer services.

Marketing is an art and science of choosing target

markets and getting, keeping, and growing customers through
creating, delivering and communicating superior customers value.
Marketing is a creative and essential function of management. It
plays a significant role in the survival and success of business. It is
one of the effective ways to increase the company sales.

Marketing management is the process of planning and

executing the conception, pricing, promotion and distribution of
ideas, goods and services to create exchanges that satisfy
individual and organizational goals.
HAVMOR Ice Cream Pvt. Ltd. is a large scale unit
and is a huge manufacturer of ICE CREAM. Here marketing
efforts are carried out by provide a GOOD QUALITY.

ORGANISATION CHART
MARKETING MANAGER

VICE PRESIDENT

ASSISTANCE GENERAL
MANAGER
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MARKETING
SALES
OFFICER
MEN
EXECUTIVE

MARKET SIZE & MARKET SHARE

MARKET SIZE :
The number of individuals in a certain market who are
potential buyers and sellers of a product or service. Companies are
interested in knowing the market size before launching a new
product or service in an area.
Havmor company has a national market.

MARKET SHARE :

The percentage of an industry or markets total sales

that is earned by a particular company over a specified time period.

Market share means in whole market of one product

what is selling of one particular company or industry in other

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words we can say that selling percentage is how much of company

in market for particular product.

The percentage of the total share of a given type of

product or service that is attributable to a given company.

Havmor Ice Cream Pvt. Ltd. has uncertain market

share.

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MARKET SEGMENTATION
The concept of market segmentation is based on the fact
that the markets of commodities are not homogeneous but they are
heterogeneous.

According to William J. Stanton, Market segmentation

consist of taking the total heterogeneous market for a product and
dividing it into several sub-markets or segments, each of which
tends to be homogenous in full significant aspects.

Market segmentation is a full larger group having

similar wants. Segmentation is consumer oriented marketing
strategy. Market segmentation gives the formal segmentation to the
fact that wants and desires of consumers diverse and we can orient
specific category or the segment of the market, so that supply will
have the best correlation with demand. Varied and complex buyer
behavior is the root cause of market segmentation.

Market consists of buyers and buyers differ in one or

more respects. They may differ in their wants, purchasing power,

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geographical locations, buying practices. Any of these variables

can be used to segment a market.

The ice cream market is segmented in following three ways:

Basis of flavors :

Viz. Vanilla, Strawberry, Chocolate, Mango, Butter

Scotch, Kesar Pista, etc Vanilla, Strawberry and Chocolate
together account for about 70% of the market followed by Butter
Scotch and other fruit flavors.

On the basis of stock keeping units / packaging :

1. Cones
2. Cups
3. Sticks or Candies
4. Take away

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 On the basis of consumer segment :

On the basis, the market is divided in to four segments,
1. Impulse segment
2. Retail
3. Institutional
4. Parlors
Retail and impulse together account for 70% of this market.

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PRICING POLICY
The method of decision marking used for setting the
prices for a companys products or services. A pricing policing is
usually based on the costs of production or provision with a margin
for profit.

Various methods of determining price:

1. COST PLUS PRICING
2. MARGINAL PRICING
3. GING RATE PRICING
4. CUSTOMARY PRICING

In present competitive manufacturing and marketing

system, everybody know the actual manufacturing costs and
marketing costs. Profit of a manufacturing industry is usually less
then 5%. The pricing policy of excel depends on inventory control
and how wisely the industry manages its resources.

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Price = cost + profit

In modern time pricing policy of good and services is
critical not only I the beginning but it must be reviewed and
reformulated from time to time. The factor governing prices may
divide in to external factor and internal factors.
1. Objective of business
2. Competitive situation in which the company is placed
3. Good or promotional policies
4. Nature of price sensitivity
5. Conflicting interest of manufacturers and middlemen
6. Reutilization in pricing
7. Active entry of non business groups into the fixation of prices

Policy on pricing relative to costs :

Havmor follows full cost / cost plus pricing. Full cost
pricing, no sale is made at a price lower than that covering total
costs, including the variable costs and allocated fixed costs.
Havmor decide their product price based is the country wise and
depend the order and qualities, standers, commercial.

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ADVERTISMENT
In the words of Willian. J. Stanton,
Advertising consists of all the activities to a group, a
non-personal, visual, openly sponsored message regarding a
product, service or idea.

According to Dr. Burden,

Advertisement includes those activities by which
visual or oral message are addressed to the public for purpose of
informing them either to any merchandise, to act, inclined
favourably towards ideas, institution or persons featured.

All the advertises on these ways :

1. Verbal :
Audio through radio
Demonstration through television
Direct demonstration

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2. Non Verbal :

Posters
Advertisement of newspaper and magazine
Pamphlets
Calendars

3. Others :
A series of literature for the actual consumers
communicating the benefits and providing instruction for the
use of the product.
Set of literature for students in education
It has registered itself in search engines, on internet to
expand its national and international markets.

Havmor company has used many media of advertising

such as press media, which includes newspaper and magazines;
outdoors advertising that includes posters, boards and electric
display, multimedia, including website etc.

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PRODUCT LINE AND PRODUCT MIX

In product line same product are produced. In product
mix different product are produced.

PRODUCT LINE :
Product line mean each and every product co-related
which each other or we can say that similar type of product there is
no set of product and the product similar function in product line.
A product line is a group of product that are closely
related because they function in a similar manner, are sold to the
same customer groups are marketed through the same types of
outlets, or fall within given price ranges. Motorola produces
several lines of telecommunications products.

PRODUCT MIX :
Product mix mean producer or manufacture produced
so many different type of product take example that a manufacturer

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produce soap and also produce machinery so it is range of different

product so we can say that it is product mix.
Product mix decision includes different products lines,
advertising, packing, and pricing. The product should be suitable
from different angles of promotion, placement and pricing. It
includes width, length, depth and consistency of the product.

Product Mix of HAVMOR

ICE
CREAM

CUPS

CONES

FROZEN
DESERT

SUNDAES

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FOOD
ITEM

PARTY
PACKS

FAMILY
PACKS

PRODUCT LIFE CYCLE

DEFINITION :

The normal stages that a product passes through:

research and development, growth, expansion, maturity, saturation,
and decline. In the researches, there are no sales at all. In the
growth stage; sales are slow and often need to be supplemented by
heavy sales and advertising efforts. In the expansion stage, sales,
may grow more rapidly. In the maturity stage, sales start slowing
down as most people who might want the product already has it. In
the saturation stage, everyone who wants the product has it, and
there are few opportunities for increasing sales. In the decline
stage, sales fall and product eventually becomes obsolete.

The product revenue and profits can be plotted as a

function of the life cycle stages as shown in the graph below:

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PROFIT

Product (Industry) Life Cycle Stages

MATURITY
DECLINE
CROWTH

TIME
INTRODUCTION

1. INTRODUCTION STAGE :
This stage is also known as market pioneering stage
here the product is just introduced in the market for the first time.
The firm seeks to build product awareness and develop a market
for a product.

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2 GROWTH STAGE :
This is second stage of the PLC where the product is
accepted by the consumer and the market demand for the product
increases and sales begin to risk, the new customer join the
existing users of the product. In the growth stage, the firms seek to
build brand preference and increase market share.

3. MATURITY STAGE :
This stage turn over reaches to the highest level market
becomes saturated because the household demand is satisfied in
the distribution channel is full. The primary objective of this point
is to defend market share while maximizing profits.

4. DECLINE STAGE :
In this stage begin to full under impact of new product
competition and changing consumer test and performance during
this stage gradual comes down so this gradual come down so
product fail to get support from the market no product in Havmor
ice cream ltd. maintain the product, possibly rejuvenating it by

100

adding new features and finding new uses. Harvest the productreduce costs and continue to offer it, possibly to a loyal niche
segment. Discontinue the product, liquidating inventory or selling
it to another firm that is willing to continue the product.

The products of Havmor Ice Cream Pvt. Ltd. have

passed introducing stage on going to at the growth stage. The
quality of the product is maintained, price is also maintained, add
more distribution channels and aim is at border audience.

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CHANNEL OF DISTRIBUTION
The number of trading organizations through which
ownership or Title to goods or products is transferred from seller
to the ultimate user or consumer is called to the channel. Marketing
channel decisions are among a companys channel decision
directly affects other marketing decision.
In the field of marketing, channels of distribution
indicates the routes of pathway through which goods and services
flow or move from producers to consumers. The route of channels
of distribution includes the manufacturer and the consumer as well
as all intermediaries. These components are linked in the channel
system by one or more of the marketing flows, such as transfer of
title of ownership, physical distribution of merchandise,
transmission of marketing information and the flow of money in
the form of payment of prices and other dues.

The channel decisions have vital bearing on decisions,

in all other as of marketing for example pricing is related to the
type of distribution channels adopted by the firm and the

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compensation paid to it by firm similarly decision on sales force,

its size, type etc. also, depend the nature and extent of distribution
channels.
The channel of distribution of HAVMOR is as follows:

MANUFACTURE
C & F AGENTS
DISTRIBUTORS

DEALERS &
RETAILERS
CUSTOMERS

Marketing department also coordinate with dispatch

department to get the order from C & F agents and distributors,
and try to see the moments of dispatch that orders as early as

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possible by clubbing various distributors in one route. And at last

dealers get the goods from the distributors.

MARKET RESERCH
Market research refers to deep and detailed study of
different aspects of marketing basic purpose of marketing research
is to facilitate marketing decision, marketing research may relate to
the study of any aspect of marketing such as product, price policy,
effectiveness tastes and preferences etc. marketing research may be
undertaken on the basis of primary data collected directly from
consumer, sales, representatives, dealer etc. or secondly data
collated from report, newspaper and magazines etc.

Market research is any organized effort to gather

information about markets or customers. It is a very important
component of business strategy. The term is commonly
interchanged with marketing research; however, expert
practitioners may wish to draw a distinction, in that marketing
research is concerned specifically about marketing processes,
while market research is concerned specifically with markets.

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Marketing research is the systematic collection, design,

analysis and reporting of data and finding relevant to a scientific
marketing situation facing the competition. Process and marketing
research followed in Havmor.

Defining the problems and research objectives.

Developing the research plan.
Collecting the information.
Analyzing the information.
Presenting the findings.

Havmor company does marketing research through his

sales staff. Sometimes Havmor company appoints marketing
intelligent staff for research in different areas.

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SALES PROMOTION
Sales promotion, incentive tools such as samples,
coupons, prizes, free goods, prices off, trade shows and
conventions etc. which are mostly short term, are designed to
stimulate quicker or greater purpose of particular products of
services by consumers or the tread. Sales promotion can be used
for short run effects such as dramatize public offers and boast
sagging sale. It is an integral part of promotion mix and should be
carefully planned, designed and execute.
Sales promotion is a vital bridge or a connecting line
removing the gap between personnel selling and advertising the
two wings of promotion. The sale of a product has to be promoted
or encouraged through a no. of influences at the point of purchase
where retailers and prospective customer meet face to face.
There are various sales promotional tools such as:
Samples, coupons.
Price packs.
Premiums.
Contest.
Free trials, price off.
Allowance of goods.

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EXPORT POTENSTIAL
Export potential means is the company increasing by
export their product in outside of the country or what is potentially
export. If the company can export their reputation of company is
very good for country because country get money from them.
Havmor company has good productivity but they cant
export the product out of India.

COMPITITERS
DEFINITION :

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A business that provides similar products or services.

The presence of competitors in an industry drives down the price
of goods and services because consumers have more alternatives
from which to choose of the price of a particular good or service is
too high.
Todays world is cut through compaction every one
want to give competition to each other through competition quality
became best it is good point of it every business have their
competition.
Any person or entity which is a rival against another. In
business, a company in the same industry or a similar industry
which offers a similar product service. The presence of one or
more competitors can reduce the prices of goods and services as
the companies attempt to gain a larger market share. Competition
also requires companies to become more efficient in order to
reduce costs.
COMPETITORS:
AMUL , VADILAL , KWALITY WALLS

CUSTOMERS
Customers mean who purchase your product for which
you product customer is king of market because only customer
purchase then. We can get profit. So a customer is main taking
them in center manufacture produce product.

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A customer (also know as a client, buyer, or purchaser)

is the recipient of a good, service, product, or idea, obtained from a
seller, vendor, or supplier for a monetary or other valuable
consideration.
A person, company, or other entity which buys goods
and services produce by another persons, company, or other entity.

Types of Customers

National Level

International level

CONSUMERS PROBLEM HENDLING

Empathy and trust are essential to develop solutions,
Local
State
win and retain business, and avoiding or diffusing conflict.
Empathy and trust are essential for handling complaints and
retaining customers. One sided persuasion is not sustainable and
is often insulting, especially when handling complaints. Trust and

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empathy are far more important in achieving and sustaining

successful personal and business relationships.
Most modern gurus in the areas of communications,
management and self-development refer in one way or another to
the importance of empathy really understanding the persons
position and feelings. Being able to step back, and achieve a
detachment from our own emotions, is essential for effective,
constructive relationships.
Havmor Pvt. Ltd. is the best company. The customer is
the king of the market. Thats why they solving their problems is
important. If there are any complain from customers. They follow
special process to solve that. First they provide complain form.
Then that from is consider as the important document for the
company. In the form customer give their complains and
suggestion. After that the form is taken by the manager.

AFTER SALES SERVICE

After sales service means which service is provide to
customers for their satisfying them. This is increasing the level of
satisfaction.
Havmor is ice cream company. So that ice cream
company cant gave any after sales services. But inspire of these if
their any problem with the product they change that.

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INTRODUCTION
The main areas covered by the financial department include:
1. To provide strategic financial support regarding operational and
general business planning
2. To provide daily financial services functions
3. To meet and surpass the internal and external needs and
financial reporting requirements of the company at large
The finance department generally focuses on providing
relevant information necessary for upper level management. Such

111

information is crucial in determining how a company can make

better financial decisions.
Finance management is that managerial activity
which is concerned with the planning and controlling of the firms
financial resources.
Financial management means planning, organizing,
directing and controlling the financial activities such as
procurement and utilization of funds of the enterprise. It means
applying general management principles to financial resources of
the enterprise.
Financial management is an integral part of overall
management. It is not totally dependent area. It draws heavily on
related disciplines and fields of study such as economics,
accounting, marketing, production and quantitative methods.
The term nature as applied finance refers to its
relationships with closely related fields of economics and
objectives. In the early years of its evolution it was treated
synonymously with the raising of funds. Now in addition to it is
procurement of funds. Now in addition to it is procurement of
funds, efficient use of resources is universally recognized.
Functions of Financial Management:
1. Estimation of capital requirements

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2. Determination of capital composition

3. Choice of sources of funds
4. Investment of funds
5. Disposal of surplus
6. Management of cash
7. Financial controls
HAVMOR Ice Cream Pvt. Ltd. has separate financial
department. The firm gives importance to the financial function.

ORGANISATION CHART
FINANCE MANAGER

VICE PRESIDENT

ASSISTANCE GENERAL
MANAGER
OFFICER

ACCOUNTANT

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CLERK

FINANCIAL PLANNING
Finance is an important function of business. The
application of planning to the function is financial planning. It
involves the policies, determination of objectives and procedure
relating to the finance function. Financial planning is an important
function of a financial manager whether a business is big or small
this function has to be performed. It is necessary to do financial
planning for an existing as well as new business.
A financial plan is a statement estimating the amount of
capital and determining its compensation and another important
aspect of financial plan is to determine the pattern of financing.
Financial planning is pre-requisite for the smooth
functioning finance department and for the purpose of growth and
expansion of business activity.

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 There are two types of financial plan:

1. Long term financial planning
2. Short term financial planning
The term financial plan are formulated for the
expansion of business for starting new units for developing new
products for modernization of the unit and for the purpose of sales
of fixed assets.
In HAVMOR, the financial planning is done for long
tern or short term financial requirements. Financial planning is
necessary to reduce the cost of finance and all the long term and
short term finances is raised through family funds and overdrafts.
The requirement of all the long term is also fulfilled through bank
as and when needed.

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CAPITAL STRUCTURE
In order to run and manage a company, funds are
needed right from the promotional stage up to end. Finance plays
an important role in companys life. If funds are inadequate,
business sufers. It is therefore necessary that correct estimate of
current and the future need of capital be made to have an optimum
capital structure, which shall help the organization to run its work
smoothly and without any stress. Estimation of capital requirement
is necessary, but the formation of capital structure is important.
The capital structure is made up of debt and equity
securities and refers to permanent financing of a firm. It is
composed of long term debts, preference share capital and
shareholders fund.
The capital structure is made up of debt and equity
securities and refers to permanent financing of a firm. It is
composed of long term debts, preference share capital, and
shareholders fund.

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 Factors affecting capital structure:

1. Profitability/Return
2. Solvency/Risk
3. Flexibility of financial plan
4. Choice of investors
5. Capital market decision
6. Period of financing
7. Cost of financing
8. Stability of sales
9. Size of a company
10. Trading on equity
Havmor

ACCOUNTING POLICY

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The financial statement present a true and fair view of

the companys assets, liabilities, financial position and income and
expenses.
Recording of accounting transactions
Double-entry bookkeeping:
Double-entry bookkeeping is applied by their industry,
because the double-entry bookkeeping offers a much better control
the transactions being recorded properly compared to the singleentry bookkeeping system.
Financial records:
Sales day book

Purchases day book

Cash receipt book

Cheque payment book

Petty cash book

General ledger

Nominal ledger

Debtors ledger

Creditors ledger

Payroll system

In Havmor Ice Cream Pvt. Ltd. there used SAP system.

SOURCES OF FINANCE

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 INTERNAL SOURCE :
Traditionally, the major source of finance for a limited company
are internal source:
Personal savings
Retained profit
Working capital
Sale of assets
EXTERNAL SOURCE :
These source are received out of the industry

Shares
Debentures
Banks
Other institutes

Havmor ice cream Pvt. Ltd. is using the internal

sources and the turn over is 300crore during the year.

WORKING CAPITAL REQUIRMENT

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Working capital refers to that part of the firms capital,

which is required for financing short-term or current assets such as
securities, debtor and inventories. Funds thus, invested in current
assets keep revolving fast and are constantly converted into cash
and this cash flow again in exchange for other current assets.
Working capital is also know as revolving or circulating capital or
short term capital.
Two concepts of working capital:
1.Gross concept :
No specific distinction is made between the
term total current assets and working capital.
2. Net concept :
Working capital as the different between current
assets and current liability.

SOCIAL RESPONSIBILITY
Business depends on the society for the needed inputs
like money, men and skills according to Koontz and ODonnell,
social responsibility is the personal obligation of every one as he

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acts for his own interests to assure that the rights and legitimate
interests of all others are not impinged.
The managing director Mr. Pradeep Chonna is a
member of road safety commission board. Maintenance of the road
is done by M.D. that avoids accidents. Promotion of water
constructions. Allow visit to the stake holders of different
segmentation of society. During the year 2014 around 6000 visitors
visited the industry, including IIM. 0% pollution [central pollution
control board] have visited the industry and prepared a
documentary on it. Other efforts are made by top level
management but not disclosed as they follows Secret Donation
Philosophy.

VISION & MISSION

VISION :
Quality must always precede quantity.
Havmor, as a group will be on outstanding and reputed food
company with an annual turnover exceeding Rs.5 billion by the

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year 2015. By the year 2020 we will be amongst the top three ice
cream brands in india with a turnover exceeding Rs.15 billion.
To be a leader in ice cream business leadership not as
defined by the general norms of the market price, but as defined
company itself this means many things.
Such as establishing & maintaining leadership in quality,
not necessarily quantity.
Diversifying into related areas of food industry, to offer
consumer more comprehensive taste experiences.
Innovating continually, so that the company has something
new to offer to its consumers every season.
Find blending new technologies with market strategies. And
by never taking the market for granted.
MISSION :
We, at HAVMOR, are committed to offer the finest
quality products to our customers at the best value for money
driven by the motto of GOODNESS (achai), TRUTHFULVESS
(sachhai) & CLEANLINESS (safai).
The succeeding generations at the helm of the company
translated this axiom into a way of life and business. Only the

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finest ingredients go into the marking of Havmor Ice Creams. The

whole manufacturing process conforms to global standards of
hygiene. And the companys trade practices are kept totally
transparent.
Based on new generation technology and in-house
R&D, the company keeps formulating new tastes at frequent
intervals, and surprising its consumers. It has also diversified into
other food items, through a high profile restaurant chain.
Today, six decades later, Satish Chonas simple
philosophy still continues to be the corporate axiom of the Havmor
conglomerate. And the company values its entrepreneurial selfesteem, market image and reputation for financial uprightness
above its pure business interests.

AWARDS & ACHIEVEMENTS

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SWOT ANALYSIS
S = STRENGTHS
Strength means power every company have strength
because without they can run their business. Strengths is just like

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vitamins. As we know that for human body vitamins are very

necessary. Without vitamins human body can not survive. Just like
that company can not survive without strengths.
A firms strengths are its resources and capabilities that
can be used as a basis for developing a competitive advantage.

100% quality assurance

100% hygiene
No direct competition
Strong market in Gujarat
No.1 in Gujarat
Varieties of ice cream
Experience of more than 70 years
Good working environment

W = WEAKNESS

Weakness means where the company can not performed

very goof every business units or organization have some
weakness because no one is weak in some business areas.

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Weakness is not remain continue company can remove their

weakness performing well in weak parts.

Weaknesses are any problems that limit the amount of

business a company may accrue.

Less use of advertising medium

Lack of professionalism
Supply of man power
Transfer of employees for this
Organization to other organization

O = OPPORTUNITIES

Opportunities means getting chances for development

of company and in other words we can say that opportunities
means getting best thing for achieving the goals every unit have
opportunities.

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 Ability to increase production due to installation of new

technology
To sell their ice cream in other states

T = THREATS
Threats highly effect the organization because it effect
negatively the company because of it companies market or
production may be down. Increasing number of national as well as
international competitors.
Changes in the external environment also may be
present threats to the firm.

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Increasing number of competitors

Quality of raw material
Competition
Minimum -18 Degree C. temperature

FUTURE PLANS
Future plans is very important for any large, small or
medium scale units because future is uncertain. Through future
plan business can run smoothly.

Havmor is adopting a consumer oriented strategy as far

as the price factor is concerned, where in the priority was on

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passing more and more benefits to ultimate consumers. All the

benefits accruing out of economies of scale were passed to
consumers in the form of value for money offers like Buy one get
one free.
The overall broad strategy of increasing the
consumption was supported by appropriate promotion and market
support. The selection of media and communication strategy was
done with an objective of achieving the broad objective growth by
growing the market.

SUGGESTIONS
After visiting and preparing my project of HAVMOR
Ice Cream Pvt. Ltd., I would like to give them some suggestion for
reaching their target and achieving the objectives.

The possible suggestion of Havmor Ice Cream Pvt. Ltd.

from me is as under:

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 To decrease the cost of production in order to compete the

competitors.
To improve the channels of distribution so that consumers
gets the best taste.
Less sales promotional tools should be used, as too much of
sales promotion adversely affects the reputation of company.
More marketing research is required in order to know the
taste of consumers.

The overall performance of Havmor Ice Cream Pvt.

Ltd. is really good.

CONCLUSIONS
The industrial visit to the havmor ice cream as a
wonderful visit from our collage. My visit about how an
organization is run successfully. The visit was highly educational
and helped one to given me an depth understanding of the
marketing and finance management cared out of havmor. I came to
know about the process used for manufacturing of ice cream and
different types of problems encountered in it. I understood the

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difficulties that is faced by management of modern companies and

also studies the ways they save the difficulties and problems.

HAVMOR is a wonderful company it is a developed

company with its registered office as well as factory at anand plant.
Havmor ice cream has capered the market of ice cream. it will be
leader in ice cream after some times if it continues to process in
this way as it is doing now. We can tell that industry is an ideal
industry and after eating its ice cream any body can tell that.

BIBLOGRAPHY
I have referred following books for comprehensive
understanding and collection to information from and for various
concepts:

Marketing management
By B. L. Mathur

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 Financial management
By Pramod Kumar
Principles & Practices of Management
By L. M. Prasad

WEBLOGRAPHY
In preparing my project I have views from different site:

www.Havmor.com
www.zomato.com
www.wikipedia.com
www.Now-India.com
www.Dhirenshah.com
HAVMOR Ice Cream Ahmedabad Naroda-Google

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