1

CHAPTER-I
INTRODUCTION
1.1 ABOUT THE COMPANY
Financial solutions provider serving over 6 lac investor families. We commenced
operations in 1974, when there were very few companies to offer the services that we
covered. Now, with a strong presence of 108 branches all over the country and a
comprehensive suite of products and services, we take care of the needs of With service
excellence always at the fore, Integrated Enterprises is one of India's market-leading the
investor community as a whole.
Our services include distribution of financial products - Mutual Funds, IPOs,
Fixed Deposits, Bonds, Insurance and Post office Schemes. Integrated also provides
demat services and has built a strong customer base of more than 2 lac demat account
holders. Our processing services include PAN, TAN applications, e-TDS returns. We
undertake merchant banking activities and also act as share transfer agent and registrar to
an issue.
Our core competence lies in reaching out to all prospective investors and
satisfying their financial needs by providing them with the best product that suits them.
We achieve this with the help of well-experienced manpower with vast domain
knowledge and varied skill sets.
Integrated Enterprises provide innovative and tailored solutions to all financial
needs of its customers

2
BOARD OF DIRECTOR
Shri.P.Vaidyanathan,
Chairman
He is the Chairman and founder of the Company. He is the architect of the
company's growth and success. He has been a driving force for the Company to reach
great heights. He has more than 35 years experience in Financial Services Industry. His
innovative ideas and envisioned future have fetched best results to the organization. In
view of his experience and expertise in the field of Finance, he is in the Board of City
Union Bank, Franklin Templeton Asset Management Company, Hatsun Agro Products
and a member of executive committee of National Securities Depository Limited
(NSDL). He is a Chartered Accountant, Cost Accountant and a Company Secretary by
qualification
Shri. S.Balasubramanian
Director & Chief Operating Officer
He is the Chief Operating Officer and Director of the Company. He has more than
15 years of experience with a Private Sector Bank and has been with the Company for
more than 10 years holding various positions. In view of his dynamic leadership and
decision-making skills, he has been inducted in the Board. He is a qualified Chartered
Accountant and a Cost Accountant. He is also technically qualified with CAIIB.
Shri. M. Jayaraman,
Whole Time Director
He is heading the IT Division of the Company. He has been associated with the
Company for more than 12 years. He has contributed materially towards the Networking
of the Branches through Internet and processing of applications on a real-time basis. He
has given his valuable inputs in designing the MIS of the Company. He is basically an
Engineer with 22 years of experience.
by qualification

3
PROFILE OF COMPANY
33 years of experience as Total Financial Solutions Provider.
Wide spectrum of products and services to cater to the diversified
needs of investors.
Serving over 6 lac investor families.
Investors have the facility of choosing all services under one roof.
Wide network of 104 branches across the country.
State-of-the-Art infrastructure is being used to provide effective service
to the clients.
Highly competent workforce with professional knowledge and expertise.
Largest Depository Participant in India with a strong customer base of
more than 2 lakh demat account holders.
More than 10 lakh PAN applications have been made through us.
Category 1 Merchant Banker approved by SEBI.
Category 1 Registrar & STA approved by SEBI with more than 200
major clientele.
COMPANY MILLSTONE
1974 - Investors start investing in companies through us
-Accepts company deposits, post office schemes and bonds
1984- Expansion of Integrated Branch Network across the country
1993- Starts offering Merchant Banking services. Approved by SEBI as
-Category 1 Merchant Banker
1994 -Starts acting as Share Transfer Agent approved by SEBI as Category I RTI/STA
1998- Diversified its activities as a Depository Participant offering demat services
to its customers
2014- Integrated expands its product range to include tax related services such as

4
PAN, TAN and e-TDS filing
2015- Adds E-Return filing to its array of services
- Opens its 100th branch
2016- Entry into Share Broking Services through its subsidiary company
- Integrated becomes a one-stop shop offering wide range of financial services
- Personalized Financial Planning to Retail Investors.

OBJECTIVES

To provide all financial services under one roof.

To improve customer database all over the country.
To provide multiplicity of financial services to retail investors.
To have local presence for customer service.
To achieve the goal of Total Financial Solutions Provider through Business
Associate

Network.

To have global reach.

VISIONS
A fully diversified financial services company providing quality service to
corporate and retail investors with absolute integrity.
Our Values
Integrated has grown over the last decades based on a foundation of core values
and vision. This has been our vantage point in building a strong customer relationship and
reaching new heights in the future. Integrity Commitment
We are trustworthy of customers and provide high quality services to their utmost
satisfaction. We follow an honest and ethical approach in all our dealings with the

5
customers
We have a strong commitment to serve our customers. We understand individual
customer needs and make them choose the right product that suits them.
Workforce
Our people are our greatest strengths. We have a well-managed workforce who
have

domain

knowledge

and

are

expertise

in

their

field

of

operation

Customer Focus
We are driven by our customers. We provide them with outstanding service by
catering to all their financial needs under one roof. We continuously strive to understand
and exceed customer expectations and ensure long-term satisfaction
Teamwork
Our efforts are based on teamwork and collaboration. We create a work culture
that is conducive to innovative ideas and thoughts. We achieve our goals through efficient
teamwork, partnership and joint effort. We work towards a unified approach in providing
financial solutions to all investors.
PRODUCT / SERVICES PROFILE:
1. Investments
Marketing Corporate Fixed Deposits, Debentures, Read More
2. Demat Services
Opening of Depository Accounts, Demat Read More
3. Share Broking Services
Facilitating Buying & Selling of Securities through NSE
4. Insurance
Marketing Life, Health & General Insurance Schemes
5. Corporate Services
Merchant banking, Registrar to an issue Read More

6. Tax Related Services

Processing of PAN, TAN, e-TDS, e-TCS Read More

What are Mutual Funds?

An investment company that acquires funds from investors, and then invests the
money in a diversified portfolio of investment securities. The mutual fund will have a
fund manager who is responsible for investing the pooled money into specific securities
(usually stocks or bonds). When you invest in a mutual fund, you are buying shares (or
portions) of the mutual fund and become a shareholder of the fund. Each scheme of a
mutual fund can have different character and objectives. Mutual funds issue units to the
investors, which represent an equitable right in the assets of the mutual fund.

Why Mutual Funds?

Lets say you have a certain amount of money to invest and have three important
objectives to be achieved. First, you do not want to go in for a risky venture and have
security for the amount invested. Subsequently, you would want to maximize your returns
on investment. Finally, you may not have the time or knowledge to actively manage your
money. In this case, you would want a professionally managed firm to look after your
investment needs and spend in profitable avenues. Mutual funds offer a safer way to
reach your goals.

They are a convenient and cost effective method of obtaining diversification and
professional management.

They generally buy and sell securities in volume, which allows investors to
benefit from lower trading, management and research costs.

Fund performance is subject to frequent reviews by various publications and

rating agencies, making it possible for investors to conduct direct comparisons
between funds

MUTUAL FUND CHART

TYPES OF MUTUAL FUND SCHEMES

Wide variety of Mutual Fund Schemes exist to cater to the needs such as financial
position, risk tolerance and return expectations etc. The table below gives an overview
into the existing types of schemes in the Industry.
MUTUAL FUND CAN BE CLASSIED
Functional Classification
Portfolio Classification

(1) Functional Classification

Open Ended Scheme
Open ended schemes are those which do not have a fixed maturity period. You
can enter into or exit from the scheme at any time. Buying and selling of units is related
to the Net Asset Value (NAV). Thus, open ended schemes offer liquidity, and this is one
Closed of the key benefits.
Ended Scheme

Close Ended Schemes are those that have stipulated maturity periods (ranging from 2
to 15 years). You can invest directly in the scheme at the time of the initial issue and
thereafter you can buy or sell the units of the scheme on the stock exchanges where they
are listed. The market price of the units could vary from the NAV of the scheme on
account of demand and supply situations, investors expectations and other market factors.
One of the characteristics of close ended mutual fund schemes is that they generally trade
at discounts to the NAV; but closer to maturity the discount narrows

9
(2) Portfolio Classification
Growth Fund
The Fund invests 85 % in stocks and 15% in Debts. The main objective is to
provide long term capital appreciation.
Income Fund
The fund invests 85 % in Debt & 15% in stocks. The Main objective is to Provide
Regular Income.
Balanced Fund
The fund invests 50-60 % in stocks & 40-50% in debt instruments. The Main
Objective is to provide long term growth of Capital & Regular Income.
Liquid Fund
The fund invest 100% in Government and Public sector bonds, Money market
Instruments & Corporate debt. The main objective is to provide an attractive rate of
return whole emphasizing Capital preservation and liquidity.
Gilt Fund
The fund invests 100% in State/Central Government securities. The main
objective is to provide risk free returns & liquidity.
Sector Fund
The fund invests 100% in individual sector stocks. The main objective is to
provide growth of capital over a period of time.
Tax Saving Schemes
The fund invests 100% in stocks. The main objective is to provide Capital
Appreciation. Units at this scheme are subject to lock in period of 3 years from the date
of allotment and also rebate of 20% is allowed under section 88 of IT act.
Index Funds
Index schemes are a type of mutual fund in which the portfolio weight age for
each stock will be similar to the index, which they are mirroring, like BSE Sensex or the
NSE 50. The portfolio of these schemes will consist of only those stocks that constitute
the index. Index funds are expected to provide a rate of return over time that will
approximate or match, but not exceed, that of the market, which they are mirroring.

10

1.3 OBJECTIVES OF STUDY:

PRIMARY OBJECTIVE
To analysis the investors Perception level on various Mutual funds Scheme
offered at IEP.

SECONDARYS OBJECTIVES
To analysis the various attributes that influences an Investor to Invest in
Mutual funds.
To analysis the investors Expectations on various MF Schemes.
To provide IEP with further Suggestions and Recommendations.

11

1.4 SCOPE OF THE STUDY:

The study aims at analyzing the consumer perception on Mutual fund schemes in
Integrated Enterprises (India) Ltd. The study has been carried out on the investors who
have availed the various Mutual funds schemes in Integrated Enterprises (India) Ltd.
Since the investors base in large in number the scope of the study is restricted to a
sample size of 150 consumers.
This study is confined to Chennai. So a similar type to research can be undertaken
in other districts of Tamilnadu. Statistical tools such simple percentage analysis
Chi-square test and Weighted average method need utilized to further analyze and
interpret surveyed data.

12

CHAPTER-II
MAIN THEME OF THE PROJECT
2.1 REVIEW OF LITERATURE:
Marketing:
Marketing is a social and managerial process by which individuals and groups
obtained what they need and want through creating offering and exchanging products of
value with others.
Marketing Management:
The process of planning and executing the conception, pricing, promotion and
distribution of ideas, goods and service to create exchanges that satisfy individual and
organizational objectives.
-American Marketing Association
Marketing Research:

Marketing research is the function which links the consumer, customer and
public to the marketer through information; information used to identify and
define marketing opportunities and problems; generate redefine and evaluate
marketing actions: monitor marketing performance; and improve understanding of
market as a process.

The systematic gathering recording and analyzing of data about problem relating
to the marketing of goods and services.
-American Marketing Association

13

Direct Marketing:
Direct marketing is an interactive system of marketing which uses (or) more
advertising media to effect a measurable response and (or) transaction at any location. It
can be called Direct-order marketing.
Direct marketing has its roots in mail-order marketing but today includes reaching
peoples in other way than visiting their homes, offices.
The development of Integrated Direct Marketing:
Most direct marketers rely on a single advertising vehicles and a one-shot effort to
reach and sell a prospect.
A more powerful approach is to execute a multiple vehicle, multiple stage
campaign. Roman calls this technique integrated direct marketing (IDM) consider the
following sequence.

Brand:
A brand is mean term (or) design (or) combination of them which is intended to
identify the goods (or) services of one seller (or) a group of sellers and to different them
from those of competitors.
Brand Name:
A brand name consist of words letters and (or) numbers which may be vocalized
brand name should be easy to remember.

14

Marketing Consumer Perception

The aim of marketing is to meet and satisfy target customers needs and wants.
But knowing customers are never simple .Customers may state their needs and wants but
act otherwise. They may not be in touch with their deeper motivations. They may respond
to influences that change their mind at the last minute.
Nevertheless marketers must study their target customer wants, perceptions,
preferences and shopping and buying behavior. Such study will provide clues for
developing new products, product features, prices, channels, messages and other
marketing mix elements.
Consumer
There is and old saying in Spain: to be a bull tighter you must learn to be a bull.
-Anonymous
In earlier times, marketers could understand consumer through the daily
experience of selling to them but the growth in the size of companies and markets has
removed many marketing managers from direct contact with customers.
How do the buyers characteristics - cultural, social, personal and
psychological- influence buying.
How does the buyer make purchasing decisions?

15

Consumer Perception:
A motivated person is ready to act. How the motivated person actually acts in
influenced by his or her perception of the situation. Linda Brown might see a fast-talking
computer sales person as aggressive and insincere. Another shopper might see the same
salesperson as intelligent and helpful.
Why do people perceive the same situation differently? The fact is that we
apprehend a stimulus object through sensations that flow through our five senses; sight
hearing smell touch and taste. However each of us attends organizes and interprets these
sensory data in an individual way. Perception is defined as the process by which an
individual selects, organizes, and interprets information inputs to create a meaningful
picture of the world. Perception depends not only on the physical stimulis relation to the
surrounding field (the gestalt idea) and an conditions with in the individual.
People can emerge with different perception of the same object because of three
perceptual processes: selective attention, selective distortion and selective retention.

16

2.2 RESEARCH METHODOLOGY

Research means acquiring new knowledge from events. Validity and reliability
are closely related. So reliability is a precondition of validity.
Definition of the Research:
Research is a scientific and systematic search for pertinent information on a
specific topic.
Information Required
To achieve the research objectives the following information:
Consumers perception about the services and the products offered by IEP
How the products are viewed in terms of benefits derived.
Which of the products has influenced the customer and why?
What in a product in terms of various attributes and benefits derived from
the product?
Methodology
Survey method was adopted among the various categories of customers of
Integrated Enterprises Ltd. 150 respondents were selected under convenient sampling
techniques.

17

2.3 PILOT STUDY

Pilot study was conducted among 30 respondents. After making a pilot study to
test the adequacy of the information contained in the questionnaire; necessary changes
were in corporate in revised questionnaire in the light of experience gained in the pilot
study.

2.4 RESEARCH DESIGN

A Research design is the arrangement of conditions for collection and analysis of
data in a manner that aims to combine relevance to the research purpose with economy in
procedure.
Descriptive Research
There is general feeling that descriptive studies are factual and are very simple.
This is not necessarily true. Descriptive studies can be complex demanding a high degree
of scientific skill on the part of the researcher.
Descriptive studies are well structured. As was mentioned earlier an exploratory
study needs a to be flexible in its approach that a descriptive study in contrast tends to be
rigid and its approach cannot be changed every how and them. It is therefore necessary
that the researcher gives sufficient thought to framing research questions and deciding the
types of data to be collected and the procedure to be used for this purpose.

18

2.5 SOURCES OF DATA

Both primary and secondary data were used in this study
Primary Data:
Data which are collected at First hand either by researcher or by some one else for
the purpose of the study are known as primary data.
Secondary Data:
Data which have been gathered earlier for some other purposes and used by the
researcher at present are turned as secondary data.
Data Sources:
Primary Data were collected through questionnaire and secondary data were
collected from text books, references books, Annual reports and periodicals.

19

2.6 SAMPLE DECISION

i.

Sampling Plan
Sampling is the representatives of the whole population (or) universe. It is
impossible to observe the entire population with in the time limit give. Instead of
examining the entire population we examine a small part of the population called sample.
For this study samples are customers in Chennai City.

ii.

Sampling Method:
To collected data form the customer in this study random sampling method was
adopted. In this researcher cluster sampling technique in specific area is first selected at
random.

iii.

Sampling Units
In this research only geographic unit that in Chennai (T.Nagar) has taken into
account.

iv.

Sampling Size :
The sample size of this research is 150. The size of the sample greatly upon the

type of the undertaken and the size of the population keeping in view the objectives of the
study.
v.

Sampling Technique:
As the population is defined earlier. The convenient sampling method is

followed to draw the sample. In a convenient sample each member of the population has
unknown and there is no equal chance of being selected.
Convenient sampling technique is used in this study.

20

vi.

Period of the survey:

The period of survey for collecting 150 questionnaires was 40 days.

vii.

Area of the study:

The survey was conducted only in Chennai city ( T.Nagar Branch)
Fieldwork:
Researcher personally collected all the data. The researcher started the field with
during January and fieldwork is completed April end.
Field Problem:
Illiterate people cannot give correct or related information. Some of the people are
not interest in giving their opinion.
During the tie of survey the researcher was faceted few problems from the
environment they are as follows.
Data Analysis:
The collected data where analyzed and coded as per the objectives and the details
of that were presented under the chapter on analysis and interpretation of data.

21

2.7 STATISTICAL TOOLS USED FOR ANALYSIS:

Different statistical Tools can be used for analyzing and interpreting the data. The
various tools used in this study are;
1. Percentage Analysis
2. Weighted Mean
3. Chi-Square Test
Hypothesis:
1. Products and services offered by Integrated Enterprises are sufficient
2. Occupation wise satisfaction towards motivation factors is independent.
3. Age wise satisfaction towards benefits derived is independent.
4. Education wise satisfaction towards pricing of Integrated Enterprises Products/
Services is Independent.
(A) Percentage Analysis:
Percentage refers to a special kind of ratio. Percentage is used in making Comparison
between two or more series of data. Percentage are used to describe relationship,
percentage can also be used to compare the relative terms. The distribution of two or
more series of data
(B) Weighted Mean :
The weighted mean is the value obtained by multiplying a weight with the
Item and summing the items and then dividing the number of items. When there are cases
where the relative importance of different items is not same. Then weighted mean is used.
In this study out the most important factor that influences the purchase decision.
This is an analysis were weights are assented to factors and finally the
. weighted average of all factors are found and ranked accordingly.

22

(C) Chi-Squares Test:

Chi-Square is an important non parametric test and as such no rigid assumptions are
necessary in respect of the type of population.
As a test of goodness of fit

: test enables us to see how well does the assumed

theoretical distribution fit to the observed data.

But it the calculated value of is greater than its table value the fit is not considerate
to be good fit.
As a test of independence

: Test enables us to explain whether or not two

attributes are associated.

It may however be stated here that is a measure of the degree of relationship or
the form of relationship between tow attributes but is simply a technique the significance
of such association or relationship between two attributes.

Calculated as follows:

Oij-Eij)

Eij

Where:
Oij

= Observed frequency of the cell in i th row and j th column.

Eij

= Expected frequency of the cell in i th

row and j th column.

23

Conditions:
The following conditions should be satisfied before test can be applied:
1. Observations recorded and used are collected on a random basis.
2. All the items in the sample must be independent.
3. The overall number of items must also be reasonable large.
4. The constraints must be linear. Constraints which involves linear equations in
the cell frequencies of contingency table are
know are know as linear constraints.
Steps Applied:
The various steps involved are as follows:
1. First of all calculate the expected frequencies on the basis of given hypothesis
or on the basis of null hypothesis. Usually in case of a 22 or any contingency table, the
expected frequency for any given cell is worked out as under.
(Row total for the row of that cell)
(Column total for the column of that cell)
Expected frequency of any cell =
(Grand total)
2. Obtain the difference between observed and expected frequencies and find out
the squares of such differences (i.e.) calculate (Oij-Eij)2
3 Dividing the quality (Oij-Eij)2 obtained as stated above by the corresponding
expected frequency to get (Oij-Eij)2and this should be done for all the cell frequencies
or the group frequencies.
4. Find the summation of (Oij-Eij) 2/Eij

24
(Oij-Eij) 2
Values or what we all

his is the required value

Eij

2.8 LIMITAIONS OF THE STUDY

This study is conducted only in the geographical area (i.e.) in Chennai
(T.Nagar) only. It is not applicable for other areas.
The cooperation obtained from the customer in responding to the
questionnaire was not encouraging.
The sample 150 which may not represent the whole population.
The result is valued for only specific period of time since the market is
dynamic.
Time factor was a constraint for this study and the data was collected
within a short period of time.

25

CHAPTER-III
3.1 ANALAYSIS AND INTERPRETATION

3.1. DATA ANALYSIS

Consumers perception that were sought to be analyzed through this study is as

follows:
Product and services provided by Integrated Enterprises.
Motivating factors.
Benefits.
Suggestions and recommendation by customer.
The data required was collected by means of a questionnaire survey. The data
thus collected was classified according to the above factors were analyzed and
inferences have been drawn with respect to the satisfaction levels of the worker
have been classified as follows:
Rate of return
Low risk
Brokerage
Each of the factors has been analyzed in detail below with representative
sample 150 respondents to the questionnaire.
For calculating mean scores (X) Weighted rate method adopted. A sample of
calculation of mean score by using weighted rate was given below.

26

TABLE -3.1.1
BASED ON AGE GROUP

Age
15-25

Respondents
14

Percentage (%)
9.33

25-40

49

32.67

40-55

69

46

55-Above

18

12

Total

150

100

INFERENCE;
From the above table, it is clear that, 46 % of consumers of IEP belongs to the
Age Group of 40-55, followed by 32.67% of consumers belongs to by 55 & 9.33%
belongs to 15-25 Age Group..

27

FIGURE-3.1.1
BASED ON AGE GROUP

28

TABLE

Education

Respondents

Percentage (%)

18

12

ATION

School
level
Under
Graduate

13

8.67

Post
Graduate
Professional

36

24

83

55.33

Total

150

100

-3.1.2
EDUC

LEVEL OF THE CUSTOMER

INFERENCE;
From the above table, it is clear that, 55.33 % of consumers of IEP belongs to the
Education level of Professional,, followed by 24 % of consumers belongs to by
Educational level of Post Graduate,12 % belongs to school level & 8.67 belongs to Under
Graduate Education...

29

FIGURE-3.1.2
BASED ON EDUCATION
90
80
70
60
50
Series1

40

Series2

30
20
10
0
School level

Under
Graduate

Post
Graduate

Professional

30

TABLE -3.1.3
BASED ON OCCAPATION

Occupation
Business

Respondents
32

Percentage (%)
21.33

Salaried Person

73

48.67

House wife

18

12

Retired Person

16

10.67

Professional Person

11

7.33

150

100

Total

INFERENCE;
From the above table, it is clear that, 48.67 % of consumers of IEP belongs to the
Occupation of Salaried Person, followed by 21.33 % of consumers belongs to the
Occupation of Businessman, 10.67 % belongs to the Occupation of Retired Person.

31

FIGURE-3.1.3
BASED ON OCCAPATION

32

Factors
Website

Respondents
30

Percentage (%)
20

Newspaper

27

18

Magazine

50

33.33

Relative &Friends

24.67

Banks

Total

150

100

TABLE -3.1.4
TABLE SHOWS THE WAY BY WHICH CONSUMER
AWARE OF INTEGRATED ENTERPRISES

33

INFERENCE;
From the above table, it is clear that, 33.33 % of consumers of IEP belongs to the
consumer aware if Magazine, followed by 24.67 % of consumers belongs of aware of |
Relative & Friends,20 % belongs to the consumer aware of Website.

FIGURE-3.1.4
TABLE SHOWS THE WAY BY WHICH
CONSUMER AWARE OF IEP

34

50
45
40
35
Website

30

Newspaper

25

Magazine

20

Relative &Friends

15

Banks

10
5
0
Respondents

Percentage (%)

TABLE -3.1.5
TABLE SHOWS THE VARIOUS MODE OF INVEST

35

INFERENCE;
From the above table, it is clear that, 78.67 % of consumers of IEP belongs to the
Various mode of invest of Mutual funds, followed by 8 % of consumers belongs of
various mode of invest of Share Bonds, 8 % belongs of Invest in Bank Deposits.

Invest
Share bonds

Respondents
12

Percentage (%)
8

Mutual funds

118

78.67

Banks Deposits

12

Insurance

5.33

Total

150

100

FIGURE-3.1.5
TABLE SHOWS THE VARIOUS
MODE OF INVEST

36

TABLE-3.1.6
TABLE SHOWS THE VARIOUS MODE OF
MUTUAL FUNDS INVESTMENTS

37

Mutual funds

Respondents

Percentage (%)

Sundaram Finance

70

46.67

Franklin Templeton

12

HDFC

17

11.3

Prudential ICICI

33

22

Others

18

12

Total

150

100

INFERENCE;
From the above table, it is clear that, 46.67 % of consumers of IEP belongs to the
of Mutual Funds investments of Sundaram Finance, followed by 22 % of consumers
belongs of various Mutual funds of Prudential ICICI, 12 % belongs of various mutual
funds in others.

FIGURE-3.1.6
TABLE SHOWS THE VARIOUS MODE OF

38

MUTUAL FUNDS INVESTMENTS

TABLE-3.1.7 (A)

39

THE CUSTOMERS PREFERANCE OF INVESTMENT IN VARIOUS

SCHEMES COMPARING USING CHI-SQUARE TEST
The given data can be tabulated as follows

Less

50001

100001

500001

Schemes

Than

To

To

To

Total

Equity

50000
10

100000
30

500000
15

1000000
5

60

Schemes
Debt

21

10

39

Schemes
Balanced

18

29

Schemes
Growth

14

10

22

Schemes
Total

22

83

35

10

150

Null hypothesis (Ho): There is a significant difference between customer of investment

Schemes of IEP.

40
Alternative hypothesis (H1): There is significant difference between customer of
Investment Schemes of IEP.

TABLE-3.1.7 (B)
The table Expected Frequencies shall be follows:
(A) (B)
E 11 =

60 22
=

150

(A) (B)
E 21 =

=8.8

39 83
=

=21.58
150

33

14

22

16

12

41

TABLE-3.1.7 (C)
APPLYING TEST

(O-E)2

(O-E)2

(O-E)2/E

10

0.1111

0.0000

-2

0.8

-1

0.25

30

33

-3

0.2727

21

22

-1

0.0454

18

16

0.25

14

12

0.3333

15

14

0.0714

10

0.1111

-1

0.1428

-1

0.2

0.25

-1

0.333

0.0000

10

64

32

Total

35.1708

42

Calculated value = 35.1708

To find tabular value:

Degree of freedom

= (h-1)
=

(16-1)

15

The tabular value at 15 Degree of freedom

At 5% level if significant

=23.365

Decision:
The calculated value is less than the Tabular value
Ho is accepted.
There in a significant difference between customer Preference of investment
schemes of Integrated Enterprises.

43

TABLE-3.1.8
TABLE SHOWS THE PERIOD OF
INVEST IN MUTUAL FUND

Period

Respondents

Percentage (%)

Less than one year

15

10

One to 3 Yrs

75

50

3 Yrs to 5 Yrs

45

30

Above 5 Yrs

15

10

Total

150

100

INFERENCE;
From the above table, it is clear that, 50 % of consumers of IEP belongs to the
Period of invest in Mutual funds of One to 3 yrs, followed by 30 % of consumers belongs
of the Period of Invest in Mutual fund if 3 yrs to 5 yrs.

44

FIGURE-3.1.8
TABLE SHOWS THE PERIOD OF
INVEST IN MUTUAL FUND

45

TABLE-3.1.9
TABLE SHOWS THE VARIOUS KIND OF INVESTMENT
STRATEGY ADOPTED BY THE CONSUMERS
Strategy

Respondents

Percentage (%)

High risk /
High returns
Low risk /
Low return
Medium risk / Medium
return
Total

37

24.33

54

36

58

38.67

150

100

INFERENCE;
From the above table, it is clear that, 38.67 % of consumers of IEP belongs to the
Investment Strategy adopted by Medium risk/Medium return, followed by 36 % of
consumers belongs to the invest strategy in adopted the consumers Low risk/ Low return.

46

FIGURE-3.1.9
TABLE SHOWS THE VARIOUS KIND OF INVESTMENT
STRATEGY ADOPTED BY THE CONSUMERS

60
50
40
High risk / High returns
30

Low risk / Low returns

Medium risk / Medium return

20
10
0
Respondents

Percentage (%)

47

Objectives

Respondents

Percentage (%)

Diversification

25

16.67

Return potential

28

18.67

Liquidity

30

20

Tax Exemption

67

44.67

Total

150

100

TABLE-3.1.10
TABLE SHOWS THE OBECTIVES IN
INVESTING IN MUTUAL FUNDS

INFERENCE;
From the above table, it is clear that, 44.67 % of consumers of IEP belongs to the
Objectives of investing in mutual funds of Tax Exemption, followed by 20 % consumers

48
belongs of the objectives of investing in mutual funds of Liquidity and 18.67% belongs
of Return potential.

FIGURE-3.1.10
TABLE SHOWS THE OBECTIVES IN
INVESTING IN MUTUAL FUNDS

49

70
60
50
Diversification

40

Return potential
Liquidity

30

Tax Exemption
20
10
0
Respondents

Percentage (%)

TABLE-3.1.11
TABLE SHOWS THE CONSUMERS PREFERENCE IN
VARIOUS INVESTMENT SHEMES IN MUTUAL FUNDS

50
Particular
Ongoing Schemes
New fund schemes
Total

Respondents
22
128
150

Percentage (%)
14.67
85.33
100

INFERENCE;
From the above table, it is clear that, 85.33 % of consumers of IEP belongs to the
consumer performance in Various investments schemes in mutual fund of new fund
Schemes, followed by 63 % of consumers belongs of Ongoing Schemes in invested.

FIGURE-3.1.11
TABLE SHOWS THE CONSUMERS PREFERENCE IN
VARIOUS INVESTMENT SHEMES IN MUTUAL FUNDS

51

Respondents

Ongoing Schemes
New fund schemes

TABLE-3.1.12
TABLE SHOWS THE LEVEL OF SATISFACTION
REGARDING THE SERVICES PROVIDED BY IEP
Level of Satisfaction

Respondents

Percentage (%)

52

Immense satisfaction

17

11.33

Reasonable Satisfaction

58

38.67

Average Satisfaction
Least Satisfaction
Scope for Improvement
Total

57
8
10
150

36
5.33
6.67
100

INFERENCE;
From the above table, it is clear that, 38.67 % of consumers of IEP belongs to the
level of satisfactions in services of Reasonable Satisfaction, followed by 36 % of
consumers belongs to the level of satisfaction in services of Average satisfaction, 11.33%
belongs of Least Satisfaction.

FIGURE-3.1.12
TABLE SHOWS THE LEVEL OF SATISFACTION
REGARDING THE SERVICES PROVIDED BY IEP

53

TABLE-3.1.13
TABLE SHOWES THE LEVEL OF CUSTOMERS SATISFACTION
ON THE MUTUAL FUND INVESEMENT

54

Particular
Excellent
Very good
Good
Fair
Poor
Total

Respondents
18
61
53
12
6
150

Percentage (%)
12
40.67
35.33
8
4
100

INFERENCE;
From the above table, it is clear that, 40.67 % of consumers of IEP belongs to the
customer satisfactions on the mutual fund investment of very good, followed by 35.33 %
of consumers belongs to the customer Satisfaction on the mutual fund investment of
good. 12% belong of the Excellent in Satisfactions level of customer.

FIGURE-3.1.13
TABLE SHOWES THE LEVEL OF CUSTOMERS SATISFACTION
ON THAN MUTUAL FUDN INVESEMENT

55

56

TABLE-3.1.14 (A)
TABLE SHOWS THE INVESTING FACTORS TO INVEST
IN IEP MUTUAL FUND SHEMES USING WEIGHTED AVERAGE
METHOD
Rank

Percentage

Rank

Percentage

Rank

Percentage

(%)

II

(%)

III

(%)

47

31.33

38

25.33

65

43.33

Low Risk

32

21.33

46

30.67

72

48

Brokerage

44

29.34

38

25.33

68

45.33

Total

282

100

260

100

276

100

Particular
Rate of
Return

57

TABLE-3.1.14(B)
(1) Rate of Return

Wi
47
Xi
3
141
Wi Xi

N
150

38
2
76

65
1
65

Wi Xi

282

1.88

(2) Low Risk

Wi
Xi
Wi Xi

32
3
96

46
2
92

72
1
72

Wi Xi

260

150
=

1.73

(3) Brokerage
Wi
Xi
Wi Xi
N

44
3
132

38
2
76

68
1
68

Wi Xi

276

150
=

1.84

58

TABLE-3.1.14 (C)
RESULT
Ranking

Weighted Average

Attribute

1.88

Rate of Return

1.84

Brokerage

1.73

Low risk

Inference:
From the above table Majority of the respondent ranked that Rate of Return are
the first important factor followed by Brokerage &Low risk of the Influence to invest in
IEP Mutual fund schemes.

59

TABLE-3.1.15
TABLE SHOWS THE REASONS FOR PERFERRING OPEN ENDED
& CLOSED ENDED SCHEMES BY CUSTOMERS
Particular
High return
Low risk
Liquidity
Transparency
Total

Respondent
47
28
62
13
150

Percentage
31.33
18.67
41.33
8.67
100

INFERENCE;
From the above table, it is clear that, 41.33 % of consumers of IEP belongs to the
Reasons for preferring open ended and closed ended schemes in investments of Liquidity,
followed by 8 % of consumers belongs of preferring on open& closed ended schemes
High return.

FIGURE-3.1.15

60

TABLE SHOWS THE REASONS FOR PERFERRING OPEN ENDED

& CLOSED ENDED SCHEMES BY CUSTOMERS

TABLE-3.1.16
CALCULATION SHOWING PEARSONS CORRELATION TEST

61
(Between Frequency Of level of customers satisfaction on the mutual fund investment
(X) & reasons for perferring open ended & closed ended schemes by customers(Y)

Calculation of Correlation coefficient

X
18
61
53
12
6
X = 150

Y
47
28
62
13
6
Y= 150

XY
846
1708
3286
156
36
XY = 6032

X2
324
3721
2809
156
36
X2 = 7046

Y2
2209
784
3844
169
36
Y2 = 7042

N XY X Y

Pearsons correlation coefficient(r) =

N X 2 ( X ) 2

N Y 2 ( Y ) 2

5*(6032)-150*150
5(7046) (150) 2 5(7042) (150) 2
r = 0.60

r value is positive and nearer to 1

CONCLUSION:
There exists high degree of relationship between Of level of customers satisfaction
on the mutual fund investment (X) & reasons for preferring open ended & closed ended
schemes by customers(Y)

3.2 FINDINGS FROM THE STUDY

Based on the researcher has given the following

62

Form the study it is inferred that 60% of the investors fall Under age
grou.40-55.

More than 55% of investors are Professional followed by Salaried person

and Business man

More than 42% of the consumers came to know about the IEP way of
Magazines and, 33% of consumers came to know from Relative and
Friends.

It is found that more than 78 % of Investors invest in Mutual fund.

From the study it is inferred 46 % of investors have invested their fund

Sundaram finance mutual fund investors invest in ICICI.

More than 50 % are investor in investing period on mutual fund in 1 to 3 yrs

From the 38 % of investors adopted Medium risk/Medium return strategy

and 36% investors adopted low risk/low return strategy.

More than 44 % of consumers preference to invest in mutual fund us Tax

Exemption and Liquidity.

From the 50 % of consumers get Reasonable satisfaction on the services

provided by IEP

3.3 SUGGESTIONS AND RECOMMENDATIONS:

63
Based on the given findings the following suggestions and recommendations are
given by the researcher
1. It is suggested that most of customers are satisfied with the field that services
provide by IEP, Also many customers suggested to scope of improvement.
2. It is suggested to open various branches of IEP in various places. So It will be
more convenient the customer.
3. IEP should regularity inform to the customer about new mutual fund schemes
offered by IEP.
4. The organization should provide the policy conditions in easily understandable
vernacular languages.

3.4 CONCLUSION:

64

Most of the customers feel that, the company should analysis perfectly selected
and suggest more field funds to the customers.
The organization tries its level best to satisfy their customers by providing prompt
services. However future improvements as per suggestion will yield results.
The investors today are more sophisticated more selective and more demanding
than ever before. Hence understanding the customer requirements can help the
organization to survive and sustains and through in the long run.

QUESTIONNAIRE

65

A STUDY ON RISK AND RETURN OF SELECTED MUTUAL

FUNDS THROUGH INTEGRATED ENTERPRISES (INDIA) LTD

1. Name

2. Gender

Male

Female

3. Age

15 to 25

25 to 40

40 to 55

55 to Above

School level

Under Graduate

Post Graduate

Professional

Business

Salaried Person

Housewife

Retired person

4. Education

5. Occupation

Professional person
6. How did you come to know about Integrated Enterprises?

7.

Website

Newspaper

Relatives & Friends

Banks

Magazine

Through which mode you would like to invest

Shares bonds

Mutual funds

Banks Deposits

Insurance
8. In which Mutual funds you have invested
Sundaram finance

Franklin Templeton

Prudential ICICI

Others specify

HDFC

9. What will be your preferable investment in one year

Less than 50000

50001 to 100000

66
100001 to 5 Lakhs

500000 to 1000000

10. In which scheme you would like to invest

Equity scheme

Debt scheme

Balanced scheme

Growth scheme

11. Period you would like to invest in Mutual funds

Less than one year

one to 3 Years

3 Years to 5 Years

above 5 Years

12. What kind of investment strategy you adopt / follow

High risk or High returns

Low risk and Low return

Medium risk / Medium return

13. What are the main objectives of Investing in Mutual Funds?
Diversification
Liquidity

Return Potential
Tax Exemption

14. What are your preferable investment schemes in Mutual Fund?

Ongoing schemes

new funds offer

15. What is the level of customers in satisfactions for the services provided by Integrated
Enterprises
Immense Satisfaction

Reasonable Satisfaction

Average Satisfaction

Least Satisfaction

Scope for Improvement

67
16. What is the satisfaction level on the performance of Mutual fund you have
invested?
Excellent
Fair

Very good

Good

Poor

17. Rank the factors Influence you to invest in IEP Mutual fund Scheme
Rate of return

Low risk

Brokerage

18. Are you aware of the differences between Closed Ended & Open Ended Schemes and
which one do you prefer

19. Reasons for preferring Open Ended & Close Ended Schemes
High return

Low risk

Liquidity

Transparency

20. Suggestion & Recommendation

REFERANCE

68

1. Philip Kotler

Marketing Management
(Analysis, Planning, Implementation)
1998 Prentice Hall of India Pvt, Ltd,

2. Dr. Rajan Nair

Marketing Management
2004 Sultan Chand & Sons

3. C.R. Kothari

Research Methodology Methods & techniques

2004-New Age International Publishers.

4. C.G.Beri

Marketing Research
2001- Tata McGraw Hill Publishers Co.Ltd

5. Dr.S.P.Gupta

Statistical Methods
2002- Sultan Chand & Sons

6.R.S.N.Pillai &
V.Bhagavathi

WEBSITE
1. www.iepindia.com
2. www.mutualfund.com

Statistics. ,S. Chand company

New Delhi 2002. 255-269