Business English 2016-17 (JEEVAN)

MLR Institute of Technology\
(AUTONOMOUS)
Affiliated to JNTU Hyderabad, Approved by AICTE-New Delhi
Laxman Reddy Avenue, Dundigal, Qutbullapur, Hyderabad 43
B. Tech. I SEMESTER
Credits: 3-3
Common to All
TECHNICAL ENGLISH
Course Overview:
The basic idea behind offering this certificate course as a subject at the undergraduate level is to acquaint students with
a language held by common consent to be the most popular language and predictably the most used in countries across
the globe. The lessons included as part of syllabus, aim to take the nuances of English to students as it reveals its
strengths and complexity when used to perform a variety of functions. For prospective engineers, nothing could be
more useful or productive than being able to reach out to the world of technology and business through grammar,
vocabulary, collocations besides letter-writing, advertisements, posters, technical presentations, report writing, seminars
etc. Teachers of English have a special role to play in polishing and honing the linguistic skills of engineers in the
making, through a variety of tasks, assignments and role plays that bring alive the language in the classroom and
prepare students for the world of work. The mission of taking the language to students is achieved from teaching texts
that are rich in vocabulary and grammar, texts that teach learners how to contextualize, situate meaning amidst
ambiguity and learn the art of being able to persuade, compel, cajole, complain, narrate, describe etc. through recourse
to a range of devices- linguistic and literary- on offer. Besides, the course has in mind the task of preparing students to
fulfill basic functions with language that come their way during the course of study, such as being able to compose
email effectively in precise writing, essay writing , prepare technical reports/papers, write effective business ,formal
and job application letters etc.
Course objectives:
On Completion of this course, the students will be able to:
talk about business subjects
understand charts and graphs
Write short business emails, reports and make notes on simple topics.
Follow short telephone conversations.
Follow simple presentations/demonstrations.
Exchange straightforward opinions and make requests.
offer advice and state routine requirements
Course Outcomes:
Up on successful completion of this course, student will be able to:
1.
Acquire the use of grammar effectively (vocabulary and so on) through extensive coursework on writing reports
and reading comprehensions, articles, essays, general discussion etc.
4.
2.
To bring an awareness among the future entrepreneurs about the risks in the running enterprises.
3.
To inculcate profound knowledge through BEC for practical, everyday use in business.
Assess the skills of writing business letters in various situations and generate skills of writing business letters, essays
and memos.
5.
Categorize the various structures of reports and compose to use them in the professional scenario.
B. Tech. I SEMESTER
Credits: 3-3
Common to All
TECHNICAL ENGLISH
Syllabus
UNIT I
(Company profiles: The working day, online
communication and Corporate culture)
(Lectures 10)
Grammar
: Present simple and continuous; time expressions; state verbs; Past simple and continuous and
Irregular verbs
Vocabulary
: Job titles and describing jobs; names of the company departments, computer terms; email and
Website terms and finding and recording collocations.
Listening
: Being a PA, Email addresses, describing changes in a company.
Speaking
: Describing jobs, asking questions about companies and jobs
Reading
: Changing places, the power of word of mouse, reading about a corporate culture and answering a
quiz.
Writing
: Set phrases for emails and letters, Writing emails; formal and informal styles, an all staff email.
UNIT II
(Production and selling: Processes and procedures, Distribution and delivery and Advertising and marketing)
(Lectures 10)
Grammar
: The present passive, modal verbs of obligation and words to describe causes and effects
Vocabulary
: words to describe objects, verbs to describe processes and words to talk about advertising and
marketing.
Listening
: An interview about a production process, telephone conversations, description about how a

product is advertised.
Speaking
: Role-play, Guessing true and false sentences describing a product.
Reading
: Waratah & short texts; notices, notes and messages, selling your products abroad,
work place signs and notices, descriptions of advertising media and Branding an airline.
Writing
UNIT III
: An email to your manager, a promotional letter.
(Business travel: Making arrangements, Transport and Conferences)

(Lectures 10)
Grammar
: Present continuous for future arrangements, contrast words, comparatives: as.as structures and
superlatives
Vocabulary
: language for making appointments and vocabulary for air travel
Listening
: A travel anecdote, discussing possible venues for a conference.
Speaking
: Role-Plays: Making an appointment, planning a sales event & finding out about conference
facilities.
Reading
: Travel arrangements: notices and short messages; Short texts: feedback on conferences
Writing
: A letter responding to an invitation, grateful and pleased: an email confirming a booking.
UNIT - IV
(Business relationships & Finance: New places and people, Team work, Thinking Globally, describing
statistics)
(Lectures 10)
Grammar
: countable and uncountable nouns, Articles, expressions of quantity, adjectives and adverbs,
pronouns and reference words, which/who/that/where clauses
Vocabulary
: Suffixes, Global management, describing trends
Listening
: An interview with someone who has changed career, creating good teams; a presentation,
working in an international team; short extracts and listening to statistical information.
Speaking
: Role-play: interviewing someone about a job change, discussion on planning a team building
event, promoting a city: giving a speech and Describing figures and trends.
Reading
: career advice, descriptions of team building events, Global HR management,

interpreting bar charts.
Writing
: An email requesting information, a description of a line graph.
UNIT V
( Finance & Human resources: Investments and starting-up, Job applications and Employee productivity)
(Lectures 10)
Grammar
: First and second conditionals, Infinitive and ing forms; grammar version
Vocabulary
: Headings for CVs, Employment vocabulary and sports vocabulary in business
Listening
: An interview with someone who works in investor relation, career advisor; radio interview on
work situations, business support service, 360 degree feedback.
Speaking
: Giving summary of an article; ways to improve employee productivity.
Reading
: Shares and stock exchange, Teenage entrepreneurs, working your CV a book extract,
Advertisements for training courses.
Writing
: writing a letter to express an interest in a new product ,Letter inviting a candidate for interview,
letter giving the result of an application, an email to a recruitment agency, completing a business
report.
Reference books:
Business Benchmark - Norman Whitby
Business results Intermediate John Hughes, John Newton
Web References:
www.cambridgeenglish.org

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MLR Institute of Technology\

talk about business subjects

understand charts and graphs

Follow short telephone conversations.

Follow simple presentations/demonstrations.

Exchange straightforward opinions and make requests.

offer advice and state routine requirements

: Being a PA, Email addresses, describing changes in a company.

: Describing jobs, asking questions about companies and jobs

: An interview about a production process, telephone conversations, description about how a

: Role-play, Guessing true and false sentences describing a product.

: An email to your manager, a promotional letter.

(Business travel: Making arrangements, Transport and Conferences)

: language for making appointments and vocabulary for air travel

: A travel anecdote, discussing possible venues for a conference.

: A letter responding to an invitation, grateful and pleased: an email confirming a booking.

: Suffixes, Global management, describing trends

: career advice, descriptions of team building events, Global HR management,

: An email requesting information, a description of a line graph.

: Headings for CVs, Employment vocabulary and sports vocabulary in business

: Giving summary of an article; ways to improve employee productivity.

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