Ethical Behavior in The Hospitality Sector
Ethical Behavior in The Hospitality Sector
Ethical Behavior in The Hospitality Sector
Published:
Simply put, ethics involves learning what is right or wrong, and then doing the right thing -- but
"the right thing" is not nearly as straightforward as conveyed in a great deal of business ethics
literature.
Business ethics can be defined as written and unwritten codes of principles and values that govern
decisions and actions within a company. In the business world, the organization's culture sets
standards for determining the difference between good and bad decision making and behavior.
In the most basic terms, a definition for business ethics boils down to knowing the difference
between right and wrong and choosing to do what is right. The phrase 'business ethics' can be used
to describe the actions of individuals within an organization, as well as the organization as a whole.
biases. It is ethically wrong to hire people because they fit a physical profile that is suitable for the
company, but it is also questionable to hire an individual that will be scrutinized by employees and
customers because they do not fit the physical profile that is common in a company. Hiring should
be based on experience, knowledge, and what an employee can bring to the company.
Discrimination is a way that ethics can affect the managerial decision-making process of hiring.
Performance evaluation of employees is a managerial decision-making process that occurs often.
This managerial process can be affected by ethics. Discipline is another area of the managerial
decision-making process that can be affected by ethics. Many managers will put off methods of
discipline in hopes that situations will get better on their own. This decision-making process is
ethically affected because lack of discipline encourages slacking off. It also shows employees that
ethics are not important because they are not being upheld.
itself is recognized as multi-billion dollar and still progressing industry (1998). It basically involves
hotels and other forms of accommodations, fast food outlets, bars, retail stores, restaurants. These
diverse segments of the hospitality industry made the business grow and eventually into a highly
competitive global business (2003). While this industry enables the provision of vast services for
the clients, work opportunities are also diverse. Indeed, the provisions of the industry for the
customers are as unlimited as its opportunities for employees. People are able to work is different
areas of interest while still be in a job within the industry. At present, more workers are employed in
service provision than in manufacturing, indicating the continuous growth of the hospitality
industry. In fact, about eight out of ten workers in the United States are in various sectors of the
service industry including education, entertainment, retail, transportation and health care.
In the United States, seventy percent of the country's gross national product is covered by service
industries. By 2012, it is expected that this percentage will increase to ninety percent (2004).
Likewise, hospitality industry is among the major economic forces in the UK as its enables growth
and creation of job opportunities. According to the (2002), the business has employed over 1.8
million workers who were distributed within 300,000 hospitality establishments, totaling to revenue
generation of more than 64 billion. From these records, hospitality has indeed become one of the
most competitive businesses in the world.
Business ethics on the other hand is defined as the study that deals with evaluating businesses'
decision-making processes based on moral principles. This concept basically aims to promote the
business practice that operators should maintain balance between honest or fair operations and
profitability. The application of this concept in business had eventually become complex as
companies expand their operations to foreign countries; ethics-related issues appear to vary
depending on the business site or location ( 2006). Nonetheless, ethics had been recognized as an
important element of successful business operations. This had been emphasized further by
scandalous business cases due to lack of business ethics. A concrete example was the Enron
scandal. The company started out successfully; however, due to insufficient practice of ethical
business operation, the company eventually failed and went bankrupt. Furthermore, the
management's poor decisions due to inadequate critical thinking skills also led the organization to
become financially unstable (2001).
Business ethics is essential in the hospitality industry for a number of reasons. One of which is the
issues typically encountered in this type of business. Accessibility, health and safety issues
including fairness, equal treatment, contingency planning, individual and institutional
responsibilities, emergency response mechanisms and informed consent are some industry matters
related to business ethics ( 1999). Furthermore, the factors and operations surrounding tourismoriented businesses require ethical actions and practices. For instance, considering that it main
objective is to serve people or tourists, a service that is morally acceptable should be delivered. This
form of business also makes use of natural or environmental resources for its operation; the
protection and conservation of these resources on the other hand require ethical protocols.
These then stresses the strong relation of the hospitality industry with business ethics. However, it is
yet to be determined whether ethical consideration is relevant to the decision-making processes
conducted by operators and managers. The decision-making system in the industry actually has two
types: the hard and soft systems.
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