Project Report On Commercial Vehicles Industry
Project Report On Commercial Vehicles Industry
Project Report On Commercial Vehicles Industry
Project Report
On
Commercial Vehicles
Industry
CONTENTS
Preface
Executive Summery
Acknowledgement
Evolution and Growth of Industry
Market Size of Industry
Product Mix of Commercial Vehicle Industry in India
Competitive Analysis
Outlook
Declaration
Bibliography
PREFACE
Master of Business administration is a course, Which combines both theory and its applications
as its contents of study in the field of management. As part and parcel of thiscourse, every
aspirant has to prepare Market Research Report on particular Industry .The purpose
of this report is to get the in depth knowledge regarding the Industry and enhance students
analytical skills. One of the Indian booming Indian commercial vehicle industry which is
being researched byour group from the management perspective. By studying Indian commercial vehicle
industryfrom a management perspective we would be able analysis potential opportunity as well
asthreats of the commercial vehicle industry. Also, attractiveness of new entrant
would be analysis with the help of Michael Porters five force model. Environmental scanning
would be with the help of PEST analysis (Political, Economic, Social and technology).
The data for analysis is being collected through the secondary sources like internet, Newspaper and published journal.
EXECUTIVE SUMMERY
This report is the study of Indian commercial vehicles industry. This report has helped us
togetting some very useful insight of the commercial vehicles industry. Tata Motor, Eicher
Motor, Mahindra & Mahindra,Swaraj Mazda are the dominant player of the Indian commercial
vehicle Industry. India is 13th largest commercial vehicle market in the world. The last five years
industry has grown CAGR of 14%. Commercial vehicles Industrys sharein Indian automobile is
5.05% in the year 2007-08.T h e i n d u s t r y w h i c h g r e w a t a r a t e o f a b o v e 2 5 % o v e r
2 0 0 1 - 0 7 h a s g r o w n b y j u s t 5 % i n F Y 2 0 0 8 , so the economic fluctuation
affect greatly to Indian commercial vehicle Industry. Ability to enhance and vary
product mix, Sales and distribution service network, Access tonew technologies are the key
success factor of Indian commercial vehicle Industry.An Indian railway is the only one
competitor of Indian commercial vehicle Industry but because of several advantage
commercial vehicle Industry ruled over the Indian railway.
Inn e a r f u t u r e w e a r e n o t s e e i n g a n y s u b s t i t u t e o f c o m m e r c i a l v e h i c l e I n d
u s t r y. I n d i a n commercial vehicle Industry use sales promotional tool as
marketing tool most and for advertisement the print media is preferred by the most of the
Indian players. Here we got chance to understand the fundamentals of Indian commercial
vehicles industryand also identifies the position of the industry, that how they had
built its image in themarket.
ACKNOWLEDGEMENT
I take this opportunity to express my deep sense of gratitude to those who have contributed
significantly by sharing their knowledge and experience in the competition of this project work.
I am greatly obliged to, for providing me with the right kind of opportunity and facilities to
complete this venture.
I am highly thankful to Mr., my faculty under whose able guidance this project work was carried
out. I thank him for his continuous support and mentoring during the tenure of the project
.Finally, I would also like to thank to all my dear friends for their cooperation, advice and
encouragement during the long and arduous task of carrying out the project and preparing this
report.
Commercial Vehicle (CV) industry in India has surged over the past decade and the market is
expected to grow at a CAGR of over 15% until 2016 (Source: Society of Indian Automobile
Manufacturers (SIAM)) with many companies competing to expand. Commercial vehicle is a
type of motor vehicle that is used for transporting goods or carrying passengers with former
contributing around 87% in India. Commercial vehicles are classified into Light, Medium &
Heavy depending upon its gross vehicle weight. The CV industry enables quick, easy departure
of goods and accepts smaller loads than railways and also commercial vehicles can access
remote and hilly areas where rail lines cannot be constructed.
The main growth drivers for CV Industry are modernization of the trucking industry, structural
shift to Hub & Spoke model, improved road infrastructure, growing freight capacity and increase
in exports from remote areas enabling the producers/manufacturers to move their goods to ports.
The key risk factors for this industry are low freight demand and truck rentals, non-availability of
cargos, fuel price, risk prone area of occupation, sudden transport strike, competition with
alternate mode of transport (Railways) and any new government regulations related to
restrictions based on age of the vehicle and other environmental safety issues. Also, recent study
on CV industry by ICRA found that the Indias GDP and IIP numbers are very closely correlated
with the development of Commercial Vehicle Industry, which in turn has made this industry the
lifeline of Indian Economy.
Originator should take into account the factors such as loan tenure, Interest rates, vehicle type
(LCV/UCV), geographical diversity, recovery rates, etc.
Growth of the industry is taking place in clusters. The automotive industry is developing in
clusters. There are four major clusters in the automotive industry in India. They are in and
around New Delhi, Gurgaon and Manesar in North India, Pune, Nasik, Halol and Aurangabad in
West India, Chennai, Bangalore and Hosur in South India and Jamshedpur and Kolkata in East
India. Of course there are several manufacturing units in many other parts of India but these four
clusters are expected to become the main hubs for manufacturing in the automotive industry. The
Government of India (GOI) is taking initiatives to develop the automotive clusters. For example,
the GOI, in its 11th Five Year Plan (20072012), is planning to create the Specialized Education
and Training Institute for the automotive industry. It is also taking measures to enhance
transportation, communication, and infrastructure facilities in these clusters.
After a few years of strong growth, Indias commercial vehicle (CV) industry hit a rough patch
last year, impacted by the overall
economic slowdown, delay in infrastructure projects and weak investment sentiment. However,
the industry has long-term growth
potential, subject to the economy accelerating back to 7%8% GDP growth per annum and the
Government expediting policies that
support growth of manufacturing and infrastructure development. While deregulation of diesel
prices will make the industry less
dependent on subsidies, it is likely to create demand uncertainty in the short-term as truck
owners and manufacturers adjust to the new normal.
Production
The cumulative production data for April-March 2012 shows production growth of 13.83 percent
over same period last year. In March 2012 as compared to March 2011, production grew at a
single digit rate of 6.83 percent. In 2011-12, the industry produced 20,366,432 vehicles of which
share of two wheelers, passenger vehicles, three wheelers and commercial vehicles were 76
percent, 15 percent, 4 percent and 4 percent respectively.
Domestic Sales
The growth rate for overall domestic sales for 2011-12 was 12.24 percent amounting to
17,376,624 vehicles. In the month of only March 2012, domestic sales grew at a rate of 10.11
percent as compared to March 2011.
Passenger Vehicles segment grew at 4.66 percent during April-March 2012 over same period last
year. Passenger Cars grew by 2.19 percent, Utility Vehicles grew by 16.47 percent and Vans by
10.01 percent during this period. In March 2012, domestic sales of Passenger Cars grew by 19.66
percent over the same month last year. Also, sales growth of total passenger vehicle in the month
of March 2012 was at 20.59 percent (as compared to March 2011). For the first time in history
car sales crossed two million in a financial year.
The overall Commercial Vehicles segment registered growth of 18.20 percent during AprilMarch 2012 as compared to the same period last year. While Medium & Heavy Commercial
Vehicles (M&HCVs) registered a growth of 7.94 percent, Light Commercial Vehicles grew at
27.36 percent. In only March 2012, commercial vehicle sales registered a growth of 14.82
percent over March 2011.
Three Wheelers sales recorded a decline of (-) 2.43 percent in April-March 2012 over same
period last year. While Goods Carriers grew by 6.31 percent during April-March 2012, Passenger
Carriers registered decline by (-) 4.50 percent. In March 2012, total Three Wheelers sales
declined by (-) 9.11 percent over March 2011.
Total Two Wheelers sales registered a growth of 14.16 percent during April-March 2012.
Mopeds, Motorcycles and Scooters grew by 11.39 percent, 12.01 percent and 24.55 percent
respectively. If we compare sales figures of March 2012 to March 2011, the growth for two
wheelers was 8.27 percent.
Exports
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During April-March 2012, the industry exported 2,910,055 automobiles registering a growth of
25.44 percent. Passenger Vehicles registered growth at 14.18 percent in this period. Commercial
Vehicles, Three Wheelers and Two Wheelers segments recorded growth of 25.15 percent, 34.41
percent and 27.13 percent respectively during April-March 2012. For the first time in history car
exports crossed half a million in a financial year.
In March 2012 compared to March 2011, overall automobile exports registered a growth of
17.81 percent.
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Swaraj Mazda
Swaraj Mazda Ambulance
Tata Motors
Tata Winger
TRUCKS:
Trucks are basically used for carrying goods and materials in bulk. These trucks are
classified into sub-categories like depending on their size and functional use: haulage,
rigid trucks, tippers, cabs, delivery vans and trailers. They come under the intrinsic
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category of vehicle due to India's growing commercial sector. The fuel efficiency of these
vehicles has also improved to a great extent in the past few years.
Multiaxle Vehicles
2214 (6X2)
2516 H (6X2)
2514 H (6X2)
2516 H (6X 4)
2516H/4C
Beaver Haulage
Tippers :
Hippo Tipper
4x2 and Multixled Tippers
CT 1613 H/1 (4X2)
Taurus 2516/2 (6x4)
1613 ST (4x2)
Taurus HD 2516MT/1 (6x4)
CT 1613 H/2 (4x2)
Rigid Trucks :
Beaver Tractor
Ecomet
Ecomet 912
Ecomet 1112
Hippo Tractor
Force Motors
Haulage :
CLA 40.280
CLA 49.280
Pick-Up
Cargo
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Pik-Up CBC
LCV Range
Mahindra CabKing 576
Mahindra DI 3200
Mahindra Cab King 576 DI
Mahindra Load King DI
Maxx Maxi Truck
Delivery Van
Mahindra Voyager Delivery Van
Swaraj Mazda
Rigid Trucks :
Swaraj 4 Wheel
Drive
Sartaj V W 26-S
Applications
Premium Truck
Super ZT54
Tata Motors
Rigid Trucks :
Tata Motors' Range of
'World Trucks'
Tata Ace
Rigid Trucks
Tata Novus
Pic-Up
Tata Xenon XT
Volvo
Rigid Trucks
Volvo FM
Tippers
Volvo FM9 Tippers
FM400 8x4 Tipper
M340 6x4 Tipper
Volvo FH
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TRACTORS:
Tractors are heavy vehicles serving the purpose of hauling at an extremely low speed.
India being one of the major agricultural countries makes the use of tractors on a large
scale. It is one of the heaviest vehicle basically used for carrying out the agricultural
tasks in an effective way. Modern tractors usually employ diesel engines which delivers
18 to 575 horsepower
Powertrac
Powertrac
Powertrac
Powertrac
Powertrac
430
435
440
455
Force Motors
Balwan
Balwan
Balwan
Balwan
Balwan
OX 25
Tractor
300
400
450
500
Swaraj
Swaraj
Swaraj
Swaraj
Swaraj
Swaraj
Swaraj
Swaraj
Swaraj
Tractor
722 Super
724 FE
733 FE
735 FE
744 FE
834 FE
855
939 FE
Swaraj Enterprise
Swaraj
Swaraj
Swaraj
Swaraj
Swaraj
Forklift Tractors
EL. Forklift 15
Forklift 15
Forklift 20
Forklift 30
Sonalika Tractors
DI
DI
DI
DI
DI
DI
DI
DI
DI
DI
35
60 2WD
60 Senior
75 4WD
340 S
730 III
735
740 III
750
750 III
DI
DI
DI
DI
DI
DI
DI
DI
DI
55
60 4WD
75 2WD
90 4WD
730 II
732 III
740
745 III
750 II
Mahindra Kisanmitra
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Mahindra Arjun
Arjun 445 DI
Arjun 605 DI
Mahindra Bhoomiputra
Bhoomiputra 265 DI
Bhoomiputra 275 DI TU
Bhoomiputra 475 DI
Bhoomiputra 575 DI
Mahindra Yuvraj
Arjun 555 DI
Mahindra Sarpanch
Sarpanch 265 DI
Sarpanch 275 DI TU
Sarpanch 475 DI
Sarpanch 585 DI
Sarpanch 575 DI
Sarpanch 595 DI Super Turbo
HMT Tractors
HMT Yuva
2522 OS
3522 DX
4022
4922 DX
7511
2522 FX
3522 CS
3522 FX
4922
6522
Tafe Tractors
MF 241 Eagle
MF 1035 Std.
Tafe 25 DI
TAFE 4410 Samrat
Tafe 8502 - 4WD
MF 1035 DI
MF 5245 Mahaan
Tafe 30 DI
Tafe 5900 DI Gajraj
Indofarm Tractors
Indo Farm 2030 DI
Indo farm 2040 DI
BUSES:
A bus is a huge commercial vehicle, said to have originated in France in the year 1826 by
StanislasBaudry under the name of 'Omnibus'. The basic purpose of this vehicle is to carry
the passengers as it is an easy and cost-effective medium of transport.
The major producers of buses in India are Ashok Leyland and Tata Motors whereas Swaraj
Mazda and Hindustan Motors have made a big name in manufacturing mini-buses.
However there are huge sub-categories of buses like-Commuter Bus, School buses,
Electric buses and so on. In India,CNG buses have occupied the huge market thus making
it an fuel efficient and environmental friendly vehicle.
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Ashok Leyland
Airport Tarmach
Coach
Double Decker
Stag-BS II
Cheetah BS-II
Lynx BS-II
Vestibule Bus
Viking BS-III
12-M Bus-II
Cheetah BS-III
Panther BS-II
Viking BS-II
Viking SLF BSIII
Eicher
Skyline Bus
Skyline CNG Bus
School Bus
Cruiser
Force Motors
Citiline 25+D
Traveller Mini Bus
14 +D
Commuter
32+D
RTV Passenger
RTV School
Bus
Mahindra FJ 470
Tourister 15
Swaraj Enterprise
Bus
School Bus
CNG Bus
Tata Motors
Starbus
StarbusSkool
StarbusSkool 17
StarbusSkool 32
StarbusSkool 52
Starbus Low Floor
Starbus LF
Starbus ULF CNG
Starbus Standard
Starbus 16
Starbus 18 CNG
Starbus 20
Other Buses
SFC 407 Turbo Mini-Bus
LPO 1510 CGS Bus (CNG Bus)
LP / LPO 1510 Bharat stage II Bus
LPO 1616 TC Luxury Bharat
Stage - II Bus
Globus
Globus 13
Globus 18
Globus 20
Globus 45
LHD Bus
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Starbus 32
Starbus 54
Starbus 67
Starbus Deluxe
StarbusDlx 18
StarbusDlx 20
StarbusDlx 28
StarbusDlx 35
Competitive Analysis
Two decades ago, India opened its doors for multinational automobile companies allowing them
topenetrate the market, modernize the Indian transportation picture and make it beneficial for the
end-users.
The India Commercial Vehicle Market Analysis observed that the commercial vehicle segment
of the Indianautomobile industry has shown great recovery after withstanding the effects of the
global economic crisis.With economic revival, increasing public & private spending on
infrastructure and higher penetration offinancing facilities, we expect the growth trend in each
segment of commercial vehicles to continue in thecoming years. As per our analysis, LCV goods
carrier is the fastest growing segment that is estimated toregister a sales growth of around 20%
during FY 2012-FY 2015.
Our report has studied the Indian commercial vehicle market from various perspectives. It
facilitatesinformation on production, sales, exports and key players in each segment (M&HCV,
LCV and threewheelers)that has been further divided into passenger carrier and goods carrier
sections. A comprehensivestudy on commercial vehicle tyre has also been included in the
extensive research, which also foreseesgrowth in CV auto component industry.
We observed that hub and spoke model and small commercial vehicles are among the major
trends whichwould drive the Indian CV market in near future. During the regional analysis, it
was found that South Indialeads the country in terms of commercial vehicle market. Besides, the
growth in the CV industry will boostup demand for used commercial vehicles in coming years.
With a view to understanding the industry's competitive landscape and presenting its balanced
outlook toclients, we have included profiles of key players like Tata Motors and Ashok Leyland
in our research study.
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Tata Motors
Tata Motors (TML): TML is the worlds fifth largest and Indias largest medium and
heavycommercial vehicle manufacturer. The company has plants in Jamshedpur, Pune, Lucknow,
andDharwad and R&D centers in Pune, Jamshedpur, and Lucknow in India and in South Korea,
Spain and the UK. The company markets its products in Europe, Africa, Middle East, South
Asia, South East Asia and Australia. Tata Motors has planned a capacity of 2.25 lakh units
for Ace, the sub-one-tonne truck, while the existing capacity in Pune is just around 60,000 units
a year. Recently, TML has acquired Jaguar and Land Rover from Ford Motors for $2.3 billion.
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Outlook
Growth:
although rise in interest rates and fuel price may dampen the growth of the sector in short run and
long run:term outlook for the domestic cv industry remains strong. The expectedcontinuance of economic
growth and investments in infrastructure will help the sector report r o b u s t g r o w t h g o i n g
forward. the entry of new players in the industry and the
s i g n i f i c a n t capacity additions expected are however likely to keep the competitive pressures
high. on thed e m a n d s i d e , a c o m b i n a t i o n o f t i g h t e n i n g r e g u l a t o r y n o r m s ( o n
emissions and vehicle scrapping) and increasing customer selectivity is
e x p e c t e d t o d r i v e a s h i f t t o w a r d s h i g h tonnage quality products. The top players
in the domestic cv industry have robust financials, s u p p o r t e d b y s t r o n g c a s h a c c r u a l s
a n d a c o m f o r t a b l e c a p i t a l s t r u c t u r e . T h e s e p l a y e r s a r e capable of funding their
significant investment plans over the medium term without resorting t o a n y l a r g e
borrowings. Moreover, the ongoing capacity expansions are based
l a r g e l y o n outsourcing models, which aim at better sharing of risks with component suppliers
and lower the break-even levels. The significant export drives being made by the leading cv
players are likely to lower the risks arising from concentration on the domestic market and
mitigate the impact of cyclical downturns to an extent
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BIBLIOGRAPHY
http://www.icra.in/Files/ticker/SH-2013-Q1-1-ICRA-Commercial%20Vehicles.pdf
http://www.indiacommercialvehiclesummit.com/
http://www.ey.com/IN/en/Newsroom/News-releases/PR_Mega-trends-shaping-theIndian-commercial-vehicle-industry