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Cover Letter

Radonnee Tour & Travel

Lot 5, 5th floor,
Wisma Cosway No.88
Jalan Raja Chulan,
Kuala Lumpur 50200,
Kuala Lumpur.
June 12, 2015
Farah Dahlia
Maybank
Shah Alam Main Branch,
10 Persiaran Perbandaran Section 14,
40702 Shah Alam, Selangor.
Dear Mrs. Farah,
I am very pleased to enclose my business plan for Radonnee Tour & Travel. Inside youll
find a wealth of information about my business, a thorough assessment of opportunities
in marketplace, and a detailed plan for seizing them. I look forward to the possibility of
working with you to make the Radonnee Tour & Travel a success in the coming months
and years.
I am eager to hear your comments and answer any question you may have. You can
reach me at (+60) 03-214 6468
Thank you for your time and attention.

Sincerely,

(Nurul Syuhada binti Zulkifli)

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BUSINESS PLAN
RADONNEE TOUR & TRAVEL
Lot 5, 5th floor,
Wisma Cosway No.88
Jalan Raja Chulan,
Kuala Lumpur 50200,
Kuala Lumpur.
(+60) 3-214 6468
(+60) 3- 211 6468 (FAX)
DATE OF PRESENTATION:
7/8 JULY 2015
Presented to:
MADAM FARAH DAHLIA BINTI DATO ABD GHANI

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TABLE OF CONTENTS

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EXECUTIVE
SUMMARY

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The tourism industry has undergone rapid growth of unsurpassed nature over the last
several decades. This has mainly been due to the advent of a borderless world and
increased information dissemination about the majestic sceneries throughout the world,
with the southern African region being no exception.
An opportunity for Radonnee Tour & Travel success exists because the national tourism
industry is growing at a rapid pace annually. Radonnee Tour & Travel is poised to take
advantage of this growth and moderate competition in the city travel portion of the
industry, with a dedicated and experienced staff, excellent networking, and effective
management and marketing. Radonnee Tour & Travel intends to provide travel and
adventure packages to tourists primarily in the Malaysia but also around the world.
Services and products provided by Radonnee Tour & Travel will initially include prearranged tours, custom packages according to clients specifications, travel consultation,
and as time progresses making reservations for lodging amongst other related services.
Radonnee Tour & Travel seeks to differentiate itself as the premier adventure mobile
operator in the greater Malaysia area.
Our services will be positioned very carefully: they will be of extremely high quality,
comfortable, informative and tailored to the clients needs such that they will enable
individuals to have a greater appreciation of the natural environment and its intricacies.
Our marketing strategy will be based mainly on ensuring customers know about our
existence and the service(s) we fulfill.Hence our intention is to make the right information
available to the right target customers. This will be done through implementing a market
penetration strategy that will ensure that we are well known and respected in the tourism
industry.
We will ensure that our prices take into consideration peoples budgets, that these people
appreciate the service(s), know that it exists, and how to contact us. The marketing will
convey the sense of quality in every picture, every promotion, and every publication.
Our promotional strategy will involve integrating advertising, events, personal selling,
public relations, direct marketing and the Internet, details of which are provided in the
marketing section of this plan.
It is important to recognize that we do not intend to just take individuals on sightseeing
excursions, but also to ensure that they appreciate nature through informative briefings
on objects origins.
This element will assist in differentiating us from our competitors and contribute towards
the development of a sustainable competitive advantage. Hence we need to engage the
right people in the right place at the right time if we are to ensure optimum growth. We
intend to develop our team so that our people can grow as the company grows a
mutually beneficial relationship.
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In a nutshell, we do not just intend to market and sell our service, but to market and sell
travel solutions and a total-quality environment. This will ensure we establish a reputable
corporate image.

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PART 1 :
INTRODUCTION

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Radonne Tour & Travel are a licensed travel agent (registered with the Ministry of Tourism, Malaysia and Ministry of
Finance, Malaysia) for air ticketing, inbound and outbound tours and various tourism related activities showcasing
the rich culture of Malaysia and her exotic sights and sounds. Our services cover the whole spectrum of hassle free
travel which include the following:

Air ticketing services for both retail and corporate customers

Hotel reservations

Transportation arrangement

Group and independent travel

Corporate and commercial incentive tour group departures

Special interest group

Lifestyle experience

We are also insured with Combined Liability Insurance Program for Malaysia Association Of Travel And Tour Agents
(MATTA) with MULTI PURPOSE INSURANCE BERHAD for professional indemnity, public liability, and employers
liability.
To provide a one-stop travel solutions to our customers, our company is managed by team of highly experienced
and dedicated Travel Advisors who are committed to make your vacation a pleasant and memorable experience.

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PART 2 :
PURPOSE

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Business Plan Purpose
This business plan is prepared by Radonnee Tour & Travel for the purpose of
obtaining working capital loan from Maybank for the amount of RM100,000.00.

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PART 3 :
BUSINESS
BACKGROU
ND
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Business Background

Brief of company introduction

Company name
Sweet Truck
Address
Lot 5, Wisma Cosway
No.88 Jalan Raja Chulan,
Kuala Lumpur 50200,
Kuala Lumpur.
Contact number and fax number
(+60) 3-214 6468
(+60) 3- 211 6468 (FAX)
Website
www.sweettruck@.com.my
Email
sweettruck@gmail.com
Type of business
Coffee Truck
Vision statement
To be established and trusted as the perfect coffee businesss
partner.
To be leader in innovation,service and quality.
To be among the most admired and respected companies in our
industry.
To be the leader in our markets.
Improve the lives of our guests.
Support the communities we serve.
Mission statement
Conduct every aspect of our business with the highest level of
integrity.
Remain dedicated to our customers as business partners,because we
at Coffee Holding believe the best relationship are like cups of
coffee,built one bean at time.
Continue to aid and support growth of the specialty of coffee trade.
Participate in organizations that partner with coffee growers who
share our commmitment to respect and safeguard the environment.
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Engage in buying praticess with promote sustainable ecological
responsibility both locally and globally in scope.
Consistent in seeking world class suppliess who provide the highest
quality coffee in order to create steady growth and enhance
shareholder value.

Objectives
Honestly, integrity,reliability,excellence
To be open minded, to listen, to care and to be pro-active.
To be innovative and pragmatic.
Location
We will initially start our business at Kuala Lumpur and some other
branches in Kelantan, Pahang and Terengganu in future.

Market and products

We will be focusing on those type of coffee truck for attrack customer
a our trucks location.
Overview of company capability
The keys of coffe truck.

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PART 4 :
PARTNERSS
BACKGROUND

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Partnerss background

Name
I/c Number
Date of Birth
Age

: NUR IZZATI FATHIAH BINTI ZULKARNAIN

: 951214-04-5348
: 14/12/1995
: 20 YEARS OLD

Gender

: FEMALE

Address
KEMENDOR ,

: NO 217, JALAN BUNGA JASMIN , FELDA

77000 JASIN , MELAKA

Telephone Number
Marital Status

: 016-7115341
: SINGLE

Academic Qualification

: DIPLOMA IN CULINARY ARTS

Courses Attended

: FOOD HANDLING CERTIFICARE

Skil

Experiences

: INTERNATIONAL CUISINE,MALAY CUISINE,GARDE

MARGER&PASTRY,BUTCHERY,FOOD STYLING.
: INTERNSHIP AT LEXIS PORT DICKSON

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Resent Occupation

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Name

: UMMI NURUL AINA BINTI MUHAMMAD

I/c Number

: 950712-01-7222

Date of Birth

: 12/07/1995

Age

: 20 YEAR OLD

Gender

: FEMALE

Address
BACHOK,KELANTAN

: TEPI SEK.KEB BERIS PANCHOR 16320 TAWANG

Telephone Number : 019-9238297

Marital Status

: SINGLE

Academic Qualification : DIPLOMA

Courses Attended : DIPLOMA IN CULINARY ARTS
Skill : EXPERT IN COMPUTER SYSTEM
Experiences : INTERNSHIP AT RENAISSANCE HOTEL KOTA BHARU
Current Occupation :
Other business that have been entered before : -

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Name

: ANIS SYAFIQAH BINTI AYOB

I/c Number

: 950813-03-6422

Date of Birth

: 13/08/1995

Age

: 20 YEARS OLD

Gender

: FEMALE

Address

: LOT 868, KG CHABER 17500 TANAH MERAH, KELANTAN.

Telephone Number : 013-9378250

Marital Status

: SINGLE

Academic Qualification : DIPLOMA

Courses Attended : DIPLOMA IN CULINARY ARTS
Skill : INTERNATIONAL CUISINE, MALAYSIAN CUISINE, GARDE MANGER&PASTRY
Experiences : INTERNSHIP AT HOTEL PERDANA, KELANTAN.
Current Occupation :
Other business that have been entered before : -

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Name

: NIK NUR ATILLA BINTI HAMZAN

I/c Number

: 951112-03-6192

Date of Birth

: 12/11/1995

Age

: 20 YEAR OLD

Gender

: FEMALE

Address
BHARU, KELANTAN

: LOT 827 KAMPUNG SERIBONG, PASIR TUMBOH 16150 KOTA

Telephone Number : 012-7724586

Marital Status

: SINGLE

Academic Qualification : DIPLOMA

Courses Attended : DIPLOMA IN CULINARY ARTS
Skill : INTERNATIONAL CUISINE, MALAYSIAN CUISINE, GARDE MANGER&PASTRY
Experiences : INTERNSHIP AT HOTEL PERDANA, KELANTAN
Current Occupation :
Other business that have been entered before : -

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Name
I/c Number
Date of Birth
Age
Gender
Address

: ERRA NORMISALI BT AB. MANAF

: 900221-03-5354
: 21/02/1990
: 25 YEARS OLD
: FEMALE
: NO.10 PERUMAHAN PMS PDRK LIMAU MADU CHENULANG,
18000 KUALA KRAI, KELANTAN
Telephone Number : 0148283046
Marital Status
: SINGLE
Academic Qualification : DEGREE
Courses Attended : TOURISM MANAGEMENT
Skill : SPEAK FLUENTLY IN BAHASA MALAYSIA, BAHASA INGGERIS, JAPANESE AND
MANDARIN
Experiences : JABATAN KEMENTERIAN PELANCONGAN
Current Occupation : TOURIST GUIDE MANAGER
Other business that have been entered before :

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Name
: NUR ADILLA BINTI MARZUKI
I/c Number
: 951217-03-5946
Date of Birth
: 17/12/1995
Age
: 20 YEARS OLD
Gender
: FEMALE
Address
: L/NO 1664 JALAN BACHOK KG KEMUDI 16300 BACHOK
KELANTAN
Telephone Number : 0145364243
Marital Status
: SINGLE
Academic Qualification : DIPLOMA
Courses Attended : TOURISM MANAGEMENT
Skill : COMPUTER SKILL, MICROSOFT WORD, MICROSOFT POWER POINT
Experiences : NO
Current Occupation : MANAGING DIRECTOR
Other business that have been entered before : -

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PART 5 :
ADMINISTRATION
PLAN

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Organizational Chart

CEO & Head of

finance
department

Marketing
Manager

R&D Manager

HR Manager
Tourist Guide
Manager
Managing
Director

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Personnel in organization
No

Position

CEO & Head of finance

department
Marketing Manager
HR Manager
R&D Manager
Tourist Guide Manager
Managing Director

2
3
4
5
6

Qualification

Number of
employee
1
1
1
1
1
1

Job Description
Position
CEO & Head of finance department

Marketing Manager

HR Manager
R&D Manager
Tourists Guide Manager
Managing Director

Main responsibilities
All management and financial
matters are managed by this
person.
He/She is responsible for all the
advisement and sale promotion of
our services.
This person is responsible for
providing the best employees.
He/She is responsible for developed
latest technique for tourism.
He/She is responsible for giving the
task of respective tourists guide.
To direct and control the Companys
operations and to give strategic
guidance and direction to the Board
to ensure that the Company
achieves its mission and objectives.

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Salary schedule and administration staff contribution

Position

Number of
workers

Monthly
salary
(RM)

Perkeso
(2%)
Employers
Contributi
on (RM)
100

Total

5,000

EPF (13%)
Employers
s
contributio
n (RM)
650

Head of
Finance
Departme
nt
Marketing
Manager
HR
Manager
R&D
Manager
Tourist
Guide
Manager
Managing
Director

3,500

455

70

4,025

3,500

455

70

4,025

3,500

455

70

4,025

3,500

455

70

4,025

3,500

455

70

4,025

TOTAL

5,750

RM 25,875

List of furniture and office equipment

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Type
Computer
Office furniture
Stationary

Price (RM)
1,500
2,000
800

Number
7 set
2 set
10 set

Total (RM)
10,500
4,000

Administration expenses schedule

Details
Salary
Rental Deposit
Insurance

Properties
Expenses

Monthly
Expenses
RM40 000

Other Expenses

RM4 000
RM3 000

PART 6 :
MARKETING PLAN
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A. Product or service details
Provide hotels reservation
Transportation facilities
Tourist guide
Online booking of tours
Full time security
Telecommunication services
Life and accidental insurance for our customers
B. Target market
Our marketing strategy will be based mainly on making the right
services available to the right target customer.
Though we realize that the majority of our tourists come from we shall
be mainly tergetting those from Europe and the America.
C. Market share
I. Market share before entering the market
ANDALUSIA TOUR&TRAVEL
RAYHAR TRAVELS
TM TOUR&TRAVEL
AKASIA TOUR&TRAVEL
II.

54%
50%
45%
45%

Market share after entering the market

D. Main competitors
I. Strength factors
II.
Weakness factors

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E. Sales forecasting
Annual sales forecast : xx units X RMxxx
= xxxxxxx
a) Sale forecasting
Years
Month

Sales
forecasting
(RM)

Reasons

1
2
3
4
5
6
7
8
9
10
11
12

2
3
F. Marketing strategies
1. Product strategies
we will provide best quality services to the customers and tourists
guides for our foreign customers. This kind of services is specially
design for the persons who unware of our countrys historical and
cultural places. Our company also provide Hotel reservation, full
time security, online booking of tours and life & accidental
insurance.
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2. Promotional strategies
Our focus is not just in Malaysia but we give our services to foreign
tourists of different countries all over the world like Singapore,
Indonesia, Brunei, Thailand and China etc. We publucize our
services in different countries from internet and social media.
Tourist all over the world can hire our services and visit our
amazing country.
3. Pricing strategies
We are charging lower rate of price at starting of our business. The
charges for individual customers are given in financial section.the
special discount is given to groups and family tourists.
4. Place strategies

Marketing Expenses Schedule

Details
Brochures
Banners
Television and
Radio
Roadshow
Magazines

Properties
Expenses (RM)

Monthly
Expenses (RM)
100

Other Expenses
(RM)
200
5 000
1 500
200

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PART 7 :
OPERATION PLAN

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A. Operation process and process flow chart

costumer
come to
our
company

ask
about
packag
e

bookin
g

reservati
on online

paymen
t done

interest
ed

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B. Operation Expenses

Details
Machine and Office

Properties Expenses

Monthly Expenses

Other Expenses

RM369.00

RM11 070

RM250

RM100.00

RM1000

RM100

RM10 000

RM469.00

RM12070

Equipment
Utilities
Rent

TOTAL

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RM350

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PART 8:
FINANCIAL PLAN

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(a) Funding Sources

We need RM100 000.00 total funding for the requirements of the business. We need this amount
to start our travel agency. This will help us to introduce our company by advertise our promotion
package using social media and also advertise it in television and radio. We really need this fund
to make our business is a successful business so that we can pay it within the time given.

Sources:

Funding Sources

Investment sought

Issuing Parties
Nurul Syuhada
Sufinah
Nur Ezzatie
Nur Asiah
Erra Normisali
Nur Adilla
TOTAL

RM
RM 5,000
RM 4,000
RM 5,000
RM 5,000
RM 4,000
RM 4,000
RM 27,000

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