TA: W 35+ Av - TRP Per Week 231: Budget (NET)

2016
June

Media/Brand/TA
TV National (Eurasia, KTK, 7
channel)
TA: W 35+
Format/ Unit Size
Comments
TRP
20
29%
1060
10
71%
2633
3693
231
Av.TRP per week

Reach 1+
Reach 3+
Real TRPs
30" TRPs
CPP (NET)
Cost
TOTAL TRP
85%
75%
3693
1584
July
August
September
October
November
Budget (NET)
December
13
20
27
11
18
25
15
22
29
12
19
26
10
17
24
31
14
21
28
12
19
26
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
0
0
51,020.63
220
107
48,064.77
-
5,126,909
100
100
100
120
120
120
220
220
220
100
100
80
210
120
120
140
220
210
220
220
220
220
744
329
48,450.32
15,942,462
786
341
56,932.34
19,411,216
140
140
115
120
230
230
255
260
230
230
975
418
59,117.10
24,730,653
100
100
150
150
238
230
250
250
238
230
836
345
59,117.10
20,417,909
131
44
58,731.55
2,573,001
88,202,150
88,202,150
- 1 1 -16/07 13 2016
T V channel:
Period:
Client:
Brand:
T A:
T VC:
Budget with VAT and AC (3%)
1 Channel Eurasia
T ime Band
Off prime time (8:00 - 17:59)

Prime time (18:00 - 24:00)
Kazakhstan
July,25- December , 06 2015
Dr. Reddys
Nise Gel
W 35+
20", 10"
101,750,000
Cost 1 GRP
w/o VAT
Day
103,120.0
103,120.0
103,120.0
103,120.0
103,120.0
103,120.0
mon-su
mon-su
mon-su
mon-su
mon-su
mon-su
128,900.0
July
August
1
2
3
4
25 26 27 28 29 30 31
1
2
3
4
5
6
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21
mo tu we th
fr sa su mo tu we th
fr sa su mo tu we th fr sa su
20 20 20 20 20 20
20 10 20 10 20 20 20
20 20 20 10 20 10 10
10 10 10 10 10
10 10 10 20 10 10
20 10 10 20 10 10 10
20 10 10 10 20 10 10
10 10 10 10 10
20 10 10 10 20 20
10 20 20 20 10 20 20
10 10 10 20 20 10 10
10 10 10 10 10
20 10 10
10 10
10 10 10 20 10 10
10 10
10 20
10
20 10 10 10
20
10
10
10
10
20 10 10 20
mon-su
Prime time (18:00 - 24:00)
128,900.0
mon-su
Prime time (18:00 - 24:00)
128,900.0
mon-su
T OT AL
10
26
27
KT K
T ime Band

Prime time (18:00 - 24:00)
Prime time (18:00 - 24:00)
Prime time (18:00 - 24:00)
Cost 1 GRP
w/o VAT
Day
102,610.0
102,610.0
102,610.0
102,610.0
102,610.0
133,393.0
133,393.0
133,393.0
mon-su
mon-su
mon-su
mon-su
mon-su
mon-su
mon-su
mon-su
25
mo
T OT AL
7 channel
T ime Band

Prime time (18:00 - 24:00)
Prime time (18:00 - 24:00)
Prime time (18:00 - 24:00)
Cost 1 GRP
with VAT
Day
100,000.0
100,000.0
100,000.0
100,000.0
100,000.0
100,000.0
100,000.0
100,000.0
165,000.0
165,000.0
165,000.0
mon-su
mon-su
mon-su
mon-su
mon-su
mon-su
mon-su
mon-su
mon-su
mon-su
mon-su
T OT AL
20
10
20
20
10
10
10
10 20
10
10
20
9
20
10
9
10
10
8
20
July
1
28 29 30 31
1
2
3
th
fr sa su mo tu we
20 20 20 20 20 20
20
10 20 20 20 10 10
20
20 20 20 10 10 10
10
20 20 10 10
10
10
20 20 10 10
20 10 20 10 20 20
20
10 10 10 10
10 10 10 10
8
8
8
8
4
5
5
10
10
10
10
20 10
10
10
20
10 10
10
20
10
10
10
10 10
10
10
10
10 10
10
10
10
September
5
6
7
8
29 30 31
1
2
3
4
5
6
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
mo tu we th
fr sa su mo tu we th fr sa su mo tu we th fr sa su
20 20
20 20 20 10 20 10 20
20 10 20 20 10 20 20
20 20 20 10 20 10 10 10 10 10 10 10
10 10
10 10 10 10 20 10 20
10 20 10 20 10 20 20
10 20 20 10 10 10 10 10 10 10 10 10
10 20
10 10 10 10 20 20 10
10 10 20 10 20 10 20
10 10 10 20 20 10 10 10 10 10 10 10
10
10 10 10 20
10
10 20
20
10 10
10 10
10
10
10
10
10
10
10
10
10
20
10 10
20 20
20
20
20
20
10
20 20
10
20
10
10 10
10
20
10
20
20
10
10
10 20
10
10
10
20
20
10
10
10 10
10
10
10
10 10
10
10
10
October
9
10
11
12
3
4
5
6
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
mo tu we th fr sa su mo tu we th fr sa su mo tu we th
fr sa su
20 20
20 20 20 20 20 10 20 20 10 20 20 10 10 10
10 10 10 10 10 10 10
10 10 10 10 10
10 10
10 10 20 20 20 10 20 20 20 20 20 10 10 10
10 10 10 10 10 10 10
10 10 10 10 10
10 20
20 20 20 20 20 20 10 20 10 20 20 10 10 10
10 10 10 10 10 10 10
10 10 10 10 10
10
20
20
10
10
10
10 10
10 10
20
20
20
10
10
20
20 20
20
20
10
10
10 20
10
20
20
20
20
20 20
20
10
10
10
10
10
10
20 20
10
20
20
10
10
10 10
10
6
10 10
10
10
10
10
10
10 10
10
10
10
10
10
10 20
10
10
10
November
December
13
14
15
16
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1
2
3
4
mo tu we th fr sa su mo tu we th
fr sa su
20 20
20 20 20 10 20 10 20
20 10 20 20 10 10 10
10 10 10 10 10 10 10
10 10 10 10 10
20 20
20 20 20 10 20 20 20
10 10 10 20 10 10 10
10 10 10 10 10 10 10
10 10 10 10 10
10 10
10 10 10 10 20 20 10
10 10 10 10 10 10 10
10 10 10 10 10 10 10
10 10 10 10 10
10
10 10 10
10 10 10
10 10 10 10 10 10
10 10 10
10
10
10
10
10 10
28.90
10
11
10
10
20
20
10
10
20 10
20 10
20
10
10
20
10
10
10
10 10
10
20
10
10
10
10
10
10
10
10 10
10
10
10
10
10
20
20
20
10 20
10 10
20
10
25
25
25
24
17
19
18
18
18
18
17
18
16
17
17
16
19
16
16
17
18
18
16
16
16
10
10
10
10
10
10
10
10
10 10
10 10
10
10
10
10
10
10
10
10 10
10
10
10
10
10
10
10
20
10
10 20
20 20
20
10
20
10
10
20
10
20
10
10
10 10
10
10
10
10
20
10
10
10
10
10
10 10
10
10
10
10
10
10
10
10 10
10
10
10
10
10
10
5
6
7
8
29 30 31
1
2
3
4
5
6
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
mo tu we th
20 10
10 10 20 20 10 20 20
20 20 20 20 20 20 10
20 10 20 10 10 10 10 10 10 10 10 10
10 20
20 10 20 20 10 10 20
10 10 20 10 20 10 20
20 20 10 20 10 10 10 10 10 10 10 10
20 20
20 20 20 20 10 10 10
20 20 10 10 10 10 10
10 10 10 20 20 10 10 10 10 10 10 10
20 20
20 20 10 20 10 10 20
10 10 10 10 20 10 20
10 10 20 20
10 10 10 10 10 10 10
10 10
10
10
10
9
10
11
12
3
4
5
6
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
fr sa su
20 10
20 10 20 20 10 20 10 20 10 20 20 10 10 10
10 10 10 10 10 10 10
10 10 10 10 10
10 20
20 20 10 20 10 10 20 10 10 10 10 10 10 10
10 10 10 10 10 10 10
10 10 10 10 10
10 20
20 20 10 20 10 10 20 20 20 20 20 20 10 10
10 10 10 10 10 10 10
10 10 10 10 10
10 20
20 20 10 20 10
20 10 10 10 10 10 10 10
10 10 10 10 10 10 10
10 10 10 10 10
20 20
20 10 10 20 20 20 10 10 20 10 10 20 10 10
10 10 10 10 10 10 10
10 10
10 10
20
10
20
10
10 10
10 20
10
10
10
10
10
10
10
10
10
20
20 10
10 10
10
10
20
10
10
10
20
20 10
10 20
20
10
20
20
10
10
10
10
10
10
10 10
10 10
10
10
10
10
10
20
10
10
17
18
17
15
16
16
16
17
16
17
16
15
16
15
16
15
17
17
16
16
16
16
17
17
16
17
15
14
18
10
10
20
8
18
10 10
10 10
20
8
19
18
10
10
20
8
18
10
10
7
19
10
10
20
8
19
10
10
6
16
10
10
10
8
19
10 10
10 20
20
8
19
18
10
10
20
8
18
10
10
10
8
20
10
10
20
8
19
November
December
13
14
15
16
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1
2
3
4
fr sa su
20 20
20 20 20 20 10 20 10
20 10 20 20 10 10 10
10 10 10 10 10 10 10
10 10 10 10 10
20 20
20 20 20 20 20 10 20
10 10 10 10 10 10 10
10 10 10 10 10 10 10
10 10 10 10 10
10 20
20 20 10 20 10 10 20
20 20 20 20 20 10 10
10 10 10 10 10 10 10
10 10 10 10 10
10 20
20 20 10 20 10 10 20
10 10 10 10 10 10 10
10 10 10 10 10 10 10
10 10 10 10 10
20 20
20 10 20 10 20 20 10
10 20 10 20 20 10 10
10 10 10 10
10
10 10 10 10 10
20
10
10
10
10
10 10
10 10 10 10
10
T otal
20"
Jyl
10"
20"
Spots
Sep
Aug
10"
20"
10"
20"
Oct
10"
20"
Nov
10"
20"
Dec
10"
20"
10"
10
10
10
10
10 10
10
10
10
10
10
10
10
10
10
10
10
10 10
10 10
10
10
10
10
10
10
10
10
10
20
20 10
10 10
20
10
20
10
10
10
20
20
10
20 10
20 10
20
10
20
10
20
10
10
10
10
10
10 10
10 10
10
10
10
10
10
10
10
10
10
10
10 10
10 10
10
10
10
51
42
46
34
24
5
0
0
29
11
7
249
61
70
66
76
61
26
8
2
78
81
2
531
7
5
5
5
6
4
0
0
4
1
0
37
0
2
2
2
1
3
7
2
2
0
0
21
14
15
14
12
1
0
0
0
10
2
0
68
10
9
10
12
22
13
0
0
12
13
0
101
12
9
7
7
0
0
0
0
6
5
0
46
13
16
18
17
2
0
0
0
18
18
0
102
8
5
10
5
8
0
0
0
0
1
7
44
20
23
18
22
19
0
0
0
28
26
2
158
10
8
10
5
9
1
0
0
9
2
0
54
14
16
14
19
13
6
0
0
15
21
0
118
0
0
0
0
0
0
0
0
0
0
0
0
4
4
4
4
4
4
1
0
3
3
0
31
17
18
18
17
16
16
17
17
16
17
17
16
17
16
18
18
18
19
18
18
18
17
20
20
18
19
17
19
18
17
17
18
17
17
16
16
18
17
17
17
19
17
600
1,329
69
56
147
266
128
272
139
354
117
311
70
10
GRP per 1
spot
30" T RP
Dec
14.7
13.0
13.0
1.3
0.0
32.9
23.8
0.0
98.70
20"
1.7
1.7
1.7
0.4
0.0
4.5
2.3
0.0
12.4
Aff
10"
52.9
26.9
26.0
5.2
1.7
58.9
29.5
0.0
201.1
20.8
33.8
33.4
10.4
0.9
94.1
56.7
5.7
255.6
T otal
95.60%
95.60%
95.60%
95.60%
95.60%
93.00%
93.00%
93.00%
70.4
58.0
56.8
14.9
2.5
142.3
80.1
5.3
430.2
Jul
Aug
3.3
2.9
2.9
2.5
2.5
6.3
4.2
4.2
28.8
Sep
17.0
13.7
9.9
4.1
0.0
35.8
9.5
0.0
90.1
Oct
17.8
12.8
12.8
3.3
0.0
31.6
14.8
0.0
93.2
Jyl
Aug
Sep
Dec
14.1
12.4
12.4
1.2
0.0
30.6
22.1
0.0
92.9
20"
1.7
1.7
1.7
0.4
0.0
4.2
2.1
0.0
11.7
10"
50.5
25.7
24.9
5.0
1.7
54.8
27.4
0.0
189.9
T otal
19.9
32.3
31.9
9.9
0.8
87.5
52.7
5.3
240.3
135.5
135.5
133.0
37.3
5.0
344.7
199.2
15.8
1005.8
Jul
Aug
5.0
5.0
5.0
5.0
5.0
12.6
12.6
12.6
62.8
Sep
29.8
29.8
29.8
11.2
0.0
75.9
19.0
0.0
195.5
Oct
31.1
31.1
31.1
9.9
0.0
79.1
37.9
0.0
220.1
30" T RP
30" GRP
T otal
T RP
Nov
16.6
14.5
17.0
3.3
0.0
33.7
27.4
1.1
113.6
Oct
Nov
Dec
20"
Aff
10"
T otal
Jul
Aug
Sep
Oct
Dec
29.8
29.8
27.3
3.7
0.0
75.9
53.8
0.0
220.4
20"
5.0
5.0
5.0
1.2
0.0
12.6
6.3
0.0
35.1
75.8
38.5
37.3
7.5
2.5
82.2
41.1
0.0
284.9
10"
59.7
96.9
95.7
29.8
2.5
262.4
158.1
15.8
721.0
1
4.97
4.97
4.97
4.97
4.97
12.65
12.65
12.65
62.80
8.70
8.70
8.70
6.21
0.00
22.13
0.00
0.00
54.45
8.70
8.70
8.70
2.49
0.00
22.13
9.49
0.00
60.20
8.70
8.70
8.70
2.49
0.00
22.13
3.16
0.00
53.88
8.70
8.70
8.70
1.24
0.00
22.13
9.49
0.00
58.96
8.70
8.70
8.70
1.24
0.00
22.13
12.65
0.00
62.12
8.70
8.70
8.70
4.97
0.00
22.13
12.65
0.00
65.85
8.70
8.70
8.70
2.49
0.00
22.13
9.49
0.00
60.20
T RP
Nov
Dec
20"
10"
T otal
Jul
Aug
Sep
Oct
33.71
T RP
Nov
34.8
34.8
34.8
6.2
0.0
88.5
69.6
3.2
271.9
33.71
8.70
8.70
8.70
2.49
0.00
22.13
22.13
3.16
76.01
8.70
8.70
8.70
2.49
0.00
22.13
22.13
0.00
72.85
12
8.70
8.70
8.70
0.00
0.00
22.13
15.81
0.00
64.04
8.70
8.70
8.70
1.24
0.00
22.13
9.49
0.00
58.96
T RP
Nov
Dec
20"
10"
10
11
12
0.80
0.80
0.80
0.80
0.80
0.80
0.80
0.80
2.20
2.20
2.20
43.5
41.1
42.1
38.4
29.1
9.6
2.1
0.5
99.6
75.5
11.7
393.2
3.7
3.2
3.2
3.2
3.5
2.9
1.9
0.5
7.3
1.5
0.0
30.93
10.1
10.4
10.1
9.6
6.4
3.5
0.0
0.0
23.4
12.5
0.0
86.03
9.9
9.1
8.5
8.3
0.5
0.0
0.0
0.0
22.0
20.5
0.0
78.76
9.6
8.8
10.1
8.5
9.3
0.0
0.0
0.0
20.5
20.5
11.7
99.15
9.1
8.5
9.1
7.7
8.3
2.1
0.0
0.0
24.2
18.3
0.0
87.29
1.1
1.1
1.1
1.1
1.1
1.1
0.3
0.0
2.2
2.2
0.0
11.1
27.2
22.4
24.5
18.1
12.8
2.7
0.0
0.0
42.5
16.1
10.3
176.6
16.3
18.7
17.6
20.3
16.3
6.9
2.1
0.5
57.1
59.3
1.5
216.6
105.10%
105.10%
105.10%
105.10%
105.10%
105.10%
105.10%
105.10%
105.40%
105.40%
105.40%
45.7
43.2
44.3
40.4
30.5
10.1
2.2
0.6
105.0
79.5
12.4
413.8
3.9
3.4
3.4
3.4
3.6
3.1
2.0
0.6
7.7
1.5
0.0
32.5
10.7
10.9
10.7
10.1
6.7
3.6
0.0
0.0
24.7
13.1
0.0
90.5
10.4
9.5
9.0
8.7
0.6
0.0
0.0
0.0
23.2
21.6
0.0
82.9
10.1
9.2
10.7
9.0
9.8
0.0
0.0
0.0
21.6
21.6
12.4
104.4
9.5
9.0
9.5
8.1
8.7
2.2
0.0
0.0
25.5
19.3
0.0
91.9
1.1
1.1
1.1
1.1
1.1
1.1
0.3
0.0
2.3
2.3
0.0
11.6
28.6
23.5
25.8
19.1
13.5
2.8
0.0
0.0
44.8
17.0
10.8
185.8
17.1
19.6
18.5
21.3
17.1
7.3
2.2
0.6
60.2
62.5
1.5
228.0
94.2
94.2
94.2
92.5
71.5
26.1
6.7
1.7
247.9
213.1
20.8
962.8
5.9
5.9
5.9
5.9
5.9
5.9
5.9
1.7
13.9
2.3
0.0
59.1
20.2
20.2
20.2
20.2
19.3
10.9
0.0
0.0
51.0
34.7
0.0
196.7
21.0
21.0
21.0
20.2
1.7
0.0
0.0
0.0
55.6
53.3
0.0
193.8
23.5
23.5
23.5
22.7
22.7
0.0
0.0
0.0
64.9
62.5
20.8
264.3
20.2
20.2
20.2
20.2
18.5
5.9
0.0
0.0
55.6
53.3
0.0
214.0
3.4
3.4
3.4
3.4
3.4
3.4
0.8
0.0
6.9
6.9
0.0
34.9
42.9
35.3
38.7
28.6
20.2
4.2
0.0
0.0
67.2
25.5
16.2
278.7
51.3
58.9
55.5
63.9
51.3
21.9
6.7
1.7
180.7
187.6
4.6
684.1
5.89
5.89
5.89
5.89
5.89
5.89
5.89
1.68
13.90
2.32
0.00
59.10
5.89
5.89
5.89
5.89
5.89
4.20
0.00
0.00
16.22
11.58
0.00
61.43
5.89
5.89
5.89
5.89
5.04
2.52
0.00
0.00
11.58
9.27
0.00
51.96
5.89
5.89
5.89
5.89
5.89
4.20
0.00
0.00
16.22
6.95
0.00
56.80
5.89
5.89
5.89
5.89
3.36
0.00
0.00
0.00
16.22
16.22
0.00
59.34
5.89
5.89
5.89
5.89
0.84
0.00
0.00
0.00
13.90
16.22
0.00
54.50
5.89
5.89
5.89
5.04
0.00
0.00
0.00
0.00
16.22
13.90
0.00
52.82
5.89
5.89
5.89
5.89
0.00
0.00
0.00
0.00
16.22
13.90
0.00
53.66
5.89
5.89
5.89
5.89
5.89
0.00
0.00
0.00
16.22
16.22
9.27
71.13
5.89
5.89
5.89
5.04
5.89
0.00
0.00
0.00
16.22
16.22
11.58
72.60
5.89
5.89
5.89
5.89
5.89
0.00
0.00
0.00
16.22
13.90
0.00
59.54
5.89
5.89
5.89
5.89
5.04
0.00
0.00
0.00
16.22
16.22
0.00
61.02
1,523
106
322
325
396
333
42
679
844
1,584
110
334
338
412
346
44
707
877
3,693
222
758
775
971
837
131
1,061
2,632
222
222
221
212
219
220
219
219
255
262
229
225
THE AGENCY:
LLP Universal McCann
General Director
Head of Representation
_______________________Nitul Kumar
12.79
12.79
12.79
3.66
0.00
0.00
12
0.00
104.64
Nov
33.71
12.79
12.79
12.79
7.31
1.83
0.00
24.08
10
11
0.00
105.31
17.3
15.2
17.8
3.5
0.0
36.3
29.5
1.1
120.60
33.71
12.79
12.79
12.79
3.66
1.83
0.00
33.71
10
4.82
116.10
Oct
33.71
12.79
12.79
12.79
3.66
3.66
0.00
28.90
10
0.00
108.30
30" GRP
33.71
12.79
12.79
12.79
7.31
1.83
0.00
24.08
20 10
0.00
105.31
18.6
13.4
13.4
3.5
0.0
34.0
15.9
0.0
98.83
33.71
12.79
12.79
12.79
5.48
3.66
0.00
19.26
0.00
100.49
Sep
33.71
12.79
12.79
12.79
7.31
0.00
0.00
24.08
0.00
103.48
17.8
14.3
10.4
4.3
0.0
38.5
10.2
0.0
95.53
33.71
12.79
12.79
12.79
7.31
1.83
0.00
19.26
10
10
0.00
100.49
Aug
33.71
12.79
12.79
12.79
1.83
3.66
0.00
24.08
0.00
101.65
3.5
3.0
3.0
2.6
2.6
6.8
4.5
4.5
30.60
24.08
12.79
12.79
12.79
10.97
1.83
0.00
24.08
20
20
0.00
108.96
Jyl
19.26
12.79
12.79
12.79
10.97
3.66
0.00
28.90
0.00
105.97
73.7
60.7
59.4
15.6
2.6
153.0
86.1
5.7
456.7
332.3
7.31
7.31
7.31
5.48
7.31
7.31
19.26
19.26
99.82
10
104.2
144.4
144.4
89.5
32.9
3.7
356.4
T otal
183.0
10"
19.3
1227.0
1.30
1.30
1.30
1.30
1.30
3.40
3.40
3.40
19.3
95.0
54.8
54.8
14.6
9.1
3.7
77.1
20"
4.8
497.0
GRP per 1
spot
115.6
7.3
7.3
7.3
0.0
0.0
0.0
19.3
10
Dec
0.0
60.5
4
4
4
1
0
4
2
0
19
134.8
43.9
43.9
43.9
29.2
11.0
0.0
115.6
T RP
Nov
0.0
403.0
10"
120.4
51.2
51.2
51.2
18.3
7.3
0.0
115.6
10
Oct
4.8
434.3
0
0
0
0
0
0
0
0
0
106.0
45.7
45.7
45.7
25.6
5.5
0.0
72.2
10 10
10
Sep
0.0
360.8
Dec
19.3
43.9
43.9
43.9
25.6
11.0
0.0
91.5
Aug
0.0
365.6
20"
515.3
7.3
7.3
7.3
5.5
7.3
7.3
19.3
19.3
99.8
Jul
433.4
14
18
14
3
0
19
13
0
81
110.8
199.2
199.2
199.2
104.2
42.0
7.3
24.1
1723.9
10
T otal
6.4
409.0
10"
122.0
34.7
48.1
48.1
29.8
11.0
1.2
118.8
3.2
331.3
Nov
6.4
10"
51.4
0.0
20.2
10
6
8
0
0
5
4
0
33
49.8
63.4
36.6
36.6
9.7
6.1
2.4
6.4
0.0
161.6
20"
2.4
2.4
2.4
0.0
0.0
0.0
41.7
1.6
194.4
10
Dec
49.8
0.0
161.6
20"
62.6
20.7
20.1
15.8
9.7
3.7
0.0
25.7
0.0
153.6
T RP
Nov
35.3
8.0
49.0
16
21
15
2
0
24
18
1
97
61.0
23.8
21.9
23.1
7.3
4.3
0.0
11.2
9.6
740.3
10
20
Oct
170.2
112.00%
10"
43.3
23.1
20.1
19.5
10.4
1.8
0.0
112.00%
5.7
371.6
Oct
9.6
Sep
106.1
2.9
301.6
12
7
13
3
0
4
4
0
43
232.8
23.1
17.1
20.7
9.7
4.3
0.0
45.9
0.0
18.3
October
Aug
4.9
3.0
3.0
2.4
3.0
3.7
5.7
0.0
146.9
10
10
Jul
37.3
1.4
176.6
20"
112.00%
98.1
84.7
84.7
39.6
17.1
3.7
44.4
0.0
147.1
20
10
T otal
22.9
0.0
139.9
7
19
19
8
0
20
10
0
83
98.9
107.50%
107.50%
107.50%
107.50%
107.50%
107.50%
31.5
7.2
44.5
20
Aff
10.0
8.6
673.2
10"
108.9
32.3
44.8
44.8
27.8
10.2
1.1
151.9
4.30
18
6
6
0
0
5
2
0
37
5.7
10"
4.30
0
20
Spots
Sep
44.4
58.9
34.0
34.0
9.1
5.7
2.3
0
0
20 10
10 10
20 10
20"
0
112
20"
55.9
2.3
2.3
2.3
0.0
0.0
0.0
22
0
30
Dec
1
99
7
15
24
8
0
14
3
0
71
54.5
19.3
18.7
14.7
9.1
3.4
0.0
17
0
52
Nov
0
87
10"
38.7
22.1
20.4
21.5
6.8
4.0
0.0
14
0
45
20
10
10
Oct
0
94
Aug
8.6
21.5
18.7
18.1
9.6
1.7
0.0
16
0
39
Sep
3
19
17
9
0
1
0
10
3
0
40
207.8
21.5
15.9
19.3
9.1
4.0
0.0
1
16
20
20
10
10
Aug
4.5
2.8
2.8
2.3
2.8
3.4
4
431
30" T RP
30" GRP
Jyl
74
1
182
20"
4.30
91.2
78.8
78.8
36.8
15.9
3.4
16
0
1
1
2
2
2
4
4
16
T otal
10
10
10"
1.70
1.70
1.70
1.70
1.70
1.70
10
10
10
10
10
4
4
4
0
0
0
10
10
4
3
3
2
2
2
0
0
16
17
GRP per 1
spot
10"
0
0
0
0
0
0
10 10
10 10
10
20
10
6
20"
10
10
Jyl
14
15
22
16
6
0
10
10
20"
17
Dec
10"
10
9
2
0
0
0
10
10
10
20"
10
10
48
78
77
24
2
83
50
5
367
11
17
20
18
8
1
0
10
10
Nov
10"
11
8
10
2
3
0
10 10
10 10
10"
12
20"
10
10
T otal
13
12
17
18
11
3
0
10
10
20
Oct
10"
10
10
61
31
30
6
2
26
13
0
169
17
13
8
7
3
0
0
10
10
20"
20"
10
10
10
20
14
12
5
0
20 10
10 10
September
10"
20
10
14
4
10
2
1
0
20
20
10
20"
0
3
3
2
3
2
10
10
69
Spots
Sep
Aug
10"
20
10
38
4
1
1
1
1
2
10
10
November
December
13
14
15
16
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1
2
3
4
fr sa su
20 20
20 20 20 20 10 20 20
20 10 10 10 20 10 10
10 10 10 10 10 10 10
10 10 10 10 10
10 10
20 10 20 20 20 10 10
10 10 10 20 20 10 10
10 10 10 10 10 10 10
10 10 10 10 10
20 20
20 20 20 20 10 10 20
20 10 10 10 10 10
10 10
10 10 10 10
10 10 10 10 10
10
10
10
10
20"
57
79
79
49
18
2
20 20
10 10
October
9
10
11
12
3
4
5
6
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
fr sa su
20 20
20 20 20 20 10 20 20 20 20 20 10 20 10 10
10 10 10 10 10 10 10
10 10 10 10 10
10 20
20 20 10 20 20 10 10 10 10 20 10 20 10 10
10 10 10 10 10 10 10
10 10 10 10 10
20 20
20 20 20 20 10 20 20 20 20 20 20 20 10 10
10 10 10 10 10 10 10
10 10 10 10 10
10
20
20
20
10
Jyl
10"
52
30
30
8
5
2
10
20
September
5
6
7
8
29 30 31
1
2
3
4
5
6
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
mo tu we th
20 20
20 20 20 20 20 20 20
20 20 20 20 20 20 20
20 20 20 20 20 10 10 10 10 10 10 10
10 20
20 20 10 10 10 10 10
10 20 20 10 10 10 10
20 20 20 10 10 10 10 10 10 10 10 10
10 10
10 10 10 10 10 10 10
10 10 10 10 10 20 20
20 20 20 10 20 10 10 10 10 10 10 10
10
10
10 10
10 10
10
10
T otal
20"
20
10
August
2
3
4
4
5
6
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21
th
20 20 20 20 20 20
20 20 20 20 20 10 10
10 10 10 10 10
20 20 10 10 10 10
20 20 20 20 10 10 10
10 10 10 10 10
10 10 10 10 10 10
10 10 10 10 10 10 10
10 10 10 10 10
10 10 10
10
20
10
10
July
August
1
2
3
4
25 26 27 28 29 30 31
1
2
3
4
5
6
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21
mo tu we th
20 20
20 20 20 20 20 20 20
20 20 20 20 20 20 10
20 20 20 20 20 10 10
10 10 10 10 10
20 20
20 20 10 20 10 20 20
20 20 20 20 20 20 20
20 20 10 20 20 10 10
10 10 10 10 10
10 20
20 10 20 20 20 10 20 10 20 20 20 20 20 20 20 20 20 20 10 10 10
10 10 10 10 10
20 20
20 20 10 20 10 20 20
20 20 20 10 10 20 20
20 10 20 10 10 10 10
10 10 10 10 10
20 20
20 20 20 10 20 10 10
20 10 10 10 10 10 10
10 10 10 10
10 10
10 10 10 10 10
20 10
20 20 20 10 10 10 10
10 10
10 10
10 10 10
10 10
10 10
10 10
10 10 10 10 10
10 10
20 10
20 10 20 20
20 20
20 10 10 20 10
20 20 20 10 20 10 10
10 10 10 10 10
20
10
20 20 10 10
10 10
10 10
10
10
10
THE CUSTOMER
Companys Represantion Dr.Reddys Laboratories LTD in RK
20
20
10
9
________________
K.K.Tursunova
Place
of seal
Budget
13
14
12.79
12.79
12.79
9.14
0.00
0.00
15
12.79
12.79
12.79
12.79
5.48
0.00
33.71
33.71
33.71
33.71
0.00
114.94
0.00
124.08
16
12.79
12.79
12.79
7.31
5.48
0.00
12.79
12.79
12.79
0.00
0.00
0.00
T otal
9,407,981
8,122,419
8,122,419
3,798,253
1,636,171
350,608
Jul (-5%)
467,477
292,173
292,173
233,739
292,173
350,608
1,108,540
Aug (-5%)
2,220,517
1,636,171
1,986,779
934,955
409,043
-
33.71
33.71
26,789,717
33.71
33.71
19,584,207
1,293,297
4,064,647
0.00
0.00
118.59
105.80
season coeff
46.41%
12%
3%
1,108,540
78,920,314
85,601,244
45,877,559
51,382,866
52,924,352
923,783
5,253,964
4,991,266
2,675,044
2,996,049
3,085,930.70
16,240,541
15,428,514
8,268,835
9,261,095
9,538,928
4,988,430
T otal
7,558,937
6,225,007
6,091,614
1,600,716
266,786
20,409,129
11,489,584
755,894
54,397,665
58,987,274
29,084,855
32,575,038
33,552,289
Jul (-5%)
355,715
311,250
311,250
266,786
266,786
907,072
604,715
604,715
3,628,290
3,446,875
1,699,551
1,903,497
1,960,601.71
Aug (-5%)
1,823,038
1,467,323
1,067,144
444,643
5,140,077
1,360,609
11,302,834
10,737,692
5,294,434
5,929,766
6,107,659
Budget
13
14
8.70
8.70
8.70
1.24
0.00
22.13
22.13
0.00
71.61
15
8.70
8.70
8.70
2.49
0.00
22.13
15.81
0.00
66.53
16
8.70
8.70
6.21
0.00
0.00
22.13
9.49
0.00
55.23
8.70
8.70
8.70
1.24
0.00
22.13
12.65
0.00
62.12
make up
50.69%
12%
3%
Budget
13
14
15
16
5.89
5.89
5.89
5.89
5.89
1.68
0.00
0.00
16.22
16.22
0.00
63.54
5.89
5.89
5.89
5.89
5.89
1.68
0.00
0.00
16.22
13.90
0.00
61.23
5.89
5.89
5.89
5.89
5.04
0.84
0.00
0.00
16.22
16.22
0.00
61.86
5.89
5.89
5.89
5.89
5.04
5.04
0.84
0.00
13.90
13.90
0.00
62.27
make up
72.93%
3%
T otal
4,346,667
4,106,667
4,213,333
3,840,000
2,906,667
960,000
213,333
53,333
16,440,741
12,451,444
1,934,205
51,466,389
54,778,368
14,828,504
15,273,359
Jul (-15%)
373,333
320,000
320,000
320,000
346,667
293,333
186,667
53,333
1,208,878
241,776
3,663,987
3,114,389
843,065
868,357.03
Aug (-10%)
1,013,333
1,040,000
1,013,333
960,000
640,000
346,667
3,868,410
2,055,093
10,936,836
9,843,152
2,664,541
2,744,477
250
252
236
230
101,750,000.00
5,914,889.44
18,391,064.00

TA: W 35+ Av - TRP Per Week 231: Budget (NET)

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2016

Format/ Unit Size

Av.TRP per week

Off prime time (8:00 - 17:59)

Prime time (18:00 - 24:00)

Prime time (18:00 - 24:00)

Off prime time (8:00 - 17:59)

Off prime time (8:00 - 17:59)

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