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    MBA LPP Questions

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    shabd
    The document discusses several optimization problems that can be formulated as linear programming problems. It includes problems about determining the optimal number of tour packages to maximize profit for a travel agent, determining the optimal advertising strategy across different media to reach the most customers within a budget, and determining the optimal production allocation across two bottling machines to maximize profit under capacity and demand constraints.

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    MBA LPP Questions

    Uploaded by

    shabd
    402 views2 pages
    The document discusses several optimization problems that can be formulated as linear programming problems. It includes problems about determining the optimal number of tour packages to maximize profit for a travel agent, determining the optimal advertising strategy across different media to reach the most customers within a budget, and determining the optimal production allocation across two bottling machines to maximize profit under capacity and demand constraints.

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    The document discusses several optimization problems that can be formulated as linear programming problems. It includes problems about determining the optimal number of tour packages to maximize profit for a travel agent, determining the optimal advertising strategy across different media to reach the most customers within a budget, and determining the optimal production allocation across two bottling machines to maximize profit under capacity and demand constraints.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    402 views2 pages

    MBA LPP Questions

    Uploaded by

    shabd
    The document discusses several optimization problems that can be formulated as linear programming problems. It includes problems about determining the optimal number of tour packages to maximize profit for a travel agent, determining the optimal advertising strategy across different media to reach the most customers within a budget, and determining the optimal production allocation across two bottling machines to maximize profit under capacity and demand constraints.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    DHA-MBM423

    1. Explain briefly the types of data.


    2. Discuss the situations where statistical and optimization techniques can be applied
    3. A local travel agent is planning a charter trip to a major sea port. The eight day and seven night package
    includes the fare for round trip, surface transportation, board and lodging and selected tour options. The
    charter is restricted to 200 persons and past experience indicates that there will not be any problem for
    getting 200 clients. The problem for the travel agent is to determine the number of Deluxe, Standard and
    Economy tour packages to offer for this chapter. These three plans differ according to seating and service for
    the flight, quality of accommodations, meal plans and tour options. The table summarizes the estimated
    prices for three packages and the corresponding expenses for the travel agent. The travel agent has hired an
    aircraft for the flat fee of Rs 2,00,000 for the entire trip. In planning the trip, the following consideration must
    be taken into account

    At least 10% of the packages must be of the Deluxe type.

    At least 35% but not more than 70% must be of the standard type.

    At least 30% must be of the economy type.

    The maximum number of Deluxe packages available in any aircraft is restricted to 60.

    The Hotel desires that at least 120 of the tourists should be on the Deluxe and Standard packages taken
    together.
    Tour Plan
    Price
    Hotel Costs
    Meal and
    other Expenses
    Deluxe
    10,000
    3,000
    4,750
    Standard
    7,000
    2,200
    2,500
    Economy
    6,500
    1,900
    2,200
    The Travel Agent wishes to determine the number of packages to offer in each type so as to maximise the
    total profit. Formulate this as a linear programming (done in class).
    Restate the LPP in terms of two decision variables (Hint: take advantages of the fact that 200 packages will
    be sold, i.e. x3 = 200 x1 x2)
    Now solve it graphically
    4. Solve any one special case graphically.
    5. An advertising company wishes to plan its advertising strategy in three different media- TV, radio and
    magazines. The purpose of advertising is to reach as large a number of potential customers as possible.
    Following data has been obtained from market survey:
    TV
    Radio
    Magazine I
    Magazine II
    Cost of advertising a Rs. 30,000
    Rs. 20,000 Rs. 15,000
    Rs. 10,000
    unit
    No. of potential
    2,00,000
    5,00,000
    1,50,000
    1,00,000
    customers reached
    per unit
    No. of female
    1,50,000
    3,00,000
    70,000
    50,000
    customers reached
    per unit

    The company wants to spend no more than Rs. 4,50,000 on advertising. Following are the further requirements
    that must be met:
    a. At least 1 million exposures take place among female customers
    b. Advertising on magazines be limited to 1,50,000
    c. At least 3 advertising units be bought on magazine I and 2 units on magazine II
    d. The number of advertising units on TV and radio should each be between 5 and 10.
    6. A production planner in a soft drink plant has two bottling machines A (for 8-ounce bottles) and B (for 16ounce bottles). However,, each can be used on both types with some loss of efficiency. The following data is
    available:
    8-ounce bottles
    16-ounce bottles
    Machine A
    100/minute
    40/minute
    Machine B
    60/minute
    75/minute
    The machine can be run 8-hour per day, 5 days a week. Profit on 8-ounce bottle is 25 paise and on 16-ounce
    bottles is 15 paise. Weekly production of the drink cannot exceed 2,00,000 ounces and the market can absorb
    25,000 8-ounce bottles and 7000 16-ounce bottles per week. The planner wishes to maximize his profit
    subject to all the production and marketing constraints. Formulate this as an LPP.

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