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    Spice Board Evaluation

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    Prakash Kc
    India is known as the home of spices and boasts of a long history of trading with the ancient civilisations of Rome and China. Indian spices are the most sought-after globally, given their exquisite aroma, texture and taste. India has the largest domestic market for spices in the world. Of the 109 varieties of spices listed by the International Organisation for Standardisation (ISO), the country produces more than 65. The varying climatic conditions in India provide ample scope for the cultivation of a variety of spices. Almost all Indian states produce spices, with the total area under spice cultivation pegged at around 3.15 million hectares.

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    Spice Board Evaluation

    Uploaded by

    Prakash Kc
    41 views4 pages
    India is known as the home of spices and boasts of a long history of trading with the ancient civilisations of Rome and China. Indian spices are the most sought-after globally, given their exquisite aroma, texture and taste. India has the largest domestic market for spices in the world. Of the 109 varieties of spices listed by the International Organisation for Standardisation (ISO), the country produces more than 65. The varying climatic conditions in India provide ample scope for the cultivation of a variety of spices. Almost all Indian states produce spices, with the total area under spice cultivation pegged at around 3.15 million hectares.

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    India is known as the home of spices and boasts of a long history of trading with the ancient civilisations of Rome and China. Indian spices are the most sought-after globally, given their exquisite aroma, texture and taste. India has the largest domestic market for spices in the world. Of the 109 varieties of spices listed by the International Organisation for Standardisation (ISO), the country produces more than 65. The varying climatic conditions in India provide ample scope for the cultivation of a variety of spices. Almost all Indian states produce spices, with the total area under spice cultivation pegged at around 3.15 million hectares.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    41 views4 pages

    Spice Board Evaluation

    Uploaded by

    Prakash Kc
    India is known as the home of spices and boasts of a long history of trading with the ancient civilisations of Rome and China. Indian spices are the most sought-after globally, given their exquisite aroma, texture and taste. India has the largest domestic market for spices in the world. Of the 109 varieties of spices listed by the International Organisation for Standardisation (ISO), the country produces more than 65. The varying climatic conditions in India provide ample scope for the cultivation of a variety of spices. Almost all Indian states produce spices, with the total area under spice cultivation pegged at around 3.15 million hectares.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Objectives of the Study

    1. To suggest a methodology for evaluating the impact of the various quality


    improvement schemes implemented by spice board on major spices during 12 th Five
    year plan.
    2. To adopt the proposed methodology to:
    Evaluate the impact of various measures taken through the promotional activities
    (Pesticide residue, Postharvest management & Storage) directly and through
    campaigns/activities in collaboration with the State Govts./ Union Territories and
    other Stakeholders, in promoting general awareness on quality improvement on
    major spices in the country during 12th Five year plan.
    Analyze the result and in the light of analysis, give recommendations on the
    corrective measures that need to be taken to make the scheme more effective for
    the next Five year plan
    Coverage
    The Evaluation Study would cover the following major activities being undertaken
    under the Scheme;
    Collecting the objectives & financial outlay of the 12 th Five year plan w.r.t Quality
    improvement schemes
    Demonstrations, Capacity building programmes & Media campaigns and other
    promotional activities undertaken directly by the Spice Board related to quality
    improvement on major spices
    Promotional activities undertaken in collaboration with States/ Union Territories/
    other Stakeholders
    Evaluation Framework of the study
    The evaluation framework of the study will be developed based upon other similar
    studies and the available literature. Based on the Terms of Reference (TOR) and
    coverage, an Evaluation Matrix (EM) will be prepared. The EM suggests Performance
    Indicators (PI) for each measure and the tools to be used for evaluation.
    Similarly, an Evaluation Tools Matrix (ETM) will also developed for evaluate the
    different evaluation tools identified with sources of data for each and expected output.
    These used separately for every promotional measure will generate enough objective
    information to know the effectiveness.
    A sample tracking survey for the target markets and farmers at the destination will
    also be developed. All the evaluation focuses on effectiveness of quality improvement
    schemes by the Spice Board.

    As this study will undertaken after the scheme has been implemented therefore only
    tracking and conversion survey will be used to monitor change among different
    stakeholders and to know their opinion of the effectiveness of different measures
    used.

    Evaluation Matrix (EM)


    Scheme Objectives

    Measures used

    Measures covered

    (Strategies/Activities)
    Creating a general awareness Capacity building programmes Demonstrations,
    amongst

    the

    domestic & Media campaigns and other Electronic

    population about the schemes promotional


    (Pesticide

    activities Media

    Performance

    Evaluation Tools

    Indicator (PI)
    (ET)
    Print, Reach, Impact of Tracking

    and

    Online promotional activities conversion

    and
    surveys

    Campaigns

    to monitor change in

    residue, undertaken directly by the undertaken in the domestic

    awareness, interests,

    Postharvest management & Spice Board related to quality market

    preferences,

    Storage) by Spice Board

    intentions

    improvement on major spices

    target

    among
    markets

    (Reach and Impact)


    Evaluation Tools Matrix (ETM)
    Evaluation Tools (ET)
    Data Sources
    Output Expected
    1. Tracking and Conversion survey of target Primary data will be collected from all the Change in nature / level of demand
    markets
    stakeholders by personal interview using
    2. The data collected from various sources will be
    well-structured
    interview
    schedules.
    classified, tabulated and analysed by applying
    Information from secondary sources like
    appropriate statistical techniques. Data will be
    Spice Board, government publications;
    analyzed with a view to arrive at valid
    other publications and annual reports are
    conclusions
    also used.

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