Business Plan For Fast Food Restaurant

Business plan for fast food restaurant
1. 1. Your wish, we dish! Prepared and designed by: Elizabeth Marcus MBA Department
2. 2. 1. EXECUTIVE SUMMARY 2. ABOUT THE COMPANY 3. OBJECTIVES 4. PRODUCTS
5. MANAGEMENT TEAM 6. MARKET AND COMPETITION 7. MARKETING AND SALES 8.
IMPLEMENTATION PLAN 9. INFRASTRUCTURE 10. FINANCIAL SOURCES 11.
OPPORTUNITIES
3. 3. EXECUTIVE SUMMARY Tangos believe in its unique delivery of service as its policy is
Customer is king. Its traditional as well as western outlook gives you the feeling as if you
are the member of its family. Though we are new but the love and taste in our foods will be in
abundant. The location is just a half a kilometer from BSF stop near to country club in
Yelhanka. It provides top class facilities provided with great infrastructure of 6o * 60 of space.
This restaurant offers all kinds of items for children, teenager and adults.
4. 4. ABOUT THE COMPANY Tangos is a startup company with first class amenities and very
good infrastructure facilities. This company believes in serving the society by organizing the
social activities such as entertainment programs sacred hearts for the physically challenged
children. It also has in its policy to donate a part of its income as charity to old homage
people. Tangos at present consists of 100 employees overall. There 60 employees and 30
executive staff members. It is situated in Yelhanka, near country club, Kattigenahalli.
5. 5. OBJECTIVES The products we serve are of the highest quality. We combine this quality
with great service and atmosphere. We then add menu items that appeal to all ages of the
family as well as single adults. Current management staff and crew has a great deal of
experience. And location offers private rooms on a reservation basis. We serve catering large
parties concept at our restaurant and plan to promote it with the party rooms. A frequent
diner program and birthday club will be available to promote repeat customers as well as a
tool to track sales. We create an atmosphere where employee's love coming to work and
can earn good money. Great employees make for a great restaurant.
6. 6. FOOD VARIETIES: We target all age group of customers. Our culture is to satisfy each
and every customers with our all variants in food. Specially Japan : Sushi, Bento United
States : Pizza Middle East Asia : Kebab United Kingdom : Fish and Chips Indian
food(northern style & southern style) Nepal : daal, bhaat Taiwan : Beef noodle soup Italy :
Pasta Thailand : Tom yum goong
7. 7. MANAGEMENT TEAM: We employ over 1oo employees CEO-Ms. Elizabeth Marcus
Chief Marketing Officer-Mr. Sahas Chief Finance Officer-Mrs. Kala HRD Officer-Mr. Aniket
Marcus
8. 8. MARKET AND COMPETITION We are the startup company and looking forward to earn
good share of market, we have great strategies to give tough competition to our future
competitors. Currently our main target of competitor is KFC and in future we would like to
capture Mc Ds market share. Competitors:
9. 9. MARKETING We have Adopted marketing strategies and The market analysis table
shows that within a three mile circle 98% are families. This is our customer base which we
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cater to. We follow penetration marketing strategy to chase for market leadership. Our
company provides coupons for customers those who reach to 1000 rupees on bill. This
coupon has a unique feature of availing 30% off on overall bill on next visit to our restaurant.
This our promotion strategy. TANGOS provide membership card on subscription of 500
rupees for availing 10% discount on total bill.
10. We realize the success to be achieved by doing more that serving great food, and
providing friendly service. We will utilize a marketing plan to build customer traffic. we will
continually strive to win more customers by being proactive rather than reactive in our
marketing efforts and stay current with popular industry trends. We will achieve these goals
by using the following: Database: We will begin our campaign by marketing to our existing
database of customers. We will email fliers announcing our grand opening. We will
continually update our database by providing a fishbowl for business cards in the lobby and
offer a weekly or monthly drawing.
11. Our restaurant team will also be active in the local community and we plan to take an
active role by participating, sponsoring, and donating to local churches, sports clubs or
teams in the market area. We will also strive to develop rapport with local business as a
quick, comfortable lunch choice. In the future, we plan on establishing a marketing campaign
to call on the local business in the market area, deliver samples, and encourage them to
consider our restaurant as the restaurant of choice for their next business luncheon. Loyalty
Program/Birthday Program. THR will offer a birthday/loyalty club proving a complimentary
hamburger or chicken sandwich or wrap to the for the birthday person. A recent report from
the National Restaurant Association explained how this simple technique can increase
revenues as much as 15% due to repeat business.
12. IMPLEMENTATION We will do this by providing quality home style meals, prepared with
quality ingredients at a reasonable prices. Customers will enjoy the quaint surroundings
inside with the wood tables and checkered table cloths. Our restaurant will provide a relaxed
atmosphere and when customers walk in they will be greeted by warm smiles and greeted
just as they were arriving home. Our customers will enjoy our standard menu fare, along
with seasonal menus so that we can better take advantage of cost savings and stay current
with some of the food industry trends. our restaurant will provide job opportunities both for
the entry level applicant was well as for the part-time worker searching for flexibly in job
hours.
13. INFRASTRUCTURE WE PROVIDE COMMON HALL PARTY HALL BUSINESS
MEETING ROOM
14. FINANCIAL SOURCES Loan Guaranty Program. is the SBAs most basic and most
common loan program. These loans are available through commercial lending institutions,
and most American banks participate as lenders in this program. Lenders typically grant
loans up to $2,000,000. Friends and family members. If youre lucky, friends and family
members might be the most lenient investors of the bunch. They dont tend to make you
pledge your house, and they might even agree to sell their interest in your company back to
you for a nominal return. 4. Small Business Innovation Research (SBIR) grants. Getting past
the paper-intensive application process and SBIR grants can be a great way to turn your
intellectual property into mailbox money.
15. 15. OPPORTUNITIES Sales Programs We will encourage our employees to grow our
customer base and provide incentives and regular bonuses to employees for referrals and
repeat customers. It is also anticipated that as we grow our catering business, along with
our lunch business group, we will hire a sales director to facilitate this portion of the business.
Consumer demand for meals and snacks prepared at restaurants is expected to rise due to
increasing population and restaurants like us will feel the need to improve the health
perceptions of our foods. We also may look to add variety flavor s in existing items for
customers.

Business Plan For Fast Food Restaurant

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