This book discusses how executives can manage innovation by:
1) Breaking through organizational barriers to enable product breakthroughs and improved product solutions enabled by new technologies.
2) Interpreting and addressing customer needs in a way that conveys a completely new reason for customers to buy.
3) Executives who lead by example and have the courage to pursue riskier paths that may lead to products and services with a radical new meaning can realize the potential of innovation.
This book discusses how executives can manage innovation by:
1) Breaking through organizational barriers to enable product breakthroughs and improved product solutions enabled by new technologies.
2) Interpreting and addressing customer needs in a way that conveys a completely new reason for customers to buy.
3) Executives who lead by example and have the courage to pursue riskier paths that may lead to products and services with a radical new meaning can realize the potential of innovation.
This book discusses how executives can manage innovation by:
1) Breaking through organizational barriers to enable product breakthroughs and improved product solutions enabled by new technologies.
2) Interpreting and addressing customer needs in a way that conveys a completely new reason for customers to buy.
3) Executives who lead by example and have the courage to pursue riskier paths that may lead to products and services with a radical new meaning can realize the potential of innovation.
This book discusses how executives can manage innovation by:
1) Breaking through organizational barriers to enable product breakthroughs and improved product solutions enabled by new technologies.
2) Interpreting and addressing customer needs in a way that conveys a completely new reason for customers to buy.
3) Executives who lead by example and have the courage to pursue riskier paths that may lead to products and services with a radical new meaning can realize the potential of innovation.