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    Mission:: Priority Business, Technical, Marketing Priority Business

    Uploaded by

    Cris Michael Pv
    FIT GYM aims to establish gyms around the country to improve customer service quality and recommendations. Its mission is to motivate all ages to live healthy through personalized training, nutrition, and activity programs using qualified staff and modern facilities. The vision is to become the best gym in the northern Guayaquil sector by creating sports awareness and improving quality of life through physical activity in a comfortable recreational environment. The marketing plan aims to introduce FIT GYM's disciplines to the Florida neighborhood and make the gym known in the area by establishing appropriate prices and promotions. The target market are males and females aged 15-65 of medium-high socioeconomic status seeking physical activity for aesthetics or health in the Florida region.

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    Mission:: Priority Business, Technical, Marketing Priority Business

    Uploaded by

    Cris Michael Pv
    11 views3 pages
    FIT GYM aims to establish gyms around the country to improve customer service quality and recommendations. Its mission is to motivate all ages to live healthy through personalized training, nutrition, and activity programs using qualified staff and modern facilities. The vision is to become the best gym in the northern Guayaquil sector by creating sports awareness and improving quality of life through physical activity in a comfortable recreational environment. The marketing plan aims to introduce FIT GYM's disciplines to the Florida neighborhood and make the gym known in the area by establishing appropriate prices and promotions. The target market are males and females aged 15-65 of medium-high socioeconomic status seeking physical activity for aesthetics or health in the Florida region.

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    Priority Business

    Original Title

    Priority Business

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    FIT GYM aims to establish gyms around the country to improve customer service quality and recommendations. Its mission is to motivate all ages to live healthy through personalized training, nutrition, and activity programs using qualified staff and modern facilities. The vision is to become the best gym in the northern Guayaquil sector by creating sports awareness and improving quality of life through physical activity in a comfortable recreational environment. The marketing plan aims to introduce FIT GYM's disciplines to the Florida neighborhood and make the gym known in the area by establishing appropriate prices and promotions. The target market are males and females aged 15-65 of medium-high socioeconomic status seeking physical activity for aesthetics or health in the Florida region.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    11 views3 pages

    Mission:: Priority Business, Technical, Marketing Priority Business

    Uploaded by

    Cris Michael Pv
    FIT GYM aims to establish gyms around the country to improve customer service quality and recommendations. Its mission is to motivate all ages to live healthy through personalized training, nutrition, and activity programs using qualified staff and modern facilities. The vision is to become the best gym in the northern Guayaquil sector by creating sports awareness and improving quality of life through physical activity in a comfortable recreational environment. The marketing plan aims to introduce FIT GYM's disciplines to the Florida neighborhood and make the gym known in the area by establishing appropriate prices and promotions. The target market are males and females aged 15-65 of medium-high socioeconomic status seeking physical activity for aesthetics or health in the Florida region.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Priority Business, technical, marketing

    Priority Business:
    Our priority business is to create a line of Gyms around the country, we are
    going to be focus on improve our service every day, we would like that our
    customers feel comfortable with our service, and they recommend to other
    people that our service is of good quality.

    Mission:
    FIT GYM is a wellness center whose mission is to motivate, educate and advise
    our users of all ages to live a healthy lifestyle through offering personalized
    programs of training, nutrition and physical activity that preserve and / or
    improve your health. A highly qualified technical staff and modern facilities
    suitable for each of the programs we offer to users are our main guarantee.

    Vission:
    To consolidate ourselves as the best gym in the northern sector of the city of
    Guayaquil, create among our users sports awareness, emphasizing improving
    the quality of life from the development of physical activities. Make our
    facilities a comfortable space in which our users can feel in an environment
    suitable for coexistence and recreation.

    MARKETING PLAN
    OBJECTIVES OF THE MARKETING PLAN
    GENERAL OBJECTIVE

    To make known FIT GYM in the sector of Cdla. Florida and nearby sectors.
    SPECIFIC OBJECTIVES
    1. Introduce the different physical disciplines offered by FIT GYM.

    2. Establish the appropriate price for each physical discipline in the FIT GYM.
    3. Establish the best alternative to promote the gym.
    TARGET MARKET

    In order to recognize the target market for the present study, the respective
    segmentation is carried out, taking into account the following characteristics:
    Geographic location: region, size of population, etc.
    Demography: age, sex, marital status, etc.
    Socio Socioeconomic factor: income, profession, etc.
    Psic Psychographic factor: lifestyle, personality, etc.
    It can be concluded that they will be users of FIT GYM, people of both genders
    who are between 15 and 65 years of age, of medium to medium-high
    socioeconomic status and who come to perform physical activity either for
    aesthetics or for issues of Health.

    Technical Plan
    The main equipment, necessary to develop the activities of the gym FIT GYM,
    are all the machines and sports elements that will be used to realize the
    different physical disciplines. The following are the necessary equipment:

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